Presenting Data Eectively SECOND EDITION

Communicating Your Findings for Maximum Impact

Stephanie D. H. Evergreen - Evergreen Data & Evaluation, LLC

May 2017 | 248 pages | SAGE Publications, Inc

Format Published Date ISBN Price

Paperback 05/23/2017 9781506353128 $56.00

Electronic Version 05/23/2017 9781506353142 $45.00

Now in striking full color, the Second Edition shows readers how to make the research results presented
in reports, slideshows, dashboards, posters, and data visualizations more interesting, engaging, and
impactful. The book guides students, researchers, evaluators, and non-prot workersanyone reporting
data to an outside audiencethrough design choices in four primary areas: graphics, text, color, and
arrangement. The Second Edition features an improved layout with larger screenshots, a review of the
recent literature on data visualization, and input from a panel of graphic design experts.
NEW TO THIS EDITION:

A new checklist provides guidelines to help readers develop their skills in visualizing data.
Revised content on text addresses font sizes, how to handle text in graphs, and which fonts to use
and not use.
A rewritten chapter on color now incorporates guidance for complying with the Americans with
Disabilities Act.
A chapter on arrangement now addresses how to construct reporting that aligns with a mobile
reading culture.

KEY FEATURES:

An easy-to-follow format and straightforward content make it easy for readers to understand the
strategies covered in the book.
A focus on what works for memory and comprehension gives readers a way to show how
meaningful their data really are.
Cutting-edge examples and applications from several social sector elds bring concepts to life.
Guidance based on Microsoft Oce products makes it easy to implement the suggestions and
examples without purchasing new programs or learning new applications.
Before and after illustrations of reporting techniques with diagnostic step-by-step instructions

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 for replication give readers hands-on experience.
Examples of good communication in various reporting mechanisms, such as posters,
PowerPoint and online presentations, and reports, introduce readers to best practices material.
An open-access companion website oers helpful tools and resources, including checklists and
templates, all in one place.

Table Of Contents:

About the Author

Acknowledgments

Preface to the Second Edition

1 The Justication for Presenting Data Eectively

What Does Eective Data Presentation Look Like?

What Makes Data Presentation Eective?

What Do I Need to Develop Eective Data Presentation?

How Do I Navigate This Book?

What Is the Bottom Line?

Key Points to Remember

How Can I Extend This?

Where Can I Go for More Information?

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2 Graphics

How Do I Use Images in Eective Ways?

How Do I Eciently Locate High-Quality Images?

Where Should Graphs Go?

How Do I Apply These Ideas to Graphs?

What Is the Bottom Line?

Key Points to Remember

How Can I Extend This?

Where Can I Go for More Information?

3 Text

What Is Type?

How Do I Tell These Typefaces Apart?

What Works for Paper and What Works for Screen?

Did You Just Say I Cant Use Calibri?

How Can I Protect Font Choices?

How Do Fonts Actually Communicate?

What Font Size Should I Use?

How Should Lines Be Spaced?

How Does Typeface Help Organize Data Presentation?

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 How Do I Apply These Ideas to Graphs?

What Is the Bottom Line?

Key Points to Remember

How Can I Extend This?

Where Can I Go for More Information?

4 Color

Why Is Color Important to Memory?

What Colors Should I Choose?

What Should I Watch Out For?

How Do I Apply Emphasis Colors?

How Do I Apply These Ideas to Graphs?

What Is the Bottom Line?

Key Points to Remember

How Can I Extend This?

Where Can I Go for More Information?

5 Arrangement

Where Do the Bits and Pieces Go?

What Is White Space and How Do I Use It?

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 How Should I Justify Text?

How Can I Align Using Typical Software?

When Is It Okay to Break the Rules?

How Do I Arrange the Sections of the Whole Report?

How Do I Apply These Ideas to Graphs?

What Is the Bottom Line?

Key Points to Remember

How Can I Extend This?

Where Can I Go for More Information?

6 Making It Easy

Criticism: Trying to Look Slick

Criticism: Design Is Expensive

Key Points to Remember

How Can I Extend This?

Where Can I Go for More Information?

Appendix A Report Layout Checklist

Appendix B Data Visualization Checklist

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 Index

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