RAVINDRA DASARWAR

C 27, Shree Swami Samarth Soc, Sus Road, Pashan, Pune

ravidasarwar@yahoo.com
+91 7744885511
LinkedIn Profile: https://in.linkedin.com/in/rdasarwar

JOB OBJECTIVE

~ SENIOR DIGITAL MARKETING & SEO PROFESSIONAL ~

Scaling new heights of success with hard work & dedication and leaving a mark of excellence on each step; aiming for
challenging assignments in Digital or Internet Marketing/ Digital Analytics / Social Media Marketing / Search
Engine Marketing with a leading organization of repute

Excellent track record of developing digital marketing strategies which drive high volumes of qualified leads
and which exceed industry benchmarks for customer acquisition / conversion rates; expertise in handling
the entire gamut of tasks Digital Marketing activities such as SEM Strategies & Campaigns, Search Engine
Optimization and Digital Analytics & Content Marketing, E-Mail Marketing, SMM and Mobile Marketing

Strong exposure in setting & expanding business through development / execution of innovative Search
Engine Marketing strategies

Focused on increasing sales and site traffic through effective paid search advertising

AREAS OF EXPERTISE PROFILE SUMMARY

A competent professional with nearly 12 years of rich experience in diverse

Digital Marketing
Search Engine Optimization
Social Media Marketing
Search Engine Marketing
verticals of Digital Marketing such as Brand Activation & Management, Media
Planning, Campaign Management, Digital Analytics, Product Management,
Strategic Alliances, Vendor Management and People Management
Holds the merit of working with renowned organizations like eCom Makers, Pune,
First Page Web Technologies, Pune, Tech Mahindra Ltd, Pune and Pugmarks
Interweb Pvt. Ltd., Chandigarh

Affiliate Marketing
Reporting & Documentation
Content Marketing
E-Mail Marketing
Distinction of heading organizations like eCom Makers and First Page Web
Technologies as Head -Ecommerce
Gained significant expertise in Google Analytics, Adobe Omniture Site Catalyst,
Test & Target, Web Trends and A/B Testing involving collecting the web data to
impact bottom line, providing requirements to Integration Team using Reporting
Analyst to perform data analysis and conducting Pre Site & Post Production Audits
to improve the performance

Digital Analytics / Deft in overseeing end-to-end communication operations to deliver quality

Reporting campaigns and building brand eminence through strategic communication; directed
assignments of launching new brands and achieved market presence
Team Management
Outstanding success in building & maintaining relationships with key corporate
decision makers, spearheading profit centre operations, developing new business
and enhancing top & bottom line profitability
Distinction of handling clients like BT.com (British Telecommunication, UK),
Techmahindra.com, India, Quickheal.com, India, hondacarindia.com, Japan,
breakaway, Ireland, onlineherbs.com, Sharjah, planetdrugsdirect.com, Canada,
savaglobal.com. savavet.com, India
Innovative and results-driven manager with expertise in working independently
or leading a team to meet deadlines; enjoys strong networking in the industry,
agency contacts and creative & innovative ideation abilities
An innovative, loyal & creative professional with strong communication, analytical,
interpersonal & team development skills

CORE COMPETENCIES
 Evaluating information gathered from multiple sources,
decomposing higher information into details, investigating
key business issues behind numbers and providing clear &
concise analysis / recommendation
Overseeing digital marketing activities involving traffic analysis
& reporting using Web Analytics Tool (Google Analytics &
Omniture Site Catalyst); facilitating SEO recommendations to
the client on eCommerce Site while development
Analysing the business processes, making recommendations
for solutions / improvements and translating business
requirements into software using new technology or alternative
uses of existing technology
Steering the successful delivery & support of projects with
accountability of defining scope, setting timelines, analysing
requirements, prioritising tasks, identifying dependencies,
conducting User Acceptance & System Integration Testing and
ensuring that infrastructure is delivered on time / budget along
with members of the Delivery, Support and Success
Management Team
Monitoring project progress & outstanding issues and
ensuring the quality & timeliness of the deliverables; preparing monthly dashboard, project health check metrics and
weekly & fortnightly status reports as well as extending post-implementation support to team members by
identifying defects, inconsistencies & errors
Learning about clients needs / enhancements and coordinating with team members to provide appropriate
solutions as per pre-set schedule

ORGANISATIONAL EXPERIENCE

August16-Present OpenDev Technologies Pvt Ltd, Pune as Digital Strategist

Role:
Working as an Digital Strategist & training new team members along with defining the processes for each vertical.
Developing and implementing digital marketing plan & responsible for the website design, user experience and
usability while maximizing Search Engine Optimization best practices.
Utilizing web analytics tools for conversion funnel and site performance, Receive and review daily/weekly/monthly
reports generated by analytics team, presenting findings to business owners and suggesting opportunities based on
site or market trends.
Overall responsible for setting up new team of digital & social media marketing.

May13-August16 eCom Makers, Pune as Headecommerce

Role:
Responsible for all digital marketing and sales activities for B2B & B2C websites, including overall strategies,
planning, and implementation for the largest online retailer of healthcare, pet products
Developed and led a team of 30 direct reports
Improved visitor targeting and website conversion resulting in increased sales after Google Algorithm Change
Improved Email sales 200% from revamped layout, message, merchandising and promotions
Responsible for marketing campaigns across multiple channels (SEM, SEO, email, social etc.) to drive sales through
traffic and conversion
Redeveloped and delivered health care B2C websites after the Google Algorithm Change
Identified SEO enterprise wide ownership and accountabilities across the entire organization

May10-Apr13 First Page Web Technologies, Pune as Head-ecommerce

Role:
Create SEO Strategies, recommendations, reports, resource planning and analysis
Developing and implementing strategic & content marketing and eBusiness plans
Utilized web analytics for conversion funnel and site performance, Receive and review monthly reports generated by
analytics team, presenting findings to business owners and suggesting opportunities based on site or market trends
Responsible for the website design, user experience and usability while maximizing Search Engine Optimization best
practices
Lead multiple projects simultaneously, varying in size from 200 to over 4,000 man hours, for internal and external
clients

Highlights:
Set up new eCommerce division & build B2C & B2B platforms, started revenue within 6 months time
Achieved #1 ranking on Google, Yahoo and MSN within six months via SEO, SEM & content marketing like Press
release & articles

PREVIOUS EXPERIENCE

May08-Oct10 Tech Mahindra Ltd, Pune as Senior Technical Associate

May07-May08 Pugmarks Interweb Pvt. Ltd., Chandigarh as Dy. General Manager

Apr04-Apr07: Balasai Net Pvt. Ltd. Pune as Chief Development Officer

Oct99-Mar04: Balasai Net Tradelinks, Pune as Chief Development Officer

TECHNICAL EXPERTISE

Tools Used: Word Press, Magento, Google Adwords, Google Adsence, SEO Moz, Ravan, Hotsuite, Trackur,
Copyscape, Spyfu, Adroll
Web Analytics: Omniture Site Catalyst, Omniture Discover, Omniture Excel client, Google Analytical and LiveStats
Applications / Tools: MS Office, MS Access, MSSQL, HTML & Adobe
Operating Systems: Windows 9x, NT, 2000, XP, 7

CERTIFICATIONS

Certified in:
o Omniture Certified Professional Support (This certification offers a best practices approach for supporting
your customers)
o Computer Operation from Department of Education Maharashtra State Board, Mumbai
o Computer Information & System Management from Aptech Computer Education, Aurangabad

MEMBERSHIPS

Member of:
o Web Analytics Association in 2008
o Yahoo Web Analytics Forum in 2010
o eConsultancy in 2012

EDUCATION

Pursuing MBA from Symbiosis Institute of Management Studies

B.Sc from BAMU University in 1997

PERSONAL DETAILS

Date of Birth: 21st December 1975

Current Address: C 27, Shree Swami Samarth Soc, Sus Road, Pashan, Pune
Languages Known: English, Hindi and Marathi