C Spire Wireless

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Cellular South, Inc.
C Spire Wireless.png
Trading name
C Spire
Type
Subsidiary
Industry Telecommunications
Founded 1988; 29 years ago
Founder Wade H. Creekmore, Jr. and James H. "Jimmy" Creekmore, Sr.
Headquarters Ridgeland, Mississippi, United States
Number of locations
72 stores, 2 call centers, 1 data center
Area served
Memphis metropolitan area
Mississippi
Alabama
Florida Panhandle
Key people
Hu Meena CEO | Stephen Bye - President
Products Wireless voice and data, Fiber to the Home, Cloud Services,
Parent Telapex, Inc.
Website www.cspire.com
Cellular South Inc. d.b.a. C Spire[1] headquartered in Ridgeland, Mississippi, is
the sixth largest wireless provider in the United States and the largest privately
held wireless provider in the United States.[2] The company is a full-service
provider of transport, Internet and telecom services. C Spire has approximately
1,200,000 customers in Mississippi, the Memphis Metropolitan Area, the Florida
Panhandle, and parts of Alabama including Mobile. The company also holds 700 MHz
and AWS licenses covering most of Tennessee and Alabama, though it has not yet
extended service to these areas. On September 20, 2011 Cellular South, Inc. filed a
trademark application for the C Spire Wireless name and two days later announced
that it would market its services under the C Spire Wireless brand effective
September 26.[3] C Spire Wireless is owned by the holding company Telapex, Inc.,[4]
which also owns Telepak Networks, Inc., and several smaller Mississippi telecoms.
History[edit]
Cellular South, Inc. began its wireless service on the Mississippi Gulf Coast on
February 4, 1988, using AMPS technology. Former football quarterback Archie Manning
made the companys inaugural call from Gulfport, Mississippi to then U.S.
Representative Trent Lott in Washington, D.C.[5]
C Spire created Vu Digital, LLC as a wholly owned subsidiary in 2013.[6] The name
"Vu" is pronounced "view" and is inspired by the phrase "your view of things".[6]
Founded by Wade Smith, Vu is used as a web content aggregator with heuristics,
allowing it to improve its aggregation selections based on user preferences.[6] Its
initial product was "a cloud-based digital profiling and analytics system" that
provided "web personalization". Digital announced Video-To-Data analysis and
metadata tagging in May 2015.[6][7] Vu Video-to-Data (V2D) translates video images
and audio to text, affording video producers the ability to tag their content with
metadata making it more searchable.[8][9]
Growth[edit]
Since 1999, C Spire has invested more than US$700 million in its wireless network,
including constructing 1,403 cell sites, a high-speed wireless broadband network
and a permanent microwave ring for redundancy across the Gulf Coast region.[10] In
2009, the company purchased Alabama-based Corr Wireless, which expanded its
coverage in Alabama and moved it into Georgia for the first time (in 2013 Corr
Wireless was subsequently sold to AT&T[11]). In 2006 the firm opened its first
sales center outside of its native network footprint.[12]
The company announced on September 22, 2011 it planned on rebranding to C Spire
Wireless effective on September 26.