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Sleep has important cognitive, social,

emotional & behavioural benefits


Sleep plays an important role in babys brain
maturation, learning and memory.1

Sleep problems are universal,


especially in the first three years2
Difficulty falling asleep and night wakings are the
most common sleep problems during infancy.2
Routines help babies learn to
be better sleepers
Daily routines in general lead to predictable and less
stressful environments for young children.3

The Role of Sleep


in Happy Healthy Baby Development
JOHNSONS BEDTIME ROUTINE

Clinically proven to help baby fall asleep faster and stay asleep longer
4

JOHNSONS has studied more than 45,000 babies and observed more than 300,000 sleep sessions, working with
4
leading pediatric sleep experts to develop the JOHNSONS bedtime routine a simple 3-step before bed routine.

Experts recommend a
consistent before bed routine
Recommended routines include:
1. A warm bath,
2. A soothing massage, and
3. Quiet activities to wind down, such as a lullaby,
Step 1 Step 2 Step 3 or reading a book.4

When baby sleeps better, JOHNSONS bedtime routine


mums feel more confident Clinically proven 3-step routine: Proven effective over time5-6
and less stressed.6 After 1 week of using the JOHNSONS bedtime routine, infants (on average) slept up to one hour longer Significant improvements in infant/
and spent 32% less time awake.
After using JOHNSONS bedtime routine: toddler and maternal sleep were
maintained one year later.
Twice the number of mothers reported that Fell asleep 37% faster Number of night wakings decreased by 38%
their toddler slept well 20 Control 1.6 Control 87.3% continued to use the prescribed
18 1.4 38%
Sleep latency in minutes

Number of night wakings


Mums experienced less tension, less fatigue 16 37% Intervention
1.2
Intervention
routine at least half of the time one
14
Mums felt more confident in their ability to 12 1 year later.
manage their childs sleep 10
8
0.8
0.6
6 171 mothers of children aged 18 to 48 months participated in
0.4
4 the 1-year follow-up study
2 0.2
0 0
Baseline Week 1 Baseline Week 1

In a three-week study of 405 mothers and their infants or toddlers aged 7 36 months, a consistent nightly
routine, including a warm bath, massage, and quiet activities (such as lullabies and cuddling).
JOHNSONS Bedtime products
Using JOHNSONS bedtime products as part of the
JOHNSONS clinically proven bedtime routine can help baby
fall asleep faster and stay asleep longer*.

JOHNSONS Bedtime Baby Bath


Contains NaturalCalm, a blend of relaxing aromas
NO MORE TEARS formula is mild to eyes
JOHNSONS Bedtime Baby Lotion
Contains NaturalCalm, a blend of relaxing aromas
CLINICALLY MILDNESS PROVEN. Dermatologist tested

JOHNSONS BEDTIME baby sleep app helps mums implement a bedtime


routine and provides recommendations on how to help improve babys sleep.
JOHNSONS BEDTIME baby sleep app features:

Sleep log to track babys sleep session


Sleep analysis with recommendations on how to improve babys sleep
Educational videos and support on the 3-step bedtime routine
Lullabies and ambient sounds to help soothe baby to sleep

References
1. Dang-Vu, Thien Thanh, et al. A role for sleep in brain plasticity.Developmental Neurorehabilitation 9.2 (2006): 98-118. 2. Mindell, Jodi A., et al.
Cross-cultural differences in infant and toddler sleep. Sleep medicine 11.3 (2010): 274-280. 3. Fiese BH, Tomcho TJ, Douglas M, Josephs K, Poltrock
S, Baker T. A review of 50 years of research on naturally occurring family routines and rituals: cause for celebration? J Fam Psychol. 2002;16:38190.
4. Mindell JA, et al., A nightly bedtime routine: impact on sleep problems in young children and maternal mood. Sleep 2009;32:599606. 5. Mindell
J, Johnson C, Sadeh A, Telofski LS, Kulkarni N, Gunn E. Efficacy Of An Internet-Based Intervention For Infant And Toddler Sleep Disturbances. Sleep.
2011;34(4):451-458. 6. Mindell JA; Du Mond CE; Sadeh A; Telofski LS; Kulkarni N; Gunn E. Long-term effi cacy of an internet-based intervention for
infant and toddler sleep disturbances: one year follow-up. J Clin Sleep Med 2011;7(5):507-511.

*Routine consists of bath, massage and quiet time. Tested on babies 7 months+, 1 week+ use. Johnson & Johnson Ltd 2016

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