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selected works by HUGO HERNANDEZ

I am still learning.

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-Michelangelo

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_LESSON NO.

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_TABLE OF CONTENTS

Selected works.
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01 RESUME
[BRIEF STORY ABOUT ME]

p./6

02 GORA
[OFFICE AND COMMERCIAL CENTRE FOR DISA]

p./16

03 VILAFLOR
[SCHOOL CENTRE FOR BETHLEMITAS ORDER]

p./26

04 CABO LLANOS
[HOUSE OF JUSTICE]

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_TITLE
I AM STILL LEARNING

_CONCEPT

I am still learningis a famous quote by Michelangelo. I relate to what I realize that no one ever really stops learning. Theres always something
he said because in Architecture you are always learning something new new waiting for you to discover. Whether it be a new technique, technology
regardless of whether you are a student, professional, or well-known or shift in cultural values, architecture is forever changing with the ebb and
architect. Architecture constantly keeps me on my toes; there is never a dull flow of society.
moment. After completing each project, one gains more vision and creativity.
Throughout this process, I am finding that I learn more about both myself The learning process in architecture is a constant challenge. The more
and the world around me. One of the most prestigious designers in the world that you learn about it, the more you feel you dont truly know anything.
Stefan Sagmeistercame out with a book titled, Things I have learned The Architecture that you build is only as good as your willingness to keep
in my life so far. So far This really resonated with me, because every day learning and evolving as an architect.
p./4 I AM STILL LEARNING selected works_HUGO HERNANDEZ p./5

Education Work experience

Polytechnic University of Madrid , Technical Superior School
Techne - Architect, Spain / 2012-14, 2015-16
of Architecture of Madrid (ETSAM) 2010-2016
Managed small, medium and large scale projects, forming
Bachelor of Architecture / Minor: Graphic Design.
relationships and coordinating design decision with
consultants, engineers and contractors.
Illinois Institute of Technology Chicago, IL. 2014-2015
Designed projects across all phases, from conceptual design
Bachelor of Architecture / Minor: Marketing.
through to construction documentation. Have successfully
taken on many roles, gained experience in project marketing,
The Wharton School, University of Pennsylvania 2014-2015
firm branding and the orientation of new employees.
_LESSON NO.
Coursera Certification, An Introduction to Marketing - With
Had the opportunity to accompany firm partners to pitch
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Distinction.
competitions and to assorted construction sites to oversee the
construction process and discuss progress with clients.
04 ARCH Miami Ad School San Francisco Jul 2016 - May 2017
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CYDL - Pro Bono Brand Consulting, California, USA /
Marketing & Advertising Graduate Program.
Jan 2017 - Apr 2017

If you need .::::

Created the brand identity and visual guidelines. Provided web
and print materials (logo, web template, newsletter, brochure,
annual report, business cards and letterheads).

inspiring words, Adobe - Freelance, California, USA / May 2017-Jun 2017

Provided digital designs for Adobe Creative Cloud service for

dont do it. Recognition students.

Cannes International Festival of Creativity - Future Lions
Shortlist, 2017
Creative Conscience - Winner, 2017
Creative Conscience - Shortlist, 2017
Creativity International Awards - Silver, 2017
-Elon Musk San Francisco ADDYS - Gold, 2017
Miami Ad School - Top Dog, 2016 & 2017
Miami Ad School - Pitch Winner (CYDL), 2017
Award Business Ideas XIII Acta UPM - Shortlist, 2015
InduForum Idea Development - 2nd Place, 2015
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_CONTACT INFO
Hugo Hernndez
hugo@creativehugo.com
+44 07446181610
28 Burnham, Fellows Road, NW3 3JR.
R/GA, Marketing & Advertising - Internship, New York, USA /
Jun 2017 - Sep 2017
Tasked with concepting creative interactive 360 campaigns for a
variety of clients.
New Business Pitch:
Assigned to the competition team in charge of bringing new
clients to the agency. Created campaigns from the ground up
that are designed to be shared and resonate in the connected
culture.
Clients: Lego, Carnival Cruises.
Consulting:
Assigned to the business transformation team in charge of
helping clients outpace digital disruption by designing new
business models and enhancing existing ones.
Client: Visa.
Products + Services:
Designed and implemented innovative products and services
that exist at the center of consumers lives.
Clients: Starbucks, The Cosmopolitan Las Vegas.
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_LESSON NO.

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Never forget it is
also the clients
building.

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_PROJECT

GORA
[OFFICE AND COMMERCIAL CENTRE FOR DISA]

2012 1/64 Open competition Tenerife, Spain

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_PROJECT
GORA
_CONCEPT
The project for the new headquarters building of Disa Group seeks
to achieve the typical headquarters prominence and become
a leading further into architectural landmark for the city in an
environment dominated by high-rise buildings (34 storey towers of
Santa Cruz, 28-story courthouse future).
The design of the tower as it has been conceived identifies with the
group DISA, different companies of several sizes that all together
form a very powerful whole, has a lot to do with our insular
idiosyncrasy, interrelated islands, and that in turn has been the site
of passage of many peoples, thereby enriching.
All these values reflected in DISA is expressed in the building design,
manifesting more noticeable with the finish of the facade: a coating
of aluminium perforated metal panel lacquered white, which in turn
has folds, giving it rigidity, but mostly to give it in external perception
p./9
of greater plasticity, which in contrast to the way that gives the
panel microperforation, gives the building a unique urban highlights
among surrounding buildings. This metal skin that filters the light
outside to inside workspace, reduces the thermal load and allows
the view from the inside.
The new public space that is created is qualified with meeting places
and stay of citizens, with bleachers-steps before the main entrance
to the courthouse, a cafe on the lower level with areas of shade
and sun, large landscaped areas, arcade area and a lower level that
serves the new shopping mall. Under the square, is provided with
507 public parking spaces, to serve the new uses that are implanted
into the environment. The finish on the pavement of the square
emphasise the most important pedestrian flow at city level and that
relates to the different public spaces in the area.
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1 Headquarters DISA group.

2 Offices dedicated to commerce.

3 Establishments dedicated to commerce.

4 Public area.

5 Private parking (169 places).

6 Public parking (507 places).

3 1

Underground floor plan Ground floor plan First floor plan

e 1/300 e 1/300 Planta primera Planta primera Planta segunda
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Longitudinal section

The floor of the tower, as every square, is perceived in an

apparent form by its four corners. The project idea is to
materialize these four corners in its full height, but releasing
the centre with a large indoor atrium. Making this interior
hollow to the volume of the tower, the spare construction plot
can be transferred to the socket and linear body. This inner
atrium, in turn, acts as a bioclimatic regulator for the building.

In the socket the operation performed is similar than to the

tower but horizontally, achieving maximum apparent volume
and performing an emptying socket centre, creating an
internal gallery. By relating this gallery with the inner atrium
of the tower we achieve a continuous space that allows
pedestrian transition between different areas of the perimeter
intervention, connecting spaces and cultural and commercial
buildings. Also, the tower atrium, allows the communication
between the Transport Interchange, the educational plot and
the new Courthouse through the tower.

Location plan
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Tower floor plans, 06-14.

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_LESSON NO.

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The great
architecture
looks like it always
has been there. It
is not about the
building itself, but
its surroundings.
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_PROJECT

VILAFLOR
[SCHOOL CENTRE FOR BETHLEMITAS ORDER]

2013-14 Published in Archdaily Tenerife, Spain

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_PROJECT

VILAFLOR

_CONCEPT

The building is located in the historical district of Vilaflor, the birth- Outside, a white ceramic skin designed in the shape of a ventilated
place of Santo Hermano Pedro in the seventeenth century, whose facade has great energy efficiency with respect to the rigors of local
Order of Bethlemitas Sisters is responsible for the future manage- climate. It wraps around the entire building further simplifying the
ment of the school. perception of the volumes.

It is dedicated to a small school with three units, its form evokes the Inside, the spaces are neutral and diaphanous, waiting for the colorful
archetypal image of the house in the drawings of children. A pure environments of children to conclude the project.
geometry easy to interpret.

Photography taken by Hugo Hernandez

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Basement cross section I Basement cross section II East facade

Ground floor plan First floor plan

The volume is broken into two

parts connected by a walkway,
creating a courtyard that con-
nects the upper floors with the
basement playground, favoring
the integration of the building into
an urban fabric in which small
traditional buildings avbound,
with which the project establishes
a dialogue about scale.
North facade West facade

Cross section I Cross section II Longitudinal section Photography taken by Hugo Hernandez
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Photography taken by Hugo Hernandez

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Photography taken by Hugo Hernandez

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_LESSON NO.

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Rectangles are
the key.
Break the rectangle.

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_PROJECT

CABO LLANOS
[HOUSE OF JUSTICE]

2012 Still waiting for use Tenerife, Spain

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_PROJECT

CABO LLANOS

_STORY

Cabo Llanos is the only zone within Santa Cruz de Tenerife which
still is half-built. It was erected among an ancient industrial core
demolished in the 70s, but today it still presents numerous empty
areas.

The House of Justice was presented and approved on the General

Urban Plan in 2011. As a building, it belongs to a major collective
called, The City of Justice. Unfortunately, the rest of constructions
were put on hold due to the Spanish economic crisis. Nevertheless,
it is expected that the remaining constructions will resume their
activity in early 2018.
p./30 I AM STILL LEARNING selected works_HUGO HERNANDEZ fin
Are you?
_CONTACT INFO.

Hugo Hernndez
hugo@creativehugo.com
+44 07446181610
28 Burnham, Fellows Road, NW3 3JR.