Professional Documents
Culture Documents
What kind of
The tangible E PE person would it be
U RSO
characteristics SIQ NA
H Y if it were human?
of the brand. P L ITY
Brand
RELATIONSHIP
CULTURE
The relationship The heritage or
between the brand world shared
and the client. with the client.
Customer
RE N
FL I O
EC CT
TIO J E
O How does the brand make
The brands client type. N PR
the client feel about
himself ?
Brand Architecture
Brand Personality
Tone and style
The products