Professional Documents
Culture Documents
ASSIGNMENT NO.8b
Section: C
Date: 20/11/2017
Rewind and Replay
Q no 1:
According to Miles and Snows strategy Netflix is using defender strategy as it is using different
tactics and ways to excel in the market which include that Netflix is developing profitable
partnerships with content providers, also Netflix is controlling the cost of streaming the content
online and licensing the original content to avoid the theft of the content.
According to porters Netflix is using focus strategy in a way that they are only focusing on
improving the streaming instead of wasting their time on DVDs because they know that the
future somewhere lies in streaming the content online. They are using the cost leadership
strategy in a way that they are controlling the costs of streaming the content online and they are
adding the differentiation factor in a way that they are licensing their products so that their