Monex Enterprises

CONTENTS

CHAPTER HEADING/ TOOLS PAGE NO

1) Executive Summery

2) Industry Profile

3) Company Profile

4) Vision Mission Quality Policy

5) Product Profile

6) Organization Structure Of MONEX

ENTERPRISES

7) Functional Division of MONEX

ENTERPRISES

8) Swat Analysis of MONEX ENTERPRISES

9) Research Methodology

10) Analysis & Interpretation

11) Findings, Suggestions & Conclusions

12) Bibliography

13) Questionnaires

14)

15)

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LIST OF FIGURES AND GRAPHS

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CHAPTER.1

INTRODUCTION

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INTRODUCTION

This study is all about organization study as well as the solution of the
problems which is importance to every student and have chooses MONEX
ENTERPRISES. As the company for which can make a study or Organization to put
myself to a corporate exposure.

Marketing has evolved or a large scale and gained significance from the used
90`s after which cherished professor Phillip introduced it is a scientific manner and
revealed its amazing implementation results. Marketing simply as stated by American
marketing association, it is the process of planning and executing the conception,
pricing, promotion, and distribution of idea, goods, and service to create exchanges
that satisfy individual & organization objectives. Ever since the concept of marketing
has been adopted in India it has been used in different contexts at the results have also
been different than the ones in the other countries. (Thus marketing in India has been
a topic of attraction of many researchers recently). Is current economic conditions of
favorability the Indian economic is experience in the peak of the activity and thus
application of marketing is more than visible is each & every product. Also, since
marketing affects the visibility of the product, success of product directly depends
upon it. The scope of my study is customer satisfaction.

Marketing is the process of identifying the consumer wants and needs

&making the product to satisfy these, the term includes advertising, distribution &
selling of a product of service. It is also concerned with anticipating the customers
future needs and wants, often through market research. A marketing forced, or
customer-forced, organization first determines what its potential customer`s desire,
and then builds the products or services. Marketing theory and practice is justified is
the belief the customer use a production or service because they have a need or
because it provides a perceived benefit.

Two major factors of marketing are the recruitment of new customers

(acquisition and the retention and expansion of relationships with existing customers
base management) once a marketers has converted the prospective buyer, base
management to building a relationship

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Hurrying the links, enhancing the benefits that sold the buyer in the first placed and
improving the product/ service continuously to protect the business from competitive
every encroachment.

For a marketing plan to be successful, the mix of the four Ps must reflect the
wants and desire of the consumers in the target markets.

OBJECTIVES OF THE STUDY

The Main Objectives Of The Study Are:

Understand the market trends and get a hawk eye view of the booming sector
and find the reason behind it.
To study of customer perception towards MONEX ENTERPRISES.
To know various functional area of management.
To understand between theoretical and functional area realities.
To know the corporate profile structure and performance.
To give valuable suggestions to the organization.

SCOPE OF THE STUDY

The scope of this report is restricted to Bangalore unit of MONEX

ENTERPRISES. The scope of the study comprises the various tools used to collect
information and of effort has been made to collect primary date through
questionnaire. The whole study deals with customer satisfaction of MONEX
ENTERPRISES tools products conducted at Monex powertools LTD.

LIMITATION OF THE STUDY

Due to time constraint the survey study was limited to twenty respondents.
The survey was strictly oriented to the consumer with in Bangalore city limits.

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METHODOLOGY OF THE STUDY

In delivery with any real life problem it is often bound that data of hand are in
adequate and were becomes necessary to collect data that are appropriate, these are
general ways of collecting the appropriate data which differ considerably in context of
money, cost time and other resources.

PRIMARY DATA:

Primary data can be collected either through a survey or data is collected

through Questionnaires and face to face interaction with HR executives.

SECONDARY DATA:

The secondary data for the study was taken from the companys annual report
of Balance sheet & profit & loss A/c, management textbooks and internet,
Journals.

REASON FOR SELECTING MONEX ENTERPRISES:

As it is one of the reputed sectors in India.

It is an organization with all department under one roof and the study of the
organization structure will be more use full and meaning full.
As the people working in the organization are supportive and co-operative
As it has got many programmed to help to the students by giving exposure the
real working environment.
The production and distribution network is very efficient and large site.

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INTRODUCTION
TO
COMPANY

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INTRODUCTION TO

COMPANY

Introduction:

MONEX ENTERPRISES is one of the leading public sector companies, in

India, MONEX ENTERPRISES I & II Delhi plant was inaugurated in 2002
byGanshya Sharma;

GANSHYAM SHARMA, inaugurated

MONEX ENTERPRISESs First Manufacturing Unit

(Power Tools, DELHI )

MONEX ENTERPRISES (M.E) has an annual turnover of Rs. 50 lakhs. It

employs about 500 employees. MONEX ENTERPRISES produces a wide range of
products ranging from Power tools, machinery, Armature and Spares etc.

MONEX ENTERPRISES entered into technical collaboration with Orlikon for

manufacturing of the Power Tools and cylindrical grinding machine.

The machine tools division has a number manufacturing units located at center,

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1. MONEX ENTERPRISES machine tools I & II

OBJECTIVES OF MONEX ENTERPRISES Ltd:

To build mother machines.

To produce needs of country like ,transportation & Machine Tools.
To encourage the modernization of Indian industry through supply of
engineering goods and services of world class excellence.
To maintain technological leadership through continuous efforts to update
production technology & manufacturing methods.
To globalize operations by developing a mix of international markets and
business.
To ensure a satisfactory return on capital employed to meet growth needs &
aspirations of our stakeholders, to present an active, pleasant & productive
working environment.
To improve & sustain quality of work life for employees of country.
To develop & retain human skills & talents necessary for corporate growth &
performance excellence in all functions.
To achieve sustainable competitive advantage through value edge and
technological leadership in products & services of company.

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COMPANY PROFILE

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FIELDS OF MONEX ENTERPRISES

COMPANY PROFILE

The idea of setting up a machine tool industry in the public sector is

germinated only after India gained its freedom in 1947 the government found itself
with around Rs.4000 million surplus raw materials including a number of machine
tools. The war disposals utilization committee set up during 1948 to advice the
establishment of a machine factory.

In 1949 the government of India decided to enter into a joint venture with
these Swiss firms M/S OBERLIKON Machine tool works. Butcherly and company
Zurich. They were to buy 10% of the equity in the proposed company.

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Even after this decision was taken another 4years were passed. In Feb 1953, a
new sun arose in Deccan Horizon, as MONEX POWERTOOLS, DELHI.

Initially objectives of producing range of Machine Tools. The constantly

growing demand for machine tools led to the company to diversification and
expansion that resulted in the setting up of new units spread all over the country.

NMT has it presence in almost all states and major cities in the country. In
2002,GANSHYAM SHARMA inaugurated and described MONEX ENTERPRISES
as JEWEL OF THE NATION.

The first batch of H-22 produced entirely in MONEX ENTERPRISES was

released on May 1956. Starting as a single product unit MONEX ENTERPRISES has
multiplied and diversified its activities. Today just about every industry can claim to
be served by MONEX ENTERPRISES.

Today MONEX ENTERPRISES machine tools expertise has been developed

to such an extent that MONEX ENTERPRISES can design and develop any kind of
machine, from simple lathes to multi station transfer lines, from standalone CNC
machine to flexible manufacturing system leading to factory alone.

Today MONEX ENTERPRISES is technology, multi Product Company with

17 productions unites and 23 product divisions spread over 10states. MONEX
ENTERPRISES is synonymous of excellence in precision engineering. In India
MONEX ENTERPRISES is built on a strong foundation of technical knowhow
acquired from world leaders in machine tools such as OERLINK, GLIDMEISTER,
LIEBHERR, FRITZWERNER, PEGARD and SIEMENS.

MPT`s broad range of machine tools covers general purchase Machine,

Special Purpose Machine and CNC machine to meet the application needs of every
engineering industry. Pioneering the concept of CNC technology in India, MONEX
ENTERPRISES has destination of being the very first company to successfully
manufacture its own CNC system in association with SIEMENS.

MONEX ENTERPRISES`S commitment to the development of machine tool

technology is clearly reflected in the fact that MONEX ENTERPRISES has many as

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seven exclusively machine tool units speared across the country. Each unit superbly
equipped to meet the most changing in machine tools with international standard of
quality and performances manufactured by MONEX ENTERPRISES are in use all
over India and Abroad. MONEX ENTERPRISES`S unit have ISO 9001 certification
confirms to national standards for quality. MONEX ENTERPRISES is the backbone
of Indian engineering industry supplying verities of machine to suit the needs of
various industries. MONEX ENTERPRISES was the first to launch CNC technology
in the country. MONEX ENTERPRISES was supplied sophisticated machines to
various international projects.

PRODUCT RANGES OF MONEX ENTERPRISES I & II:

The products manufactured by MONEX ENTERPRISES I & II range from

conventional machines to automates to CNC machines. They are

1) Radial drilling machines

2) Column drilling machines

3) Heavy duty lathe HL (conventional and CNC)

4) Super cut lathe B 32 (conventional and CNC)

5) Cylindrical grinding machine G17, G18, HG 18, CNG 18.

6) Surface grinding machine SFW 1, SFW 2.

7) Gear shapers GS 2M, WST.

8) Gear hobbing H 250, H 400, L 200 (conventional and CNC)

9) Single and multi spindle and automates

10) Special purpose machines.

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INDUSTRY PROFILE

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INDUSTRY PROFILE

An industry which has undergone has undergone a radical shift in its paradigm
thinking, the Indian machine tools industry is now recognized as a provider of cost-
effective high quality lean manufacturing solutions. The industry resiliently supports
all its users to enhance productivity as well as improve competitiveness, for the
betterment of the final customer.

Being an integral sector, growth of the machine tool industry has an immense
bearing on the entire economy, especially Indian`s manufacturing industry. And is
even more crucial for development of the country`s strategic segments such as
deafens, railway, space and automatic energy. World over too, Industrialization
advance countries have created niches on the back of a well developed and supportive
machine tool sector. In India as well, indigenous machine tools have the highest
impact on capital output ratios. Machine tool consumption of 1000 corer truly
supports the advancement of the country`s engineering sector, output of which is
estimated to be worth over Rs. 150000 corers.

CURRENT TRENDS

A slowdown in the Indian economy since med- 1999 had its fallout on
prospects of Indian machine tool industry is facing lack of adequate business
opportunities that has stemmed from sluggish demand in the home market of all user
industries.

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MANUFACTURING RANGE

The Indian machine tool industry manufacturers almost the complete range of
metal cutting and metal forming tools. Customized in nature, the products from the
Indian basket comprise conventional machine tools as well as computer Numerically
Controlled (CNC) Machines. There are other variants offered by Indian manufacturers
too, including special purpose machines, robotics, handling systems and TPM friendly
machines and provides further value additions lower and lower costs to meet specific
requirement of user. Based on the perception of the current trends and demands, CNC
segment could be the driver of growth for the machine tool industry in India.

EXPORT PERFORMANCE

Indian machine tools are currently exported to over 50 countries. Major one
being United State, Italy, Brazil, Germany and the Middle East. Lathes and automats,
presses, electro discharge machines and machining centers formed the bulk of export
orders for Indian manufacturers. These machines from the Indian basket are generally
favored in overseas markets primarily due to their cost competitive as compared to
that available elsewhere.

The vision of the Indian machine tool industry is now step out and establishes
a relative presence in other potential markets. World over, market leaders have been
those who have looked to increase their presence beyond their national frontiers.

RESEARCH AND DEVELOPMENT

Each manufacturing unit has its own in house design wing specializing in the
related line of manufacture. Most of MONEX ENTERPRISES R&D activities were
put on formal and time foundation in early 1947 when an NC lathe Machine was
taken up for specializing in research at Hyderabad called as central Metal Forming
Institute.

The R&D center has developed more than 100 new types of machine tools.
This mainly includes 29 variants of turning centers. 19 variants of machine centers, 3
variants of CNC system and a host of other CNC systems. Recently the R&D center

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in collaboration with Baba Research Centre, Mumbai. It has developed 3 pair of servo
manipulators for use in nuclear environment for handling radioactive waves for
maintenance of equipments of hot cell. They also have scope for application in non
nuclear sectors such as toxic chemical industries, space research, and Defense sector.

The company today has facilities carrying out CAD. Testing and evaluation of
machine tools, well equipped prototype building center and electronic system
laboratory for developing hardware and software for machine tool control system and
industrial automation. The level of technology changes rapidly and manufacturing
process is also updated. The modernization and execution mainly concentrate on
reducing cost of production and flexibility in manufacturing.

QUALITY POLICY:

To maintain QUALITY LEADERSHIP in all our product and services.

TOTAL CUSTOMER SATISFACTION through quality goods and services.
CUSTOMER OF MANAGEMENT to quality.
To create a cultural amongst all employees towards TOTAL QUALITY
CONCEPTS.
Total quality through PERFORMANCE LEADERSHIP.

MONEX ENTERPRISES

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MANUFACTURING FACILITIES

High speed machine.

Hard parts turnings.
Precision machine.

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Computer numeric control.

Computer integrated manufacture.
Flexible manufacturing systems.

MISSION OF MONEX POWER TOOLS LTD

To establish ourselves as one of the world`s premier companies in the

engineering field having strong international competitiveness.
To achieve marketing leadership in India through ensuring customer
satisfaction by supplying internationally products and services.
To achieve sustained growth in the earnings of the group on behalf of
shareholders.

VISSION OF MONEX POWER TOOLS LTD

To be a leading GLOBAL ENGINEERING CONGLOMERATE focused on
CUSTOMER DELIGHT in our fields of Endeavour.

AWARDS OF EXCELLENCE

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2004 Institution of Engineers Best Design Award for

Grinding/Lapping Machine

2008 Best Productivity Performance in Machine Tool Industry Sector.

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MARKETING DEPARTMENT

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Marketing Network
Marketing Division Regional & Zonal Offices

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Marketing Division MONEX ENTERPRISES Machine Tools

Limited
Marketing Division

Regional & Zonal Offices:

Northern Region

NEW DELHI , Bharat Yuvak Bhavan

Kanpur

Eastern Region

KOLKATA
Jamshedpur

Western Region

PUNE
Ahmadabad
Bhopal
Jabalpur
Mumbai
Nagpur

Southern Region

CHENNAI, Prestige Point

Bangalore, MONEX ENTERPRISES Bhavan,
Coimbatore, United India Building,
Hyderabad, MONEX ENTERPRISES Machine Tools Limited

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Sales & Service Network

Marketing Network

Wide marketing network manned by qualified & trained sales & service
engineers
Service outlet at customer doorsteps in major industrial locations.

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Customer training programs on Mechatronics in addition to regular machine-

oriented training for machine tools.
Manufacturing Units supplement customer support for tooled-up and high
technology machine tools.

Specialised components, jigs & fixtures to suit customers' specific/ special application
needs.

Marketing Division:

MONEX ENTERPRISES Machine Tools Limited

Marketing Division

Marketing Division
Regional & Zonal Offices

Wide marketing network manned by qualified & trained sales & service
engineers
Service outlet at customer doorsteps in major industrial locations.
Customer training programs on Mechatronics in addition to regular machine-
oriented training for machine tools.
Manufacturing Units supplement customer support for tooled-up and high
technology machine tools.
Specialised components, jigs & fixtures to suit customers specific/ special
application needs.

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CUSTOMER OF MONEX ENTERPRISES

STEEL SECTORS
HAL
BHJEL
SHIP BUILDING INDUSTRIES
CEMENT INDUSTRIES
POWER PLANTS
GENERAL ENGINEERING INDUSTRIES
BAJAJ AUTO
ASHOKA LEYALAND
SHRIRAM GROUPS
SHANTHI GEARS
PUNJAB TRACTORS
TAFE MOTARS & TRACTORS LIMITED

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COMPETITPORS OF HTMT
Micromatic turning centers &grinding machines
ASKAR MICRON-Mysore-Turning Machines
JYOTHI- Turning center & Machine center
TAL-Pune-SPM
Parisudh-Ghazi Grinding machines
Heavy engineering corporation
Ace Designers at Bangalore turning center machine center
WIDIA-Bangalore SPM
WARNER SWASSEY Hubli-Turning center

PRESENT STATUS OF MONEX ENTERPRISES

MONEX ENTERPRISES is contributing to significant capacity established in

Bangalore. MONEX ENTERPRISES is to focus for major automotive ventures such
as Ford, Hyundai, Toyota, Volvo, Skoda, Ashok Leyland, Hindustan Motors and
TVS, where there is consistent demand for machine tools in south India. MONEX
ENTERPRISES Machine tools Ltd would be investing Rs. 10 crores of total packages
of Rs. 5 crores given by the center for its revival and aim to double its turnover to 100
in next five years. The company optimism stems from the prospect of accessing
working capital freely after setting off its debts and reducing the costs through a fresh
voluntary retirement scheme and increased the productivity from replacement of its
over four decades old plant that would be in place soon.

The revival package has infused new life into the ailing MONEX
ENTERPRISES, which once guided the prospects of the manufacturing sector
through its indigenous machine tools. For the long term, MONEX ENTERPRISES
Machine Tools would be seeking joint venture partners. The immediate goal was to
regain its old glory through an initial sustained growth. The effort to increase the

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turnover would be accelerated in the niche products with higher value. The company
hoped to rationalize the number of products and focus on only high tech and high
valve to derive higher margins.

PRODUCT PROFILE

PRODUCT PROFILE

MONEX ENTERPRISES PRODUCTS

MACHINE TOOLS

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BEARINGS TRACTORS

MACHINE TOOLS

Product Range:

1) TURNING MACHINES

2) GRINDING MACHINES

3) GEAR MANUFACTURING MACHINES

4) MACHINING CENTRES

5) OTHER GPMs

6) SPECIAL APPLICATION MACHINES

7) DIECASTING MACHINES

8) PRESSES

9) CNC SYSTEMS

10) PRECISION BALLSCREWS

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11) BEARINGS

1) PRECISION BALLSCREW

A wide range of PRECISION BALL SCREWS used in CNC Machine Tool, Roto
Gravure

Printing machine and various engineering products for conversion of rotary motion
into linear

Movement and vice versa.

2) BEARINGS:

Ball Bearings

Cylindrical Roller Bearings

Taper Roller Bearings

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ORGANIZATION
STRUCTURE OF MONEX
ENTERPRISES

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ORGANIZATION STRUCTURE OF MONEX ENTERPRISES

GM (MBX)

DGM JGM GM (P)

(CNC) (PSB) PRODUCTION

GM (F)
FINANCE
SALES DESIGN QUALITY &
ENGG. DEVELOPMENT INSPECTION
JGM(S) JGM (DD) JGM (QI) FINANCE

HRM ENGG.
SECURITY SUBCONTRACT
TRAINING COMPR & MIS
CANTEEN JGM(E)
JGM (HRM)

BALL (MFG) PLANT TRAIL &

SCREW SERVICE SERVICING
TOOL JGM DGM (PS) SPARES DGM
ROOM (TS)

PROGRESS ASSEMBLY FOUNDARY

AGM (PR) JGM (AY) JGM (F)

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HOSPITAL CMO MATERIAL & STORES

JGM (M)

ORGANIZATION STRUCTURE OF PRODUCTION

DEPARTMENT

General Manager

Joint General Manager

Deputy General Manager

Assistant General Manager

Manager

Deputy Manager

Foremen

Supervisor

Junior Superior

Worker

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ORGANIZATION STRUCTURE

JGM

DGM-1 DGM-2 DGM-3 DGM-4

AGM

MANAGER

DM

D.ENGINEER

PURCHASE OFFICE

HELPERS

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BOARD OF DIRECTORS

Chairman & Managing

Director
ANOOP JOSHI

Director Finance Director Operations Chief Vigilance Officer

SHRI S.K.KAMPASI MANISH SHARMA SHRI PREM SING

Executive Director (Hr) Executive Director

VACANT (Tractor)
SHRI PRAKASH SHARAN

Today, MONEX ENTERPRISES comprises six subsidiaries under the ambit

of a Holding Company, which also manages the Tractors Business directly. In India
MONEX ENTERPRISES is built on a strong foundation of technical knowhow
acquired from world leaders in machine tools such as OERLIKON, GILDMEISTER,
LIEBHERR, FRITZWERNER, PEGARD and SIEMENS. MONEX
ENTERPRISESS broad range of machine tools covers General Purpose Machines,
Special Purpose Machines CNC Machines to meet the application needs of every
engineering industry.

MONEX ENTERPRISESS units have ISO 9001 certification confirms to

national standards for quality. MONEX ENTERPRISES is the backbone of Indian

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engineering industry supplying varieties of machine to suit the needs of various

industries.

By acquiring state of art technology from time to time, MONEX

ENTERPRISES started manufacturing watches, Tractors, Die casting, plastic
mouldings and Food processing machinery. The new addition to MONEX
ENTERPRISES is MONEX ENTERPRISES INTERNATIONAL, which is providing
services across the globe.

Planning department

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Planning department

Function of planning department:

Received order or documents from design departments

Drawings were being observed and study there to choose the material type and to note
the sequence of operation.

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Sequence of operation layouts tools of machineries.

Send the approved letter and details to the production department for the production
of components.

Procedure:

Methods Planning:

Planning of materials under this the planning plan department plan about the
relative materials which were required to be used in the production department. It also
checks the availability of equipments.

Planning of tools- in this process the planning department take decision regarding the
tools which will be used on the process of production.

Planning of machineries- this is the process of planning where they plan about the
machines required for production purpose.

PRODUCTION DEPARMENT

The production department of MONEX ENTERPRISES MBX is very vast.

However this department consists with the production of components, and that is all
related to different machine tools, so it consists with lot of functional heads under the
department. Under this department the divisions which are working are:

HTC Division

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Tool Room
Rounds
Non Rounds
Fears
Spindles
Assembly
Foundry
Die Casting
PSB Division
Ball Screw Division
CRB Division
Inspection Maintenance

MANUFACTURING FACILITIES
Experienced design expertise and latest design facilities

Can handle machining of components of variety weighing up to 20 tones

Up-to-date to tool room and inspection facilities

Machine shop to build huge structures with stress relieving facilities

Machine shop to manufacture small and heavy components

Facilities for assembling and retrofitting of heavy machines

Heat treatment facilities

Foundry with facilities to produce heavy, small and medium casting of both
ferrous and non-ferrous alloys with facilities like pattern shop, fettling shop
and metallurgical labs

Captive found of capacity 1500 MT per annum size of grey cast iron casting
up to 12 MT & S.G. iron up to 505 MT

Can handle machining of components and assemblies of tool room class

precision machine tools and chorological machines

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Material testing laboratory

All facilities required for plated through whole (PTH) PCB assembly like
preparation / insertion / assembly & components soldering

Products range

Turning Machines
Grinding Machines
Gear Manufacturing Machines
Other GPMs
Special Application Machines
Die Casting Machines
Presses
CNC Systems
Precision Ball Screws

HTC Division

HTC Division means high Technical Center. As most of the operations were
done through computer numerically controlled machines, so it is very well know as
the high technical center. There are 50 employees working under this Division. This
division consists of types of machines, i.e.

i. Vertical Machines

ii. Horizontal Machines

TOOL ROOM

Tool room is nothing but a store house of all kind of tools, which were used
during the milling, grinding, spinning, turning etc, at the time of production. The tools
were normally fitted to the machines so that it can be able to given a required shape
and size to product.

Spindle division involved with the production with production of different

types of spindles. In this division there are 19 works men and 4 staffs were heading
this unit. There are different kinds of machineries involved such as, turning, milling
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mills, keyway milling, thread milling, drilling cylindrical grinding, internal grinding,
spine grinding, center grinding, CNC turning etc.

TYPES OF SPINDLES

Head Stock Spindles

Tail Stock Spindles

Spindles Shafts

Pinion Shafts

Gear Shafts

Cross Slide Screw

Assembly division

Assembly section involves with the assembly of different parts and

components so that it can build a complete machine, in this section the machine tool
parts were being assembly together to give a complete shape to product or machine.
In this division there were almost 100 employees were working.

FOUNDRY

Foundry is the place where they put the row materials or scrap in to the
furnace and according the frames size they produce the components. These may be of
big or small size. These components are normally of heavy parts. The wage grade
people were working in this division in foundry the first procedure is to make the
frame of a product by which they can produce the required component. After the
production of the component they can into different sizes and then send it to the shop
floor for further operation.

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DIE CASTING DIVISION

MONEX ENTERPRISES`s Die casting machines carters to wide range of

applications. From simple components to high precision industrial components, these
machines take care of most die casting needs. MONEX ENTERPRISES offers a
range of pressure die casting al aluminum and size components. Testing device to
ensure high performance, increased productivity and reliability.

PRECISION MACHINERY DIVISION

This division of MONEX ENTERPRISES MBX produces the small

components for robotic application as well as for CNC machines. Terrier 150
employees working in three shifts in this division. As it is involved in CNC or
Robotic components, so the accuracy level is very high, due to which may goes to 1
micron. So it`s a very sensitive gobs. For this MONEX ENTERPRISES have kept
machines like that which can produce the required with a perfect accuracy.

BALL SCREW DIVISION

MONEX ENTERPRISES`s ball screw division id the first to indigenize

production of precision ball screws. This unit was started on 1989 with collaboration
with Zees, Germany. Ball Screw is used in machine tools to convert rotary motion to
near motion and vice versa. Ball Screw is a machine tool component for translating
rotary motion to linear movement used for present day CNC machine tools. Ball
screw is high value added machine tool components with good marketing and value
addition is as high as 89% present capacity of machine tool MONEX
ENTERPRISES, ball screw division is around 6% as per ball screw marketing
requirement.

INSPECTION

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Inspection is one of the important activities which are done at the time of
production of a particular component and at the final production of a machine. The
inspection is done after each and every process of a product, so that no error can arise
in the period.

THINGS WHICH ARE USED FOR INSPECTION PURPOSE:

Micrometer

Venire

Extension depth gauge

Bevel protractor

Micro mat

Tessa venire caliper

Pitch micrometer

Dial test indicator

Plug gauge

Maintenance department

Maintenance section is very important as for as plant is concerned the

maintenance is varied from machines to machines because all machines were having
features and different functional qualities.

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Process of maintenance:

Putting the machine into operation

Refreshing the axis

Manual operation

Job operation

Traverse in increments

Traversing to machine home position

Maintenance of CNC machine is done by considering the all the factors, such
as the general, voltage stabilizer, CNC systems, switches, electrical cabinet, drives,
AC servo motors, F/B devices etc. These all services were done on every quarterly,
monthly or yearly. The preventive maintenance may be of daily 200hrs, 500hrs,
1000hrs, 2000hrs, 4000hrs, 8000hrs; it is also done for electrical also. Safety
precaution is on general & hose keeping, operation and services & maintenance.

HUMAN
RESOURCES
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HUMAN RESOURCES DEPARTMENT

Introduction
Human Resource Management is a management function that helps manager
recruit select train and develops members for an organization. Obviously, human

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resource management is concerned with the people`s dimension in organization.

Edwin, Flipper defines human resource as the planning, organizing, directing and
controlling of the procurement.

TRAINING
Training needs area identified of the basis of organizational analysis, job
analysis and manpower analysis. Training programmed, training methods and course
content are to be planned on the basis of training needs.

The training programmers commonly used in MONEX ENTERPRISES

includes both on-the-job training like apprentice training, job instruction, job rotation
and in off the ob method it includes lecture method, audio visual and programmed.

TYPES OF TRAINING IN MONEX ENTERPRISES

A. In House Training: -This type of training is given in unit level. Unit chief
and human resource department can assess the training.

B. Induction Training Programmers: - The training is given to fresher on the

basis of entry level.

C. External Training Program: - The training is given to supervisor and

executive based on the need.

D. Apprenticeship Training: - As per direction of the government of India and

apprenticeship act, training is given to graduate apprentice technician trade.
After training programmer 60% of actual spent during training period.

The following expenditure will be considers for calculating the compensation

to be paid as contractual obligation. Training allowance include PAN, Adhoc relief,
DA, HRA and CCA, training cost traveling and daily allowance if any paid during the
training period cost of medical treatment infamy.

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PROMOTION
Promotion shall be made in accordance with a new system of channels of
promotion eight such channels have been introduction. These channels are structured
on attendance, performance, appraisal, induction levels. Career paths of the career
experience requires at each level to progress and the growth limits, each channels
broadly these channels, semiskilled skills acquired through Experience, skills
acquired with qualification inputs, technical and administration acumen required for
the job.

Welfare department
MONEX ENTERPRISES provides number of amenities to its employees in
addition to meeting the statutory obligations under various labor organizations.

The Welfare Amenities Include:

TRANSPORT

Transport facilities are provided to employees for commuting between

residence and factory and vice versa. Company has fleet of around 65 buses besides
vans and cars

CANTEEN

Canteen is managed by welfare department, provides bread fast services

before commencement of shift besides lunch services during hour and
coffee/tea/bread at the work shop of employees with hygienic preparation

TOWNSHIP

A self contained township with modern facilities has been provided for the
benefit of employees. There are around 1676 houses of various types for allotment to
employees and allotment is based on seniority and grade eligibility.
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MEDICAL

A 200 bed hospital with all modern facilities is established in the township to
take care of the medical needs of employees residing township and surrounding areas.
In addition the company has recognized leading hospitals of Bangalore for availing
impatient treatment for self and family.

UNIFORMS

Company provides uniform cloth to its employees once in two years. In

addition a pair of shoes and socks or chapels is given to male and female employees
respectively.

EDUCATION

Company has established a school in the township for the benefit of

employees children residing in township and surrounding areas.

OTHERS

Safety training programs for executives supervisors and works to avoid

accidents.

All machinery`s are examined periodically to ensure safe working

Six safety committees constituted to discuss safety related problem and to

take correctives measures for prevention of accidents.

PERFORMANCE APPRAISAL SYSTEM (PS grade):-

Introduction:-

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Performance appraisal is a great asset in the development of the human resource in an

organization. It helps assess its managerial strength and weakness.

Objectives:-
1. To know the performance base of the company to the employees, to ensure an
objective assessment of employees performance and potential on this
performance appraisal

2. To establish an objective based on differing levels of performance and to

identify with potential to grow in the organization.

3. To counsel the employees appropriately then to realize their full potential in

line with the complain objectives and goals.

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Finance department

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Finance department

Finance is the lifeblood of every organization becomes the basic foundation

for all the kinds of economic activities. Efficient of the organization is brightened
only when there is efficient management of its finance.

Objectives:
Profit Maximization
Wealth Maximization

Function of finance department:

Maintaining of cost account

Planning of founds

Acquisition of founds

Investment decision

Recording of the transactions

Dividend decision

Recording of the transactions

Preparing of financial statements

Evaluation of financial performance

Arranging for internal as well as external audit

Planning of Funds:

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Planning of funds is a careful estimate made by the manager about the total funds
required which includes both fixed and working capital requirements. This estimation
is done by a keen observation over physical activities of the factory. The working
capital requirements in MONEX ENTERPRISES are more. In the year 2008-2009 the
total budgeted amount is Rs.124crores but sanctions are made as follows:

52crores from government.

10crores from head office.
2crores from other MONEX ENTERPRISES divisions.
12lakhs from bill discounting.
5crore from capital profits.

Acquisition of Funds:

The MONEX ENTERPRISESMBX will acquire the fund from different sources like:

UCO [united commercial bank] which is consortium of 9 banks that provides

secured loan by hypothecation of assets like inventories, machineries etc.
Government of India: it will provide funds only for capital expenditure and
VRS.
Debtors receivable
Loan from head office.
Sale of scrap:[this years profit from sale of scrap is Rs1,00,000]

Allocations of Fund in MONEX ENTERPRISES (MBX) are made as follows:

Material planning (Machines tools) 50%

Salary (basic pay +DA+DP+ allowances+ amenities) 30%
Other expenses (electricity, miscellaneous expenses etc.) 15%
Interest payments 5%

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Employees provident funds and pension

Mode of Payment:

Employees working in machine section incentive will be paid more and those
who are working in non-machine section increments will be paid less. Bonus
will also be paid annually to salaries, which are within the bonus act and for
others will planned performance.

The payment of gratuity act of 1972-govrns gratuity

Main accounts

A main account is the important section in finance department. This section veers all
the financial area. This section prepares profit & loss A/C, B/S of the company. All
the other A/C & B/S they also prepare the fund flow statement.

Cost and material management section

This section determines the cost of production in a particular machinery and

control the cost of machinery.

After receiving the work order the stores distributed the materials at different units
for production or assembling. Based on the materials, labor cost (financial charges)
they will estimate the cost of the machine and fix a certain percentage of profit
margins.

Machine hour rate is calculated for indentifying the per hour ate of producing
a product

Different labor costs are fixed for manufacturing and assembling

The production department issues assembly warranty for the inspection of

product

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PURCHASE DEPARTMENT

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PURCHASE DEPARTMENT

The Purchase Department is combined with administrative department in

MONEX ENTERPRISES. The functions of purchase in MONEX ENTERPRISES are
decentralized and each unit is responsible for procurement based on the approval
annual operation plans subject to quarterly review based order position or market
feedback

To ensure timely procurement and supply of material

To ensure fair, consistent and transparent purchase practices are followed

To ensure continuous search for alternate source supply

To act as an information center on material

To ensure investment made on inventory is at optimum level

Function of purchase department

To ensure enquires/tender, analyze the quotations received and prepare

comparative statements with a view to obtain comparative price to MONEX
ENTERPRISES

To submit application for import clearance and obtain technical clearance and
importance license whenever applicable

To ensure after sales service

To plan for marketing

Quality control department

If materials received id rejected due to minor deviation the rejected item is sent to the
quarantine stores for necessary action

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Purchase committee

Every unit should have purchase committee constituted as under:

Unit Chief Chairman

Finance Chief Member

Material Chief Member

Purchase Chief Conveyor

Purchase committee should meet in a year

The reports of purchase committee will be recorded in relevant files duty

scrutinized

Material management

MONEX ENTERPRISES started with one product in 1953 now dealing with 26
products.

Basic of material management:

MRP

Market forecast / sales forecast

Marketing

Production programmer

Production programmer takes care of men, machine & other materials for performing.
They procure item from Bangalore to Germany and other countries.

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Each material has BOM (bill of materials). It is categorized to indirect and direct
materials. Direct materials go directly to machines like bearing, spindles and phase
nous in direct materials with the aid direct to head on like cool oil, kerosene,
treatment oil, industrials hardening gases like oxygen & acetylene.

BOM for indigenous and imported item is there. All 26 products put in 108 variants &
330 special executions cycle period for indigenous in 3 months, for foreign items 4
month.

SALES
DEPARTMENT

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SALES DEPARTMENT

Sales Starts from Receipt of Enquiry

Sales Wings in 4 Zones

North zone: Delhi, Chandigarh, Kanpur,

South zone: Chennai, Hyderabad, Bangalore, Vishakhapatnam, Coimbatore.

East zone: Calcutta, Jamshedpur.

West zone: Pune, Bombay, Nagpur, Aurangabad, Jabalpur.

Functions:

Do enquiry

Sent to sales quit

They submit to office

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SWOT ANALYSIS

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SWOT ANALYSIS

How to perform SWOT ANALYSIS

A SWOT analysis is an integral part of a marketing plan can also be part of a

business plan. Knowing what a SWOT analysis is and how to perform one is very
important.

WHAT IS SWOT ANALYSIS?

A SWOT ANALYSIS stands for strengths, weakness, opportunities and threats

& is a simple & powerful way to analyze your company`s present marketing situation.

In other words the overall evaluation of a company`s strengths, weakness,

opportunities, and threats is called SWOT ANALYSIS.

Strengths, weakness, opportunities, and threats (SWOT)

SWOT Analysis is a tool for auditing an organization and its environment. It is

the first stage of planning and helps marketers to focus on key issues. SWOT stands
for Strengths, weakness, opportunities, and threats. Strengths and weakness are
internal factors Opportunities threats are external factors. SWOT Analysis is a
strategic planning tool used to evaluate the strengths, weakness, opportunities, and
external factors that are favorable to achieving that objective. The technique is
credited to Albert to Albert Humphrey, who led a research project at Stanford
University in the 1960s and 1970s using data from the fortune 500 companies.

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STRENGTHS, WEAKNESS, OPPORTUNITIES, AND THREATS

(SWOT)

STRENGTHS WAKNESS OPPORTUNITY THREATS

Reputation In Market Shortage Of Well Established Large Consulting At A

Place Consultant Operating Position With A Well Minor Level
Level Rather Than Defined Market Niche
Partner Level

Expertise At Partner Unable To Deal With Identified Market For Other Consultancies
Level In HRM Multidisciplinary Consultancy In Areas Looking To Invade
Consultancy Assignments Because Other HRM The Marketplace
Of Size Or Lack Of
Ability

Track Record
Successful
Assignments

Strength-market related, finance related, operational related, research 7

development related HR related market related-product quality, packaging,

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advertisement, service, distribution channel finance related-optimum debt/equity ratio,

number of shore holders, inventory size, optimum use of the financial resources, low
cost of borrowings proper investment of the financial products operational related low
cost, higher productivity, excellent quality, modernized technology.

STRENGTHS OF THE COMPANY

Good brand image

Dealers are treated as partners in business

Truly dedicated workforce

Unified product range resulting in a number of advanced and good will

ISO 9001 Standard Certification

It has an excellent R&D bases

Proven track record of customer satisfaction & goodwill

Skilled manpower

Excellent marketing network

High-level technological base

WEAKNESS OF THE COMPANY

Company is paying huge interest on the debt

Old production facilities

Ability to respond to changes in the outside word

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It is facing a financial crisis and has the been incurring losses since 1993

Product quality needs further improvement

OPPORTUNITIES OF THE COMPANY

Retail financing of tractors by commercial banks apart from land development

bank and cooperative banks.
MONEX ENTERPRISES has countrywide sales and service network
Availability of band financing
India forms one of the largest tractor marketing in the worlds
Boom in the infrastructure to benefit MONEX ENTERPRISES entry into
earthmoving machinery riding piggyback on other higher HP tractors
Large scope for manufacture of various implements through small medium
scale industries

THREATS FOR THE COMPANY

The company has to face severe competition from both international as well as
domestic market
MONEX ENTERPRISES is lagging behind in technology as compared to
MNC players who have recently entered into Indian markets
Increasing competition with entry of new manufactures making low cost
products
Old technology 7 so many MBC companies are entering to the demand

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CHAPTER - 2

RESEARCH METHODOLOGY

Title

MARKETING STRATEGIES AND POLICIES OF WEBOSEO PVT. LTD.

Title Justification

The research problem is the study of marketing strategies of Weboseo. There are

many factors involved in the marketing decision and we need to understand these

factors in order to increase our performance. Some of the factors that affect the

consumers behavior are brand, price, service, quality, features etc.

The study involved an analysis of the marketing strategies, consequences, possible

changes, profitability and the like, of an information technology company. As a new

relationship between marketing strategies and their consequences in terms of

profitability was required, the framework for the research was chosen to be

Exploratory in nature.

The Research Process

Define the Research Problem

Deciding about the Data Required

Data Collection - Method

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Acquiring Information

Compilation & Processing of Data Collected

Interpretation of Results

Presentation of Results

Research Design

Exploratory research is that part of the overall market research which is used to

discover something new. Normally in any case there can be a number of opportunities

or possible problems and it is impractical to study each of them. Exploratory research

is useful in such a case to find out the most likely alternatives. These alternatives are

then turned into Hypothesis.

Hypothesis are tentative and allegorical answers to questions that serve as guides for

most research projects. They are derived from previous studies or drawn from new

ideas. Exploratory research is therefore undertaken to develop some specific

Hypothesis relative to possible answers.

The various means of going about or executing exploratory research are:

Survey of knowledgeable persons

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Search of secondary data

Methods Of Data Collection

The primary data is collected from managers and executives of Weboseo through

Questionnaire: Neat Questionnaire was formed for the IT managers of Small and

Medium Enterprises and the relevant data was collected through that

Questionnaire.

Interviews: Face to Face interviews were conducted with Top IT managers in

Small and Medium enterprises in order to get more clear idea about their views on

Third party Third Party IT Infrastructure in India

Data Analysis Tools

The primary data collected through the questionnaire had been analyzed through

Microsoft Excel. The analysis was done under various techniques such as fixing

certain weighing points to certain parameters to find out the rankings as well as

simple average was used to calculate the ratings of certain parameters.

Survey of knowledgeable person

This pertains to collection of data from a primary source. People in an organisation

are strategically placed at different levels in the hierarchy. All persons who have any

association, whatsoever, with marketing of a product are reliable sources of

information. These people may be executives of the company or related with the

product but not on company rolls.

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DATA ANALYSIS
&
INTERPRETATIO
N

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DATA ANALYSIS & INTERPRETATION

What factor do you consider while buying your requirement?

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FINDINGS

Monex Power tools has a regular system for determining unserviceable or

damaged store, raw materials and finished good.
Materials are classified as `A`, `B` and `C` class items
The unit has maintained good relationship with the employer and employees
The unit has maintained up to date records and submitted to respective
authorities
Inventory has been physically verified during the year by the management
The technology is not advanced. This is one of the reasons for low
productivity
Most of the machines are obsolete. Thus production process is costly and time
consuming
Bin cards are used for maintenance of stores
Idle time is more, there is no proper time management in MONEX
ENTERPRISES
Overhead costs are high
Absenteeism and inefficiency are high in the company
The company has not been utilizing whole installed and licensed capacity of
its machine effectively, which has in turn resulted in production

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CHAPTER-4

CONCLUTION

As an inter I had enriching experience. I learnt many things by just being a

part of the team during discussions and meeting. The exposed me to the work style
and outlook of the organization. Observation helped me to great deal in knowing the
organization its totality.

The company has experienced engineers who work on Hi-end computer that
is designed software to design highly precise and error free of tools and prototype
components

Quality and delivery has enabled MONEX ENTERPRISES-Machine Tools

Ltd to attract leading companies like Bajaj Auto, TVS, Ashok Leyland, Railway, Steel
Sector, Power Plants, Cement Industries, General Engineering Industry and other
customer

The company has own website which provide up to date information

regarding launching of new products so that customer could get hand information,
well on time.

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SUGGESTIONS

The company should fix competitive prices for the products in order to
compete in the global market
The company should concentrate more to improve the quality of the product
The material cost is high in the company, thus the company should make
efforts to buy the materials at reasonable price
The company should update its technology so that it can beat the competitors
higher quality products and also price of the product
The company has to concentrate much on credit policy for speedy collection
of accounts receivable
The company should make improvement with regard to productivity policy
Range of product brings the success to the company as price & promotional
activity are put less attention to the Respondents, therefore the company
should put more attention to price & promotional activity

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The better quality of the products is the advantages of the company over other
companies so; the company should reduce the price to achieve more
advantages
The overall service of the company should be improve to compete with other
companies

BIBLIOGRAPHY

BOOKS

MARKETING MANAGEMENT
MARKETING MANAGEMENT

WEBSITES:

WWW.GOOGLE.COM
WWW.MONEXENTERPRISESINDIA.COM
WWW.MONEXPOWERTOOLS.COM

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QUESTIONNAIRE
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QUESTIONNAIRE

Dear sir/madam.

I Naveen Dua student of KIHEAT (BBA IIIrd SEM). I am doing a

project on ORGANIZATIONAL STUDY AND CUSTOMER
SATISFACTION TOWARDS MONEX ENTERPRISES MACHINE
TOOLS PRODUCT. as a part of my curriculum of Guru Gobind Singh
Inderprstha University. Please fill the questionnaire, as it would be helpful
in making my study successful.

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RESPONDENTS PROFILE:

NAME:

ADDRESS:

AGE:

EDUCATIONAL STATUS:

Instructions:-

Please tick ( ) where necessary in the box

Please explain in brief wherever you feel to do so
Signature is optional
Be frank while answering

1) What factor do you consider while buying your requirement?

a) Quality ( )
b) Quantity ( )
c) Price ( )
d) Look ( )
e) Performance ( )

2) How do you find the quality of the product?

a) Excellent ( )
b) Very Good ( )
c) Good ( )
d) Fair ( )
e) Poor ( )

3) Which company do you think is the toughest competitors to MONEX

ENTERPRISES Ltd?
a) Heavy Engineering Corporation ( )
b) ACE designers at Bangalore turning center machinery ( )
c) WIDIA Bangalore SPM ( )
d) ASKAR MICRON Mysore - turning machines ( )
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4) Why do you think MONEX ENTERPRISES Ltd has been a successful

company?
a) Range of product ( )
b) Range of price ( )
c) Promotional activity ( )

5) Does the MONEX ENTERPRISES Company Ltd deliver the products in

time?
a) Yes ( )
b) No ( )

6) Why do you think MONEX ENTERPRISES Ltd has been a successful

company?
a) Quality ( )
b) Quantity ( )
c) Price ( )
d) Look ( )
e) Performance ( )

7) How do you rate Technical Competency?

a) Very Good ( )
b) Good ( )
c) Fair ( )
d) Poor ( )

8) Does MONEX ENTERPRISES Ltd provide credit facilities?

a) Yes ( )
b) No ( )

9) What makes you feel MONEX ENTERPRISES Company Ltd machine

tools are the best?
a) Quality ( )
b) Quantity ( )
c) Price ( )
d) Look ( )
e) Performance ( )
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10) How did you come to know about MONEX ENTERPRISES machine
tools?
a) Television ( )
b) Newspaper ( )
c) Periodicals ( )
d) Personal search ( )

11) Would you be prepared to recommend the MONEX ENTERPRISES

Company Ltd to others?
a) Excellent ( )
b) Very Good ( )
c) Good ( )
d) Fair ( )
e) Poor ( )

12) How likely are you to repurchase products and services from the
MONEX ENTERPRISES Company Ltd?
a) Quality ( )
b) Quantity ( )
c) Price ( )
d) Look ( )
e) Performance ( )

13) In total, how long have you been a customer of MONEX ENTERPRISES
Company Ltd?

a) Less than one year ( )

b) One to under three years ( )
c) Three to under five years ( )
d) Five to under ten years ( )
e) Ten years or more ( )

14) Why do you say that? What specifically are you satisfied with MONEX
ENTERPRISES Company Ltd?
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a) Quality ( )
b) Quantity ( )
c) Price ( )
d) Look ( )
e) Performance ( )

15) What do you feel about product information given by MONEX ENTERPRISES
Company Ltd?

a) Great information ( )
b) Just information ( )
c) Makes no difference ( )

16) How do you fell about MONEX ENTERPRISES Company Ltd?

a) Excellent ( )
b) Very Good ( )
c) Good ( )
d) Fair ( )
e) Poor ( )

17) Do you find any latest version of machine tools in MONEX ENTERPRISES
Company Ltd?

a) Yes ( )
b) No ( )

18) What is your opinion on MONEX ENTERPRISES Company Ltd

location?
a) Excellent ( )
b) Very Good ( )

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c) Good ( )
d) Fair ( )

19) Is the MONEX ENTERPRISES Company Ltd attractive for you?

a) Yes ( )
b) No ( )

20) Are you happy with MONEX ENTERPRISES machine tools?

a) Yes ( )
b) No ( )

21) Which area do you prefer that MONEX ENTERPRISES should

improve?
a) Quality ( )
b) Quantity ( )
c) Price ( )
d) Look ( )
e) Performance ( )

22) How do you rate the MONEX ENTERPRISES Company Ltd on a scale
of 4 for over all service?
a) 1 ( )
b) 2 ( )
c) 3 ( )
d) 4 ( )
e) 5 ( )

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THANK YOU

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