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STRATEGIC MANAGEMENT

ASSIGNMENT NO.8b
Section: C

Name: Sana Ahmad

Roll number: 14l-4674

Date: 20/11/2017
Rewind and Replay

Q no 1:

According to Miles and Snows strategy Netflix is using defender strategy as it is using different

tactics and ways to excel in the market which include that Netflix is developing profitable

partnerships with content providers, also Netflix is controlling the cost of streaming the content

online and licensing the original content to avoid the theft of the content.

According to porters Netflix is using focus strategy in a way that they are only focusing on

improving the streaming instead of wasting their time on DVDs because they know that the

future somewhere lies in streaming the content online. They are using the cost leadership

strategy in a way that they are controlling the costs of streaming the content online and they are

adding the differentiation factor in a way that they are licensing their products so that their

original content remains same and there will be no threat of piracy.

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