BURGHARDT+DOR ADVERTISING, INC.

4 SE OF 7TH ON DOLORES, UPSTAIRS / PO BOX 7478 / CARMEL-BY-THE-SEA, CA 93921

TEL 831 624 1200 / FAX 831 620 0738 / BURGHARDT-DORE.COM

STATEMENT OF QUALIFICATIONS

SERVICE AREA:
#17 GRAPHICS DESIGN

SUBMITTED SEPTEMBER 28, 2017

 September 28, 2017

Robert M. Harary, P.E.

Director of Public Works
City of Carmel, Public Works Department
Junipero 2 SE of 4th Avenue
Carmel, CA 93921

Dear Mr. Harary,

Burghardt+Dor Advertising, Inc. is submitting this Statement of Qualifications (SOQ)

for service area #17 Graphics Design.

Our agency headquarters are in downtown Carmel-by-the-Sea on Dolores between 7th

and 8th, where we will perform all the work on behalf of the City of Carmel-by-the-Sea.

Both Jeff Burghardt and Nicole Dor are available to execute any legal agreements or
amendments with the City of Carmel-by-the-Sea.

Sincerely,

Jeff Burghardt
President & Creative Director

BURGHARDT+DOR ADVERTISING, INC.

4 SE OF 7TH ON DOLORES, UPSTAIRS / PO BOX 7478 / CARMEL-BY-THE-SEA, CA 93921
TEL 831 624 1200 / FAX 831 620 0738 / BURGHARDT-DORE.COM
 Burghardt+Dor Advertising, Inc.

P.O. Box 7478, Carmel 93921 / 4 SE of 7th on Dolores

X X
X
2009

2009

Jeff Burghardt President/Creative Director 831-624-1200 jeff@burghardt-dore.com

Nicole Dor VP/Art Director 831-624-1200 nicole@burghardt-dore.com

No other offices

2 2

Commercial Liability Insurance

1,000,000

State Farm / Agent: Bill Wehde / PO Box 1544, Carmel, 93921

 #17 Graphics Design

Jeff Burghardt President & Creative Director Oversee Campaigns & Budgets

Nicole Dor Vice President & Art Director Oversee All Designs & Creative

Madden Media, Tucson AZ John Bridges Digital Media

Current Wave Media, Monterey Solomon Atherton Video Production

Sunstar Media, Monterey Jeffry McGee Custom Web Development

----------------------- (See below)

 Jeff Burghardt

President & Creative Director

27 Years 9 Years

BA in Journalism

Gold, Silver & Bronze Awards from Hospitality Sales & Marketing Association International
PR Hall of Fame Award from California State University, Chico

Carmel Destination Marketing, Carmel-by-the-Sea, CA

2007-2017 Destination Marketing Service with over 500 Projects
N/A

Agency of record for 10 years with approx. $1,000,000 in total gross billing. Projects include branding,
traditional/digital advertising, custom websites, eblasts, brochures, directional maps, media buying, PR,
results tracking, primary research, event support, business outreach, and city staff coordination.
X

Visit Napa Valley Destination Marketing, Napa Valley, CA

2009-2014 Destination Marketing Service with over 600 Projects
N/A

Agency of record for 6 years with approx. $2,400,000 in total gross billing. Projects include branding,
traditional/digital advertising, custom websites, eblasts, brochures, directional maps, media buying, PR,
results tracking, primary research, event support, business outreach, and Visit Napa Valley staff coordination.
X

Lake Havasu Destination Marketing, Lake Havasu City, AZ

2013-2017 Destination Marketing Service with over 160 Projects
N/A

Agency of record for 4 years with approx. $1,200,000 in total gross billing. Projects include branding,
traditional/digital advertising, custom websites, eblasts, brochures, directional maps, media buying, PR, results
tracking, primary research, event support, business outreach, and Lake Havasu City CVB staff coordination.
X
 P.O. Box 7478
Carmel-by-the-Sea, CA 93921
JEFF BURGHARDT tel 831.624.1200

Turning ideas into results email jeff@burghardt-dore.com

web burghardt-dore.com

[ F U L L - S E RV I C E A D V E RT I S I N G & M A R K E T I N G E X P E RT I S E ] [ BRAND EXPERIENCE ]

Account Service Concepting & Copywriting Public Relations TRAVEL

Strategic Planning Art Direction & Design Social Media Visit Napa Valley
Media Planning & Buying Web Development Consumer Research City of Carmel-by-the-Sea
Integrated Marketing Plans Film & Video Production Marketing Metrics Pebble Beach Resorts
Sales Promotions Email Marketing Database Marketing Lake Havasu City CVB
Seascape Beach Resort
Multi-talented, results-oriented marketing leader with a proven track record for success. Portola Hotel & Spa
Strategic thinker with an ability to turn business objectives into integrated marketing Quail Lodge Resort & Golf Club
campaigns that produce consistent results. Effective decision maker and problem solver. Tickle Pink Inn
Well organized with a demonstrated ability to achieve both client and agency goals. Santa Clara CVB
Detailed industry knowledge of travel, wine, healthcare, education, fashion, financial, Downtown Chico
retail, and agriculture. Silverado Resort & Spa
Napa River Inn
[ PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS ]
WINE
Burghardt+Dor Advertising, Inc. Carmel-by-the-Sea, California Blackstone Winery
President & Creative Director / February 2009 - Present Penfolds Wines
Job duties encompass account service, strategic planning, marketing plans, media Lindemans Wines
planning and buying, creative direction and execution, research, annual budgets, Rosemount Wines

managing vendors, and agency operations. Primary goal is to develop long-term

HEALTHCARE
client relationships by over-delivering and producing consistent results through
Community Hospital
integrated marketing campaigns.
of the Monterey Peninsula
Pacific Coast Cardiac
Anda-Burghardt Advertising, Inc. Monterey, California
President / July 1998 - February 2009 EDUCATION
Monterey Peninsula College
Smith-Bowen Advertising, Inc. Monterey, California Stevenson School
Account Director / June 1995 - July 1998 CSU Monterey Bay

Photoflex, Inc. Santa Cruz, California FASHION

Gap
Advertising Director / March 1994 - June 1995
GapKids
Banana Republic
The Gap, Inc. San Francisco, California
Advertising Manager / June 1992 - February 1994 AGRICULTURE
Public Relations Manager / July 1990 - June 1992 California Strawberry Commission
Mann Packing
B.A. in Journalism Andy Boy
California State University, Chico
Graduated in May 1990 FINANCIAL
Pacific Equity Partners
Inducted into the Communications Hall of Fame in October 2008

BRAND PARTNERS
Computer Skills
Aston Martin
InDesign, Illustrator, Photoshop, Acrobat, and MS Office Volvo
Land Rover
Personal Hobbies Corona Beer
Ski racing, tennis, hiking, mountain biking, running, and photography Weber Grills
 Nicole Dor

Vice President & Art Director

15 Years 9 Years

BA Communication Design

Gold, Silver and Bronze Awards from Hospitality Sales & Marketing Association International
Regional Packaging Award from PRINT Magazine

Carmel Destination Marketing, Carmel-by-the-Sea, CA

2007-2017 Destination Marketing Service with over 500 Projects
N/A

Agency of record for 10 years with approx. $1,000,000 in total gross billing. Projects include branding,
traditional/digital advertising, custom websites, eblasts, brochures, directional maps, media buying, PR,
results tracking, primary research, event support, business outreach, and city staff coordination.
X

Visit Napa Valley Destination Marketing, Napa Valley, CA

2009-2014 Destination Marketing Service with over 600 Projects
N/A

Agency of record for 6 years with approx. $2,400,000 in total gross billing. Projects include branding,
traditional/digital advertising, custom websites, eblasts, brochures, directional maps, media buying, PR,
results tracking, primary research, event support, business outreach, and Visit Napa Valley staff coordination.
X

Lake Havasu Destination Marketing, Lake Havasu City, AZ

2013-2017 Destination Marketing Service with over 160 Projects
N/A

Agency of record for 4 years with approx. $1,200,000 in total gross billing. Projects include branding,
traditional/digital advertising, custom websites, eblasts, brochures, directional maps, media buying, PR, results
tracking, primary research, event support, business outreach, and Lake Havasu City CVB staff coordination.
X
Nicole_Dore_Resume-F4_Layout 1 6/23/16 2:28 PM Page 1

NICOLE DOR Art Director

PO Box 7478, Carmel-by-the-Sea, CA 93921 I tel 831.624.1200 I nicole@burghardt-dore.com I www.burghardt-dore.com
Senior-level art director with demonstrated ability to effectively analyze and translate client
marketing objectives and brand vision through to concept, design and final production. Highly
competent, results-oriented professional with exceptional project management skills, creative
vision and capacity to build strategic business relationships.
Expertise includes:
Art Direction Copywriting Media Planning & Buying
Graphic Design Social Media Management Account Management
UX Design TV & Video Production Budget Management
Web Design Prepress & Print Production Team Leadership

EXPERIENCE Burghardt+Dor Advertising, Inc. I Carmel-by-the-Sea, California

Art Director/Vice President I February 2009Present
Responsibilities:
Conceptualizing and designing logos, brand identity, websites, advertising campaigns (traditional
and digital), collateral, point of sale, publications, direct mail, environmental graphics, and packaging
Executing all phases of the design process, including account management, concept development,
design, prepress, vendor negotiations, media buying and planning, and managing print production
to ensure the highest quality
Completing a broad range of design projects within a variety of markets: travel, hotels and resorts,
healthcare, education, hospitality, agriculture and retail
Consulting with clients to define business goals and identify target audiences
Translating business objectives into successful advertising and marketing campaigns
Selecting and managing vendor partners, including photographers, videographers, copywriters,
and website developers to execute creative concepts and ensure projects fulfill client objectives
Ensuring client projects are completed on time and within budget
Managing a profitable design business
Maintaining a competitive edge by staying abreast of contemporary design techniques
and technologies

Dor Design, Inc. I Carmel-by-the-Sea, California I Art Director, Owner I May 2005February 2009
Anda-Burghardt Advertising I Monterey, California I Graphic Designer I January 2003 May 2005
Union Graphics I Chico, California I Graphic Designer I August December 2002
The Orion I Chico, California I Ad Designer I January May 2002

EDUCATION California State University, Chico I December 2002

Bachelor of Arts Degree, Communication Design I Option: Graphic Design

SOFTWARE Fluent in Mac platform

Advanced knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator, XD Design, Muse)
and Microsoft Word, Excel, and Powerpoint

SKILLS Ability to function effectively in a fast-paced, deadline-driven environment

Highly developed interpersonal and relationship-building skills
Ability to work independently as well as in a team
Objective and composed under pressure
Organized and detail oriented
Persuasive presentation skills
Innovative and ambitious

Portfolio available at www.burghardt-dore.com. Professional references available upon request.

 X

Carmel-by-the-Sea Integrated Destination Marketing

City of Carmel-by-the-Sea, CA

2007-2017 Destination Marketing Services

N/A

City of Carmel-by-the-Sea

Chip Rerig

831-620-2058

crerig@ci.carmel.ca.us

Agency of record for 10 years with approx. $1,000,000 in total gross billing. Projects include
branding, traditional/digital advertising, custom websites, eblasts, brochures, directional maps,
media buying, PR, results tracking, primary research, event support, business outreach, and
city staff coordination. See next page for project examples.

Sunstar Media Monterey, CA Custom Web

Madden Media Tucson, AZ Development Digital Media

Current Wave Media Monterey, CA Video Production

D. Example Project #1 / Carmel-by-the-Sea Integrated Destination Marketing

OFFICIAL DESTINATION
MARKETING WEBSITE
CarmelCalifornia.com ranks #1 with
most keyword searches and garners
600,000+ unique visitors per year and
drives 300,000+ annual web referrals
to Carmel businesses.

EMAIL MARKETING
Seasonal eblasts highlight
upcoming events, things to do,
special offers, and whats new.

INTEGRATED ADVERTISING Google Prospecting

CAMPAIGNS & Remarketing Ads

TV Advertising

Print Advertising

Facebook Advertising

Social Media Directional Signage Official City Guide & Walking Map
 X

Visit Napa Valley Integrated Destination Marketing

Napa Valley, CA

2009-2014 Destination Marketing Services

N/A

Visit Napa Valley

Emily Hegarty, Director of Marketing

(707) 260-0080

emily@visitnapavalley.com

Agency of record for 6 years with approx. $2,400,000 in total gross billing. Projects include
branding, traditional/digital advertising, custom websites, eblasts, brochures, directional
maps, media buying, PR, results tracking, primary research, event support, business
outreach, and Visit Napa Valley staff coordination. See next page for project examples.

Sunstar Media Monterey, CA Custom Web Development

Current Wave Media Monterey, CA Video Production
D. Example Project #2 / Visit Napa Valley Integrated Destination Marketing

DESTINATION MARKETING WEBSITE

B+D designed and developed a custom
destination website for Visit Napa Valley,
showcasing the towns, hotels and
resorts, restaurants, wineries, events
and things to do.

INTEGRATED ADVERTISING CAMPAIGNS

Brand Print Ad TV Advertising

EVENT ADVERTISING CAMPAIGNS

Flavor! Napa Valley TV Advertising

Restaurant Month Print Ad Flavor! Napa Valley Print Ad

 X

Lake Havasu City CVB Integrated Destination Marketing

Lake Havasu City, AZ

2013-2017 Destination Marketing Services

N/A

Lake Havasu City CVB

Terence Concannon, President & CEO

928-453-3444 x.135

terence@golakehavasu.com

Agency of record for 4 years with approx. $1,200,000 in total gross billing. Projects include
branding, traditional/digital advertising, custom websites, eblasts, brochures, directional maps,
media buying, PR, results tracking, primary research, event support, business outreach, and Lake
Havasu City CVB staff coordination. See next page for project examples.

Madden Media Tucson, AZ Digital Media

Current Wave Media Monterey, CA Video Production

D. Example Project #3 / Lake Havasu City Integrated Destination Marketing

INTEGRATED ADVERTISING CAMPAIGNS

Brand Print Ad Prospecting & Remarketing Digital Ads

Escape to Arizonas Playground

WHERE FUN IS ALWAYS IN SEASON

With more than 300 days of sunshine a year and a unique mix UTAH
NEVADA
of tranquil waters, rugged mountains, and tons of fun its hard to Las Vegas

N
Grand Canyon

stay inside. Everywhere you look, folks are hiking, biking, boating, National Park

ARIZONA
golfing, off-roading, shopping, dining, and enjoying seasonal events. CALIFORNIA
Lake
Discover Lake Havasu City and play like you mean it. Havasu
Los Angeles
City
Call (800) 242-8278 to request your free Visitors Guide. Phoenix
Pacific
Ocean
San Diego

Play Like You Mean It and the Lake Havasu City logo are registered marks of Lake Havasu Tourism Bureau Inc dba Lake Havasu City Convention & Visitors Bureau.
Mexico

www.GoLakeHavasu.com

LH-136 Full Pg Ad_Westways_Spring2017_Final2.indd 1 12/22/16 12:29 PM

TV Advertising Google Search Engine Marketing

Arizona Vacations

Social Media Video Series Visitor Guide & Dining Guide

 Strategy, Account, Creative
Jeff Burghardt X X X
& Media Services
Strategy, Account & X X X
Nicole Dor Creative Services

Carmel-by-the-Sea Integrated Lake Havasu City CVB Integrated

Destination Marketing Destination Marketing
Visit Napa Valley Integrated
Destination Marketing
iMacs with 2.9 GHz Intel Core i5 Processor

HP and Epson Printers

Canon 7D Camera, Sony A6000 Camera & Fuji X100 Camera

Full Adobe Creative Suite

Microsoft Office Software

Hootsuite, Hightail and Dropbox

N/A

N/A
Jeff Burghardt Full service $70-$125 $70-$125 $70-$125

Nicole Dor Full service $70-$125 $70-$125 $70-$125

X X
X X
X X

Our agency follows industry standards for Media & Vendor markups @ 15%
 FORM H - ADDITIONAL INFORMATION

Provide any additional information that would further clarify your interest, expertise, similar
experience, and/or capabilities relevant to this Service Area.

Burghardt+Dor Advertising specializes in destination marketing with more

than 27 years experience working with top brands:

Burghardt+Dor Advertising offers comprehensive services:

Signature of Authorized Representative: __ __________________

Printed Name: ----------------------------

Jeff Burghardt
President & Creative Director
Tit I e of Signer: __________________ __________
9/28/2017
Date Signed: _____________________________
17 I Page