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SALESFORCE MADE SIMPLE

A G U I D E T O C E R T I F I C AT I O N PAT H S
STA R T H E R E . G O A N Y W H E R E .
Salesforce Certification is the ultimate benchmark that recognizes the skills,
6
ROLES
expertise, and real-world know-how of todays cloud specialists. Are you an
Administrator who keeps Salesforce running smoothly, or Developer who
builds new apps to customize and extend capabilities? Perhaps youre an
Implementation Expert or Marketing Specialist responsible for ensur-
ing the right solutions are deployed for maximum effectiveness. Or
are you an Architect who masterminds high-performance techni-
25
C E R T I F I C AT I O N S
cal frameworks?

Whatever your role, achieving your goals starts with getting

100+
Salesforce Certified. This guide will help you get there.

Training
resources
c e r t i f i c at i o n t r ac ks ARCHITECTS

Application Architect
APP BUILDERS Data Architecture and Management Designer
ADMINISTRATORS Development Lifecycle and Deployment Designer
Identity and Access Management Designer
Platform App Builder
Administrator Integration Architecture Designer
Advanced Administrator Mobile Solutions Architecture Designer
Sharing and Visibility Designer
System Architect
Technical Architect

CONSULTANTS
DEVELOPERS SPECIALISTS
Community Cloud Consultant
Field Service Lightning Consultant CPQ Specialist
Commerce Cloud Digital Developer
Marketing Cloud Consultant Marketing Cloud Email Specialist
Platform Developer I
Pardot Consultant Marketing Cloud Social Specialist
Platform Developer II
Sales Cloud Consultant Pardot Specialist
Service Cloud Consultant
A D M I N I S T R A T O RS
6 Digital Learning Courses

ADMINISTRATOR Recommended
Salesforce
Experience
Time
Commitment
8 Instructor-Led Classes

The Salesforce Certified Administrator exam is intended for an individual 6-12 MONTHS 115-125 HRS

who has experience performing as a Salesforce Administrator. 2 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Use our self-guided resources Take Administration Essentials for New Admins (ADM201) Take Certification Preparation for
Join our Success Community or Administration Essentials for New Admins Plus Administrator (CRT101)
Certification (ADM201C)
Download the Certification Exam Guide
or Administration Essentials for New Admins Evening
Course (ADM201E)
Tap into these digital learning courses

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts you


should understand to pass the exam: Certified Administrator None

Managing users, data, and security


Certified Advanced Administrator
Maintaining and customizing Sales Cloud and
Service Cloud apps
Certified Platform App Builder
Building reports, dashboards, and workflows

ADMINISTR ATOR TR ACK


2 Digital Learning Courses

ADVANCED ADMINISTRATOR Recommended


Salesforce
Experience
Time
Commitment
2 Instructor-Led Classes

The Salesforce Certified Advanced Administrator credential is designed for those 12-24 MONTHS 55-65 HRS

who have advanced-level experience as a Salesforce Administrator. 2 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Use our self-guided resources Take Administration Essentials for Take Certification Preparation for Advanced
Join our Success Community Experienced Admins (ADM211) Administrator (CRT211)
Tap into these digital learning courses Download the Certification Exam Guide
Get our Preparation Cheat Sheets

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts you


should understand to pass the exam: Certified Administrator Certified Administrator

Leveraging the advanced administration


capabilities of Salesforce Certified Advanced Administrator
Optimizing and extending Sales Cloud and Service
Cloud apps Certified Platform App Builder
Designing advanced reports, dashboards, and
business-process automation

ADMINISTR ATOR TR ACK


ADMINISTRATOR RESOURCES Instructor-Led Training Trailhead Digital Learning P Premier Digital Learning* Video Reference Materials Communities

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ADMINISTRATOR Watch Our Getting Started Videos 1.5 Hrs Administration Essentials for New Admins 5 Days Certification Preparation for 1 Day
Admin Beginner 8.75 Hrs (ADM201) Administrator (CRT101)
Learn CRM Essentials 4.5 Hrs Administration Essentials for New Admins 5 Days Download the Certification 30 Min
P Getting Started: Navigating Salesforce 20 Min Plus Certification (ADM201C) Exam Guide
P Getting a Head Start with Chatter 33 Min Administration Essentials for New Admins 15 Days
Using Salesforce1 3 Min Evening Course (ADM201E)
P
Getting Started with Managing Data 28 Min Salesforce Proficiency Pack for 30 days, (1-2 hrs/day)
P
Getting Started with Reports and Dashboards 28 Min Administrators (SPP201)
P
Getting Started: Administering Salesforce 50 Min Administrative Essentials for New 5 Days
Join Our Success Community Admins in Lightning Experience (ADX201)
Reporting Fundamentals (RPT101) 1 Day
Reporting Fundamentals in Lightning 1 Day
Experience (RPX101)

CERTIFIED ADVANCED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ADMINISTRATOR Admin Intermediate 5 Hrs Administration Essentials for Experienced 5 Days Download the Certification 30 Min
Admins (ADM211) Exam Guide
Admin Advanced 6 Hrs
Certification Preparation for Advanced 1 Day
P Managing Users and Troubleshooting 13 Min
Login Issues Administrator (CRT211)
Join Our Success Community P Administration Essentials for Experienced 4.5 Hrs
Admins

ADMINISTR ATOR TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
A P P B U I L DERS
2 Digital Learning Courses

PLATFORM APP BUILDER Recommended


Salesforce
Experience
Time
Commitment
2 Instructor-Led Classes

The Salesforce Certified Platform App Builder credential is designed for those who can design, build, and 3-6 MONTHS 60-70 HRS

implement custom apps using the declarative customization capabilities of the Force.com platform. 7 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Use our self-guided resources Take Declarative Development for Platform Take Certification Preparation for
Join our Success Community App Builders (DEV402) Platform App Builder (CRT402)
Tap into these Trailhead and Download our Certification Exam Guide
digital learning courses Get our Preparation Cheat Sheets

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts you


should understand to pass the exam: Certified Administrator None

Designing the data model, user interface, business


logic, and security for custom apps Certified Advanced Administrator
Customizing apps for mobile use

Designing reports and dashboards Certified Platform App Builder

Deploying custom apps

APP BUILDER TR ACK


APP BUILDER RESOURCES Instructor-Led Training Trailhead Digital Learning P Premier Digital Learning* Video Reference Materials Communities

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
PLATFORM Quickstart: Build your First App 20 Min Declarative Development for Platform 5 Days Cheat Sheet: Formulas 30 Min
APP BUILDER Quickstart: Lightning App Builder 20 Min App Builders (DEV402) Cheat Sheet: Business Process Automation 20 Min
Quickstart: Lightning Process Builder 20 Min Certification Preparation for Platform App 1 Day Cheat Sheet: Security for Admins 30 Min
Data Modeling 1 Hr Builder (CRT402) Download the Certification Exam Guide 30 Min
Process Automation 1.5 Hrs Build the Battle Station App 2.5 Hrs
Which Automation Tool Do I Choose? 30 Min Build a Suggestion Box App 2 Hrs
Order of Execution of a Save 15 Min P Building Applications with Force.com Part 1 3 Hrs
Who sees What? 1 Hr P Building Applications with Force.com Part 2 3.5 Hrs
Join Our Success Community

APP BUILDER TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
ARCHITECTS
SALESFORCE ARCHITECT JOURNEY
SA L ES FO RC E A RC H I T ECT J O U R N EY

YOUR JOURNE Y TO THE SUMMIT


The Salesforce Architect Journey is a framework to
help you acquire expertise as you chart your way
Technical Architect
to Salesforce Domain Architect, and the coveted Certified
Technical Architect**
Salesforce Certified Technical Architect credentials.
You progress by building your skills and knowledge in
specific domains, accumulating specialized domain Certified Certified
Domain Architect Application System
Salesforce certifications along the way. The framework Architect* Architect*
is well-served by our library of robust, free, self-
directed training guides, which are aligned to each Certified Data Architecture Certified Development Lifecycle
and Management Designer and Deployment Designer
certification. Certified Sharing and Certified Identity and Access
Visibility Designer Management Designer

Specializations Certified Platform Developer I Certified Integration Architecture Designer

Certified Platform App Builder Certified Platform Developer I

Certified Community Cloud Consultant Certified Mobile Solutions Architecture Designer


(Optional) (Optional)

Related Certified Administrator (Optional)


Certification

* Credential earned upon completion of ** Credential earned upon successful


exams within the specializations tier, completion of the Domain Architect
no additional exam requirements. tier and Review Board.
APPLICATION ARCHITECT
Recommended Time
Salesforce
The Salesforce Certified Application Architect credential is designed for those who have a deep understanding Experience
Commitment

of native Salesforce features and functionality, as well as the ability to model a role hierarchy, data model, and
5+ YE ARS 100+ HRS
appropriate sharing mechanisms.

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Join our Success Community Use our self-directed training guides Download the Certification Exam Guide

OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Once all four prerequisites have You should consider earning


Data Architecture and
been completed successfully, the both your Salesforce Certified Application Architect
Management Designer
Salesforce Certified Application System Architect and Application
Architect certification will be granted. Architect credentials. By earning Sharing and Visibility Designer
these credentials, youll take a big System Architect
step toward preparing to become
Platform Developer I
a Salesforce Certified Technical
Architect. Technical Architect
Platform App Builder

ARCHITEC T TR ACK
DATA ARCHITECTURE AND MANAGEMENT
DESIGNER Recommended
Salesforce
Time
Commitment
Experience
The Salesforce Certified Data Architecture and Management credential is designed for those who assess the
architecture environment and requirements to design sound, scalable, and high-performing solutions on the 5+ YE ARS 90+ HRS

Force.com platform as it pertains to enterprise data management.

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Use our self-guided resources Download the Free Data Architecture Download the Certification Exam Guide
Join our Success Community and Management Designer
Resource Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts Understanding of LDV considerations Certified Development Lifecycle
you should understand to pass with communities None
and Deployment Designer
the exam:
Able to design a data and sharing model
Awareness of platform-specific design that supports an LDV environment Certified Integration
patterns and key limits Architecture Designer
Understanding data-movement best
Understanding of large-data-volume practices in an LDV environment
Certified Data Architecture
considerations, risks, and mitigation
Understanding strategies to build an and Management Designer
strategies
optimized and high-performing solution

ARCHITEC T TR ACK
DEVELOPMENT LIFECYCLE AND
DEPLOYMENT DESIGNER Recommended
Salesforce
Time
Commitment
Experience
The Salesforce Certified Development Lifecycle and Deployment credential is designed for those who assess
their architecture environment and requirements, and then implement management solutions on the 5+ YE ARS 90+ HRS

Force.com platform that meet those requirements.

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Use our self-guided resources Download the Free Development Download the Certification Exam Guide
Follow these Trailhead trails Lifecycle and Deployment Designer
and Digital Learning courses Resource Guide
Join our Success Community

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts Awareness of Salesforce and Certified Integration
you should understand to pass third-party app development None
Architecture Designer
the exam: lifecycle tools

Experience with project and Understanding test-plan design and Certified Data Architecture
development lifecycle evaluating effectiveness and Management Designer
methodologies
Certified Development Lifecycle
Experience providing requirements
traceability through the projects and Deployment Designer
lifecycle

ARCHITEC T TR ACK
IDENTITY AND ACCESS MANAGEMENT DESIGNER
Recommended Time
The Salesforce Certified Identity and Access Management credential is designed for those who assess the Salesforce Commitment
Experience
architecture environment and requirements and design sound, scalable and high-performing solutions on the
Force.com platform that meet the Single Sign-on (SSO) requirements. 5+ YE ARS 90+ HRS

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Use our self-guided resources Download the Free Identity and Download the Certification Exam Guide
Join our Success Community Access Management Designer
Resource Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts Able to describe provisioning and de- Mobile Solutions
you should understand to pass provisioning related to SAML, Oauth, and None
the exam: OpenID Connect Architecture Designer

Understanding configuration Understanding of how trust is established Sharing and Visibility Designer
requirements of delegated authentication between an Identity Provider and a Service
Provider
Understanding Cconfiguration Identity and Access
requirements of SAML Able to determine the general identity
federation capabilities that are available for Management Designer
Awareness of when to use IDP initiated a given project
vs. service provider initiated

ARCHITEC T TR ACK
INTEGRATION ARCHITECTURE DESIGNER
Recommended Time
The Salesforce Certified Integration Architecture credential is designed for those who assess the architecture Salesforce Commitment
Experience
environment to design sound and scalable technical solutions on the Force.com platform that meet end-to-end
integration requirements. 5+ YE ARS 90+ HRS

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Use our self-guided resources Download the Free Integration Download the Certification Exam Guide
Join our Success Community Architecture Designer Resource
Guide
Data Integration Specialist
Superbadge

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts Thorough understanding of web Experience with common Certified Development Lifecycle
you should understand to pass services in general and SOAP and integration patterns used on the None
and Deployment Designer
the exam: REST specifically; understanding of Force.com platform
the basic workings of HTTP/S Certified Data Architecture
Experience holding a technical Understanding patterns and
architect role on multiple complex Understanding the different mechanisms to secure integrations and Management Designer
deployments or equivalent Force.com APIs and able to design such as TLS for HTTP
knowledge through participation and solutions using the appropriate API Certified Integration
exposure to these types of projects
Understanding data migration Architecture Designer
considerations, design trade-offs,
and common ETL tools

ARCHITEC T TR ACK
MOBILE SOLUTIONS ARCHITECTURE DESIGNER
Recommended Time
The Salesforce Certified Mobile Solutions Architecture Designer credential is designed for those who assess the Salesforce Commitment
Experience
architecture environment and requirements and design and implement sound and scalable mobile solutions on
the Force.com platform that meet those requirements. 5+ YE ARS 90+ HRS

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Use our self-guided resources Download the Free Mobile Solutions Download the Certification Exam Guide
Join our Success Community Architecture Designer Resource Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts Understanding the Salesforce1 Identifing key potential pain points Identity and Access
you should understand to pass app and its configuration and in a mobile solution and the ability to None
the exam: customization options recommend key mitigation strategies
Management Designer
for each
Describing the differences between Describing how mobile solution Sharing and Visibility Designer
Salesforce1, Native, HTML5 and capabilities can be enhanced via Understanding of the Salesforce
Hybrid mobile architectures connected devices (e.g., Wearables, Mobile SDK to leverage salesforce
iBeacons) data, provide offline capabilities and Mobile Solutions
Defining how a customer can perform push notifications Architecture Designer
choose between Salesforce1 solution
and a Customer Mobile Solution

ARCHITEC T TR ACK
SHARING AND VISIBILITY DESIGNER
Recommended Time
The Salesforce Certified Sharing and Visibility credential is designed for those who assess the architecture Salesforce Commitment
Experience
environment and requirements and design sound, scalable, and high-performing technical solutions on the Force.
com platform that meet sharing and visibility requirements. 5+ YE ARS 90+ HRS

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Use our self-guided resources Download the Free Sharing and Download the Certification Exam Guide
Join our Success Community Visibility Designer Resource Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts Able to describe the fundamental Identity and Access
you should understand to pass concepts around role hierarchy None
the exam:
Management Designer
Articulate how Profile configuration
Creation of criteria based and ownership impacts a security and sharing model Mobile Solutions
based sharing rules Architecture Designer
Understanding of Apex Sharing is and
Understanding of org wide defaults when it should be used

Understanding of various types of licenses Sharing and Visibility Designer

ARCHITEC T TR ACK
SYSTEM ARCHITECT
Recommended Time
Salesforce
The Salesforce Certified System Architect credential is designed for those who focus on factors such as testing, Experience
Commitment

governance, and integration to other external systems.


5+ YE ARS 100+ HRS

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Join our Success Community Use our self-directed training guides Download the Certification Exam Guide

OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Once all four prerequisites have You should consider earning both
Development Lifecycle and
been completed successfully, the your Salesforce Certified Application System Architect
Deployment Designer
Salesforce Certified System Architect Architect and Application Architect
certification will be granted. credentials. By earning these Identity and Access Management Designer
credentials, youll take a big step Application Architect
toward preparing to become a
Integration Architecture Designer
Salesforce Certified Technical
Architect. Technical Architect
Platform Developer I

ARCHITEC T TR ACK
TECHNICAL ARCHITECT
Recommended Time
Salesforce
The Salesforce Certified Technical Architect credential is designed for those with broad knowledge across Experience
Commitment

multiple development platforms, drawing on their skills in assessing customer architecture to design secure,
8+ YE ARS 200+ HRS
high-performance technical solutions on the Force.com platform.

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Follow these Trailhead trails Download the Free Resource Download the Certification Exam Guides
and Digital Learning courses Guides associated with the Related
Join our Success Community Certifications listed below

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts Managing the development lifecycle Data Architecture and Platform Developer I
you should understand to pass to ensure the delivery of highly Management Design Application Architect
the exam: secure solutions that are optimized Development Lifecycle and Sharing and Visibility Designer
for performance and built to scale Deployment Designer
Designing a technical architecture
solution that may span multiple System Architect
Articulating design considerations, Identity and Access
Application Architect
Management Designer
platforms and include integration trade-offs, benefits, and
and authentication across systems recommendations for a technical Integration Architecture
Designer System Architect
architecture
Mobile Solutions Architecture Technical Architect
Designer

Platform App Builder


ARCHITEC T TR ACK
ARCHITECT RESOURCES Instructor-Led Training Trailhead Digital Learning P Premier Digital Learning* Video Reference Materials Communities

CERTIFIED DATA UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ARCHITECTURE AND Best Practices for Deployments 1 hr Data Architecture and Management 10+ days Download the Certification Exam Guide 30 min
MANAGEMENT DESIGNER with Large Data Volumes Designer Resource Guide
Managing Large Data Volumes 52 min
Extreme Force.com Data Loading 3 min

Part 1: Tune Your Data Model


Join our Success Community

CERTIFIED DEVELOPMENT UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
LIFECYCLE AND P Introduction to the Force.com 1 hr Development Lifecycle 10+ days Download the Certification Exam Guide 30 min
DEPLOYMENT DESIGNER Development Lifecycle and Deployment Designer
Introduction to Application 20 min Resource Guide
Lifecycle Management
Planning Your Production 20 min
Deployment
Join our Success Community

CERTIFIED IDENTITY AND UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ACCESS MANAGEMENT Architect Core Resources 4.25 days Identity and Access Management 10+ days Download the Certification Exam Guide 30 min
DESIGNER Digging Deeper Into OAuth 2 hrs Designer Resource Guide
Login Flows 2 hrs
Join Our Success Community

ARCHITEC T TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
ARCHITECT RESOURCES Instructor-Led Training Trailhead Digital Learning P Premier Digital Learning* Video Reference Materials Communities

CERTIFIED INTEGRATION UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ARCHITECTURE DESIGNER Integrating with the Force.com 10 min Integration Architecture Designer 10+ days Download the Certification Exam Guide 30 min`
Platform Resource Guide
Integration 2 min Data Integration Specialist 8-15 hrs
Integration Workbook 1 hr Superbadge
Join our Success Community

CERTIFIED MOBILE UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
SOLUTIONS ARCHITECTURE Architect Core Resources 4.25 days Mobile Solutions Architecture 10+ days Download the Certification Exam Guide 30 min`
DESIGNER App Cloud Mobile Overview 1.5 hrs Designer Resource Guide
Lightning Experience Development 20 min
Join Our Success Community

CERTIFIED SHARING AND UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
VISIBILITY DESIGNER Architect Core Resources 4.25 days Sharing and Visibility Designer 10+ days Download the Certification Exam Guide 30 min`
Introducing SOAP API 2 hrs Resource Guide
Introducing Apex 2 hrs
Designing Record Access for 2 hrs
Enterprise Scale
Sharing Architecture 1.5 hrs
Join Our Success Community

ARCHITEC T TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
ARCHITECT RESOURCES Instructor-Led Training Trailhead Digital Learning P Premier Digital Learning* Video Reference Materials Communities

CERTIFIED APPLICATION UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ARCHITECT Join Our Success Community Self-Directed Training Guides 10+ days Download the Certification Exam Guide 30 min`

CERTIFIED SYSTEM UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ARCHITECT Join Our Success Community Self-Directed Training Guides 10+ days Download the Certification Exam Guide 30 min`

CERTIFIED TECHNICAL UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ARCHITECT Architect Core Resources 4.25 days Technical Architect Resource Guide 90+ days Download the Salesforce Certified 30 min
Best Practices for Deployments 15 min Technical Architect Exam Guide
with Large Data Volumes Download the Salesforce Certified 30 min
Integration Patterns and Practices 30 min Development Lifecycle and Deployment
Designer Exam Guide
Download the Salesforce Certified 30 min
Integration Architecture Exam Guide
Download the Salesforce Certified Data 30 min
Architecture and Management Exam Guide
Download the Salesforce Certified Identity and 30 min
Access Management Designer Exam Guide
Download the Salesforce Certified Sharing 30 min
and Visibility Designer Exam Guide
Download the Salesforce Certified Mobile 30 min
Solutions Architecture Designer Exam Guide

ARCHITEC T TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
C O N S U L T ANTS
COMMUNITY CLOUD CONSULTANT 0 Digital Learning Courses

Recommended Time
Salesforce
The Salesforce Certified Community Cloud Consultant credential is designed for those who have experience Experience
Commitment
2 Instructor-Led Classes
implementing and consulting on the Salesforce Communities applications in a customer-facing role.
2-5 YE ARS 30-40 HRS

1 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Use our self-guided resources Expand Your Reach with Communities Take Certification Preparation for
Join our Success Community Take Get Started with Communities Community Cloud Consultants (CRT271)
(ADM271) Download the Certification Exam Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are some examples of the Understanding how to customize


concepts you should understand to pass navigation to given requirements in a Certified Marketing Cloud Certified Administrator
the exam: template-based Community. Consultant

Describing how to set up a custom Determining the steps to install and set Certified Community
domain for a Community. up Lightning components.
Cloud Consultant
Determining the steps to configure and Understanding the steps to set up
set up Knowledge within a Community. Community dashboards and insights.

Explaining Community moderation


features.

CONSULTANT TR ACK *Online Training. Contact us for more information on Premier Success Services.
FIELD SERVICE LIGHTNING CONSULTANT 0 Digital Learning Courses

Recommended Time
Salesforce
The Salesforce Certified Field Service Lightning credential is designed for individuals who have proven Experience
Commitment
1 Instructor-Led Classes
experience with the administration and configuration of a Salesforce application and is capable of consulting
2-5 YE ARS 40-80 HRS
with customers on Field Service operations. 0 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Use our self-guided resources Take Implementing Field Service Lightning Download the Certification Exam Guide
Join our Success Community (FSL201)

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts you


Certified Sales Cloud Certified Administrator
should understand to pass the exam:
Consultant
Determine how to build work order Apply procedural concepts to setup
processes, parameters and templates entitlement process for work order Certified Community
Certified Service Cloud Consultant
objects Cloud Consultant
Troubleshoot, escalate, and resolve
cases based on field service scenarios Determine how to manage and track Field Service Lightning
asset installation, movement, and/or Consultant
decommission

CONSULTANT TR ACK
MARKETING CLOUD CONSULTANT 0 Digital Learning Courses

Recommended Time
Salesforce
The Salesforce Certified Marketing Cloud Consultant credential is designed for those who can set up and Experience
Commitment
3 Instructor-Led Classes
implement Salesforce Marketing Cloud Email app tools, providing solutions to execute both tactical and
12 MONTHS 40-50 HRS
strategic email campaigns. 1 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Use our self-guided resources Check out our Personalize Your Customer Journeys Download the Certification Exam Guide
Join our Success Community with Marketing Cloud
Take Journey Builder 101 (JB101)
Take Marketing Cloud Connect Essentials (MCC201)
Take Marketing Cloud Implementation Workshop (MCI101)

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are some examples of the concepts


you should understand to pass the exam: Certified Marketing Cloud Certified Marketing Cloud Email Specialist
Incorporating different tools such as Defining and executing email-data Email Specialist
content areas, portfolio, segmentation, interactions Certified Marketing Cloud
automation, tracking and analytics
Making data-driven decisions Consultant
Configuring account setup and to optimize customer solutions
administration
Troubleshooting and solving platform
issues

CONSULTANT TR ACK
PARDOT CONSULTANT 7 Digital Learning Courses

Recommended Time
Salesforce
The Salesforce Certified Pardot Consultant credential is designed for those who have experience implementing Experience
Commitment
1 Instructor-Led Classes
Pardot in a customer-facing role, designing and implementing solutions that meet customers business
12 MONTHS 15-25 HRS
requirements and contributing to their long-term success. 0 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Tap into these digital learning Check out our self-guided resources Take Certification Preparation for Pardot
courses and digital learning courses Consultant (CRT160)
Join our Success Community Download the Certification Exam Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are some examples of the concepts


you should understand to pass the exam: Certified Pardot Specialist Certified Pardot Specialist
Managing users, prospects, and data

Maintaining and customizing the Salesforce Integration Certified Pardot Consultant


Building emails, forms, and automation tools

CONSULTANT TR ACK
SALES CLOUD CONSULTANT 8 Digital Learning Courses

Recommended Time
The Salesforce Certified Sales Cloud Consultant credential is designed for those who have experience Salesforce
Experience
Commitment
3 Instructor-Led Classes
implementing Sales Cloud in a customer-facing role, successfully designing and implementing solutions
2-5 YE ARS 40-50 HRS
that are maintainable and scalable. 0 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Use our self-guided resources Take Sales Cloud Administration: Products, Take Certification Preparation for Sales Cloud
Join our Success Community Quotes, Orders, and Collaborative Consultant (CRT251)
Forecasts (ADM251) Download the Certification Exam Guide
Use our self-guided resources

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are some examples of the concepts you


should understand to pass the exam: Certified Service Cloud Consultant Certified Administrator
Designing Sales and Marketing solutions to
meet business requirements
Certified Sales Cloud Consultant
Designing apps and interfaces that
maximize user productivity

Managing data and design analytics to track key


Sales Cloud metrics

CONSULTANT TR ACK
SERVICE CLOUD CONSULTANT Recommended
5 Digital Learning Courses

Time
Salesforce Commitment
The Salesforce Certified Service Cloud Consultant credential is designed for those who have experience Experience 2 Instructor-Led Classes

implementing Service Cloud in a customer-facing role, successfully designing and implementing maintainable 2-5 YE ARS 30-40 HRS

and scalable solutions that meet customer business requirements. 2 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Tap into these Trailhead and Take Service Cloud Administration (ADM261) Take Certification Preparation for Service
Digital Learning courses Use our self-guided resources Cloud Consultant (CRT261)
Join our Success Community Download the Certification Exam Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are some examples of the concepts


you should understand to pass the exam: Certified Sales Cloud Consultant Certified Administrator
Designing contact center solutions that make use
of cases, knowledge base, and portals Certified Service Cloud Consultant
Designing interaction channels and building interfaces
to maximize agent productivity

Managing data and design analytics that track


key industry metrics

CONSULTANT TR ACK
CONSULTANT RESOURCES Instructor-Led Training Trailhead Digital Learning P Premier Digital Learning* Video Reference Materials Communities

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
COMMUNITY CLOUD Join Our Success Community Expand Your Reach with 9 hrs 40 mins Certification Preparation for Community 1 day
CONSULTANT Communities Cloud Consultants (CRT271)
Get Started with Communities 1 day Download the Certification Exam Guide 30 min
(ADM271)

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
FIELD SERVICE Join Our Success Community Implementing Field Service Lightning 3 days Download the Certification Exam Guide 30 min
LIGHTNING (FSL201)
CONSULTANT

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
MARKETING CLOUD Join Our Success Community Personalize Your Customer 2 hrs 55 mins Download the Certification Exam Guide 30 min
CONSULTANT Journeys with Marketing Cloud
Journey Builder 101 (JB101) 1 day
Marketing Cloud Connect 4 days
Essentials (MCC201)
Marketing Cloud Implementation 3 days
Workshop (MCI101)

CONSULTANT TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
CONSULTANT RESOURCES Instructor-Led Training Trailhead Digital Learning P Premier Digital Learning* Video Reference Materials Communities

CERTIFIED PARDOT UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
CONSULTANT P Pardot: Overview 1.4 hrs P Pardot: Automating Business Process 1.5 hrs Certification Preparation for 5 Days (3 hrs/day)
P Pardot: Administrative User 35 min P Pardot: Connectors 1.2 hrs Pardot Consultant (CRT 160)
P Pardot: Managing Content 1.5 hrs Tracking Opt-in by Country 10 min Download the Certification Exam Guide 30 min
P Pardot: Lead Generation 1.8 hrs Submissions vs. Conversions 5 min
P Pardot: Lead Qualification 1.1 hrs Content Reporting 10 min
Pardot Permission-Based 1 min Conversions Reporting 5 min
Marketing Policy Landing Page Reporting 5 min
Maintaining Compliance While 2 min Prospect Lifecycle Reporting 15 min
Maintaizning Lead Generation
Individual Prospect Lifecycle 10 min
Introduction to Forms 1 min Report Overview
Geting Started with Email 1 min Advanced Email Analytics Overview 20 min
Authentication
Wistia Connector Overview 10 min
Salesforce Connector Introduction 1 min
Data.com Connector 10 min
Filters Overview 10 min
FullContact Social Profile Lookup 10 min
Prospect Audits Overview 10 min Connector Overview
Form Reporting Overview 10 min Webex Connector Overview 10 min
Getting Started with the Salesforce 5 min Why Cant I Log In? 10 min
Connector
Testing with Email Flow 10 min
Handling Opportunities in Pardot 15 min
Email Reporting 15 min
Salesforce Campaigns Overview 10 min
Automated Lead Scoring and Grading 20 min
Getting Started with Email Flow 10 min
Pardot Campaigns vs. Salesforce 2 min
Salesforce Connector Setup Guide 5 min Campaigns
The Complete Guide to 20 min Automation Rules vs. Completion 2 min
Lead Nurturing Actions
Join Our Success Community Automation Rules vs. Segmentation 2 min
Rules

CONSULTANT TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
CONSULTANT RESOURCES Instructor-Led Training Trailhead Digital Learning P Premier Digital Learning* Video Reference Materials Communities

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
SALES CLOUD P Implementing Sales and Marketing 1.5 hrs Implementation Guide: 15 min Certification Preparation for Sales Cloud 1 day
CONSULTANT P Setting Up and Building Communities 50 min A Guide to Sharing Architecture Consultant (CRT251)
P
Setting Up Collaborative Forecasts 45 min Implementation Guide: 40 min Preparing for the Certified Sales Cloud 4 min
P
Configuring Salesforce for Outlook 29 min Campaign Management Consultant Exam
P Getting a Head Start with Chatter 32 min Implementation Guide: 1 hr Download the Certification Exam Guide 30 min
P
Getting Started with Data.com 16 min Deploying Territory Management
Getting Started with Work.com 3 min Implementation Guide: 30 min
Using Salesforce 1 2 min Implementing Person Accounts
P
Getting Started Using Sales Cloud 29 min Implementation Guide: International 15 min
Join Our Success Community Organizations: Using Multiple Currencies
Decision Guide: Territory Management 20 min
Sales Cloud Administration: Products, 1 day
Quotes, Orders, and Collaborative
Forecasts (ADM251)
Sales Cloud Training For Sales Managers 1 day
in Lightning Experience (SLX201)

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
SERVICE CLOUD P Implementing Case Management 2.2 hrs Keep Customers Happy with 11 hrs 30 mins Certification Preparation for Service 1 day
CONSULTANT Across Channels Service Cloud Cloud Consultant (CRT261)
P Implementing Salesforce Knowledge 1.6 hrs Service Cloud Administration 2 days Preparing for the Certified Service Cloud 6 min
P Setting Up and Building Communities 50 min (ADM261) Consultant Exam
P Getting Started using Service Cloud 34 min P Administration Essentials for 57 min Download the Certification Exam Guide 30 min
Service Cloud Basics 2 hrs the Service Cloud
Join Our Success Community

CONSULTANT TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
DEVELOPERS
0 Digital Learning Courses

COMMERCE CLOUD DIGITAL DEVELOPER Recommended


Salesforce
Experience
Time
Commitment
4 Instructor-Led Classes

The Salesforce Certified Commerce Cloud Digital Developer credential is designed for those who have 3-6 MONTHS 75-85 HRS

knowledge and skills in using Commerce Cloud to develop an eCommerce solution. 0 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Join our Success Community Take Getting Started with Demandware (GEN 001) Download the Certification Exam Guide
An Xchange Community username and Take Demandware Platform Architecture Overview (DEV 001)
password is needed to access the Take Developing for Digital I (DEV 101)
Exchange Community. Take Developing for Digital II (DEV 201)
To obtain access to the Xchange Community, please
contact your Commerce Cloud Account Manager.

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts you


should understand to pass the exam: Commerce Cloud Digital Developer None
Troubleshoot file synchronization issues between
UX Studio and the sandbox environment Certified Platform Developer I
Work with the product data model to manage products,
their categorization, and associated inventory
Certified Platform Developer II
Modify site search preferences and settings to enable
searching for a specified product attribute
Create a custom object type to store a custom data type

DEVELOPER TR ACK
4 Digital Learning Courses

PLATFORM DEVELOPER I Recommended


Salesforce
Experience
Time
Commitment
2 Instructor-Led Classes

The Salesforce Certified Platform Developer I credential is designed for those who have knowledge, skills, 3-6 MONTHS 75-85 HRS

and experience building custom declarative and programmatic apps on the Force.com platform. 8 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Use our self-guided resources Take Programmatic Development Using Take Certification Preparation for
Follow these Salesforce Trailhead trails Apex and Visualforce (DEV450) Platform Developer I (CRT450)
Tap into these Trailhead and Download the Certification Exam Guide
Digital Learning courses
Get our Preparation Cheat Sheets
Tap into these digital learning modules

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts you


should understand to pass the exam: Certified Platform Developer I None
Design the data model, user interface, business
logic, and security for custom apps Certified Platform Developer II
Customizing apps for mobile use
Commerce Cloud Digital Developer
Designing reports and dashboards

Deploying custom apps

DEVELOPER TR ACK
2 Digital Learning Courses

PLATFORM DEVELOPER II Recommended


Salesforce
Experience
Time
Commitment
0 Instructor-Led Classes

The Salesforce Certified Platform Developer II credential is designed for those with advanced skills and 2-4 YE ARS 35-45 HRS

knowledge in the programmatic capabilities of the Force.com platform and data-modeling practices. 8 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Use our self-guided resources Tap into these Trailhead and Download the Certification Exam Guide
Tap into these Trailhead and Digital Learning courses Get our Preparation Cheat Sheets
Digital Learning courses
Join our Success Community

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts you


should understand to pass the exam: Certified Platform Developer I Certified Platform Developer I
Designing, developing, testing, and deploying
programmatic solutions that are maintainable Certified Platform Developer II
and re-usable

Following Apex design patterns and object-oriented Commerce Cloud Digital Developer
programming best practices

DEVELOPER TR ACK
DEVELOPER RESOURCES Instructor-Led Training Trailhead Digital Learning P Premier Digital Learning* Video Reference Materials Communities

CERTIFIED COMMERCE UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
CLOUD DIGITAL Join Our Success Community Getting Started with Demandware 3 days Download the Certification Exam Guide 30 min`
DEVELOPER An Xchange Community username (GEN001)
and password is needed to access the Demandware Platform Architecture 3 days
Exchange Community. Overview (DEV001)
To obtain access to the Xchange Community, please
contact your Commerce Cloud Account Manager.
Developing for Digital I (DEV101) 5 days
Developing for Digital II (DEV201) 5 days

CERTIFIED PLATFORM UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
DEVELOPER I Developer Beginner 15.75 hrs Programmatic Development Using 5 days Certification Preparation for Platform 1 day
Visualforce Basics 2.5 hrs Apex and Visualforce (DEV450) Developer I (CRT450)
Data Modeling 1 hr Build a Conference 3.7 hrs Cheat Sheet: Apex Code 15 min
Quickstart Apex 20 min Management App Cheat Sheet: Visualforce 10 min
Quickstart: Lightning Components 30 min Build a Visualforce App 50 min Download the Certification Exam Guide 30 min
Quickstart: Visualforce 15 min P Apex 5.75 hrs P Creating Lightning Components 1 hr
Guide to Limits 2 min P Visualforce Controllers 2 hrs
Order of Execution of a Save 6 min
Development Lifecycle management 1.5 hr
P Get Started with Visualforce 22 min

DEVELOPER TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
DEVELOPER RESOURCES Instructor-Led Training Trailhead Digital Learning P Premier Digital Learning* Video Reference Materials Communities

CERTIFIED PLATFORM UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
DEVELOPER II Developer Intermediate 18 hrs Lightning App with SLDS 50 min Cheat Sheet: Lightning UI 10 min
Visualforce Basics 2.5 hrs Visualforce with SLDS 50 min Cheat Sheet: Rest API 12 min
Process Automation 1.5 hrs Build a Geolocation App 1.2 hrs Cheat Sheet: Soap API 12 min
Securing Your Users Identity 20 min Build a Conference 3.6 hrs Cheat Sheet: Security for Developers 6 min
Compound Fields 1.5 min Management App Cheat Sheet: Search and Query Optimization 8 min
A Guide to Sharing Architecture 36 min Download the Certification Exam Guide 30 min
Visualforce Performance 1 min
Best Practices for Deployments 1.5 min
with Large Data Volumes
Order of Execution of a Save 6 min
P Integrating with SOAP API 1 hr
P Introduction to the REST API 45 min

DEVELOPER TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
SPECIALISTS
CPQ SPECIALIST Recommended Time
0 Digital Learning Courses

Salesforce Commitment
The Salesforce Certified CPQ Specialist credential is designed for individuals who have experience Experience 2 Instructor-Led Classes

implementing the Salesforce CPQ solution. 6-12 MONTHS 15-25 HRS

0 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Get ready for your exam:


Add to your skill set:
Tap into these digital learning Take Salesforce CPQ Admin Essentials for Download the Certification Exam Guide
courses
New Administrators (CPQ201) Review Knowledge Base Study Materials
Join our Success Community Take Salesforce CPQ Admin Essentials for
Experienced Administrators (CPQ211)

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITES:

Here are examples of the concepts you


should understand to pass the exam:
CPQ Specialist None
Build solutions to support business Generate renewal and amendment
process quotes
Marketing Cloud Email Specialist
Troubleshoot and solve basic platform Configure user permissions, record
issues types, and page layouts

Pardot Specialist

SPECIALIST TR ACK
MARKETING CLOUD EMAIL SPECIALIST Recommended Time
9 Digital Learning Courses

Salesforce Commitment
The Salesforce Certified Marketing Cloud Email Specialist credential is designed for those who can Experience 3 Instructor-Led Classes

demonstrate knowledge, skills, and experience in email marketing best practices including message 6-12 MONTHS 15-25 HRS

design, subscriber and data management, inbox delivery, and external integrations. 1 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Get ready for your exam:


Add to your skill set:
Tap into these digital learning Download the Certification Exam Guide
Personalize Your Customer Journeys with
courses
Marketing Cloud
Join our Success Community
Take Essentials for Marketing Cloud Email
Marketers (EEB101)
Take Content Builder Essentials for the
Digital Marketer (EML101)

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITES:

Here are examples of the concepts Building complex email automations


you should understand to pass
Running reports of email-tracking data Certified Marketing Cloud
the exam: None
Social Specialist
T
 roubleshooting and solving basic
Building relational data models
platform issues
Sending emails via Email app Certified Marketing Cloud
Having a general knowledge of email
sending methods
marketing terminology and best Email Specialist
practices

SPECIALIST TR ACK
MARKETING CLOUD SOCIAL SPECIALIST Recommended Time
1 Digital Learning Courses

Salesforce Commitment
The Salesforce Certified Marketing Cloud Social Specialist credential is designed for those who can demonstrate Experience 1 Instructor-Led Classes

knowledge, skills, and experience using the components of Social Studio for post creation, management and 6-12 MONTHS 10-20 HRS

analysis of conversations, and reporting. 1 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Get ready for your exam:


Add to your skill set:
Tap into these digital learning Download the Certification Exam Guide
Take Social Studio 101 (SS101)
courses
Personalize Your Customer Journeys
Join our Success Community
with Marketing Cloud

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITES:

Here are examples of the concepts Designing workflows to support


you should understand to pass business processes and reporting
requirements Certified Marketing Cloud
the exam: None
Email Specialist
Building strategic social media Troubleshooting and solving basic
processes, incorporating different platform issues
tools like Publish, Engage, and Certified Marketing Cloud
Having a general knowledge of
Analyze social media terminology Social Specialist

SPECIALIST TR ACK
PARDOT SPECIALIST Recommended Time
18 Digital Learning Courses

Salesforce Commitment
The Salesforce Certified Pardot Specialist credential is designed for those who can demonstrate skills and Experience 1 Instructor-Led Classes

knowledge in designing, building, and implementing marketing workflows through the Pardot platform. 3-6 MONTHS 20-30 HRS

0 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Get ready for your exam:


Add to your skill set:
Tap into these digital learning Take Certification Preparation for Pardot
Tap into these digital learning courses
courses
Specialist (CRT150)
Join our Success Community
Download the Certification Exam Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITES:

Here are examples of the concepts available to deploy connectors and


you should understand to pass manage those processes
the exam: Building marketing assets like email Certified Pardot Specialist None
Designing workflows to support templates and forms
business process and reporting Troubleshooting and solving basic
requirements platform issues
Certified Pardot Consultant
Being familiar with native
integrations and the options

SPECIALIST TR ACK
SPECIALIST RESOURCES Instructor-Led Training Trailhead Digital Learning P Premier Digital Learning* Video Reference Materials Communities

CERTIFIED CPQ UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
SPECIALIST Join Our Success Community Salesforce CPQ Admin Essentials for 2 days Download the Certification Exam Guide 30 min
New Administrators (CPQ201) Review Knowledge Base Study Materials 1-2 days
Salesforce CPQ Admin Essentials for 4 days
Experienced Administrators (CPQ211)

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
MARKETING CLOUD P Paste Plain Text and HTML into 7 min Personalize Your Customer 2 hrs 55 mins Download the Certification Exam Guide 30 min
EMAIL SPECIALIST Content Area Boxes Journeys with Marketing Cloud
P Email: Send Classifications 18 min Essentials for Marketing Cloud Email 2 days
P Email Approvals 30 min Marketers (EEB101)
P Email: Dynamic Content 6 min Content Builder Essentials for the 1 day
P Drag-and-Drop Segmentation for 14 min Digital Marketer (EML101)
P Data Extensions
Marketing Cloud Connect Essentials 4 days
P Automation 101: Getting Started 9 min
(MCC201)
with Automation Studio
P Email Automation: Triggered Emails 7 min
P Reports 101 31 min
Join Our Success Community

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
MARKETING CLOUD P Social Studio 101 1.3 hrs Personalize Your Customer 2 hrs 55 mins Download the Certification Exam Guide 30 min
SOCIAL SPECIALIST Join Our Success Community Journeys with Marketing Cloud
Social Studio 101 (SS101) 1 day

SPECIALIST TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
SPECIALIST RESOURCES Instructor-Led Training Trailhead Digital Learning P Premier Digital Learning* Video Reference Materials Communities

CERTIFIED PARDOT UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
SPECIALIST P Pardot: Overview 1.4 hrs P Pardot: Lead Generation 1.8 hrs Certification Preparation for Pardot 2 days
P Pardot: Campaigns 10 min P Creating Forms 10 min Specialist (CRT150)
P Pardot: Administrative User 35 min P Adding Form Fields 10 min Download the Certification 30 min
Exam Guide
P Building with Email Flow 10 min P Styling Forms 10 min
P Email Preference Center 10 min P Adding Post Submission Actions 10 min
P Unsubscribe Page 10 min P Deploying Forms 10 min
P Testing Emails with A/B Testing 10 min P Progressive Profiling 10 min
P Sending with Email Flow 10 min P Creating Dependent Fields 10 min
How Are Prospects Scored 10 min P Pardot: Automating Business Process 1.5 hrs
Visitors Report 5 min P Pardot: Nurturing Campaigns 1 hr
How Does Pardot Track Activities? 7 min Drip Program Overview 1 min
How Are Prospects Converted From Drip Program Reports 10 min
Visitors? 2 min Drip Program Sample Templates 2 min
Reviewing Prospect Audits 10 min Drip Program FAQ 10 min
Filtered Activities in Pardot 4 min Getting Started with the
Performing a Prospect Audit 4 min Salesforce Connector 3 min
Campaign Cohort Report 10 min Handling Opportunities in Pardot 15 min
Campaign Reports Summary 10 min Set Pardot to Only Create Contacts
What User Type Should I Select? in Salesforce 1 min
8 min
Grant Support Access to Account Salesforce Campaigns 10 min
4 min
Content Report Tracking Opt-Ins by Country 10 min
5 min
Creating Layout Templates for Conversion Report 5 min
10 min
Landing Pages Salesforce Connector Setup Guide 5 min
20 min
Forms Report Salesforce Connector Introduction 1 min
2 min
Cont. Next Page Cont. Next Page

SPECIALIST TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
SPECIALIST RESOURCES Instructor-Led Training Trailhead Digital Learning P Premier Digital Learning* Video Reference Materials Communities

CERTIFIED PARDOT UNDERSTAND THE BASICS SHARPEN YOUR SKILLS


SPECIALIST Cont. Form Troubleshooting and FAQs 20 min Pardot Campaigns vs. Salesforce
Whats the Difference Between a Campaigns 2 min
Submission and a Conversion? 2 min Automation Rules vs. Completion Actions 2 min
Prospect Actions 10 min Automation Rules vs. Segmentation
Link Tracking in Emails 10 min Rules 2 min
Getting Started with Email Flow 10 min Completion Actions vs. Dynamic Lists 2 min
Reporting with Email Flow 15 min
Lead Qualification Overview 1 min
Introduction to Forms 1 min
Testing with Email Flow 10 min
Email Overview 1 min
Email Tools 3 min
Building a Great Email 2 min
Getting Started with Email
Authentication 1 min
Pardot Permission Based
Marketing Policy 1 min
Join our Success Community

SPECIALIST TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
G E T S TA R T E D O N Y O U R S A L E S F O R C E C E R T I F I C AT I O N P AT H .
S A L E S F O R C E . C O M/C E R T I F I C AT I O N

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