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Growth can no longer be measured in strictly economic terms such as the monetary value of output,
income or expenditure per head. Additional criteria are needed for green growth.
According to UK economist Tim Jackson: Prosperity consists in our ability to flourish as human beings --
within the ecological limits of a finite planet. The challenge for our society is to create the conditions
under which this is possible.
Green growth will come from applying green public procurement and green research and development.
Appropriate penalties such as making the polluter pay for pollution and incentives like tax breaks for
investment in green R&D are required. However, measuring green growth will need additional criteria
such as sustainability, greenness, happiness or well-being.
Green or environmental accounting could be the answer. At the corporate level, this requires the
identification and monetary measurement of the traditional private internal costs that directly affect the
bottom line of the balance sheet. These are direct costs, such as materials and labor, which are
attributed to a product or department and indirect costs, or overheads, such as rent, administration,
depreciation, fuel and power.
Above all, externalities such as social and economic environmental costs that impact the external
environment must also be taken into account. Although often ignored, their inclusion as internal items in
corporate accounts could mean that scarce resources are more efficiently allocated.
An effective green balance sheet would be either in the red (a loss) or black (profit). However, this would
only be after including all internal and external cost categories, such as health problems for workers,
emissions and pollution of air, land or water, degradation of the natural environment and depletion of
finite resources. Internal and external benefits must also be calculated and quantified using monetary
measures. These could include savings from new cleaner technologies resulting in lower pollution and
better health, new markets and substitution of raw materials or production processes.
Green accounts are a vital part of corporate social responsibility and can help with decision making and
triple bottom line profitability. Essentially an organization needs to compare the costs of avoiding or
preventing environmental damage against the cost of remedial activities.
Using a framework of green accounting would mean that investment decisions are made by comparing
the overall private and social costs against the private and social benefits. Using a lifecycle assessment
means that organizations can make decisions based on calculating environmental impacts at every stage
of a products life, from raw materials, through production, distribution and final disposal or recycling.
With the EU set to introduce more environmental accounting at national level -- see "GDP and Beyond"
below -- this could filter down to the corporate enterprise level. Increased consumer, citizen and
shareholder awareness of sustainable green growth requires a pricing policy that fully reflects the true
costs of development. Transparent green accounts would be a key component of a policy based on
Beyond GDP.
In its 2009 Communication "GDP and Beyond: Measuring progress in a changing world," the European
Commission proposed five actions as part of the EU roadmap for the development of indicators relevant
to the challenges of today:
Now at the discussion stage, reactions to the Commission Communication reflect the needs of
stakeholders. The European Parliament Committee on Regional Development has suggested in a draft
opinion that GDP should be retained as the main criterion for determining eligibility for regional
assistance at European level. The EP Committee on the Environment, Public Health and Food Safety in its
draft opinion criticizes the lack of a clear overall strategy on the application of the Beyond GDP approach
in practice.
"GDP and Beyond: Measuring progress in a changing world," COM (2009) 433 final
"Monitoring Economic Performance, Quality of Life and Sustainability," CAE and GCEE report
The original version of this article, European Commission, appeared on the European Commission's
Environmental Technologies in Action Plan website and is reprinted with permission.
https://www.greenbiz.com/blog/2011/04/27/green-accounting-path-sustainable-future