International VR/AR/MR Conference Announced for Vancouver 2018

Leading virtual and augmented reality conference announces rebrand to Vu: Defy Reality

Vancouver, Canada, November 22, 2017 --(PR.com)-- Consumer VR, the leading virtual and augmented
reality conference in the Pacific Northwest, announced today that after 2 years of successive growth, the
program has re-branded. The new event, called Vu: Defy Reality (www.vu.live), will be a premium,
industry-only conference and festival unlike any other in the emerging technologies industry.

Vu will take place from Sept. 21-23, 2018 at PARQ Vancouver — a newly opened conference and
entertainment centre located in the heart of downtown Vancouver. Taking a new, industry-focused
approach, the Vu conference aims to bring VR/AR/MR professionals together with like-minded
innovators and supercharge the possibility for technological breakthroughs. The event will feature awards
for innovation, curated content across different disciplines, workshops, and pitch competitions to investor
audiences.

This year's CVR 2017 was an astounding success, attended by over 5000 attendees and 750 industry
professionals over the course of three days. The event featured speakers from thought leaders in the VR
and AR industries, such as NASA, Boeing, Google, and HTC.

The response to CVR's industry day was overwhelming. We saw this as an opportunity to establish our
event as the place where thought leaders could come together to collaborate and form partnerships
on-the-spot, said Anne-Marie Enns, Executive Producer of Vu. We've recognized the advancements in
AR and MR technologies, and expanded the scope of our event to include all emerging technologies that
enhance the human experience.

To reposition the event, the CVR team worked closely with Skyrocket, a digital agency that excels in
developing brand strategy.

We were excited to bring forth an inspiring new vision that would give rise to investment and
collaboration in this space. We thoroughly enjoyed leading the team through a branding process that
resulted in the new positioning, name and identity for the conference, said Mo Dhaliwal, Director of
Strategy at Skyrocket. Vu represents some of our best work. We're excited to be a part of this
groundbreaking initiative and contributing to the expanding narrative of Vancouver as a hub for
innovation and creative leadership.

About Vu
Vu is an experimental conference in which the brightest industry professionals gather to share knowledge,
showcase projects, and engage in innovation workshops and unique co-creation opportunities.

Press Contact
Samantha Ng
Email: samantha@vu.live

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Twitter: @VuVancouver
Press Kit: www.vu.live/press-kit

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Contact Information:
Vu Conference
Samantha Ng
604-630-8730
Contact via Email
vu.live
Twitter: @VuVancouver
Press Kit: vu.live/press-kit

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/736955

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