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P U B L I S H E R S W E E K LY .

C O M

Distributing authentic
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Books in Spanish

Setting the Stage for


Guadalajara 2017
The largest Spanish-language book fair Publishers Weekly), will take place at La
Tequila. Of particular interest every year
expects another banner year is the annual International Colloquium
for Librarians, held November 2729,
By Ada Bardales and the International Publishers and

T
Book Professionals Forum, November
he Guadalajara International Comics and Graphic Novels Hall, which 2829. Both events are held in Spanish.
Book Fair (FIL) will run from Schulz describes as a space where readers
November 25 to December 3 of comic strips can meet different artists Guest of Honor
this year, with professional and find materials from different Madrid is this years guest of honor, and
dates set for November publishers. 90 authors from Spains capital will par-
2729. FIL is the largest and Below is a closer look at some of the ticipate in a literary program that will
most important annual book fair in the fairs major components. pay tribute to the literature of the region,
Spanish-language book industry, estab- with various shows, films, and visual arts
lished 31 years ago and still organized by FIL Nios presentations, as well as about 50 work-
the University of Guadalajara. In addi- To attract more families to FIL Nios, shops or forums scheduled.
tion to attracting book professionals organizers have scheduled almost 1,500 Along with FIL, Madrid has prepared
from all over the world, FIL is open to different sessions that promote reading a program that includes established
the general public. and creative writing, as well as sponta- authors in contemporary literature, as
This year, FIL expects to host more than neous workshops, where children can well as new voices, and Mexican readers
2,000 publishers from 45 will be able to hear them
countries, including 170 speak at different events.
publishers and 420 book Among the many activities
professionals from the U.S. planned for Madrid as
Authors and editors who guest of honor are nine
will participate in different concerts, where Spanish
activities throughout the fair, include Paul join in creative exchanges with authors. artists will perform along with Mexican
Auster (U.S.), Carlos Yushimito (Peru), and Furthermore, 35 artistic companies from talents. Madrid will also bring two major
Azar Nafisi (Iran). Hundreds of writers eight countries will offer more than 80 exhibitions to the Instituto Cultural
representing 29 languages [will] go to the performances for theater, dance, and Cabaas (Cabaas Cultural Institute) and
fair, says general director Marisol Schulz. music, as well as clowns acts, marionette a retrospective of Elena Asins at the
There are multiple activities not just for shows, and book presentations. Museo de las Artes de la Universidad de
adults but also for readers in training, she Guadalajara (Guadalajara University Art
says in reference to FIL Nios (FIL Kids). ALA Librarians Museum).
The fairs opening ceremony, on As in past years, FIL and the American Madrids presence will be [felt] all
November 25, will include the presenta- Library Association are working together over the city, Schulz says. She adds that
tion of FILs Literary Award in Romance to attract more U.S. librarianswho she is thrilled by the new voices and new
Languages, which this year goes to writer often make most of their annual book trends at this years events, as well as the
and journalist Emmanuel Carrre, for his acquisitions at the fair. To date, 172 thousands of children and guests that
versatile, broad, and transversal body of librarians from 27 states are expected to will attend the fair. For nine days, she
work that has earned him vast and enthu- participate. On November 26 a free gala said, Guadalajara becomes the pub-
siastic international distinction. dinner for ALA members, sponsored by lishing and cultural capital of the world
One new element for the 2017 fair is its publishers and distributors (and in Spanish.

4 P U B L I S H E R S W E E K LY N O V E M B E R 6 , 2 0 1 7
New from Project Management Institute

PMBOK GuideSixth Edition

OFFICIAL SPANISH TRANSLATION

The PMBOK GuideSixth Edition La Gua PMBOKSexta Edicin


PMIs flagship publication has been La publicacin insignia de PMI, ha sido
updated to reflect the latest good actualizada para reflejar las ltimas
practices in project management. New buenas prcticas de la direccin de
to the Sixth Edition, each knowledge proyectos. En esta edicin, cada rea de
area will contain a section entitled conocimiento contiene una seccin
Approaches for Agile, Iterative and dedicada a enfoques para entornos giles,
Adaptive Environments, describing how iterativos y adaptativos, describiendo
these practices integrate in project cmo estas prcticas se integran en las
settings. It will also contain more configuraciones del proyecto. Adems, la
emphasis on strategic and business gua hace ms nfasis en el conocimiento
knowledgeincluding discussion of estratgico y de negocios -incluyendo la
project management business discusin de los documentos de negocios
documentsand information on the de la direccin de proyectos- y en la
PMI Talent Triangle and the skills informacin sobre el Tringulo de Talento
essential to success in todays market. de PMI (PMI Talent Triangle) y en las
habilidades esenciales para el xito en el
ISBN13: 9781628251944
mercado actual.
ISBN13: 9781628251944

PMI wrote the book on project management and now releases the
sixth edition of the PMBOK Guide translated in Spanish.

Available at wholesalers nationwide or direct from IPG at www.ipgbook.com

Independent Publishers Group


T 312 337 0747
orders@ipgbook.com

2017 Project Management Institute. All rights reserved. PMI and the PMI logo are marks of Project Management Institute, Inc. For a comprehensive list of PMI marks, contact the PMI Legal Department.
Books in Spanish

Riding the
Growth in Audio
Demand for audiobooks expands, and publishers
add more Spanish-language titles
By Shannon Maughan

A
s the audio segment of publishing continues riding marketing manager, audio sales. Now, we are offering titles
high with impressive year-to-year sales growth, from three different imprints: Grupo Nelson, Editorial Vida,
the subcategory of Spanish-language audio is also and HarperCollins Espaol.
increasing. Though statistics on the size of the In the fiscal year ended June 30, according to Barto, HCCP
Spanish-language audio market have not been offi- produced and released more than 35 titles, and this year the
cially tallied by the Audio Publishers Association, company is on track to produce 65 titles for its Spanish-audio
APA executive director Michele Cobb notes that she has seen a catalogue. HCCP aims to grow the program so that it will be
rise in interest and output by the organizations membership. a larger presence within our overall audio catalogue, she notes.
Im not privy to the numbers from individual companies, but Live Oak Media, in Pine Plains, N.Y., specializes in producing
among our member publishers there is a lot more conversation English-language recordings of childrens picture books that are
about Spanish-language audio and a lot more activity in terms used in conjunction with the print books as readalongs. The
of publishers producing more titles, she says. Cobb adds that company has produced Spanish-language titles since the 1990s,
she has also seen increased interest on the consumer side. We and publisher Arnie Cardillo estimates that those Spanish titles
are absolutely fielding more questions about Spanish-language and some bilingual onescomprise approximately 10% of his
audio. list. Cardillo looks for Spanish titles that fit our general pub-
Not surprisingly, many of the major players in producing, lishing program, and that typically means recording a Spanish
publishing, and distributing Spanish-language audio titles in book for which Live Oak already has an English edition, or
the U.S. are traditional audiobook licensing and producing an
powerhouses: Penguin Random English and a Spanish edition
House, via Penguin Random House at the same time. Demand for
Grupo Editorial S.A.U., Hachette such titles has remained strong,
Audio, Recorded Books, Scholastic, according to Cardillo, though
Audible, and HarperCollins. In addi- he says publishers efforts to
tion, smaller independent companies provide supply has fluctuated
such as Live Oak Media put a range of over time.
Spanish and/or bilingual audio titles Cardillo recalls that demand
into the pipeline. for Spanish-language mate-
HarperCollins Christian Publishing rialchildrens books and
began offering Spanish-language audio childrens audiobooks
in 2007. But as the format continued rose in the early 1990s due
to show exponential growth, we began to demographic changes in
strategically increasing production of the countrys population.
our Spanish titles, says Jolene Barto, But when sales of Spanish-

6 P U B L I S H E R S W E E K LY N O V E M B E R 6 , 2 0 1 7
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Books in Spanish

language titles publishers had hoped for did not materialize, most years in the industry, he has seen Spanish audio grow in the
major houses cut back. mid-2000s followed by a brief lull, but that since 2012, Its
However, with continued demographic changes, as well as ral- been increasing, maybe doubling, every year. At this point were
lying cries for more diverse books for children, Cardillo has again doing roughly 3040 books a year at Deyan.
observed increased output of Spanish books from small and large The growth in the number of titles is also coupled with an
publishers alike. The focus of the small publishers, as always, was increase in the number of clients, according to Reyes, with more
to create more Spanish content, that is, books about figures in publishers coming on board, not just the same few publishers
Spanish history, historical events in Spanish-language countries, increasing their title output. And he points to a trend within
holidays, etc., and large publishers have followed suit. That shift all that growth. We were doing mostly childrens books early
has resulted in Live Oak licensing more books for audio about on, he says, but now were doing a lot of books for adults,
people like Cesar Chavez, about holidays like Cinco de Mayo and many longer eight-hour or 10-hour recordings. He cites litera-
the Day of the Dead, and about musical celebrities like salsa singer ture, bestsellers, and Nobel and Pulitzer Prize winners as exam-
Celia Cruz, or musician and composer Esquivel (Esquivel! Space-Age ples of much of his recording work now.
Sound Artist by Susan Wood is due from Live Oak in 2018 in both In English, audio publishers are doing backlist titles or new
Spanish and English). releases, because all the classics have been done, Reyes says.
Similar to Live Oak, Scholastics Weston Woods division pro- But in Spanish, they are not done yet. He points to such
duces three to four Spanish titles per year, a mix of new and classic authors as Junot Daz, Mario Vargas Llosa, and Isabel Allende.
picture books, representing roughly 10% of Weston Woodss total Their great books are not produced on audio yet in Spanish. I
audiobook list, according to Linda Lee, v-p and president of Weston just finished working on eight books from the Isabel Allende
catalogue [for Penguin Random House

LILY OEI
Grupo Editorial, S.A.U].
Reyes considers PRH, with a digital
department based in Barcelona, to be a
pioneer in pushing audiobooks in Spanish
over the past five years or so. He describes
how PRH and other publishers are trying
to broaden their reach in this area.
Business books and motivational books
have been around in Spanish for a while,
but to go to the masses, audio publishers
need to build a catalogue with a good solid
From l.: Mario Vargas Llosa, IsabelAllende, Junot Diaz base of these big titles.

Woods Studios and Scholastic Audio. The company has produced The Accent Is on Casting
at least one title in Spanish each year since the early 90s, when the With the demand for, and the supply of, audiobooks in Spanish
demand was primarily from the school and library market, Lee rising, audiobook casting is crucially important because there are
says. Then, and now, each Weston Woods audio title is produced different Spanish-language accents to consider for a diverse lis-
as a standalone recording and also in a readalong format. Popular tening audience. If youre recording audiobooks in English, you
titles in the catalogue include Un Pato en Bicicleta (Duck on a Bike) already have lots of professional narrators where thats their job,
by David Shannon; Crisantemo (Chrysanthemum) by Kevin Henkes; Reyes says. But in Spanish, were not quite there yet, because there
Clic, Clac, Muu: Vacas escritoras (Click, Clack, Moo: Cows That Type) is not enough material. He adds, Im personally building a pool
by Doreen Cronin, illus. by Betsy Lewin; and El conejito Knuffle: Un of talent from different countriesselecting actors from theater,
cuento aleccionador (Knuffle Bunny: A Cautionary Tale) by Mo Willems. dubbing, and voiceover work. Lee at Scholastic is optimistic about
As a result of a pronounced increase in demand over the past casting options. Happily, the pool of Spanish-language narrators
year, Lee says Weston Woods has recently expanded our distri- has greatly increased, she says. Its an exciting time.
bution as digital downloads to the consumer market. Scholastic Pairing a narrator with a project depends on the origin of the
Audio will also be producing its first middle grade Spanish- language of the text to be recorded, according to Reyes. If the
language audio title in summer 2018, with plans to release text is a translation, there are two options. If it was translated
more in upcoming seasons. in Spain, with Castillian Spanish, we get Castillian actors, says
A number of publishers partner with Deyan Audio, and the Reyes. If the book was translated to Latin-American accents,
companys Spanish producer Jorge Reyes, for Spanish audiobook we get what we call neutral Spanish, and use actors with
production, whether it be for start-to-finish projects, or indi- Mexican, Colombian, or Guatemalan accents.
vidual aspects, like quality control. Reyes says that in his 10 If a book is originally written in Spanish, the story itself often

8 P U B L I S H E R S W E E K LY N O V E M B E R 6 , 2 0 1 7
Books in Spanish

dictates narrator selection. Reyes cited the case of Chilean author


Isabel Allende. Not all her books are based in Chile, he notes.
If the book is set in Venezuela we use a Venezuelan accent, and
if its set in [the U.S.], we use the neutral accent. And in a case
like The Feast of the Goat by Peruvian author Mario Vargas Llosa,
which is set in the Dominican Republic and contains copious
slang, the casting is a mix. We tried to have the narration as
neutral as possible, says Reyes, but when the actor was in char-
acter, performing dialogue, we encouraged them to go all out
9781945540691 9781945540363
with authentic slang.
$13.95 $13.95

Reaching Listeners
Cleveland-based OverDrive is a key distributor to bringing
Spanish-language audio to a broader audience. OverDrives dig-
ital distribution platform is in a combined 38,000 public
libraries, schools, as well as some universities and corporations
worldwide, according to OverDrives director of brand and mar-
keting communication, David Burleigh. From a corporate
standpoint, strategically one of the things we are investing in is
Spanish language, he says. As a special feature, libraries using
OverDrive can create a room for their own digital Spanish
content, similar to a landing page within the platform, where 9781945540769 9781945540783
librarians can highlight various titles. $13.95 $13.95
Elissa Miller, digital collection adviser for the company,
notes that when it comes to finding Spanish-language con-
tent to offer via OverDrive, she has seen a steady and very
significant increase in the availability of Spanish audio-
books. The uptick is multifaceted, with more titles being
produced, and more producers in the market. Much of the
growth is coming from Spanish producers and distributors,
but also in the form of an expansion of high-quality, high-
interest titles from publishers like Penguin Random House
and HarperCollins, and titles from smaller, independent pub- 9781945540707 9781947783249
lishers throughout Latin $14.95 $13.95
America.
On a current list of
OverDrives 50 top-circu-
lating Spanish audiobooks
(from a catalogue of just
over 2,000 titles), users
will find such titles in
translation as Tu mam es
una llama? by Deborah
Gaurino (Scholastic), Los 7
habitos de la Gente Altamente
Efectiva by Stephen Covey
(FonoLibro), and Bajo la
misma estrella by John 9781947783034 9781947783041
Green (Penguin Random $9.95 $9.95
House, Grupo Editorial
S.A.U.). The breadth of whats being produced is getting better
all the time, Miller says. At HCCP, Barto mentions Harper Lees
Ve Y Pon Un Centinela (Go Set a Watchman) and Margot Lee

W W W . P U B L I S H E R S W E E K LY. C O M 9
Books in Spanish

PRHGE Has a New Religious Imprint


By Ada Bardales

P
enguin Random House Grupo Editorials distribu- being original works by prominent Hispanics, such as Pope
tion and editorial office in Miami is launching Francis and evangelical pastor Samuel Rodriguez. The first
Origen (Origin), a new religious imprint for Spanish- four titles were released in October, including Pope Franciss
language books. The imprint will feature titles on book, Quin soy yo para juzgar? (Who Am I to Judge?).
self-help, relationships, and a Christian-based lifestyle, and Origens childrens books, both fiction and nonfiction, will
will include Bibles, as well as titles for children and young include beautiful illustrations and affordable hardbound
adults under the Origen Kids label. covers, according to Matute.
For many years, we have observed that a large number of Sister companies in Mexico, Colombia, and the rest of
Spanish-speaking readers are interested in religious books, Latin America will publish additional titles that will be dis-
says Silvia Matute, president of PRHGE USA. It just made tributed as part of the Origen list. Although each country
sense for PRHGE to create a reli- also develops [its list with] its own
gious book imprint and start local authors, the religious market
catering to the religious [Spanish- remains quite similar throughout the
language] reader. continent, Matute says.
The new imprint will publish Origens new editorial list will
approximately 20 titles per year. count on the distribution arm of
Most will be translations of nonfic- PRHGE in the United States to
tion works that promote Christian reach markets across the country, as
values, with about 20% of the list well as in Latin America.

Shetterlys Talentos Ocultas (Hidden Figures) as titles that stand by and that is of interest to a really broad range
have seen great traction. Larry Downs, v-p and pub- of public and school libraries.
lisher for HCCPs Spanish publishing program, says: Reyes believes the Spanish audio distribution
Audio is an extension of our desire to provide options scene is about to change in interesting ways. Storytel,
for how and when our readers wish to consume our a Swedish audiobook and e-book subscription ser-
authors content. As we continue to grow our physical vice and app company, is on the move, aiming to
footprint and market share in Spanish, we anticipate capitalize in non-English-speaking markets where
that our audio listener consumption will continue to its much-larger competitor, Audible, does not
grow. operate. In the past year, Storytel has acquired
Miller notes that in addition to volume, the esteemed Swedish publishing house Norstedts
breadth of whats being produced is getting better (original publisher of Stieg Larsson) and the Danish
all the time. That includes more titles from the U.S. e-book and audio streaming service Mofibo, among
bestseller lists in translation, as well as titles from the bestseller other companies. Plans for Storytels expansion into India,
lists in Spain and Latin America. Whats considered more classic Russia, Spain, and U.A.E. were announced in June.
Spanish literature and the works of very well-known authors are Looking to the future, Reyes observes: You cant compare the
very appealing to library users, she says. Im also seeing a lot of two [audio] markets; the English market is so mature, and has
media tie-ins, but not in the traditional sense, rather books by dedicated listeners who are addicted to audio and just go from one
authors known and featured in Spanish-language media in the title to the next. You have to create Spanish listeners, and you create
U.S. or Mexico, whether its TV, radio, or print. As examples, those listeners by creating good content. He recently emphasized
she mentions books and audiobooks by radio personalities in Los this point about quality to a publisher planning its first Spanish
Angeles, or TV commentators from the U.S. Spanish-language audiobook, saying: For a lot of people who will buy your audio-
TV network Univision. Those titles are having a lot of success book, it will be the first audiobook that they listen to in Spanish.
in the U.S. market. If its a bad experience, theyre gone.
For younger listeners, Miller says that popular novels are a draw Burleigh adds another point from the distribution side: Weve
for teens, and anything classicfolktales, popular picture learned over the years that it really boils down to, do you have the
books, bilingual picture booksappeals in the childrens cate- right content and is it easy to get to? People will use the service or
gory. Were trying to build a quality collection we can really not based on those simple questions. 

10 P U B L I S H E R S W E E K L Y N O V E M B E R 6 , 2 0 1 7
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Chinese Horoscope 2018 Old Hat Angels For Beginners Let Your Life Speak
SALAMANDRA
Fiction LUDOVICA SQUIRRU EMILY GRAVETT RICHARD WEBSTER PARKER PALMER
URANO OBELISCO URANO SIRIO
Astrology Children Metaphysical - Esoteric Mind, Body & Spirit

Aaron Falk returns home Year of the Dog of Earth. Horo- Harbet likes his comfy knitted Discover how to connect to Parker J. Palmer tells stories
for his friends funeral, who scope number 34 by Ludovica hat, but the others keep jeering divine guides and guardians. from his own life and the lives
killed his wife, child, and then Squirru Dari. A book that at him - OLD HAT! OLD HAT! Richard Webster shows you of others who have made a
himself. After questioning and provides an excellent guide to A very funny, charming story how angels have helped difference, he shares insights
investigating with the help of improving your quality of life in about the futility of fads and the people throughout history and gained from darkness and de-
the police, many secrets are 2018. All predictions based on joy of nding your own style. provides ways to apply the pression as well as fulllment
unearthed. your sign. lessons to your own life. and joy.

368 pages PB 448 pages PB 32 pages HC 216 pages PB 136pages PB


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THE PERIPHERAL EL UNICO RECUERDO STEALING SNOW EL PEQUEO LIBRO DE DESCODIFICACION


The Peripheral Stealing Snow
WILLIAM GIBSON DE FLORA BANKS DANIELLE PAIGE LA SABIDURIA DE DON BIOLOGICA:
The One Memory of Flora Banks
ROCA
Fiction-Science Fiction & Fant EMILY BARR
ROCA
Young Adult
MIGUEL RUIZ GINECOLOGIA Y
Don Miguel Ruizs Little Book Of Wisdom
SALAMANDRA
Young Adult MIGUEL RUIZ JR. EMBARAZO
Biologic Decoding: Gynecology and
URANO
Pregnancy
Mind, Body & Spirit
A sci- thriller from bestseller Flora had a tumor removed From the New York CHRISTIAN FLECHE
author of Neuromancer and and cant create new memo- Times bestselling author Don Miguel Ruiz, author of The OBELISCO
Alternative Health
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the most inuential spiritual Jung said we arent here to
lives where jobs are scarce, and a memory emerges from a re-imagined fairy tale. This heal our illnesses; our illnesses
unless you count illegal drug her broken mind. Long after, he rst volume begins the story of teachers on the planet. His are here to heal us. When
manufacture, which shes sends her a strange invitation. how Snow becomes a villain, a son has compiled his fathers specic stress triggers a
trying to avoid. queen, and a hero. wisdom into this concise, disease, you can work on the
powerful book. mental conditions that caused
the illness.
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STRALA YOGA DOMINA EL PEZ NUMERO 14 YOGA: EL ARTE DE LA LA ISLA


Strala Yoga Domina The Fourteenth Goldsh The Dying Game
TARA STILES L.S. HILTON JENNIFER HOLM ATENCION ASA AVDIC
Art Attention Practice Workbook Meditation
SIRIO ROCA SALAMANDRA ROCA
Mind, Body & Spirit Fiction-Thrillers Young Adult ELENA BROWER Fiction-Thrillers
SIRIO
Mind, Body & Spirit

Strala Yoga is about your body The riveting sequel to New Ellies mother comes home Full of motivation and On the tiny island of Isola,
and your abilities. By moving York Times bestseller, Maestra, with a boy dressed like an consciousness, this book will seven people were selected to
how it feels good to move, leads readers into Europes adult that looks like her make you aware and empower compete for a top-secret intelli-
readers will not only get a great glamorous elite. A sexy, grumpy grandfather, a scientist your cells from the inside out. It gence position. One of them is
workout but also release stress ruthless and decadent thriller obsessed with mortality. Is it will launch you into the search Anna Francis. Her assignment:
and open the door to creativity. that pushes Judith further than possible that he gured out for new expressions and new to stage her own death.
ever before. eternal youth? discoveries.

356 pages PB 352 pages PB 176 pages HC 240 pages PB 290 pages HC
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23 OTOOS ANTES DE TI 23 Autumns Before You Alice Kellen 9788416327249 URANO PB 16.95
LAS CENIZAS DE AMBER Amber to Ashes Gail Mchugh 9788494425561 ROCA PB 19.95
ENTRE LO DULCE Y LO AMARGO Between Sweet and Bitter Pilar Cabero 9788490702628 EDICIONES B PB 14.95
YA NADA ES IGUAL Changing Forever Lisa De Jong 9788416327164 URANO PB 15.95
POR SIEMPRE UNIDOS Forever, Interrupted Taylor Jenkins 9788492916863 URANO PB 16.95
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REDENCION Hard Limit Meredith Wild 9788416327195 URANO PB 19.95
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SOMBRAS DEL OCASO Shadows of the Sunset Miranda Kellaway 9788490703274 EDICIONES B HC 14.95
EL VALOR DE UNA CONDESA The Courage of a Countess Elena Bargues 9788490702826 EDICIONES B PB 11.95
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Books in Spanish

A Passion for Words


Vintage Espaols Noble, for example. He acknowledges,
however, that demand must be created
publishing director before outlets stock more Spanish-
language titles.
hunts for more original Pera notes the same difficult task U.S.
editors of Spanish-language books have
works in Spanish by faced in the pastfinding original works
in Spanish by Hispanic-American
Hispanic-American writers. There are many great literary
agents in Spain, such as Antonia
writers Kerrigan, Casanovas & Lynch, and
Raquel de la Concha, for example, but
there is still a large void in the U.S., one
By Ada Bardales that the Wylie Agency Espaa and
Cristbal Pera
Indent Literary Agency are trying to fill.

T
Its true, he says, that [U.S. literary
his past summer, publishing challenge: Its about deciphering the agents] are paying more attention to Latin-
veteran Cristbal Pera was enigma of Spanish-language publishing in American authors, such as Alejandro
named publishing director for the United States. Zambra, Valeria Luiselli, and Mariana
Vintage Espaol, taking over About his plans for Vintage Espaols Enrquez, but that only results in the pub-
from Jaime de Pablos, who left lineup, Pera says, I would like to publish lication of English translations. Pera is
after almost a decade with the more books specifically for the Latino audi- grateful for the response Spanish-language
imprint. Pera has a background in many ence in this country. Topics will range authors garner, citing all the independent
aspects of Spanish-language publishing. from literary and commercial fiction to and nonprofit publishers that have pub-
After earning his Ph.D. in Latin- self-help, YA, and books by high-profile lished new or contemporary writers in
American literature from the University of authors, such as those previously published English, but he hopes this piques the
Texas at Austin, where he later taught, Pera by Penguins Celebra, which stopped interest for big U.S. publishers to also
started his publishing career at Galaxia acquiring new titles in the fall of 2016. publish their works in Spanish.
Gutenberg in the 1990s and later moved Pera believes 2018 will be a year of All I want is to edit works in Spanish
to Random House Mondadori in Spain. In transition, with only eight to 10 titles by high-quality writers who are also pub-
2006, he was hired as editorial director of scheduled so far, and hopes that by 2019 lished in English, so that they reach readers
Random House Mondadori Mexico, where he will debut his ideal [editorial] list. in both languages. Even if Im not the one
he edited works by Gabriel Garca Mrquez, He would like to publish 2025 books in publishing them in English, I dont care,
Andrs Oppenheimer, and Laura Esquivel. Spanish, and he hopes in English as well. he says. Thats the evidence of the power
Two years ago, he moved to New York to The greatest challenge [about pub- of literature beyond language.
help launch the Wylie Agency Espaa, lishing for U.S. Hispanics] is that there Soon after his move back to PRH,
where he added more than 20 Latin- is no uniform audience, Pera says, Pera was asked to join the board of trans-
American authors to the roster. adding that Spanish readers in the U.S. lation magazine Words Without Borders. It
It was a project that excited me very hail from anywhere in Latin America, makes me hopeful because working on
much, he says of his time at Wylie. It was and that there are socioeconomic differ- translations is like being on the bridge
an incredible experience to be on the other ences to take into account as well. While between two cultures, he says. Pera
side of the editorial world, to have an the numbers reveal how much the worked closely with the magazines
agents point of view, to be closer to authors Spanish-speaking population in the U.S. editor, Eric Becker, on the September
and their needs. Pera says he learned a lot continues to grow, he thinks a greater 2017 issue on Colombian literature. I
at Wylie, but when the opportunity to challenge is making the books widely am happy to be on that bridge with trans-
head Vintage Espaol arose, he felt he had available, because many Spanish- lators, with good content, good quality
to take it. He says this new endeavor is a language readers do not shop at Barnes & whichever language it may be.

W W W . P U B L I S H E R S W E E K LY. C O M 15
Books in Spanish

Searching for
Summer in Winter
Isabel Allende discusses writing her latest novel
By Carlos Rodrguez Martorell

I
sabel Allende has written 22 novels harsh blizzard: Luca
that have sold more than 65 million Maraz, 62, a Chilean aca-
copies worldwide. Her latest, Ms demic and cancer sur-
all del invierno, was released by vivor who recently had a
Vintage Espaol in June and by messy divorce; her boss,
Atria in English as In the Midst of Richard Bowmaster, 60, a
Winter on October 31. human rights scholar who
The Chilean author notes in the books lives above her and has
acknowledgements that the idea for this been battling alcoholism
novel originated during a Christmas con- and depression for years; and
versation in Brooklyn two years ago. Evelyn Ortega, a young, shy
Relatives and friends chimed in on what undocumented immigrant
she should write about on January 8, the who has moved into the
date on which she traditionally begins brownstone.
writing her books. That is not the way Things are set in motion when Evelyn her native Guatemala after being raped and
she usually operates, Allende, 75, tells discovers a dead body in the trunk of the losing a brother to gang violence, Allende
PW. People are always suggesting car shes borrowed from her employer. says she had one specific person in mind,
things, but that doesnt mean Im going The three set out to dispose of the body but could not write her whole story.
to write them. You use six out of 100 and save Evelyn from having legal trou- Sometimes you cant explain the worse
things you hear. However, she adds, bles that could result in her deportation. things because [readers] dont believe
Im always open to what people have to Their three-day journey in the blizzard them. A novel must be credible, and real
say. Thats where all my material comes uncovers a human-trafficking ringand life is often incredible, she says. The sheer
from. It has happened to me in a restau- rekindles the hearts of Luca and Richard. brutality, the cruelty, the horror that goes
rant, for example, that I suddenly catch Allende says the first thing the family on with those kids, I couldnt go into that.
something that is being said at another meeting decided about the novel was to The character of Luca offers a different
table nearby, and I write it down on a include the old Brooklyn house where view of the experience of Latin Americans
napkin, thinking, I may use this they were staying, which had a mafia- in the U.S., as she is a professional
someday. My ear is always ready, and related backstory. Her daughter-in-law, teaching in New York. However, like
sometimes it works. It really works! who works in Allendes foundation that Evelyn, Luca also carries the memory of
An energetic mix of romantic adventure, has assisted many Central American her countrys upheavals, as she was forced
crime story, and sober expos on political child migrants, suggested the character to flee Chile in the aftermath of the 1973
violence in Latin America, Ms all del of Evelyn. That was before Trump military coup and had a disappeared
invierno revolves around the unlikely [became the Republican nominee], the brother. Allende, who is a close cousin of
pairing of three disparate characters hud- 2014 Medal of Freedom winner says. President Salvador Allende, who was
dling in a Brooklyn brownstone during a In writing about Evelyn, who escaped overthrown and died during the coup,

16 P U B L I S H E R S W E E K L Y N O V E M B E R 6 , 2 0 1 7
Books in Spanish

The abundance of tragic events in the


novel is balanced with truly humorous
momentsfor example, the three char-
acters initially bond over a marijuana
cookie. The author points out that this is
not a literary device. Thats just how life
is, she says. Those are not tricks to
lighten the readers burden. I feel that
when I tell a story, I tell it the way life
happens. And life happens with tragedy
and humor. Everything has its comedic
part.
Allende says she has toyed with the idea
of romance in old age for a long time, as
she did with her previous novel, El amante
japons (The Japanese Lover). However,
when she tried to put her ideas on paper,
nothing seemed to work. That is until Jan.
22, 2016, when a blizzard of historic pro-
portions paralyzed the city. In one of
those chances in which the universe sends
you messages, she recalls coming upon
an Albert Camus quote: In the midst of
winter, I found there was, within me, an
invincible summer.
Thats what I needed, she says,
seeing the storm as a metaphor for what
is going on in the characters lives. They
are going through a long winter in their
lives, but all of us have within us the pos-
sibility of an invincible summer. So were
going to produce a situation in which
they will have to open their hearts, run
risks, and find this summer.
As she kept writing, more things hap-
pened in her life that affected the novel.
For example, she fell in love againwith
Im always open to what people have to say. Thats where Roger Cukras, a New York lawyer and
all my material comes from. It has happened to me in a fan of her booksafter having divorced
her husband of 28 years. Her new
restaurant, for example, that I suddenly catch something romance inspired a wistful thought by
Luca: Love always came to me halfway.
that is being said at another table nearby, and I write it One of the things he brought up in
down on a napkin, thinking, I may use this someday. me is this feeling of never having loved
so much, or so completely, says Allende,
adding that the one exception may have
has written about that day, starting with brutal contrast between how they been her first husband, although he was
her groundbreaking debut La casa de los detained people on the street, how they immature. Look, I was 19 and he was
espritus (The House of the Spirits, 1982). burned books in bonfires, took people five years older, but it was as if he was
In Allendes new book, a chilling away in trucks, the national stadium was five years younger!
detail stands out: Chilean television turned into a concentration and torture
broadcast cartoons all day. You have to camp... and alongside that you had the Carlos Rodrguez-Martorell is a New
have lived through it to remember the cartoons on TV, Allende says. Yorkbased journalist and book reviewer.

W W W . P U B L I S H E R S W E E K LY. C O M 17
Books in Spanish

Amanutas
Coming-of-Age Story
The Chilean publisher is broadening its reach
By Ximena Diego

C
hilean picture book pub- children in Chile to have that.
lisher Editorial Amanuta Upon returning to Santiago, she found
explores off-the-beaten-path in Recart, then a child psychiatrist, the
topics in Latin American his- perfect partner. In 2002, Amanuta
tory and the folktales of launched with Kiwala, a series of picture
indigenous people, in such books that used animals from the Andes
titles as Sabores de Amrica/The Flavors of to tell the stories of indigenous people
America (2009), Son tantas cosas/So Many and their natural world. The fictional
Things (2016), and Atlas americano/ stories references real iconography, ani-
American Atlas (2017). Dozens of mals, and plants. Encouraged by good
Amanutas titles have received accolades sales and reviews, Amanuta continued
from such organizations as the Bologna along that path, publishing folktales and
Childrens Book Fair and UNESCO, and nonfiction titles that were written and
five have been included in the White illustrated by Chilean artists and
Ravens list from the International illustrators.
Youth Library, which highlights the Then came Sabores de Amrica, which
most compelling childrens and young surveys the continents indigenous foods,
adult titles. in 2009. With that title we stopped
The brainchild of cousins Ana Mara being just Chilean and just for children.
Pavez and Constanza Recart, Amanuta We crossed that barrier, says Pavez
was conceived to fill a void in the local about the award-winning title. Scholastic
publishing industry: picture books that later published the paperback version in
reflected Chiles identity. Our idea was the U.S.
not to have a business, but to create a Amanuta had another big break in the
cultural project, says Pavez. When she international scene at the Bologna Book
was at Yale studying for her masters Fair in 2014. The publisher brought to
degree in archeology, Pavez came across the fair four newly released versions of
the works of Eric Carle. She was smitten classic childrens fairy talesCaperucita
by the beauty of the illustrations, the Roja (Little Red Riding Hood), Cenicienta
rhyming text, the uncomplicated design. (Cinderella), Blanca Nieve en la casa de los
She was also in awe of the sheer volume enanos (Snow White), and La Bella Durmiente
of literature available in the U.S. for the (Sleeping Beauty)which won the presti-
very young. Our children didnt have gious Bologna Ragazzi Award in the
access to literature conceived in their New Horizons category.
own culture, says Pavez. We wanted These were no ordinary fairy tales: the

18 P U B L I S H E R S W E E K L Y N O V E M B E R 6 , 2 0 1 7
New titles
from

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Books in Spanish

books took as their text verse versions of


the stories written and published in lit-
erary magazines in the 1920s by poet
Gabriela Mistral, South Americas first
Nobel laureate. The poems were brought
out of obscurity by literary critic Manuel
Pea, who presented them to the editors
at Amanuta. Each book is very special,
May 30 - June 1, 2018 says Recart. We kept the original text
Metropolitan Pavilion and paired it with illustrations by dif-
ferent artists. Each book includes a brief
NYC
afterword about historical context and
the literary publication in which the
poem originally appeared. The four
poems were not edited for current sensi-
bilities, leaving in even a gory detail in
the demise of Caperucita, who is not
saved by a lumberjack.
Amanuta now wants to broaden its edi-
Find out more at torial focus to encompass other cultures.
El camino de Marwan/Marwans Journey
www.NewYorkRightsFair.com
(2016), a picture book about a young
refugee that received this years Bologna
Ragazzi Award and will be translated into
Presented by seven additional languages, marks another
departure for the editors. While they have
always worked with Chilean artists and
writers, this time they chose a team from
Spain. This [story] has little to do with (Empathy), created for adults and chil-
our identity, says Pavez. But it is dren to read together, are due in 2018.
extremely important for children in Chile Although the company does not have
to see the reality of others. an exclusive distribution arrangement in
The recently released Atlas americano the U.S., many of its titles are available
(American Atlas) covers each country in at U.S. independent bookstores that
both South and North America, using carry Spanish-language titles. Amanuta
detailed illustrations and brief captions to will also have a booth at FIL.
highlight food, music, cultural figures,
flora, fauna, and other cultural elements. Ximena Diego is the former children
Mi cuaderno de haiks (My Haiku reviews editor at Crticas magazine.
Notebook), about the origin, art, and tech- She is the founder of Chau Luna, a
nique of the Japanese poem, and Empata childrens book bookseller.

20 P U B L I S H E R S W E E K L Y N O V E M B E R 6 , 2 0 1 7
Books in Spanish

Select October Spanish-Language Titles


Compiled by Ada Bardales, with descriptions provided by publishers

Fiction Ms all del invierno Origen


El laberinto de los (In the Midst of Winter) (Origin)
espritus Isabel Allende Dan Brown
(The Labyrinth of Spirits) Vintage Espaol Vintage Espaol
Carlos Ruiz Zafn ISBN 978-0-525-43645-4 ISBN 978-0-525-43429-0
Vintage Espaol In one of Allendes most In keeping with his trademark style,
ISBN 978-0-525-56288-7 personal novels to date, a Brown weaves codes, science, religion,
This is the fourth and final Chilean woman, a young history, art, and architecture into this
installment of Zafns phe- undocumented new novel, which thrusts Harvard sym-
nomenal, internationally Guatemalan, and a Jewish bologist Robert Langdon into the dan-
bestselling Cemetery of American are thrown gerous intersection of humankinds two
Forgotten Books series that together after surviving a most enduring questions and the earth-
began with La sombra del viento (Shadow winter storm in New York. The story shaking discovery that will answer
of the Wind), a great homage to the reflects the realities of immigration them.
world of books, the art of storytelling, today, poignantly revealing contempo-
and the magical link between literature rary American identity through a group Las pruebas de Apolo, Libro 2.
and life. of characters who find hope in love and La profeca oscura
second chances. (The Trials of Apollo, Book 2: The Dark
Books in Spanish

Prophecy) Triloga Diamante 2: Radiante TOCada


Rick Riordan (Radiant: The Diamond Trilogy, II) (OCDd)
Vintage Espaol James Patterson and Elizabeth Hayley Romina Vitale
ISBN 978-0-525-43585-3 Ocano Del Nuevo Extremo
Zeus has punished his son Apollo by ASIN B01CO4AXII ISBN 978-98760-9618-8
casting him down to earth in the form A month after her traumatic breakup This is the brave autobiography of the
of a gawky, acne-covered 16-year-old with Derick, Siobhan now lives in Argentinean singer Ro Vitale, and her
mortal named Lester. The only way Detroit, where she can support herself life with severe OCD. From diagnosis
Apollo can reclaim his rightful place on and her painting career. But suddenly to recovery, this is a moving story of
Mount Olympus is by tracking down Dericks back after flying halfway across overcoming challenges.
several oracles that have gone dark. the country, but she doesnt know if she
can trust him again. Childrens/YA
La templanza Guay
(The Vineyard) Nonfiction (Cool)
Mara Dueas Ms all de tu cerebro. El mtodo Canizales
Atria Espaol integral para sanar mente, cuerpo y Apila Ediciones
ISBN 978-1-5011-2519-5 espritu ISBN 978-84170-2803-9
Set in 1860s Mexico, Cuba, and Spain, (The Grain Brain Whole Life Plan) A cool girl is going to have a cool party
a destitute miner seeks a fresh start in David Perlmutter that only cool people can attend. After
an abandoned vineyard and finds a wine Vintage Espaol sending away everyone whos not cool
merchants wife hell-bent on restoring ISBN 978-0-525-43583-9 enough, she learns a lesson.
her familys legacy. With more
than a million El mejor libro del mundo
copies sold (The Best Book in the World)
worldwide, Canizales
Perlmutters Apila Ediciones
New iN SpaNiSh books have
changed lives.
ISBN 978-84170-2804-6
Something is devouring Samuels toys
Now, hes cre- and making them disappear.
ated a prac-
tical, compre- Mestizas
hensive pro- (Mischling)
gram that lowers the risk for brain ail- Affinity Konar
ments while yielding other benefits Ocano
such as weight loss, relief from chronic ISBN
conditions, and total body 978-60752-7031-9
rejuvenation. Pearl and Stasha are
twins forced to grow
Reprogrmate up too soon when
(The Prime: Prepare and Repair Your they are taken to
Body for Spontaneous Weight Loss) Auschwitz as chil-
Kulreet Chaudhary dren and separated. When the concen-
Vintage Espaol tration camps are finally liberated,
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