Professional Documents
Culture Documents
These are the things that we need to complete and consider when doing marketing
research
1. INFORMATION REQUIREMENT
Here we need to define what is the thing that the company or firm needs to
know.
For example:
Market Orientation - identifying and meeting the stated or hidden needs or
wants of customers.
Strategic Orientation the course or action that leads to the achievement
of firms strategy, goals and objectives
Problem Orientation firms problems that need to be solved to give action.
2. Problem Definition
Is the process of defining the problems or questions need to be solved based on
the needs of the firm or company.
6. Research Design
After doing Cost-benefit analysis, we can proceed in Research designing process
when we need to define the following:
Research Methodology
o Causal research is conducted in order to identify the extent and
nature of cause-and-effect relationships. Causal research can be
conducted in order to assess impacts of specific changes on existing
norms, various processes etc. Experiments are the most popular
primary data collection methods in studies with causal research
design.
o Descriptive research can be explained as a statement of affairs as
they are at present with the researcher having no control over
variable. Moreover, descriptive research may be characterised as
simply the attempt to determine, describe or identify what is,
while analytical research attempts to establish why it is that way
or how it came to be
o Exploratory research, as the name states, intends merely to
explore the research questions and does not intend to offer final
and conclusive solutions to existing problems.
7. Data Analysis
8. Interpretation of Results