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    CRM is concerned with the creation, development and enhancement of individualised relationships with carefully targeted customers and customer groups. CRM advocates - searchable database with over 40 sources of CRM information. Mycustomer.com - excellent site. Free registration to access newsletters, academic papers, conference proceedings etc.

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    Crm

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    CRM is concerned with the creation, development and enhancement of individualised relationships with carefully targeted customers and customer groups. CRM advocates - searchable database with over 40 sources of CRM information. Mycustomer.com - excellent site. Free registration to access newsletters, academic papers, conference proceedings etc.

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    101 views2 pages

    CRM

    Uploaded by

    Akshay Arora
    CRM is concerned with the creation, development and enhancement of individualised relationships with carefully targeted customers and customer groups. CRM advocates - searchable database with over 40 sources of CRM information. Mycustomer.com - excellent site. Free registration to access newsletters, academic papers, conference proceedings etc.

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    Download as PDF, TXT or read online from Scribd
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    of 2

    Fact File: Customer Relationship Management

    Customer Relationship +44 (0) 1628 427 500

    Management (CRM)

    Definition of CRM CRM Resources

    'Customer Relationship Management CRM Today – Community and


    (CRM) is developing into a major resource centre for CRM. The site
    element of corporate strategy for many includes news, articles and papers,
    organisations. It is also known by CRM event listings and additional
    other terms such a relationship resources for members – membership
    marketing and customer management, is free.
    CRM http://www.crm2day.com
    is concerned with the creation,
    development and enhancement of Customer Think - register free to
    individualised relationships with receive newsletters and "white
    carefully targeted customers and papers". E.g. The Customer
    customer groups, the desired result Relationship Management Solutions
    being to maximise the total Guide - Independent reviews of CRM
    customer lifetime value.' By Professor Technology.
    Adrian Payne, from Customer http://www.customerthink.com/
    Relationship Management, CBI July
    2000. CRM Advocate – searchable database
    with over 40 sources of CRM
    ''Customer Relationship Management information.
    (CRM) is an enterprise approach to http://www.crmadvocate.com/
    understanding and influencing
    customer behaviour through CRM Community. A community-
    meaningful communications in order to oriented Web source for
    improve customer acquisition, comprehensive, targeted information
    customer retention, customer loyalty on evaluating, purchasing and
    and customer profitability." implementing customer relationship
    Robert Swift, Accelerating Customer management technology and
    Relationships. solutions.
    http://www.crmcommunity.com/
    Definitions of Customer Relationship
    Marketing and Management by MyCustomer .com - excellent site.
    leading experts. Free registration to access
    http://www.eccs.uk.com/VD25/default. newsletters, academic papers,
    asp?CID=421&PSID=439 conference proceedings, discussion
    groups etc. Some documents are
    chargeable.
    http://www.mycustomer.com/

    http://www.cim.co.uk/
    © The Chartered Institute of Marketing 2008
    Fact File: Customer Relationship Management
    SearchCRM.com – A CRM specific CRM Software
    search engine. Free registration for all
    benefits. CRM News of Moreover.com
    http://searchcrm.techtarget.com/ http://www.moreover.com

    Destination CRM - The vision of eCRM guide: source for CRM


    DCRM is to become the preferred technology and news
    Internet location for information, http://www.ecrmguide.com
    products, and services relevant to the
    CRM user marketplace. The site Listing and links to software tools &
    includes news, features, resources suppliers
    and definitions of CRM. http://www.mycustomer.com/
    http://www.destinationcrm.com/
    Hewson - CRM Software Suppliers
    CRMDaily.com - CRM news and and articles
    information. http://www.hewson.co.uk
    http://www.crmdaily.com
    Softworld - CRM database information
    European Centre for Customer http://www.softworld.co.uk/
    Strategies - Independent analysis on
    customer management. Must register Conspectus: The IT report for
    for all benefits. Directors and decision makers
    http://www.eccs.uk.com/ http://www.conspectus.com/index.asp

    Gartner.com – Provides articles, press


    releases, weblogs and their research
    collection.
    http://www.gartner.com/it/products/res
    earch/asset_129491_2395.jsp

    Customer Relationship Management


    Technology - articles and case
    studies. Also has products services
    and an eCRM glossary of terms.
    http://www.ecrmguide.com/

    American CRM customer relationship


    management directory
    http://www.american-crm-
    directory.com/

    This document is for guidance


    only and should not be used as a
    substitute for specific legal
    advice.

    For more information


    Please contact the CIM Library
    on library@cim.co.uk or call
    +44 (0) 1628 427333
    http://www.cim.co.uk/
    © The Chartered Institute of Marketing 2008

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