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etwork Convergence
A simple solution to transform your business
tan Ahmed
nager Marketing
awei Technologies
Unified Core
Fixed Softswitch
Transformation trends
2G MSC 3G MSC/MGW
TDM Local TDM Loc
Centralized all-IP architectures
Easy service delivery
2G BSS 3G RAN Broadband TDM
Simplified O&M
HUAWEI TECHNOLOGIES
HISILICON CO., LTD.
SEMICONDUCTOR Page 3
Diversifying applications becomes mandatory
ommunication
Triple play
bundles
Content
Exclusive
Enterprise services Content
Deals
HUAWEI TECHNOLOGIES
HISILICON CO., LTD.
SEMICONDUCTOR Page 4
New business models require mindset shift
Facebook Connect
authentication for 3rd parties
Verizon open
00k applications, 3 billions
IPTV initiative
download in 18 months
HUAWEI TECHNOLOGIES
HISILICON CO., LTD.
SEMICONDUCTOR Page 5
Content
Time for transformation has come
IMS : a simple solution to transform your
business
Global Trend For Transformation
Three keys of the transformation
IMS
HUAWEI TECHNOLOGIES
HISILICON CO., LTD.
SEMICONDUCTOR Page 7
Fixed network soft transformation Simplified
Network
Saving OPEX
Reference
PBX
Malaysia TM, Replacing 4M
Broadband Domain AGCF Access Domain NGN Access Domain
PSTN lines, launching 1M VoBB
HUAWEI TECHNOLOGIES
HISILICON CO., LTD.
SEMICONDUCTOR Page 8
Mobile network soft transformation Simplified
Network
Highlights Multimedia
Voice SDP
Applicagtion
Anchoring CS call to IMS for new application Application
Mobile
Benefits Softswitch SBC
HUAWEI TECHNOLOGIES
HISILICON CO., LTD.
SEMICONDUCTOR Page 9
Smooth migration to ICS simple architecture Simplified
Network
Highlights ICS
Benefits
Simple: unified AS,CORE,O&M = lower TCO
Fixed
2G CS Mobile BB Fixed BB
Flexible: standard interface for service delivery = Narrow
shorter TTM
PABX
Huawei One Core vision: simplicity, re-usability and
density 2G 3G Legacy PSTN
XDSL/Cable
HUAWEI TECHNOLOGIES
HISILICON CO., LTD.
SEMICONDUCTOR Page 10
Unified O&M for simple operations Simplified
Network
In line with One Core vision, Huawei IMS reduces the EMS element numbers, reduces the TCO
HUAWEI TECHNOLOGIES
HISILICON CO., LTD.
SEMICONDUCTOR Page 11
Unified hardware and software platform Simplified
Network
Highlights
Unified hardware and software platform for IMS
Mobile SS
Prov.
SGSN
PCRF
OMS
CCF
IMS
HLR
IMS
IMS
/ mobile Softswitch / Packet Core IMS CS PS O&M
Large capacity ATCA Hardware
Pool based solution DOPRA Middle ware
OneLinux
Platform
OS
Multi-element board sharing tech.
ATCA Blade Computing Platform
Benefits
FMC and Future Proof: Target architecture
Max Capacity : 10 M subscribers
ready (ICS)
Room (65%) and power saving (52%) /user =
Shorten TTM: Unified HW&SW platform to
shorten TTM of new feature and application 5 cabinets ATCA 12 cabinets CPCI
Resource dynamic sharing: reuse blades
Huawei
ei IMS is part of Huawei One Core vision: simplicity,
when VoCS shrink and VoPS take off,
re-usability,
usability, density
HUAWEI TECHNOLOGIES
HISILICON CO., LTD.
SEMICONDUCTOR Page 12
Any Screen, Any Where, Any Access Simplified
Network
Game console
3 Screens TV
Video Phone
Phone PC
TV At home
Video Terminal
IMS 3 Networks
SIP phone PC Mobile, fixed, IMS
Video phone At work network convergence
Soft client The same service
3 Mobility
HUAWEI TECHNOLOGIES
HISILICON CO., LTD.
SEMICONDUCTOR Page 13
Huawei E2E IMS Portfolio Overview Simplified
Network
Offerings
Full Service Fixed NM Transformation Enterprise MSO
HUAWEI TECHNOLOGIES
HISILICON CO., LTD.
SEMICONDUCTOR Page 14
Three keys of the transformation
HUAWEI TECHNOLOGIES
HISILICON CO., LTD.
SEMICONDUCTOR Page 15
Application Overview - Target Customer Segment
Simplify Your Network Expand Your Business Secure Your Future
Telco Services
IMS
3rd party services
HUAWEI TECHNOLOGIES
HISILICON CO., LTD.
SEMICONDUCTOR Page 16
Per
Highlights
One number, SIM card authentication 0034123456789
One Number
Soft client running on the dongle
Simultaneous ringing
Fully plug and play and anti-virus
Customizable for new service promotion
Benefits
Leverage on existing customer base to
enhance ARPU and loyalty 0034123456789
Fully portable service (any connected PC) 0034123456789
Simple user experience
New service promotion channel
Reference
China Mobile 50k One Key
subscribers in 1 month E
Expand your communication services with USB dongle
HUAWEI TECHNOLOGIES
HISILICON CO., LTD.
SEMICONDUCTOR Page 17
H
Highlights
Multi-screens
TV-Telco convergent services (Caller ID display, IM, experience
Presence)
TV Mobile PC
Seamless services across screens: TV, Mobile, PC
Personalized portal VoD/Advertising Rich interactive
services
Benefits Games Interactive AD TV shopping Education onl
Deliver true triple play services to enhance loyalty
Simple and consistent user experience
Increase VoD ARPU and generate new revenue
Reference
True triple play 5M IPTV subscribers
ARPU Increase from 108 to 155 RMB
HUAWEI TECHNOLOGIES
HISILICON CO., LTD.
SEMICONDUCTOR Page 18
Enter
Enhance corporate experienc
ence with convergent centrex
Simplify Your Network Expand Your Business Secure Your Future
Highlights
Convergent Service: voice, SMS
IT & CT integration, web console, self-service Click to Dial Enterprise Address Book
HUAWEI TECHNOLOGIES
HISILICON CO., LTD.
SEMICONDUCTOR Page 19
Enter
HD video conference
Highlights
HD video: 1920*1080p CD quality sound
Any access/terminal : 2G, 3G mobile, fixed, Soft client,
telepresence
Audio, video and data conference
web schedule/control, SMS/email notification
Benefits CIF 4CIF 1080p
Green service, improve your environmental image Voice, Video and Data conference
Enlarge the target customer base
Flexible business model: Ports rents, pay as you grow
Reference
China Mobile Guizhou province deployed
10 sets of HD video conference system
Wining more customers from government
and business sectors Convergent Conference, Anytime and Anywhere
HUAWEI TECHNOLOGIES
HISILICON CO., LTD.
SEMICONDUCTOR Page 20
Flexible service creation and execution with SDP
Simplify Your Network Expand Your Business Secure Your Future
Highlights
Network capabilities exposure to 3rd parties
Telco/Web 2.0 mashups, CP/SP aggregation
Digital Shopping Mall, uTV, RCS and SNs Business Informat
Utilities
Integration with IMS through standard
interfaces
Entertainment Communication
Benefits
3rd parties
Sandbox to reduce TTM and cost for new
services
AppStore and Cloud ready architecture
New Business Models to create new
revenue streams Enhanced Services Delivery Platform BOS
HUAWEI TECHNOLOGIES
HISILICON CO., LTD.
SEMICONDUCTOR Page 21
Tapping into the Telco 2.0 opportunities with IMS
Simplify Your Network Expand Your Business Secure Your Future
Highlights
Exposing service enablers:
authentication, billing, location, QoS
Open APIs : Enablers and user data exposure
communication, multimedia & content
Monetizing highly profiled user data: fixed QoS Voice
and mobile information in a single database
Auth. /
Huawei IMS Messag
billing
Benefits
Loc. Content
Enable new Telco 2.0 business model
two-sided market Service enablers exposure Service enablers exposure
HUAWEI TECHNOLOGIES
HISILICON CO., LTD.
SEMICONDUCTOR Page 22
Three keys of the transformation
IMS
HUAWEI TECHNOLOGIES
HISILICON CO., LTD.
SEMICONDUCTOR Page 23
Ready for the future
Simplify Your Network Expand Your Business Secure Your Future
ICS (IMS Centralized Architecture) is ready for future access ATCA scalability for smooth growth
Application Servers
IMS Core
CSCF
HSS
HUAWEI TECHNOLOGIES
HISILICON CO., LTD.
SEMICONDUCTOR Page 24
Content
Time for transformation has come
IMS : a simple solution to transform your
business
Global Trend For Transformation
Global Trend
POC
IP Centrex Business Trunking
Media Sharing, IPCC
VoBB
VoBB VOBB IP Centrex
HUAWEI TECHNOLOGIES
HISILICON CO., LTD.
SEMICONDUCTOR Page 26
Key takeaways
Network simplification
Softswitch + AGCF = service inheritance + IMS services
ICS target = simple and efficient One Core
ATCA = high performance & unified O&M
Business expansion
One Key, IMS based IPTV = more consumer revenue, less churn
IMS IP Centrex & HD Conf. = up-sell + lock-in
in business users
Huawei SDP = flexibility and 2.0 opportunities
Future-proof choice
ATCA +ICS = smooth scalability + re-usability + future-proof
proof
Huawei IMS = best in class for IOT, deployments, financials
HUAWEI TECHNOLOGIES
HISILICON CO., LTD.
SEMICONDUCTOR Page 27
Thank you
www.huawei.com
Thank You
www.huawei.com