Survey on General Attitude of College Students of Ahmadabad

towards Consequences and Impact of Television Advertising

Sarvesh Soni
Assistant Professor, Faculty of Management, SSESGI, Rajpur- Kadi, Mehsana
Residential Address:
9, Sarita park, Part-2, Opp Gajanand Society, Vatva Railway Colony Road, Vatva
Ahmedabad-382445
E-mail: sarveshsoni@rocketmail.com, Tel: +91-9173955831

Falguni Prajapati
Assistant Professor, Faculty of Management, SSESGI, Rajpur, Kadi, Mehsana
Residential Address:
26,Ashirwad society,radhanpur Road , Mehsana-2
E-mail: falguniprajapati.mba@gmail.com , Tel: +91-7801969616

Priya Shukla
Assistant Professor, Faculty of Management, SSESGI, Rajpur- Kadi, Mehsana
Residential Address:
2, Samarth Tower Near Sardar Baug Opp Water Tank
Vardhamannagar, Kalol-382721
E-mail: priyashukla_21@yahoo.com, Tel: +91-9979647981

ABSTRACT

The Purpose of this research study was to examine the consequences that television
advertising has upon the attitude of college students of Ahmadabad towards television
advertising. The data was collected conveniently from 104 college students including both
genders. The respondents from Ahmadabad were asked to answer a self administered
questionnaire. The descriptive, correlation and regression analysis tools were used to analysis
the data. The result revealed that the television advertising in Ahmadabad has significant but
negative ethical but positive economical & social consequences .The results indicated that
there is significant positive general attitude of Ahmadabad students towards the television
advertising. The respondents also demanded some more regulation to control the television
advertising. There is positive relationship between ethical, economic, social consequences
and general attitude for TV ads. The study recommends that marketer and the regulatory
bodies have to become more active to pay proper attention to the rising ethical, regulatory
concerns of the students about television advertising. Apart from that the study provides a
useful benchmark for the future research studies.
Keywords: Advertising, Students, Attitude, Ethical, Economic, Social, Regulatory

1. Introduction
The term advertising is derived from the original Latin word advertere which means to
turn the attention. Every advertisement turns the attention of the viewers or the listeners or
the reader of the product or service. Advertisement has become so important in our life that
we cannot imagine any event, program, magazine, newspaper, movies etc. without them.
Advertising is a powerful marketing communication tool used by the marketers to persuading
the potential buyers to purchase certain product or service. It plays a pivotal role in achieving
the financial and commercial objectives of the companies concerned. The basic objective of
any advertisement is to stimulate sales. The role of advertising is also vital in the cutthroat
competitive environment and the mushroom branding in the present century. The challenges
of the age demand a bit more of the marketers towards informing, educating and facilitating
the customer as to how to have a timely access to certain product or a service in a novel and
innovative way. The marketers are therefore devising ways to make advertising more
effective. They have many hidden signs and meanings within brand names, logos, package
designs etc. that are to be understood.
Despite the fact that advertising is an effective tool for the business along with its being an
important element of the modern age and a fast growing industry, the public image of
advertising is still a matter of great concern. (ODonohoe,1995).
They influence the target consumers in their daily life directly or indirectly, positive or
adverse.
Advertising is criticized for its presenting misleading information, promoting adverse values,
fake claims, subliminal seduction messages and persuading people to buy things they no
longer need (Katona, 1964; Pollay, 1986; Pollay and Mittal,1993). Again, this industry is
blamed of spreading unsustainable consumption patterns around the world over and
encouraging excessive consumption. All the foregoing aspects are apt to hinder its
effectiveness as well as efficiency as a marketing tool (Beales et al., 1981; Calfee and
Ringold, 1987; Pollay and Mittal, 1993; Wright, 1986). Therefore, it is critical of the
advertising concerns to follow the public opinion advertising for its for reaching impact on
the economy, cultural values and on the business itself. (Wills and Ryans; 1982).
The students represent a sizeable segment of the society. They have dominating role in
opinion making. That is why; exclusive studies on the students attitude towards advertising
are being carried out in different parts of the world today.
1.1. Television Advertisement
Television is one of the most popular mass media available to advertisers . With introduction
of High Definition and 3D technology, it has improved the impact of advertisement by
reaching a significant audience. TV ads are multi dimensional as it can be used to convey
nature of the product through demonstration, sound, and vision. Social advertising is positive
communication. It has an objective to change attitude of the masses and their behaviour to
stimulate positive change. For example Polio ads, Incredible India ads, TATA Teas Jago re
caimpaign, soaps like Dettol & Lifebouy regarding to remain protected from germs. There
are advertismenets that improves our their musical skill ,singing ability, develop creativity
and improves language. The number of channels available has grown substially. The
frequency of advertisement in between program is more. They have increased so much that
soon viewers get irritated and switch over to another channel to avoid being brainwashed by
them. A large part of the people was found to be aware of controversial advertisement.
Unethical ads are often found to have negative consequences (Om Gupta, 2005)

2. Literature Review
2.1. Ethical Consequence
To exploring the college students attitudes towards advertising is important for several
reasons. They are a large and ever growing segment of the total population. They have
considerable amount of money at their disposal. They are the outstanding asset for the
product and service sellers as they are the trendsetters and early adopters. They can influence
the purchasing decisions of their peers and parents, establish brand loyalties that continue
long after the college days, and ensure a higher standard of living after their graduation
(Morton, 2001; Russell, 1996; Wolburg and Pokrywczynski, 2000).
Penny M. Simpson, Gene Brown, Robert E. Widing II (1998 ) proposed that the unethical
perceptions of the advertisement shown significantly and negatively affected all advertising
response variables like Ad credibility, Attitude toward advertising, attitude toward the
advertiser, pleasure and Ethical judgment.
Sandage & Leckenby (1980); Rettie, Robinson & Jenner (2001) and Zhang (2000) suggested
that using meddling tactics in advertising while competing for consumers attention can be
frustrating to the audiences and can lead to affinity of generally negative public attitude
towards advertising.
Chung-Chuan Yang (2000) has found that negative effects of advertising on students attitude
towards advertising. They found taht students in Taiwanese college consider advertising as
wasteful of national resources, encourages people to waste, and persuades them to buy things
they should not buy. The students also agree that advertising is misleading and deceptive
Reid & Soley (1983) found that in spite of doubtful effectiveness, sex appeals in advertising
is still thought-out a useful method to draw attention of consumer to an ad.
2.2. Economic impact
Nicholas J. Ashill, Ugur Yavas (2004) suggest that advertising attitudes consist of social and
economic dimensions. Their findings suggest that advertisers in Turkey and New Zealand
should create advertisements that are believable. The positive relationship between
believability and overall attitudes towards advertising also suggests that advertisers should be
sensitive to tactics that generate consumer skepticism
hung-Chuan Yang (2000) has found Taiwanese college students agreed that advertising helps
a nations economy; advertising promotes competition and benefits consumers and raising
their standards of living. Chung-Chuan Yang (2000) identifies that students consider
advertising as an important source of fashion information and helps them keep up with the
products and services available in the market place.
Beard (2003) replicated Larkins study and found that college students recognize advertising
as performing an important economic role.
2.3. Social Consequence
Ramaprasad and Thurwanger (1998) studied Malaysian university students and found that
they had average to negative interactions with and beliefs about advertising. These students
also rated the social impacts of advertising more negatively than its economic impacts.
Muhammad Shahbaz Shabbir, Shabana Kirmani, Hafiz Faiz- Ul-Hassan (2008) conducted a
survey on children attitude towards T.V advertisement in Ahmadabad and found that a
greater percentage of respondent children disagree to the claim that TV add tells the truth
Similarly their results show that children feel the annoying qualities of advertisements and
are agree that most TV advertisement are poor in taste and annoying.
Dan Petrovici, Svetla Marinova, Marin Marinov, Nick Lee (2007) find out the perceived
socio-economic effects of advertising, and consumer beliefs and attitudes toward advertising
in Bulgaria and Romania. According to them there is a common belief (more than 80 per
cent) that advertising promotes undesirable values and messages. Beard (2003) found that
college students of today strongly believe that advertising persuade people to buy things
which they do not need.
According to the Harvard Law Review Association (1967) since Aristotle most of the
intellectuals had dislike the materialism aspect of the marketplace. The critics consider
advertising being a source of vulgarity and focused on sensual values.
2.4. Advertising Regulations
Harvard Law Review (1967) reveals that as the complexity of marketing communication
techniques amplified, the deficiency of existing general and statutory law to deal with the
evils of false and deceptive advertising became more important. In the advent of marketing
arena it is desirable of that new regulation being considered to have complete and useful
control over the advertising. It is further stated in the public interest the regulation be open to
public assessment and condemnation
2.5. Attitude towards Advertising
Daniel Katz (1960) defines attitude as an individual tendency to assess some body, thing or
feature around him in a approving or disapproving manner. It is considered that one way to
express an attitude is the verbal opinion.
According to Bauer & Greyser, (1968) attitude toward advertising is affected by audience
behavior toward advertising If the decision-makers behavior is positive towards advertising,
he/she will be inclined toward advertising (Pollay and Mittal, 1993). The advertising
dimension that was researched extensively was attitude towards advertising (Ramaprasad and
Thurwanger 1998).
A search of the literature revealed a huge gap in the measurement of consequences and
impact of television advertising, and students general attitudes toward television advertising
in Ahmadabad. To the best of researchers knowledge, no study on students general attitude
towards television advertising has been carried out in the Ahmadabad context.
The fact that college students in Ahmadabad represent a large segment of the market, has a
good deal of purchasing power and influence, they deserve serious attention by marketing
researchers.
3. Problem Statement
This study aims at investigating the consequences and impact that television advertising has
upon the general attitude of college students Ahmadabad.
4. Research Question
This study aimed at investigating the consequences and impact of television advertising upon
the college students general attitude. Keeping in view the ever growing need for
understanding the students for their being an important segment of the customers purchasing
the products and services the following research questions were posed:-
Is the television advertising creating any ethical, economic, social and regulatory concerns
among the college students in Ahmadabad?
Do the consequences of the television advertising predict the general attitude of the college
students in Ahmedabd.
5. Research Objectives
The following are the objectives of this research study, namely:
To examine the consequences of the television advertising upon the college students.
To examine the students attitude towards the television advertising in general.
To determine the impact of different consequences of the television advertising upon
the college students general attitude towards television advertising.
The study provides adequate guideline, for the regulator, the advertisers and media
alike to reformulate their strategies in the light of the prevailing trend with the view to
making the television advertising more effective.
6. Significance of Study
The study provides adequate guideline, for the regulator, the advertisers and media
alike to reformulate their strategies in the light of the prevailing trend with the view to
making the television advertising more effective.
The study will provide a benchmark for future studies with regard to the college
students attitude towards advertising
7. Hypothesis
Keeping in view the purpose of the study the following hypotheses were developed:

H1: The television advertising has the ethical consequences for the college students in
Ahmadabad.
H1a: The television advertising is considered to be deceptive by the college students.

H1b: The college students feel that the television advertising has been greatly
exaggerated.

H1c: They perceive the television advertising as the pornographic one.

H2: The television advertising has the economic consequences for the college students in

Ahmadabad. H2a: They consider the television advertising a source of economic

growth.

H2b: They feel the television advertising to be a major factor aiming at improving the
standard of living.

H2c: They perceive that the television advertising ensures quality products.

H2d: They believe that the television advertising promotes competition and help
curtail the prices of product and services.

H3: The television advertising has social consequences for the college students.

H3a: The college students feel that the television advertising encourages the people to
buy things which they dont need.

H3b: They feel that the excessive television advertising is confusing the people

H3c: They argue that the television advertising degrades the people value system by
promoting the materialistic way of life.

H3d: They criticize the television advertising for its being a promoter of

undesirable values among the youth.

H4: The college students demand the new comprehensive advertising regulations..

H4a: They demand ban on advertising of products which are harmful for society.

H4b: College students recommend regulations to control deception and puffery in

television advertising.

H4c: College students recommend regulations to control proliferation in television

advertising.

H5: The college students have generally positive attitude towards the television
advertising.
 H5a: They believe that the television advertising is generally good.

H5b: They believe that the television advertising is generally helpful.

H5c: They consider the television advertising to be generally believable.

H6: Ethical consequences of the television advertising are positively correlated to

the general attitude of students.

H7: Economic effects of the television advertising are positively correlated to the general
attitude of students.

H8: Social consequences of the television advertising are positively correlated to the
general attitude of students.

H9: Feelings about the television advertising governing regulations are positively
correlated to the general attitude of students..

8. The Research Methodology

8.1. Sample
With the view to investigating the attitude of students (both male and female) towards the
television advertising, the targeted populace was confined to the college students. For the
purpose a district wide survey was conducted in the colleges of Ahmadabad. A total of 104
questionnaires were filled up by the students online on Google doc platform.
8.2. Analysis Tools
The descriptive statistics were made use of for analyzing the consequences of the television
advertising and the governing regulations. To determine the relationship among the various
elements of the television advertising consequences and general attitude of the students
towards this industry the Pearsons correlation coefficient was used. Linear regression model
was used while determining the influence of the television advertising consequences upon the
attitude of the students towards the television advertising. All tests were conducted at 0.05%
level of significance.
8.3 Respondents Profile
The respondent comprised of 24.1% male and 75.9% female college students in the selected
metropolitan cities.
8.4 Reliability of Scale
Guilford (1973) earmarks that for a well conducted test, the range of the item inter -
 correlations must be 0.10 to 0.60. Relying upon the Guilford (1973) guidelines, the reliability
analysis was carried out. The inter-item correlation analysis along with Cronbachs alpha is
listed in Table 1. All the forgoing findings suggested that the Larkins (1977) scale for
attitude towards advertising and Pollay and Mittal (1993) scale for general attitude towards
advertising could be undoubtedly applied in the case of the college students in Ahmadabad
for measuring their attitude towards the consequences of the television adverting as well as
the impact of consequences upon their general attitude towards it.
Table 1: Items inter-correlation and Cronbach Alpha Reliability Coefficient
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

1 1

2 .183 1

3 .028 .256** 1

4 .228* .009 .240* 1

5 .043 -.037 .029 .181 1

6 .040 -.177 -.232* .216* .406** 1

7 -.003 .274** .026 -.017 -.149 .045 1

8 .193* .145 -.090 0.163 -.008 .252** .425** 1

9 .004 -.003 .020 .104 .111 -.004 -.032 .020 1

10 .009 .031 .073 .342** .113 .321** -.001 .155 .115 1

11 -.040 -.112 .186 -.156 .187 .028 .099 .018 .432** .218* 1

12 .159 .160 -.041 -.006 .010 .164 .186 .262** .077 -.080 .036 1

13 -.155 .144 .092 .074 -.065 -.063 .235* .028 -.162 -.161 .068 .104 1

14 .141 -.034 .179 .218* .102 .235* .163 .317** -.020 .305** .021 -.108 .171 1

15 .012 -.032 .243* .065 .111 .318** .007 .082 .215* .180 .106 -.100 .192* .446** 1

16 -.101 -.0197* .013 .240* .087 .402** .232* .285** .207 .205* .110 -0.063 .228* .582** .444** 1

17 -.019 -.137 .111 .200* .106 .352** -.167 .179 -.017 .328** .138 0.093 .144 .287** .422** .337**
No of Cases: 104
No. of Items: 17

Cronbachs Reliability Alpha: 0.654 *correlation is significant at 0.05 level (2-tailed) **correlation is significant at 0.01 level (2-tailed)

1. Deception 2. Puffery 3. Sexual Appeals 4. Economic growth 5. Standard of living 6. Quality

products 7. Decreasing Prices 8. Needless products 9. Clutter 10. Materialisms 11.Undesirable values
12. Harmful Products 13. Regulations 14. Proliferation 15. Good 16. Helpful 17. Believable
8.5 Validity
Chung-Chuan Yang (2000) used the same instrument in his study about Taiwanese
students attitudes towards and beliefs about advertising and recommended that outcome
obtain from their study supports that the scales are valid for application in other countries of
Asia.
8.6 Descriptive analysis
To find out the consequences and impact of television advertising on college students
attitude mean and standard deviation of each factor was calculated. The results in Table-2
show that all the consequences, impact, opinion about the governing regulations of television
advertising and students general attitude towards it is the significant one.

Table 2: Descriptive analysis (The Results summary of H1 to H5)

Variable N Mean SD

Deception 104 2.88 1.1

Puffery 104 2.93 1.03052732
Sexual Appeal 104 3.76 1.106535679

Ethical Consequencies 104 3.19 0.664141346

Economic Growth 104 3.67 1.352672789

Standard of Living 104 3.46 1.276547809

Quality Propducts 104 3.67 1.177806977

Decreasing prices 104 3.45 1.453665758

Economic Consequencies 104 3.56 0.728820955

Needless Products 104 3.55 1.196054005

Clutter 104 2.95 1.392259622

Materialism 104 3.46 1.131355997

Undesirable Value 104 3.32 1.386447527

Social Consequencies 104 3.32 0.764805935

Harmful Products 104 2.91 1.414972482

Regulation 104 3.32 1.054481173
Proliferation 104 4.33 1.199460729
 104 3.52
Feeeling about Regularity 0.67
Good 104 3.84 1.177291673
Helpful 104 3.78 0.974995452
Believable 104 3.13 1.395072947

General Attitude 104 3.58 0.907629085

a) Respondents Negative Feelings: c) Respondents Negative Feelings:

Ethical Consequences : Mean value below 3 Economic effect : Mean value below 3
Social Consequence : Mean value below 3 General Attitude: Mean value below 3
Regulatory issues: Mean value below 3
b) Respondents Positive Feelings: d) Respondents Positive Feelings:
Ethical Consequences: Mean value below 3 Economic effect : Mean value below 3
Social Consequence: Mean value above 3 General Attitude : Mean value below 3

8.6.1. The Ethical Consequence

In the domain of ethical consequences the results in table-2 show that the respondents agreed
that most of the television advertising is false /misleading, exaggerated information and
contain sexual appeals. Overall the result indicates that the students have dominating positive
attitude towards the ethical consequences of the television advertising.
8.6.2. The Economic Consequence
The figures in table-2 also reveal that the college students consider the television advertising
to be helping national economy to grow, raise the standard of living of the public, guarantee
the quality products and promote competition, leading to curtail the prices of product and
services. The result unveils that the students with the positive attitude towards the television
advertising with regard to the economic consequences.
8.6.3. The Social Consequence
In the realm of the social consequences, the college students admitted the television
advertising by convincing people to buy the products which they do not really need and
confusing them as well as by promoting materialism have adverse effects on society, The
result in table-2 show that college student acknowledging the television advertising to be a
source of promoting obscene values among the youth. The findings suggest that the attitude
of students towards the television advertising social consequence is the negative one.
 8.6.4. Feelings about Advertising Regulations
The mean score of the respondents in table-2 suggest that they are agree that harmful
products are not advertised but recommends a bar against the television advertising of the
products which are of harmful nature for the society and the students have asked for more
regulation for the control and proliferation of the television advertising. The overall result
suggests that the students are not satisfied with current regulations by the government to
control and monitor the television advertising effectively.
8.6.5. The General Attitude towards Television Advertising
According to results in table-2 the general attitude, the respondents are convinced that the
television advertising is good and helpful. They also believe in the advertising messages. The
result suggests that the students general attitude is positive towards the television advertising
in general.
8.7. Correlation Analysis of Variables
Table 3: Correlation Matrix of Variables
General Attitude Ethical Economic Social Regulatory

General Attitude 1

Ethical .217* 1

Economic .017 .262** 1

Social .210* .310** .168 1

Regulatory .240* .074 .051 -.075 1

* Correlation is significant at the 0.05 level (2-tailed).

**. Correlation is significant at the 0.01 level (2-tailed).

The result of the correlation coefficients in table-3 shows a significant correlation among all
the independent variables and the general attitude of the students towards the television
advertising.

The results in table-3 indicate that there exists a positive correlation between the ethical
consequences and the general attitude of students towards the television advertising. The
results also reveal that more the ethical television advertising, more positive the attitude of

students towards the advertising. Hence it supports the H1.

The correlation between the economic consequences of television advertising and the general
attitude of students towards the television advertising, as indicated in table-3, has a little
significant. We can draw the inference that the more positive is the economic consequence of
the television advertising the more positive is the attitude of the students towards advertising.
We accept H2.

The only value of the correlation coefficient in table-3 is between the social consequences of
the television advertising and the general attitude of students towards the television
advertising. As a result we can infer that a social consequence of the television advertising
and the general attitude of the students towards television have significant correlation and,

therefore, we accept H3.

The result in table- 4 shows a significant correlation between the feelings about the television
advertising regulations and the general attitude of students towards television advertising. We
can infer that more the government regulations to control the television advertising the more
positive the general attitude of the students towards advertising. Hence accept H4.

8.8. Regression Analysis

Table 4: Model Summary

Model
R R Square Adjusted R Square Std. Error of the Estimate
a
1 .457 .209 .178 .8552

a. Predictors: (Constant), Regulatory, Economic, Ethical, Social

Table 5: ANOVAb

Model Sum of Squares df Mean Square F Sig.

a
Regression 19.347 4 4.837 6.612 .000

1 Residual 73.149 100 .731

Total 92.496 104

a. Predictors: (Constant), Regulatory, Economic, Ethical, Social

b. Dependent Variable: General Attitude

The results in table-4 and 5 indicate that the independent variables significantly explain
20.9% of the variation in the general attitude of the college students towards the television
advertising.
Table 6: Coefficients
Unstandardized Coefficients Standardized Coefficients
Model B Std. Error Beta t Sig.

1 1.350 .595

Ethical -.134 .123 -.100 -1.090 .279

Economic .286 .123 .236 2.316 .023

Social .090 .115 .077 .790 .432

Regulatory .392 .125 .300 3.127 .002

a. Dependent Variable: General Attitude

The following regression equation expresses the relationship among the ethical consequence,
the economic impact and the general attitude of the students towards the television
advertising in Ahmadabad.

GA = 0595+0.236(EC)-0.100(ETC)
GA: General Attitude of the college students towards the television advertising.
EC: Economic consequence of the television advertising
ETC: Ethical consequence of the television advertising
9. Conclusion and Recommendations
The results of the research clearly reveal that most of the respondents feel that the ongoing
television advertising is unethical because of its deceiving, exaggerating nature for and
putting more emphasis on the sex appeals. At the same time majority of the respondents
consider the television advertising to be an important tool for the economic growth,
improvement of standard of living, guaranteeing the quality products and an effective means
to curtail prices. The results of the study show very significant negative feelings of the
respondent about the social consequences of the current television advertising. The television
advertising is considered to be the sole source which convinces the people to buy the
products that they no more need, confuse the people by creating clutter effect, promotes
materialism and inculcate obscene values in the youth populace of Ahmadabad. The results of
the study also depict that the college students demand lexical changes by the regulatory
authorities with the view to controlling the television advertising. The results show an
overall, positive, general attitude of the college students towards the television advertising.
Also, the results of the study highlight the technique as to how to assess and evaluate the
ethical, economic and social consequences of the television advertising on the part of the
marketers and the regulatory authorities before they launch any campaign. The growing
ethical, social and regulatory concern of the college students as indicated in the results of the
study invites attention of the marketers and the regulatory authorities like to avoid any
disruption in the positive, general attitude towards the television advertising.
10. Limitations
The limitations have been associated with this research study identified. The first and
foremost limitation of the study is that it is confined to the Ahmadabad city only and it may
not represent the result for the population living outside Ahmadabad. Due to the time
constraint the researcher could not perform regression analysis. One limitation of the study
relates to the college students and it limits the generalization of the results. The respondents
themselves are also a source of limitation because of their being non-serious and other
personal factors associated to the students might influence the responses. The focus of the
study however was limited to the television advertising, the consequences and the attitude
towards the print advertising may differ, however.

Despite these limitations, the results of this study have highlighted some important
consequences of the television advertising and bring to light the need for the future research.
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12. Appendix
12.1 Questionnaire
Mark X appropriately by indicating your level of agreement from 1 to 5 with the each of
the statements below, where
Levels Abb. Scale Value
Strongly Disagree SD 1
Disagree DA 2
Neutral/Marginal NM 3
Agree AG 4
Strongly Agree SA 5

SN Statements SD DA NM AG SA
1 2 3 4 5
1. I think Advertising cheats the viewer
2 I thing advertising are puffery.
3 I think Sex appeals seem to capture the attention of the
viewer, which is one of the primary goals of advertising
Ethical consequence
4 Is economic growth necessarily associated with a high
rate of media advertising?
3 I think television advertisement raise the standard of
living?
4 It helps me to identify the quality of products.
5 Television advertisement effect the price of products and
services.
Economic Consequence
6 Television advertising also influences the selling of
needless products.
8 It may create confusion in purchasing any products.
9 It increases the desire to purchase material possessions
10 It creates undesirable values of products in the market.
Social Consequence
11 Advertising is influence selling of harmful products.
12 Are you satisfied with the regulations to control and
monitor the television advertising?
13 It helps company to increase their profitability.
Feelings About Regulatory
14 The television advertisement good for customer
15 I think that television advertising helpful to identify
products which are suitable
16 I believe about the claims made in television advertising

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