MIT Inst of Design, Pune

ALPHABETIC LIST OF TITLES : Economics

Page : 1 Date : 13/07/2016

Accn No. Title/Author Copies Status

2655 Economics / Samuelson, Paul A.; Nordhaus,. : Tata 1

McGraw-Hill pub co ltd, 2005
330

2666 Economics / Samuelson, Paul A.; Nordhaus,. : Tata 1

McGraw-Hill pub co ltd, 2005
330

2667 Economics / Samuelson, Paul A.; Nordhaus,. : Tata 1

McGraw-Hill pub co ltd, 2005
330

2379 Economics / Indian edition / Lipsey; Chrystal. 1

: Oxford university press, 2007
330

3269 Economics of strategy / Besanko, David; Dranove, 1

David. : Wiley india (p) ltd, 2009
338.502

Total : 5 5
 MIT Inst of Design, Pune
TITLES BY ACCESSION NO : Financial Management
Page : 1 Date : 13/07/2016

Accn No. Title Details Status

497 The profit zone : how strategic business design will lead.

1970 Financial management : function, planning and policy

1971 International financial management

1972 Expanding access to finance : good practices and policies for micro,small and
medium enterprises

1973 Managerial accounting

1974 Managerial accounting : information for decisions

1986 Fundamentals of financial management

1987 Cost management : a strategic emphasis

1990 Intangible assets and value creation

2023 Management accounting : text, problems and cases

2024 Management accounting

2025 Financial management : theory, concepts and problems

2047 Practical costing

2048 Accounting for managers : theory and practice

2056 Fundamentals of financial management

2057 Fundamentals of financial management

2060 Principles of corporate finance

2061 Principles of corporate finance

2062 Fundamentals of financial management

2063 Fundamentals of financial management

2538 Finance sense : finance for non-finance Executives

2539 Financial management

3182 Managerial accounting

3185 Fundamentals of financial management

4284 108 mantras for financial success

4569 Think and grow rich : Teaching, for the first time, the famous Andrew Carnegie
formula for money-making,based upon the

No. of Items = 26

MIT Inst of Design, Pune

TITLES BY ACCESSION NO. : Marketing
Page : 1 Date : 13/07/2016

Accn No. Title Details Status

334 The 360 degree brand in Asia

367 Kellogg on integrated marketing

410 Citizen brands

575 Rural marketing : targeting the non-urban consumer

608 Marketing Management

703 The long tail : how endless choice is creating unlimited demand

1999 Marketing management : a south Asian perspective

2000 Marketing management : planning , implementation & control / global perspective

Indian context

2017 Marketing management

2018 Marketing management

2019 Marketing of services : an Indian perspective text & cases

2020 Services marketing : people, technology, strategy a South Asian perspective

2112 Emotion marketing : the hallmark way of winning customers for life
2768 Marketing management : a South Asian perspective

3022 The marketing white book 2010-2011 ; one-stop guide for marketers

3174 Industrial marketing : analysis, planning and control

3188 Marketing management

3189 Marketing management / 12 edition

3363 Basics marketing 01 : consumer behaviour Issued

3364 The fundamentals of marketing

4307 The fundamentals of marketing

4395 Business Superbrands : an insight into some of India's strongest business brands V-II

4467 Supermarketwala : secrets to winning consumer India

4478 Supermarketwala : secrets to winning consumer India

4503 Fashion entrepreneurship : retail business planning

No. of Items = 25

MIT Inst of Design, Pune

TITLES BY ACCESSION NO. : HR & Organizational Behavior

Page : 1 Date : 13/07/2016

Accn No. Title Details Status

2365 Corporate reputations, branding, and people management : a strategic approach to

HR

1142 Designing and producing media-based training

1964 Innovation in human resource management : tooling up for the talent wars

1978 Strategic human resource management

2001 Managing human resources

2003 Organizational behavior

2007 50 case studies in management training

2042 Business process outsourcing

2100 Case studies in management : human resource management, marketing management

2116 Human resource management

4223 Creative confidence

4224 Creative confidence

4674 Variability in human performance

No. of Items = 13

MIT Inst of Design, Pune

TITLES BY ACCESSION NO. : Retail Management & Innovation
Page : 1 Date : 13/07/2016

Accn No. Title Details Status

199 Superbrands : an insight into 101 of India's strongest brands.

326 The origin of brands : how product evolution creates endless possibilities for new
brands

329 Pro logo : brand as a factor of progress.

331 The best of branding: best practices in corporate branding

333 Building brands & believers : how to connect with consumers using...

334 The 360 degree brand in Asia

349 Before the brand : creating the unique DNA of an enduring brand identity ...

355 Brand Segmeantation: seven strategies for effective segmentation

356 Branding across borders : a guide to global brand marketing

367 Kellogg on integrated marketing

398 Added value:the alchemy of brand-led growth

406 Inclusive branding:the why and how of a holistic approach to brands

410 Citizen brands

447 Superbrands : an insight into 101 of India's strongest brands.

466 Wraparound:delivering a great brand experience

515 Branding : from brief to finished solution

575 Rural marketing : targeting the non-urban consumer

578 Mastering Business in Asia : supply chain management

607 Creating breakthrough products:Innvoation from product planning to program

approval

703 The long tail : how endless choice is creating unlimited demand

711 Why we buy : the science of shopping Issued

726 Managing innovation : new technology, new products, and new services in a......

1015 Product creation : the heart of the enterprise / from engineering to e-commerce

1024 More than a name : an introduction to branding

1545 Superbrands : an insight into 101 of India's strongest brands.

1938 Children as consumers : a psychological analysis of the young peoples market

1962 Mobile business strategies : understanding the technologies and opportunities

1975 Marketing research essentials

1977 An introduction to quality management

1995 Marketing research : tools & techniques

1997 Sales and distribution management

2015 Brandstretch : why 1 in 2 extensions fail and how to beat the odds

2016 Managing innovation : integrating technological, market and organizational change

2038 OBD : obsessive branding disorder : the business of illusion and the illusion of
business

2043 Specialty shop retailing : how to run your own store

2106 Powerful products : strategic management of successful new product development

2110 Customer relationship management

2111 Customer capitalism : increasing returns in new market spaces

2112 Emotion marketing : the hallmark way of winning customers for life

2115 Basics of e-commerce : legal and security issues

2161 The toyota way : 14 management principles form the worlds greatest manufacturer

2298 Critical chain

2332 Managing innovation : integrating technological, market and organizational change

2335 Big business II : the best globe brand design

2336 Big business II : the best globe brand design

2365 Corporate reputations, branding, and people management :a strategic approach to HR

2375 Commercialization of innovative technologies : bring good ideas to the marketplace

2384 Managing innovation design and creativity

2394 Design management : using design to build brand value and corporate innovation

2395 Design management : managing design strategy, process and implementation

2404 Six sigma and the product development cycle

2406 The six sigma way : how GE, Motorola and other top companies are honing their
performance

2408 what is six sigma ?

2455 Start & run a retail business

2596 Branding design 3

2597 Brands A to Z : Muji

2607 Graphics : corporate identity5 / 10 exceptional branding case studies

2625 Sense : the art and science of creating lasting brands

2627 Superbrands : an insight into some of Indias strongest consumer brands

2633 The brand handbook / with 120 illustrations ,93 in colour

2709 Designing brand identity : a complete guide to creating, building, and maintaining
strong brands

2753 Buy ology : how everything we believe about why we buy is wrong
2815 Brand & Branding

2817 Designing the brand experience

3037 FCB-ULKA brand build advertising : concepts and cases

3055 Branding design 2

3067 Managing creativity and innovation

3353 What is branding?

3363 Basics marketing 01 : consumer behaviour Issued

3713 Branding india : an incredible story

3852 E-commerce : business, technology, society.

3859 Consumer behaviour Writn Off

3913 Designing brand identity : an essential guide for the whole branding team Issued

3937 Strategic brand management Issued

3993 Consumer behaviour : building marketing strategy

3994 Consumer behaviour : text and cases

3997 Systems thinking : managing chaos and complexity Writn Off

4019 The lovemarks effect : winning in the consumer revolution

4087 Brands laid bare : using market research for evidence-based brand management

4394 Superbrands : an insight into some of India's strongest consumer brands Reference

4395 Business Superbrands : an insight into some of India's strongest business brands V-II
Reference

4417 Why shrink-wrap a cucumber? : the complete guide to environmental packaging

Reference
4467 Supermarketwala : secrets to winning consumer India

4478 Supermarketwala : secrets to winning consumer India

4482 Brands laid bare : using market research for evidence-based brand management

4503 Fashion entrepreneurship : retail business planning

4506 Basics product design 01 : idea searching

4646 Consumer Behaviour : 2nd edi.

4651 The Art of product design : changing how things get made Issued

No. of Items = 112

MIT Inst of Design, Pune

TITLES BY ACCESSION NO. : Entrepreneurship

Page : 1 Date : 13/07/2016

Accn No. Title Details Status

1961 Putting your small business on the web

1963 Beyond entrepreneurship : turning your business into an enduring great company

2044 Innovation and entrepreneurship

2099 Entrepreneurship

2373 Entrepreneurship in the new millennium

2385 Entrepreneurship

2386 The portable MBA in entrepreneurship case studies

2387 Social entrepreneurship : the art of mission based venture development

2388 The guru guide to entrepreneurship : a concise guide to the best ideas from the
worlds top entrepreneurs

2751 Stay hungry stay foolish / the inspiring stories of 25 IIM Ahmedabad graduates who
chose to tread a path of their own ma

2786 Stay hungry stay foolish / the inspiring stories of 25 IIM Ahmedabad graduates who
chose to tread a path of their own ma Issued

No. of Items = 11

MIT Inst of Design, Pune

TITLES BY ACCESSION NO. : Innovation and Risk Taking
Page : 1 Date : 13/07/2016

Accn No. Title Details Status

1120 The ten faces of innovation : IDEO's strategies for beating the devil's...

2166 Tom peters essentials trends

2912 Making breakthrough innovation happen : how eleven Indians pulled off the
impossible

2922 Design driven innovation : changing the rules of competition by radically innovating
what things mean

2954 The design business

2977 The circle of innovation : you cant shrink your way to greatness

2982 High-involvement innovation : building and sustaining competitive advantage

through continuous change

2986 Innovation : the missing dimension

2990 The new age of innovation : driving co created value through global networks

2994 The power of management innovation : 24 keys for accelerating profitability and
growth

2999 The tom peters seminar : crazy times call for crazy organizations

3272 Thinker toys : a handbook of creative thinking techniques / 2nd ed

3370 Brand-driven innovation : strategies for development and design

3372 Business model generation : a handbook for visionaries, game changers and
challengers

4572 Only the paranoid survive : how to exploit the crisis points that challenge every
company and career

No. of Items = 15

Prepared by : Pradip Das, Librarian, MIT Institute of Design