Worldwide Smartphone Shipments in 2009 in Millions of Units (Source: IDC)

For all of 2009, Apple similarly held down the third position behind Research in Motion and Nokia,
shipping 25.1 million iPhones for an increase of 81.9% over 2008 and enough to hold 14.4% of the
worldwide market for year, up from 9.1% in 2008. Overall, the market grew by only 15% year-over-
year, with only Research in Motion (46.2% growth) joining Apple in outperforming the industry.
Table 2
Worldwide Smartphone Sales to End Users in 3Q09 (Thousands of Units)

3Q09 3Q09 Market 3Q08 3Q08 Market

Company Sales Share (%) Sales Share (%)

Nokia 16,156.4 39.315,472.3 42.3
Research in Motion 8,522.7 20.8 5,800.4 15.9
Apple 7,040.4 17.1 4720.3 12.9
HTC 2,659.5 6.5 1,656.3 4.5
Samsung 1,320.6 3.2 1,114.8 3.0
Others 5,368.0 13.1 7,793.3 21.3
Total 41,067.6 100.036,557.4 100.0

Note: For HTC, Gartner counts only the company's own-branded devices, including the G1.Note: Totals may not add to
100.0 percent due to rounding.
Source: Gartner (November 2009)

Apple's share of the market continues to climb and is edging close to rival RIM, while market leader Nokia continues its slow decline
according to the latest data from market research firm Gartner.

The big winners in smartphone market share are Apple and RIM. Both companies had nearly 50 percent year-
over-year growth in unit sales, and both companies posted their highest share of the smartphone market. RIM is
doing well with 20.8 percent share, while Apple is quickly closing the gap between the two with 17.1 percent.
HTC managed a whopping 60.6 percent year-over-year growth in unit shipments, though the Taiwanese
company isn't going at anywhere near the pace that Apple is. The iPhone's higher margins and its fast-growing
sales volume are the factors that made Apple the most profitable mobile handset maker this past quarter as well.
(Apple's worldwide smartphone share reached 17 per cent as iPhone sales totalled 7 million units in
the third quarter of 2009 following the continued rollout of the iPhone 3GS in new countries. Its ASP
is holding steady and sales in the fourth quarter should be even stronger as Apple starts selling in
China, through one additional carrier in the UK, and in an additional 16 countries.

Overall, the mobile phone market experienced only 0.1% growth over the year-ago quarter, but
smartphones continued their strong performance, growing 12.8% year-over-year.

Apple's share of the smartphone market has fluctuated significantly since the device's 2007
introduction as purchasing patterns have been affected by the company's product release cycle,
seasonal variations in the industry, and introductions into new countries or wireless carriers. The
general trend, however, indicates that Apple continues to outperform its competitors in the mobile
phone industry as it builds market share in the fastest growing segment in the industry.)
However, smartphones—essentially pocket computers that on occasion are used to make phone calls—sold 33
million more units in 2009 over 2008. "In 2009, smartphone-focused vendors like Apple and Research In
Motion successfully captured market share from other larger device producers, controlling 14.4 and 19.9 per
cent of the worldwide smartphone market, respectively," said Gartner analyst Carolina Milanesi in a statement.

Hệ điều hành

Apple almost doubled its share of the smartphone market over the last year, up from 8.2 in 2008. Its 14.4 percent share is
enough to move it past Windows Mobile globally. Android had the biggest improvement year-over-year, though, posting a
seven-fold increase to 3.9 percent. RIM gained a few points by selling an extra 11 million Blackberrys year-over-year,
capturing 20 percent market share
Table 2

Worldwide Smartphone Sales to End Users by Operating System in 1Q10 (Thousands of Units)

1Q10 1Q09
1Q10 Market 1Q09 Market
Company Units Share (%) Units Share (%)
Symbian 24,069.8 44.3 17,825.3 48.8
Research In Motion 10,552.6 19.4 7,533.6 20.6
iPhone OS 8,359.7 15.4 3,848.1 10.5
Android 5,214.7 9.6 575.3 1.6
Microsoft
Windows Mobile 3,706.0 6.8 3,738.7 10.2
Linux 1,993.9 3.7 2,540.5 7.0
Other OSs 404.8 0.7 445.9 1.2
Total 54,301.4 100.0 36,507.4 100.0

Source: Gartner (May 2010)

Smartphone in Vietnam
Theo con số của công ty nghiên cứu thị trường GFK thì thị phần của điện thoại thông minh trong thị
trường điện thoại di động Việt Nam đã đạt con số 13,4%. Thị phần điện thoại thông minh đã liên tục
tăng trường trong các tháng gần đây. Thông tin này được đăng tải trong buổi cà phê sáng với nội
dung Mobile Content so Viễn Thông A tổ chức.
Theo dự đoán, thị trường điện thoại thông minh sẽ còn tăng trưởng khi mà các dịch vụ cho điện thoại
đang được đầu tư và mở rộng như email, nghe nhạc trực tuyến, chơi game trực tuyến và tới đây là
mạng 3G.