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Definition of Market Health

In a system of free-market healthcare, prices for healthcare goods and services are set freely by

agreement between patients and health care providers, and the laws and forces of supply and

demand are free from any intervention by a government, price-setting monopoly, or other

authority.

Health economics is a branch of economics concerned with issues related to the efficiency,

effectiveness, value and behavior in production and consumption of health and health care. In

common parlance, health economic experts to study the function of the health care system and

health behavior that affects such as dangers of smoking, excessive drug dose, exposure to vehicle

emissions and more.

Implementation of Information and Communication Technology (hereinafter called ICT) in

educational organizations nowadays is a common phenomenon. Studies on the implementation

of the technology beginning around 1950. The technological revolution has managed to change

the approach to the management of corporate technology. Laudon and Laudon (1998) states that

there are four types of organizational changes generated by ICT, namely automation, rational, re-

engineering and change the paradigm. Automation refers to the application of ICT to help

employees perform their duties more effectively and improve work performance. Facilitate

rational means operating procedures in order to avoid bottlenecks so that automation will make

the procedure more efficient.

Definition of Technology and Information

In pursuing modernization, information technology and communication is very important in our

society today. There are many advances in information and communications technology, from a
large phone to a mobile phone that is very thin and many uses, from finding information on the

library to get information from the Internet. Information is now all in the fingertips. Accordingly,

it is clear that there is a lot of importance of information technology to humans.

One of them is the power of information technology on Earth is able to accelerate the work us.

It's evident when the majority of the population in Malaysia is now looking for materials or

sources of their information only from Internet. They not find the materials they need in the

library because there they have labored hard to find books that contain the information they want

on the shelves stacked with thousands of books. This issue will consume a lot of their time.

Instead, the modernization of society is now just sit at home, in front of their computer and

pressing a click away to get the information needed by them. Where information technology is

obviously save time as well as to speed things up work done by them.

With access to many sources of information and interest in interactive media, users can gather

more information on the product itself. The working environment is also changing, with more

and more people have a virtual office, texting on their cell phone, or communicate through social

media sites such as Facebook and Instagram. Advances in technology have greatly changed the

landscape now as well as how to promote sales of goods more efficient and fast. People should

not take long to find information about a product as well as comments on the product

information that can be obtained quickly and simply through the fingertips.

Market Health Objective

Profit is often the major objective of healthcare marketing, as is the case with any other business.

However, other factors affect healthcare marketers, because the healthcare industry is heavily

regulated by the Malaysian government. In addition to traditional marketing objectives of


increasing sales, healthcare marketers must also comply with regulations set forth by federal

agencies.

a) Government Compliance

Medical Device Act (Act 737) 2012

Medical Device Authority Act (Act 738) 2012 Passed by Lower House of Parliament:

3 Oct 2011 Passed by Upper House of Parliament: 7 Dec 2011 Date of Royal Assent:

30 Jan 2012 Date of publication in Gazette: 9 Feb 2012 - Appointed date for the

Medical Device Authority Act is 15 March 2012 - Appointed for the Medical Device Act

is 30th June 2013

Medical Device Regulations 2012 - Appointed date of the Medical Device Regulations

is 1st July 2013

b) Patient / Consumer Education

Description of the patient developing a marketing objective. The companies involved

have been stepping up efforts to educate consumers about medications, including how

to use and prevent it. Physicians have incorporated patient education as part of the

treatment that has been prescribed by them. Patient education is also essential to

comply with government requirements and to comply with all applicable laws

c) Customer Retention

Customer retention is also a very important marketing objective. A company that sells

health products may develop a marketing program that provides consumers with

medicines free samples or coupons to ensure that they remain loyal to their brand.
They also may offer a customer loyalty program, held a testimonial to customers free of

charge or other measures so that consumers continue to buy medicines and health

products in their stores. Customer retention marketing efforts are often implemented

through direct mail, coupons, and loyalty programs.

d) Preference for Brands and Services

They compete for a spot and advertising space in the media like TV, paid advertising

channels to promote their products. Preference for the brand or service is the main goal of

health care marketing.

Companies to develop health products marketing programs and advertising to generate

priority. We often see in TV ads about health stuff up almost every day we were served

with the same ad stuff. Health experts they compete to have the priority for the health

products they produce for health care services.

Successful Story from the Health Market Entrepreneurs

We can see the development of health products in Malaysia is booming with technology like this.

For example, local health products issued by the local people as Pamoga, DHerbs, Jus Nusantara

and more. They raced using the technology to market, promote via FaceBook, Instagram, Mass

Media and more. As a result, we could see sales of their products are in demand in the presence

of followers on their social media.

For this paper, I take the example of the impact of technology on health goods market on

successful local health items. As I stated above earlier, two very well-known brands that has
taken the right step by using technology as a medium for their sales pitch. In addition, they are

also very creative in creating an ad that can affect health of users to get their stuff.

Through technology we can also see these ads look interesting result of digital effects and

lighting.

Not only ads only play an important role in ensuring the success of a product, but the product

itself as well as the goods processing plant using advanced technology. Before the use of

machinery or machine that can only produce a limited amount, but with the rapid technological

quantities will be issued with a maximum amount

We can see how they are working hard to market their products with the use of technology. The

ad generated so interesting and displayed through mass media such as Astro, TV3, RTM, Radio

and more. Reliance on technology to popularize the goods, meaning 'a very wise move. Every ad

produced directly addressed to the target group. Malaysians especially prefer ads that are closer

Malay as their hearts. The indigenous Malay population in Malaysia is estimated at 60% and the

impact of those ads will be affected.

Through technology we can also see these ads look interesting result of digital effects, lighting,

edit and impressive impact.

Among health products available in the market is a health juice, health Set Cosmetic treatment,

pills, supplements and more. Malaysian consumers are turning away from health products

overseas to local health care products. With the advent of technology, information about an item

chosen was accessed quickly and easily with the use of technology.

Growing demand surge has been an issue done on a large scale. The importance of technology in

manufacturing had to be done to meet the demand. With the increasing demand, the supply of

such goods must be added from the previous number.


To purchase and get a high-tech machine is absolutely requires considerable costs. But other

costs can be reduced as skilled, semi-skilled and processing space. These high-tech machines

will be able to produce more health products in a day. Vida Beauty is a manufacturer of health

products and beauty. Products manufactured by Vida Beauty are on par with other products in

the market but also output Vida Beauty products is the best. Many have tried these products but

they are also satisfied with the results.

Not surprisingly, the said products Vida Beauty a choice each person. Now due to the many

requests from customers for every corner of the country, Vida Beauty has added several new

branches and the number of distributors increased day by day. Many testimonials from users

Vida Beauty products indicating their satisfaction with the effectiveness of Vida Beauty products

they use

Graphs of sales increased over the years has shown that the need for the use of technology in any

particular branch of health products business. Good example has been established for nearly 10

years in Malaysia but the beginning was not many people know what it Pamoga until today, its

founders have become one of the successful entrepreneurs in Malaysia.

Bumiputera companies owned by Dato Alif Shukri DHerbs is also one of the famous

manufacturer of health products in Malaysia. He is also a successful businessman in the country.

The company also uses elements of high technology in the production of their goods and make

good advertising.

In producing health products such as juices, pills, supplements and cosmetics, he should be

careful in the processing of these materials to ensure that the standards achieved.
To promote his product, facebook and website to provide information about the product and

company background. For the purpose of ordering goods through online, there are companies

providing such services on their website www.deherbs.com.my. The order is not limited to the

domestic market only they also accept orders from abroad such as Singapore, Indonesia, Brunei

and Thailand.

Year 2012 was the peak year for D'Herbs products in which we have under Label Company

Limited and we have developed our business by moving to 4-storey building belonging to a more

strategic and comfortable .With this move, the company was able to convince all stockiest and

distributors to sell and market products D 'herbs with more widespread and thriving.

We have also opened a number of subsidiaries of the Virgin Megah Sdn Bhd, which produces

and sells cosmetic products and a little different concept in which the Virgin Megah Sdn Bhd

only deal with a single stockiest appointed and will be responsible for marketing the product

throughout Megah Sdn Virgin Malaysia and so far the demand for these products is very well

received by users throughout Malaysia.

D'Herbs also have opened a company named Aliff Herbs Manufacturing Sdn Bhd in which the

company is dedicated to manufacturing health and beauty products and we are also open to other

companies who are interested to produce products under the company's facilities and

ini.Menyediakan service from beginning to end production of a product including the production

and design of products according to your taste and customer satisfaction.

Young people today are part of the millennial generation, and it is consumers from this

generation who are driving the change toward new communication technologies. A young

consumer might opt to get promotions via mobile marketing - say, from stores on your cell

phone as you walk by them or via a mobile gaming device that allows you to connect to the Web.
Likewise, advertisements on Facebook are popular as businesses continue to utilize more social

media. Traditional media (magazines, newspapers, television) compete with media such as the

Internet, texting, mobile phones, social media, user-generated content such as blogs, and

YouTube as well as out-of-home advertising such as billboards and movable promotions.

Therefore, all forms of marketing media have been forced to come up with new innovations to

remain relevant.

Conclusion

The conclusion, advances in information and communications technology plays a very important

to people today. This technology will continue to be enhanced in from time to time so that the

daily work of mankind will be easier. Therefore, we cannot miss in the advancement of

information technology. We should always keep track of time so that the country can stand tall,

sit low with other developed countries

Technological advances in the last few decades have greatly increased the competitiveness of

businesses and economies worldwide. It helps integrate all the internal parts of a company with

business transactions to improve service quality and productivity.

Nowadays information technology not only involves computer literacy, but it is also used in

business communication processes. The sophistication of the technology should be taken,

especially among the indigenous communities to access information in addition to using

cyberspace as a platform to promote business.


Not only that, dealers will also be able to save on advertising costs. Entrepreneurs can now

advertise their business products on social sites like facebook and twitter, quickly and effectively

without the need to spend a huge cost. The social networking site can be updated at any time if

there is new information on the business to be conveyed to the customer in particular.

Traders or entrepreneurs must be open in order to change the business to ensure the development

of a business and not be at the same level for the use of new technologies to develop new ICT

businesses.

An ICT new technology has benefited consumers but also provide convenience and benefits to

the company. In the era of ICT, computer use should not be just to create normal or only basic

operations such as saving accounts or financial assistance, to make typing, but it must be more

than that. ICT needs to expand its consumer business in the branch present and future.

Companies can save various cost management. Manage costs like telephone bill payments, travel

costs and other administrative costs are reduced because the use of internet facilities are much

lower than the cost of traditional shopping. Through technology, the company can 'visit' for a

long time such as 24 hours a day and 7 days a week for a whole year, without any problem of

time zone differences. Company website will be accessible from anywhere and at any time

without borders and ICT can attract a large number of customers from all over the world. This

only applies if the company develops its website in the internet that can be accessed by millions

of people from around the world

Information and communication technology has been further boost business activities around the

world through the internet. Users can buy goods from all over the world regardless of time and

distance. Money transfers can be performed easily and quickly. It also will boost the country's

economy.
Source:

1) Impact of Technology on Marketing. Boundless Marketing. Boundless, 08 Aug. 2016.

2) http://www.deherbs.com.my/v1/index.php/component/content/article/88-profile/

3) http://zaidi-tarantula.blogspot.my/p/p.html

4) SIRIM Malaysia Berhad

5) Universiti Utara Malaysia. Kolej Ekonomi dan Perakaunan

6) Harakah Daily Website

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