Professional Documents
Culture Documents
ON THE
HOSPITALITY
&
TOURISM SECTOR
| TABLE OF CONTENTS
| TABLE OF CONTENTS
1 EXECUTIVE SUMMARY
4
2 INTRODUCTION
6
2.1 Governments Commitment
7
2.2 International Perspective
7
3 THE TOURISM PRODUCT OF TRINIDAD
8
3.1 Economic Review
9
3.2 Source Markets 10
3.3 International Air Arrivals 10
3.4 Tourism Accommodation 11
3.5 Tourism Labour Market 12
4 METHODOLOGY 14
5 RESULTS 16
5.1 Organization Characteristics 17
5.1.1 Sub Sector Type 17
5.1.2 Type of Business 17
5.1.3 Years in Operation 18
5.2 Employment Profile 19
5.2.1 Current Employees 19
5.2.2 Work Permits 20
5.2.3 Job Vacancies 20
5.3 Organizational Changes 21
5.3.1 Job Opportunities/Job Dislocations 22
5.3.2 Differently Abled Persons 23
5.4 Staff Training 23
5.4.1 Cost of Training 26
5.4.2 Apprenticeship, Internship or Mentorship Programmes 27
5.4.3 Sourcing of Staff 28
5.4.4 Best Suited to the Industry Staff 28
5.4.5 Customer Service Certification 29
5.5 Organizational Traits
30
5.6 General Information
31
5.6.1 Government Policies 31
5.6.2 Government and the Development of the Sector 31
6 ANALYSIS 37
7 CONCLUSION 41
8 REFERENCE LIST 43
A QUANTITATIVE RESEARCH ON THE HOSPITALITY & TOURISM SECTOR
| TABLES & CHARTS
| TABLES
Table 15 Institutions where Staff is Sourced for Entry, Supervisory and Management Positions............................. 28
| CHARTS
The National Training Agency (NTA), in keeping with its mandate to co-ordinate Technical,
Vocational Education and Training in Trinidad and Tobago, has conducted several surveys of the
labour market, using a sectoral approach, in order to ascertain the labour needs of the country.
The Government earmarked the Hospitality and Tourism sector as a key sector for development.
Guided by this, and the Governments plans for economic diversification and development of the
sector, the Agency embarked on a study of the Hospitality and Tourism sector.
The main focus of this study was to ascertain the nature and scope of the demand side factors
affecting the labour market conditions of the Hospitality and Tourism sector in Trinidad. In an
effort to achieve this research, a number of literatures in the field of hospitality and tourism
management were reviewed. A survey instrument was used to collect data on vacancies, job
opportunities/job dislocations and training needs within the sector.
Quantitative data were collected over a three month period. A questionnaire was developed
and administered to tourism providers. The study comprised of a sample size of sixty seven (67)
registered and certified tourism providers including tour operators, tour guides, tourist land
transport service providers and accommodation facilities. The data collected were then analyzed
and presented.
The main findings of the study included evidence of limited vacancies and no new emerging
jobs within the sector. More so, stakeholders were willing to employ new hires with no formal
hospitality and tourism training with the intent of providing training for these individuals. It was
also evident that greater Government support is needed through marketing and promotion if
tourism operations are to be profitable and successful; presently, tourism businesses are struggling.
Despite the problems being faced by stakeholders, the Hospitality and Tourism industry continues
to contribute significantly to the economy of Trinidad and Tobago. However, in order to create
sustainability in terms of jobs, it is recommended that Government implement measures to curb
these issues, introduce proper industry standards and provide greater incentives to stakeholders.
Tourism is one of the eight (8) sectors viewed as being strategically important to Trinidad and Tobago
in terms of performance and employment. Tourism was also deemed to be a significant enabler
within the wider economy, for example, in creating green jobs and moving towards a low-carbon
economy. The Government sees tourism as an important platform through which sustainable
employment opportunities for locals and international relationships can be created. The goal
will be to increase the contribution of tourism to the GDP and critically examine the recently
developed National Tourism Policy of Trinidad and Tobago, with a view to its implementation after
modification to achieve sustainable expansion of the sector. The Government further commits to
developing the industry in consultation with all major stakeholders.
By way of constructing a backdrop for this report, the following sections provide a brief summary
and description of the dimensions of the Hospitality and Tourism Sector in Trinidad. According to
the National Tourism Policy of Trinidad and Tobago (2010), the unique selling point of Trinidad is
its cultural diversity and thriving business environment (pg. 11).
TRINIDAD
UNIQUE SELLING PROPOSITION (USP) Cultural diversity (religious and racial mix)
MAIN TYPES OF VISITORS Business travelers
Returning residents
Independent travelers
(not on pre-paid packaged holidays)
MAIN SOURCE OF MARKETS USA and the Caribbean
ACCOMMODATION TYPES Some large branded hotels
Small independent hotels, Bed and Breakfast
Apartments
MAIN MARKETS Business Tourism
MARKET NICHES TARGETED Business
Events and cultural attractions
Eco-tourism
Diving
Yachting
Shopping
Nightlife
Historical sites
Health
Sports
Source: National Tourism Policy of Trinidad and Tobago, 2010
In 2012, Travel and Tourism directly supported thirty eight thousand (38,000) jobs (6.2% of
total employment) and the total contribution of Travel and Tourism to employment, including
jobs indirectly supported by the industry was sixty eight thousand (68,000) jobs (11.2% of total
employment).
Caribbean
13%
United States Of
America 47%
Other Europe 5%
United Kingdom
10%
Canada 12%
Source: Central Statistical Office, 2009
According to the Trinidad and Tobago Investment Guide, cruise ship arrivals in Trinidad and Tobago
decreased by 41.3% for the period 20102011. Table 4 illustrates cruise ship arrivals for both Trinidad
and Tobago for the period 20072011.
1st Quarter 51,572 1.4% 21,852 -57.6% 72,483 231% 63,462 -12.2% 34,287 -45.9%
2nd Quarter 7,112 -32.7% 1,769 75.1% 8,597% 385% 9,229 7.4% 9,194 0%
3rd Quarter - - - - - - - - - -
4th Quarter 19,090 -16.9% 20,884 9.4% 33,683 61.2% 29,695 -11.8% 16,628 -44%
Total Cruise 77,773 -9.4% 44,505 -42.8% 114,763 677.2% 102,386 -16.6% 60,109 -41.3%
Arrivals
Source: Trinidad and Tobago Tourism Investment Guide
Trinidad and Tobago is well-equipped with training facilities for the Hospitality and Tourism
industry. In Trinidad, there is the Trinidad and Tobago Hospitality and Tourism Training Institute
(TTHTI), The Multi-Sector Skills Training Programme (MuST), Service Volunteered For All (SERVOL)
and the University of the West Indies (UWI) that provide training for the ever-growing tourism
industry. The Tourism Development Company (TDC) also provides various types of training to
stakeholders within the sector. The data collected at InvesTT, showed that one thousand (1000)
candidates with degrees graduate annually from the UWI and the TTHTI Tourism and Hospitality
Management programmes.
In an effort to gain a comprehensive understanding of the sectors labour market, the job titles
with wages and salaries are presented. Table 7 gives a snapshot of the average monthly wages of
a hotel worker in the Tourism Sector.
This research exercise aimed at gathering information on the Hospitality and Tourism sector in
order to provide information on the training needs of the sector. The study sought to collect
quantitative data. A twenty (20) minute, semi-structured questionnaire was designed to capture
information mainly on job vacancies, job opportunities and training needs within the sector. The
questionnaire was voluntary and anonymous. The research utilized a questionnaire because large
amounts of information can be collected from a large number of people in a short time and is
relatively cost effective. The excercise can also be carried out by the researcher with limited affect
to its validity and reliability.
The questionnaire contained twenty eight (28) questions comprising of open and closed-ended
questions. The Likert Scale was also used to evaluate respondents experiences. The questionnaire
was divided into six (6) main sections; Organizational Characteristics, Employment Profile,
Organization Changes, Differently Able Persons, Staff Training and Organizational Traits.
Random sampling was used. The study attempted to gather data from stakeholders within the
Hospitality and Tourism sector in Trinidad only. The sampling frame consisted of certified small
and larger hotels, tour operators, tour guides, travel agents and tourist land transport service
providers. The development of the sampling frame was mainly guided by certification; tourism
providers who were audited by the Trinidad and Tobago Bureau of Standards (TTBS) and were
found to be in compliance with the minimum requirements established under the Trinidad and
Tobago Tourism Industry Certification (TTTIC) programme.
The questions in the questionnaire were chosen according to the output points of the Agency
and discussions with tourism practitioners from the Trinidad Hotels, Restaurants and Tourism
Association.
A total of sixty seven (67) stakeholders were approached over a period of four weeks. Official
letters were sent to these stakeholders, followed by calls to arrange visits for the administration
of the survey instrument. Some stakeholders opted to have the questionnaire emailed to them
for completion due to the nature of the industry. Questionnaires were also completed over the
telephone. Completed questionnaires were collected by an officer or sent via email.
Along with being bombarded with other survey instruments, many of the stakeholders who were
approached expressed their hectic work schedules (e.g. large groups visiting). This proved to be
a limitation to the research. Many of the stakeholders did not have the time to complete the
questionnaire.
There was a sixty one percent (61%) response rate. Forty one (41) persons completed the survey.
Table 8 - Number of Respondents per Sub Sector Figure 2 - Sub Sector Type
SUB SECTOR NO. OF
ORGANIZATION(S)
Accomodation
Accommodation 26 63%
5.1.2-Type Of Business
Respondents indicated their business type. The majority of participants (29%) registered their
organizations as a Private Limited Liability (Local). Sole Trader/Individual Proprietorship followed
closely behind with 27%.
Table 9 - Number of Respondents per Business Type Figure 3 - Percentage of Respondents per Business Type
5.1.3-Years In Operation
In terms of the number of years in operation, the majority of respondents (17) fell within the range
of 2-10 years. Fifteen (15) respondents fell within the 11-20 years range.
5.2.1-Current Employees
Based on the data collected, there were a total of six hundred and fifty six (656) employees;
comprising both full time and part time employees. Table 10 below highlights some of the various
job positions which exist within the sector.
5.2.2-Work Permits
With reference to applications for work permits, ninety five percent (95%) of participants did not
apply for work permits within the last twelve (12) months but five percent (5%) did apply.
5.2.3-Job Vacancies
The data collected showed that only thirteen respondents (13) had vacancies at their organizations.
On the other hand, twenty eight participants (28) had no vacancies. Out of the thirteen
organizations (13) with vacancies, approximately twenty eight (28) vacant positions existed. The
majority of vacant positions fell within the Skill Level 2 (Skilled Workers).
TOTAL 16 12
Even though twenty two of the respondents (22) did not have difficulty sourcing labour, the
remaining participants did indicate the reasons for their difficulty.
Six respondents (6) indicated other organizational changes which included reduced occupancy,
leasing of a department, entrepreneurship, marketing, introduction of charter services and the
purchase of a bus.
Yes 49%
No 39%
Thirty nine percent (39%) of the respondents expressed their dissatisfaction with current training
providers/ institutions and stated recommendations to remedy them.
Late payment of MuST stipend causes absenteeism. Pay students on a timely basis.
There is a lack of interest in different areas of learning. Better knowledge of the industry should be provided.
Customs and Immigration Officers are still untrained. Retraining should be provided.
Employers are not aware of the training providers. Programme.
Training institutions should introduce a Job Placement
Students are too robotic; students are graduating More internships and externships are required and
students must be assessed by the relevant training
without real knowledge of the industry.
provider.
Although students achieve degrees in Tourism Students should be trained in the micro economic
level of tourism, specifically businesses like tour
Management, they are only equipped with a
operators, small service providers etc. who need
macroeconomic view and understanding of the sector.
administrative support and a broader approach.
The MuST programme provides housekeeping and Internship programmes should be extended for
9 months to include a probationary period of
property upkeep. Most trainees do not stay in industry
3 months, so that property owners can have the
after completion of training.
option of hiring trainees.
Little to no short courses offered in marketing of Training manuals and standard operating
procedures should be provided to small tourism
smaller businesses
businesses.
In an effort to deal with current training providers not meeting the needs of stakeholders, fourteen
respondents (14) stated that they would have their employees trained in-house by the Manager.
Figure 7 - How Stakeholders will deal with Current Local Training Providers not Meeting their Needs
The majority of participants (80%) provided training for staff. Thirteen respondents (13) provided
informal training only. This was closely followed by eleven participants (11) who provided both
formal and informal training to staff.
5.4.1-Cost of Training
Forty nine percent (49%) of the respondents indicated their inability to afford the cost of training
staff. However, forty one percent (41%) of respondents indicated that they could afford to train
their staff. Participants also stated sometimes and depends on the cost.
No
49%
Yes
41%
Respondents indicated the following responses when asked how often training was provided for
staff: once or twice a year, annually, when TDC provided training, on entry and every three
(3) years. Training was ongoing in one (1) organization. However, the majority of respondents (12)
stated that training was provided as required. This question proved to be Not Applicable to
eight participants (8).
A large percentage of respondents (61%) trained staff both in-house and externally. The minority
of respondents (6%) trained staff externally only.
Yes 44%
No 56%
5.4.3-Sourcing of Staff
Participants were asked to indicate the institution(s) from which they sourced staff for entry level,
supervisory and management positions. Table 15 shows the institutions.
Table 15 - Institutions where Staff is Sourced for Entry, Supervisory and Management Positions
INSTITUTION(S)
Entry Level Supervisory Management
Participants were then asked to indicate using a Likert Scale whether the institutions provided
furnished graduates who were properly trained and qualified to work in the industry. Based on
the highest number of responses (21), No Formal Hospitality and Tourism Training was selected
in agreement with the statement. Ten (10) responses stated Strongly Agree to No Formal
Hospitality and Tourism Training. Ten respondents (10) did not answer the question.
Yes 37%
No 63%
In addition, respondents indicated traits that were deficient in staff. Ten (10) respondents
indicated that No traits were deficient. However, punctuality (15) and problem solving skills (16)
were selected the most times by participants. This was followed by communication skills (10) and
self-motivation (10).
5.6.1-Government Policies
Sixty eight percent (68%) of participants indicated that Government policies over the years were
NOT geared towards hospitality and tourism development. On the contrary, twenty seven percent
(27%) indicated they were unsure, while five percent (5%) responded positively.
Figure 15 - Government Policies Over the Years have been Geared Towards Hospitality and Tourism Development
Yes 5%
Unsure
27%
No 68%
Stakeholders indicated that all registered and/or certified accommodation facilities should be
marketed to the wider market and not just a few. Little to no individuals were sent to various
properties; therefore, tourism operators now have to struggle to keep their businesses operating
by marketing themselves. Respondents strongly suggested that Government increase the
budget for promoting Trinidad internationally, regionally and locally as a tourist destination.
Respondents suggested that TDCs printed destination material and website be upgraded and
geared towards more practical information. Respondents stressed the need for tourism offices
(TDC) to be transparent in the selection and recruitment of overseas marketing representatives.
It was suggested that Government assess and monitor the work of these representatives.
According to the stakeholders, the Convention and Visitor Bureau needs to be revamped and new
strategies implemented. The initial objective of the Bureau in driving meetings and conferences
to Trinidad had been placed on the back burner, hence there was no coordination of information
on meetings and conferences. The various organizations that were hosting conferences directed
all their participants to the big hotels, this created a scenario where the big fish was swallowing
the smaller fish in the industry. An open and fair market is needed, where participants attending
meetings and conferences are given the option to select from the list of certified hotels/
accomodation facilities.
5.6.2.2-Adequate Funding
Respondents declared the need for more direct and practical assistance in terms of dollars by
Government. It was proposed that Government offer services to stakeholders such as grants to
upkeep properties. Similarly, the Government could assist the small and medium sized hotels by
removing the ten percent (10%) hotel tax and providing sufficient funding. The Small and Medium
Establishments (SME) face many months of low occupancy as all business is directed to large
hotels; this puts pressure on the revenue and the ability of the small hotels to upgrade constantly
and improve their establishments. Furthermore, there is too much bureaucracy and red tape to
get plans or proposals approved; providing no encouragement for entry into the industry.
According to the stakeholders, Government needs to increase the tourism budget. More incentives
should be offered to local tourist based businesses. Apart from the hoteliers, tour operators also
need grants and financial support to further their businesses as banks (ALL) deny them loans as
they cannot show sustainable tours for 365 days.
5.6.2.3-Customer Service
A proper determination needs to be made regarding hospitality and tourism for Trinidad and
Tobago. The sector needs to make an improvement and investment in customer service. Customer
service is permanent. Respondents recommended that Government implement policies for
customer service in the sector and provide training programmes aimed at raising the level of
customer service within the country.
Participants expressed that the whole training system was not geared for growth; it was geared
for a specific position, for example, housekeeper etc. There should be a system in place for job
placement whereby students can learn the steps from housekeeper, to manager then to owning
their own guest house. Participants suggested that Government develop a rational job placement
programme that allows recruits to gain experience throughout the sector; from the small host
homes, to guest houses then to the larger hotels.
A respondent particularly declared that current training programmes (theory and practical)
needed to be developed in order to produce top quality tour guides.
It was suggested that Government advertise, utilizing the local newspaper thus encouraging the
population to be tourist friendly, patriotic and to be able to sell Trinidad. It is critical for Government
to raise awareness inside Trinidad and Tobago pertaining to positive attitudes towards visitors,
for example, awareness programmes in Tobago especially, where the locals now come across as
arrogant and unfriendly (due to the many reports from guests).
Respondents advised Government to support more local tourism, for example, The Tourism Park.
Respondents indicated that they still get a lot of enquiries from locals who want to know if the
Tourism Park was planned for 2014. Many of the attendees were from rural areas and could not
usually afford those activities. Similarly, respondents indicated that programmes be implemented
to get youths involved in the industry; educate them on the opportunities in the industry.
5.6.2.6-Infrastructure
According to the stakeholders, there has been a lot of lip service over the years. Government
needs to develop the tourism product. The stakeholders indicated the need for the implementation
of proper washroom facilities at eco sites and better access roads. Government simply has to
develop the physical infrastructure that already exists (e.g. Blue Basin Waterfall and Fort George).
It is important for Government to capitalize on preserving and developing natural heritage sites.
The countrys sites and attractions need to be developed in order to encourage visitors to visit
(beach hotels, zip lines and the Caroni Bird Sanctuary).
5.6.2.7-Airlift
Stakeholders strongly suggested that Government encourage more airlift to Trinidad and Tobago.
In addition, the government can assist more, especially in terms of airfare. It is difficult for a poor
man to travel. Stakeholders indicated that Government needs to put measures or incentives in
place to encourage people to leave and enter the country.
It was suggested by respondents that the Government open up the hospitality labour market to
the Caricom region in order to allow easy access for skilled hospitality workers to work in Trinidad.
This would indeed drive standards upwards and raise the bar for good service. There was indeed
quite a shortage of hard working hospitality workers with the right attitude for the industry. This
resulted in poor quality service and bad work ethics from a high percentage of local employees in
the industry.
Supply in the hospitality industry in Trinidad is less than demand; to improve the standards,
respondents recommended importing labour in order to offset the shortfall. However, respondents
were committed to employing locals; it is easier and more desirable. It should be noted that the
quality of hospitality workers is poor in Trinidad; learning institutions can help to improve this
problem.
In addition, Government needs to recognize the importance of the industry and the amount of
indirect employment it generates. Participants proposed that Government seek to invest in the
industry in terms of skills training. Firstly, the Government needs to understand the market (H&T
sector), then inject money into the sector where it can contribute to the GDP of the country. It is
important for Government to reduce the stumbling blocks (red tape) in an effort to improve the
industry. Respondents advised the Government to encourage cruise ships to dock at our ports.
On the other hand, respondents indicated the need for Government to review programmes that
aid unemployment. No one wants to work for minimum wage in the Hospitality and Tourism
sector when there are social programmes such as CEPEP and URP. There is definite competition
for entry level labour.
Respondents stated that foreign operators got better accommodation fares. Stakeholders were
being exploited in terms of rates; TDC was selling rates under the rack rate. The respondents
requested Governments intervention; the Government should seek to standardize prices for
accommodation. Furthermore, actions by Government should be taken particularly when large
hotels reduce rates to the same as small hotels. This affects the smaller properties.
Respondents wished for the Government to know that businesses in the sector are not busy and
operating at full capacity; it is a struggle for stakeholders.
5.6.2.11-Security
Respondents pleaded for the Government to reduce crime in Trinidad and Tobago. Crime is a
deterrent to the industry. It is crucial that security be posted at areas frequented by tourists such
as beaches, hiking trails and the pitch lake.
In addition, there needs to be a general shift of focus by Government towards the importance
of tourism to help create more employment and revenue for the country. Respondents declared
that not enough effort was being put forward by the Government for tourism. More so, it was
suggested that Government provide incentives to hospitality and tourism providers for hiring of
personnel within the industry.
Based on the sample, over fifty percent (50%) of tourism operators in Trinidad have been in
operation for more than ten (10) years. Despite the global economic crises and changes in the
industry, these operations have continued to survive.
Approximately thirty seven percent (37%) of respondents had less than five (5) employees in their
organization. These respondents consisted of small accommodation facilities, travel agents, tour
operators and tour guides. Organizations, in which only one individual was employed full time,
meant that the manager/owner assumed all tasks required to run the operation efficiently.
The six hundred and fifty six (656) employees recorded in the sample gave only a snapshot of the
number of persons employed in the sector (full time and part time). The smaller accommodation
facilities employed the majority of part time employees. The level of occupancy, determined the
need for additional staff (part time). After examination of the results, the majority of housekeepers
were predominantly female.
Tourism employers were refraining from importing labour. This was evidenced by the high
percentage (95%) of respondents not applying for work permits within the last twelve (12) months.
However, this does not negate the fact that foreign individuals were still being employed without
work permits. It should be noted that imported work permit labour tends to fill all the upper
management positions while local labour is used to fill more numerous lower skill level positions.
Based on the results, tourism employers were choosing to hire local people thus indicating some
level of loyalty shown by Trinidadians. Respondents stated that, if current local training providers
were not meeting their needs, they would train their employees themselves even though the cost
of training was high. Stakeholders preferred to incur high costs to train themselves rather than
import foreign trainers or send staff abroad for training.
Respondents did indicate that the cost of training was too high and sometimes difficult to afford.
Based on the sample, almost fifty percent (50%) of the respondents cannot afford the cost of
training staff. While Government seeks to provide quality training for stakeholders, providing
affordable training is also necessary. Tourism policies and incentives should seek to address
this issue.
The results indicated that entry level staff is in high demand. Respondents found it very difficult to
source staff for this level. Meanwhile, tourism operators were competing with employment relief
programmes such as CEPEP and URP. New hires within the hospitality and tourism industry were
not willing to work long hours for low wages when there were other employment options. More
so, it was a constant struggle for tourism operators to retain their entry level staff. As previously
proposed, Government seriously needs to review these programmes or implement measures to
boost the industry which will then lead to increased wages for entry level employees within the
Hospitality and Tourism industry.
Given the nature of the industry, job vacancies within the Hospitality and Tourism sector are few
and limited. It should be noted that many of jobs within the industry are seasonal and more jobs
become available at busier times of the year. Out of forty one respondents (41), only thirteen (13)
indicated existing vacancies. In addition to the difficulties in sourcing suitably, competent staff,
employers were not hiring. Respondents simply could not afford to hire and pay staff. The inability
to hire new staff can be attributed to the economic crisis. If the economy improves and tourism
businesses were functioning at high levels, tourism employers would be in a better position to hire
new staff. Currently, they are unable to hire the staff required. This also led to brain drain. Many
persons with hospitality and tourism qualifications remain unemployed.
In addition, job opportunities were low and similar to existing vacancies. Only twenty nine
(29) possible opportunities may exist in the next twelve (12) months. The results indicated the
need for Government intervention, especially if one of its aims is to reduce unemployment. The
respondents did not indicate any new and emerging jobs. This clearly contradicted Governments
plan of developing and diversifying the sector. Niche markets such as sports tourism had not yet
been developed thus not requiring these skills for this market. Tourism operators were simply
surviving and operating on the skills they needed and could afford. The implementation of
strategic measures by Government is needed to boost the industry, so that employment figures
could increase and linkages among sectors could be created thus reducing leakage. Marketing and
promotion of the destination is a key step toward the success of the industry.
Data collected highlighted a critical need for customer service training within the sector. Despite
the various training providers/institutions, customer service still posed a problem within the
sector and in the society as a whole. Graduates were leaving the institutions without learning the
soft skills of the industry, skills that drove the success of the industry.
Respondents expressed their dissatisfaction with the level of training being provided by the
institutions. The majority of respondents preferred to hire new staff with no formal hospitality and
tourism training, due to dissatisfaction with the quality of graduates. These respondents found
it quite difficult to train persons who were already seasoned. Despite the previous indication of
the high training costs, respondents preferred to train a new hire with no formal hospitality and
tourism training. Here, respondents were investing in their new hires. However, an issue arose when
this investment was made, and the salaries/wages were not adequate to retain these employees.
Along with the issue of poor customer service, punctuality and problem solving skills were lacking
among employees. Apart from the sample, this seemed to be a critical problem facing the society.
Of the two organizational traits, problem solving skills seemed to be the most difficult trait
for employers to address. This is an area where training programmes could be developed and
introduced to assist employers in this sector.
Over sixty percent (60%) of the respondents stated that Government policies over the years
were not geared towards hospitality and tourism development. Respondents demanded greater
government support, specifically in the form of funding. Besides the tax benefits and customs and
excise duty exemptions, more is needed to develop the sector. This can be done by firstly revising
the National Tourism Policy of Trinidad and Tobago. The policy is generic and is not tailored towards
the product of Trinidad and Tobago and its culture. It is also dated and provides limited, relevant
data. There is also a disconnect between the two tourism offices in Trinidad especially in the form
of tourism data (for example, arrival figures). In an effort to develop the sector, the Government
needs to see the true importance of the sector and its benefits. Most importantly, Government
must listen to the concerns of the stakeholders. There is no need for foreign consultations; the
industry stakeholders believed they could provide most of the detailed and relevant information
needed to develop the Hospitality and Tourism sector.
Tourism, one of the worlds top job creators and a lead export sector, especially for developing
countries, can play a significant role in the achievement of poverty eradication, gender equality,
environmental sustainability and global partnerships for development.
The study revealed various constraints faced by the tourism industry in the Trinidad. Major
constraints were, the poor quality of infrastructure, unskilled or unqualified manpower resulting
in poor quality service, absence of a diversified value bundle as a product offer for the tourists,
proper marketing and promotion, airlift and concerns related to tourism funding.
The picture that emerged of tourism potential and related employment, coupled with the
identification of gaps in planning, provision, positioning and marketing of tourism, point towards
the requisite interventions at both the macro and micro level. Macro interventions are related
to the macroeconomic policy framework in which the tourism industry operates in the country.
On the other hand, micro interventions are related to spatial planning, efficient provision and
marketing of tourist destinations.
Ministry of Tourism. (2010). The National Tourism Policy of Trinidad and Tobago.
Ministry of Tourism. (2010). Statistical Overview of Tourism Performance in Trinidad & Tobago: Dated as at
December 2010.
The World Travel and Tourism Council. (2013). Trinidad and Tobago Economic Impact Report, 2013.
Tourism Development Company. (n.d). Trinidad and Tobago Tourism Invest Guide.
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