Professional Documents
Culture Documents
Lanaya Patterson
Jamie Howatneck
Christina Cohn
Shannon Pitcairn
Table of Contents
Can you believe that the executive team all met each other at Slippery Rock
University? #RockSolid
Resources Director of
soaking up the sun. Christina is happily married and has six beautiful children Aria,
Zara, Vera, Riva, Sean and Liam, two of whom are adopted. Christina also has two
English Springer Spaniels who (besides her husband Raymond) are the loves of her
life. Christina believes everyday is a gift and believes kindness is key in a world that
can sometimes be hard. Christina also believes the individuals and the world should
be treated with respect and that is why Christinas Bar & Grille is the perfect place
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controller for Santa Clarita Valley Committee on Aging. Previously she worked for
nearly 13 years at Gursey Schneider LLP, a public accounting firm, as a staff member
and then managing accountant in the litigation and tax departments. Her experience
also includes serving as chief financial officer and human resources manager for a
law firm, and as a finance manager for a real estate brokerage. She began her career
years. Anthony is an avid traveler and also enjoys spending time with his wife,
Alissa and daughter, Orien. Anthony is dedicated to protecting our environment and
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Jamie Howatneck is the
Marketing Director of
Degree in Communication
with an emphasis in
Bar and Grille, Jamie was the Brand Ambassador and Marketing Manager for
things natural and spends the majority of her time travelling and being actively
involved in nature and her environment. Her passion for adventure and the
environment continued her down the path of Marketing with another all-natural
Bachelors Degree in
Communication with an
North Carolina; Atlanta, Georgia and Austin, Texas. When Shannon isnt traveling the
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world, she can be found cooking, performing yoga or hiking with her husband,
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Introduction:
Christinas Bar and Grille is a modern chain restaurant founded in 2012 with
locations in New York, Atlanta, Nashville, Seattle and Los Angeles. No matter where
you are from or where you are going, we look forward to serving you. We have the
best ingredients provided from local farmers, and an excellent team to ensure that
you have the best restaurant experience at Christinas Bar and Grille.
Job Description:
labor relations.
plans.
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o Responsible for planning and implementing advertisements, and
design elements.
Values:
Respect
Reasonable pricing
Quality ingredients
Locations:
New York, NY
Atlanta, GA
Nashville, TN
Seattle, WA
Los Angeles, CA
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Mission Statement
Christinas Bar and Grille is dedicated to providing each guest with prompt,
professional and courteous service. We pride ourselves on our fair price and well-
prepared meals that are not only fresh, but also highly reviewed. We want you to
feel like family. Thats why we only use ingredients certified by our field staff.
Communication Strategy:
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Word of mouth: Locals to locals, travelers, friends and family
Reaches our target audience due to size of operation and the message behind
This helps with the young crowd and the local crowd
People who enjoy local craft beer will recognize interesting logos and affiliate
Channel Strategy:
Formal:
o Printed materials
o Personalized letters
o Email
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o Telephone calls
o Events
o Face to face
o Media interview
o Press conference
o Stakeholders:
Employees
Suppliers
Customers
Informal
o Website
o Press release
o Email
o Memo
o Social media:
Blogs
YouTube
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President
(CEO)
Director of Director of
Finance Marketing
Creative
Director
Brand Director
General
Of ice Manager Manager Sales Manager
Manager
Trainee
Shift Shift
Supervisor Supervisor
Employee Employee
Goals
surveys
2. Sustainability: provide the best ingredients from safe and ethical local
vendors
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Audience Strategy
Our company will seek interactive experiences through social media, radio, face to
them the positive impact Christinas Bar + Grille has made for the community.
Target Audiences:
Environment:
Laid back
Modern decor
We care about the environment as much as we care about your experience in our
restaurants. In the conduct of our business, we are and will continue to be guided
We will be fair and truthful in our relations with our customers, our
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We will be rational, aware of and responsive to the changing world in which
we reside.
We will conduct our business in a manner that allows us to take pride in our
We will act in a manner that will earn the respect and approval of all
concerned.
environment that is free of discrimination based on race, color, religion, gender, age,
sexual orientation, national origin, disability or other factors that are unrelated to
our legitimate business interests. It is our policy to apply fair and lawful human
Health and Safety: Christinas Bar and Grille is committed not only to comply with all
relevant health and safety laws, but also to conduct business in a manner that
protects the safety of its employees. All employees are required to comply with all
applicable health and safety laws, regulations and policies relevant to their jobs.
Violence Prevention and Weapons: The safety and security of Christinas Bar and
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violence in, or related to, the workplace. Weapons of any kind are strictly forbidden
on company property or in company vehicles, even if you have a legal permit for the
weapon.
The spokesperson is the only member of our organization who will make
public statements.
We will make public our intentions to cooperate fully with any investigation.
We will be truthful at all times; we will hide no relevant facts from the
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Talk and meet one on one with local press via a press briefing
Communication Procedures
Internal Communication
mediums such as social media, email, and text. Christinas Bar and Grille workplace
will have a linear process of communication, encouraging individuals for insight and
creates a positive work environment but also can pose problems. Example of this is
when workplace duties are not accomplished due to emphatic managers and laid-
back coworkers. To reduce the risk of this occurring will have a strict training
environment and two-way dialogue with staff. Also, Christinas Bar Grille will use
communicate to publics.
External Communication
Christinas Bar and Grille will reach consumers and buyers through a variety
mouth. Christinas Bar and Grille seeks to place itself as an essential hip restaurant
for every major city and will do this by communicating to consumers and buyers
efficiently. To promote itself and avoid buyers and publics ignoring company
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messages Christinas will create an interactive experience for consumers and
buyers. Providing discounts for buyers and making them feel part of Christinas
success by showing how they helped the company and what their products are
being use for. This will create a mutually beneficial relationship between suppliers
and Christinas Bar and Grille that will increase popularity of Christinas.
To reach consumers and make Christinas Bar and Grille a trendy location,
Christinas will create promotional contests that will provide discounts for
consumers. Also, Christinas Bar and Grille will have event each night such as
Country Night, Karaoke Night, Disco Night, Hip Hop Night with local D.J.s. This will
Facebook:
Post 3-4 times a week with information that deals with weekly events at the
restaurants:
Karaoke nights
Wing nights
Couples nights
Post updates on local farmers and info dealing with our fresh food as needed.
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Instagram:
Twitter:
o Events
o Specials
o Happy hours
o #FarmFacts, which will give info on where we get our food from
o Employee of month
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What would you say about the working conditions at this restaurant?
a. Excellent
b. Good
c. Mediocre
d. Poor
What would you say about the promotions and salary pattern of the restaurant?
a. Very satisfied
b. Satisfied
c. Neutral
d. Unsatisfied
e. Very unsatisfied
What are your views about the management and employer behavior towards you?
a. Excellent
b. Good
c. Mediocre
d. Poor
How do you think can your working experience be improved at this restaurant?
a. By changing salary policies
b. By improving working conditions
c. By changing employer behavior
d. Other (please specify)
job.
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organization.
organization.
Do you think Christinas Bar & Grille could improve on anything? If so, what?
Thank you for completing this survey. For your time, you will receive a 10% discount
on your next meal.
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How would you rate your meal?
a. Very satisfied
b. Satisfied
c. Neutral
d. Unsatisfied
e. Very unsatisfied
Do you think Christinas Bar & Grille could improve on anything? If so, what?
Thank you for completing this survey. For your time, you will receive a 10% discount
on your next meal.
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