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UNIVERSITY OF TORONTO ST.

MICHAELS COLLEGE

THE UNITED NATIONS NGO SECTION

AIFOMD (International Association of MDG Trainers)

PROPOSAL
FOR

Corporate Social Responsibility Training Modules for CIBJO (*) Members in


the Context of the UN Millennium Development Goals (MDG) and of the 10
Global Compact Principles (GCP): a comprehensive approach.

28 August 2008

*
( ) NGO with consultative observer status at UN/ECOSOC since 2006

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LEVEL 1: CSR Course Structure:

-Opening Workshop: Evening session, followed by 1 full day seminar (app. 12 hours of contact
time).

-Online components: 8 weeks web- based conversation and exchanges facilitated by a subject expert
together with a member of the core CSR faculty team. (time requirement: app. 3 hours/week online +
readings)

-Web-based simulation: Experience CSR - - to be completed either individually or in a group, with a


de-briefing to follow.

-Closing Session: Evening session, followed by 1 full day seminar (app. 12 hours of contact time)

Minimum Enrollment

(To be determined by CIBJO); Maximum enrollment: 15.

Tuition Fee

Estimated at 4000 euros per student (based on a group of 15)

Venue: Opening and closing sessions either at UofT, or UN/NYC or CIBJO (Milano or trade
events) or Antwerp Diamond Center

LEVEL 2: CSR Course Structure:


Invitation to participate in additional learning opportunity with Level TWO of the existing
UofT CSR Certificate program adjusted to CIBJOs strategies and events a 5-day
residential program to be hosted either in Canada (Toronto or Niagara on the Lake); in
Belgium (Antwerp), in Milano (CSR Hqtrs), in Prague (Ceeli Institute) or at a venue to be
determined by the program partners. A joint Certificate in CSR Studies would be awarded
candidates who successfully complete all the requirements of Level TWO (and having
already completed Level ONE). UNITAR accreditation to be included.

Tuition Fee

Currently at 6000 euros at UofT (based on groups of 15)

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LEVEL 1: CSR Course Syllabus

Course context:

In 2006, CIBJO, The World Jewellery Confederation, became the first Non governmental
Organization (NGO) in the international jewellery sector ever to receive official
consultative status with the Economic and Social Council (ECOSOC) of the United
Nations. Its stated aim is to unite the entire worldwide jewellery and gemstone community
from mine to market under a single umbrella that creates a universal framework for
ethical business practices and particularly by strengthening partnership between the
private sector, NGOs and the international community. The ultimate aim of these
partnerships is to achieve the Millennium Development Goals (MDGs) by 2015 and to
promote the 10 principles of the Global Compact.

CIBJO is already committed to the protection of environment, to the Kimberly process and
to major international covenants on labor law, human rights and others. In light of the
agreement among CIBJO members that a comprehensive CSR plan for the international
jewellery sector at every level -- is an important and effective way in which CIBJO can
meet its commitment to help to achieve the MDGs and to promote the principles of the
Global Compact, this course is being suggested as one way to attain a comprehensive CSR
understanding. Such an understanding will enable members to design and to implement
an effective CSR strategy for each sector and for the industry as a whole.

Course Objectives
In recognition of the stated objective of CIBJO, to enable its members to actively promote the
implementation of the 8 Millennium Goals and to engage in business practices consistent with
the 10 principles of the Global Compact, this course will enable participants to:

- articulate an understanding of CSR in the context of MDGs, GCP and ethics

- communicate that understanding across their organizations and to their wider


constituencies

- integrate CSR into strategic planning and into regular business practices

- gain insights into the fundamentals of measuring and reporting on CSR

- become part of a learning community of shared business values

- appreciate the value of slow knowledge and of the power of the imagination to achieve
business sustainability

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- develop partnerships and work with civil society and NGOs to promote the MDG/GCP,
together with the ECOSOC, UN Department of Social and Economic Affairs, UN-NGO-
IRENE, and other stakeholders.

Anticipated Outcomes
The CSR training module is designed to assist individual students and their employers or
organizations better understand the way in which CSR can become a vehicle for implementing
the MDGs and GCPs.

Participants will be able to assist their organizations to achieve:

- excellent employee relations

- strong records of community involvement

- meaningful stakeholder engagement

- sustainable environmental policies and practices

- respect for human rights

- commitment to diversity

- a reputation for ethics and good governance

- partnerships with CSOs and NGOs.

Recommended Readings and Texts: While there is no single textbook that encompasses
the many facets of CSR, MDSGs and GCP, a list of readings will be provided to
participants, and accessible on-line. Enclosures: Binder with 500 pages of pedagogical
materials for Level 1, and weblink to Elearning for the following modules:

OPENING WORKSHOP: An introduction to CSR: Changing our way of Seeing

(Students physical presence required at UofT or other opening venue agreed with CIBJO)

Pre-reading:

UN Millennium Declaration (September 2000); UN Roadmap for the MDGs (October 2001);
samples of National MDG Country Team reports; UN Global Compact Principles and
background material; websites links on the above such as omdg.org and others.

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Michael E. Porter and Mark R. Kramer, Strategy and Society: The Link between Competitive
Advantage and Corporate Social Responsibility, HBR Reprint R0612D, (2006) (will be
provided in reading package)

David Orr, Slow Knowledge

Conference Board of Canada, National CSR Report (2004): Managing Risks, Leveraging
Opportunities; (attached)

Conference Board of Canada, CSR Review (2006): Roger Martin, Creating a Virtue Matrix
Strategy, (pp. 13-16) ; Allen White, Redefining Corporate Purpose (pp. 28-33) (attached)

Session 1: Evening

Telling Our CSR Stories: New Ways of Looking at Who I Am and What I Do in the CIBJO
context

A Genesis and Overview of the MDGs and the Global Compact Principles: What Has been
accomplished to date; Challenges and Opportunities facing CIBJO members; Civil Society
Organizations (CSO/NGO) to Know About (Guest Speakers: AIFOMD and UN NGO
Representative )

Session 2: 9:00 a.m. 12:00 noon

Overview of the Field: State of CSR: What it Is and What it Isnt

(Discussion will include Global Trends with data from international surveys)

Session 3: 12:00 1:00 -- Networking Lunch

Session 4: 1:30 2:30 The CSR Learning Philosophy ( includes discussion of David Orr
Article Slow Knowledge) The Power of Reflection (Journals provided)

Session 5: 3:00 4:30 A Consideration of Values: Naming what matters to you and finding
a fit with your organizations values and with the values of civil society

Session 6: 4:30- 6:00 Assignment: Inventory of participants current CSR practices.


Assessment Tool (Matrix) will be provided.

Workshop will conclude with an introduction to the web based simulation (Experience
CSR) and with instructions on how to Play Experience CSR and how to participate in
the online discussions for the next 8 weeks.

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THE ONLINE PORTION OF THE LEVEL 1 SYLLABUS
8 WEEKS

Candidates will be asked to log on to the course website TWICE each week. They will also
be asked to record questions and observations in their own learning journal (for private
reference). Readings and questions will be posted each week. In addition to the Facilitator
(Instructor) there will be a website moderator who will assist the instructor (and the
students) with postings to the site. Topic experts from both industry and the civil society
side will be invited to participate in the discussions and exchanges.

WEEK ONE: EXPERIENCE CSR Participants will be provided with a license and
password (valid for a full year) and will complete the simulation (individually) at least once
during WEEK ONE. Estimated time for completion: 3-4 hours. De-briefing will be
provided by a facilitator through both group and individual emails and /or teleconferences.

WEEK TWO: BEYOND PHILANTHROPY: Understanding Community Investment

MDGs: 1) Eradicate extreme poverty and Hunger; 4) Reduce Child Mortality; 5) Improve
maternal health; 6) Combat HIV/AIDs

Building on the article by Michael Porter and Michael Kramer, this unit will include strategies
for successful partnerships.

Readings: A Case Study to be linked back to the work done during the simulation.

Topics: Stakeholder Mapping; Building Strategic partnerships; Planning for the long term:
(sustainable Community Investment); Social Entrepreneurship; Micro Finance.

Assignment: Build a Stakeholder map for your organization in preparation for a real (or a
simulated) business/community/NGO partnership.

WEEK THREE: UNDERSTANDING SUSTAINABILITY : Appreciating the Universe


Story; Respecting the Planet

MDGs 7) Ensure Environmental sustainability; 8) Develop a global partnership for


development; Global Compact Principles: Businesses should 7) support a precautionary
approach to environmental challenges; 8) undertake initiatives to promote greater
environmental responsibility; 9) encourage the development and diffusion of environmentally
friendly technologies.

Topics: Understanding context; International Protocols (Equator Principles, Kyoto);


Measurement and Certification; Green Tactics; Consumer Interests

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Readings: Selected Articles from UN Ministerial Declarations and ECOSOC documentation;
HBR Green Business collection. (provided)

Assignment: Which of the above MDGs are most important to your organization at this time?
What are the greatest environmental challenges currently facing your organization? Can you
identify some potential partners to enable you to meet those challenges?

WEEK FOUR: MAKING ETHICAL CHOICES

MDGs 3) Promote gender equality and empower women; 7) Ensure Environmental


sustainability; Global Compact Principle: 10) Businesses should work against corruption in all
its forms, including extortion and bribery.

Topics: Frameworks for ethical decision making; Codes of Conduct; Relevant legislation and
Self regulation; (beyond compliance);

Readings: Ethics and Governance: Developing and Maintaining an Ethical Corporate Culture
3rd edition (Leonard J. Brooks and David Selley); Transparency International documents;
unpan.org and other relevant web sites

(Http://www.globalethics.org/pub/toughchoices.html) How Good People Make Tough Choices:


Resolving the Dilemmas of Ethical Living (Rushworth M. Kidder)

Assignment: Does Your Organization have a code of conduct and an Ethics Office? Has it been
effective?

Does your organization have a values statement?

What do you see as the strengths and weaknesses of your code of conduct given market realities?
If your organization does NOT have a code of conduct, do you see value in developing one?
Would you expect to develop one? If so, why? If not, why not?

WEEK FIVE: RESPECT FOR THE RIGHTS OF OTHERS

MDGs 2) Achieve universal primary education; 3) Promote gender equality and empower
women; 6) Combat HIV/AIDS and other diseases; 8) Develop a global partnership for
development; Global Compact Principles: 1) Businesses should support and respect the
protection of internationally proclaimed human rights, and 2) make sure that they are not
complicit in human rights abuses; Universal Declaration on Human Rights and documents on the
60th anniversary of the signature of these covenants at the UN,.

Topics: Eliminating Discrimination; Fair trade; Fair Labour Conditions (including discussion of
Child labour); Supply Chain Management; Relationships with Indigenous Peoples;

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Readings: Kimberley Process Certification Scheme; UN Declaration on the Rights of
Indigenous Peoples; Defining the Scope of Business Responsibility for Human Rights
Abroad; (second brochure offered by the Human Rights & Business Project, produced by the
Danish Centre for Human Rights, www.di.dk or www.humanrights.dk ;) Mining Exploration,
Corporate Social Responsibility and Human Rights: Untangling the Facts, Seeking Solutions ;
Guidelines for Ethical Sourcing. Websites links with OHCHR, UNDPI, UNESCO and the
Paris 60th HR anniversary conference in Paris (3-5 September 2008)

Assignment: What are the Human Rights issues facing your organization (or your industry).

WEEK SIX: ENGAGING EMPLOYEES

MDGs 2) Achieve universal primary education; 3) Promote gender equality and empower
women; Global Compact Principles: Businesses should uphold 3) the freedom of association
and effective recognition of the right to collective bargaining, 4) the elimination of all forms of
forced and compulsory labour, 5) the effective abolition of child labour, and 6) the elimination
of discrimination in respect of employment and occupation.

Topics: Sharing Values (Individual and organizational); wellness in the workplace; labour
contracts; training and development; recruitment and retention; benefits; executive
compensation; Diversity in the Workplace; Employee Health and Safety;

Readings: Ranking Report: Top 100 Companies to Work For; Case Study: IBM Global
Business Services: Attaining Sustainable Growth Through CSR; ECOSOC documentation on its
2009 Health Theme

Assignment: How would you rank organizations within your industry as employers of choice?
What are the challenges faced by various sectors within the jewellery industry?

WEEK SEVEN: MEASURING OUR IMPACT

Review: Road Map towards the Implementation of the United Nations Millennium Declaration
(www.un.org/millenniumgoals)

Topics: Tools for measuring CSR. GRI guidelines; ISO 26000;

Readings: United Nations Documents MDG Task Force benchmarks; HDR has its own system
of measuring social progress; World Bank guidelines; UNDP Human Development Report and
UN/MDG annual Country Team Reports

Assignment: How is your company measuring your CSR efforts? Review your own country (or
regions) record on MDGs.

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WEEK EIGHT: COMMUNICATING CSR

MDG 8) Develop a global partnership for development;

Topics: Internal communications; CSR Reporting : Best Practices for large organizations;
benchmarking for SMEs

Readings: Selected CSR Reports from UN-NGO-IRENE, UN agencies, various industries;


website reporting; documentary video.

Assignment: critical assessment of selected CSR reports and MDG leadership initiatives

CLOSING WORKSHOP
to be available within 3 months of conclusion of 8 week online discussions. Best if offered
in conjunction with existing CIBJO conference/trade show or regional meeting.

Session I (evening): 7-9 p.m.

Facilitated critique of documentary CSR film: e.g. A Decent Factory or Al Gore documentary
An Inconvenient Truth , Joel Balkins The Corporation and other short videoclips or
documentation

Session II (morning) : 9 a.m. to noon:

Re-visiting ExperienceCSR - lessons learned, obstacles, risks, success stories, tactics added (or
amended); blogs on CSR

Re-visiting the CSR Assessment (matrix) introduced in Workshop I. What have you added?

Discussion of article by Allen White: The Future of CSR (introduced as a pre-reading)

Discussion of slow knowledge (upstream strategies) as antidote to short-termism.

Partnerships with CSO/NGOs

Liaising with UN agencies and National Country Teams on MDGs

Session III noon 2:00 p.m. Networking Lunch

Invited guest speaker UN representative update on progress of MDGs

Session IV 2:00 4:00 p.m.

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CSR Trends observed by participants over the past six months. Discussion of Celebrity
promotion of MDG goals? Who is delivering the message? How effective is it?

Update on accomplishments of NGO coalitions (reference back to organizations introduced in


Session One)

Designing a CSR infra-structure in your own organization. Models: Industry Canada


Implementation Guide; Business for Social Responsibility (BSR) Designing a CSR Structure

Closing Assignment: Three Things that I can apply in my organization immediately

Long Range: What remains to be done to further the goals of the MDGs?

Concluding remarks followed by presentation of Certificates of Attendance by


representatives of UN/CIBJO/ and St. Michaels.

Information and invitation to participate to additional learning opportunity with Level


TWO of this Certificate program: 5 day residential program to be hosted either at the
United Nations (New York or Geneva) or in Canada (Toronto or Niagara on the Lake); in
Belgium (Antwerp), in Prague (Ceeli Institute) or Milano (CIBJO offices) or at a venue to
be determined by the program partners. A Certificate in CSR Studies would be awarded
candidates who successfully complete all the requirements of Level TWO (having already
completed Level ONE).

THE LEVEL TWO CERTIFICATE PROGRAM IN CSR


Date: TBA earliest: Summer, 2009. (minimum enrollment 10; maximum enrollment:
20)

Topics to be Addressed:

In addition to more detailed conversations about Ethics, Environment, Community


Investment, Employee Relations and Human Rights, the 5 day residential program includes
sessions on:

1) Leadership for Sustainability

2) CSR and Good Governance implications for global partnerships;

3) The power of the imagination

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CSR Certificate Requirements:

1) A book report to be submitted following the completion of Level One. The report could be on
any book related to any of the topics that constitute CSR including: Ethics, Environmental
sustainability; Human Rights, Employee as stakeholder; Diversity in the workplace; health and
safety; community investment; social entrepreneurship; social investing; micro-finance;
leadership, governance, CSR metrics, CSR reporting and CSR communications (both internal and
external).

2) During the period between the conclusion of Level ONE and the beginning of Level TWO,
participants would be asked to attend a conference, seminar or workshop of their choice on any
of the CSR topics (listed above) and to write a short reflection paper on what they learned at the
event that they chose to attend.

3) Within a year of beginning the Introductory program, candidates would be invited to a 5-day
residential course. The venue of this course is flexible, depending CIBJOs own annual events
and conferences. It could be held in Europe (e.g. Antwerp, Milano or Prague) or in North
America (Niagara on the Lake, Toronto or New York) or Asia (ex: Macau meeting on 2009). As
noted above, this five day program would address in greater detail, the five main elements of
CSR: Ethics, Environment, Community Investment, Human Rights and Employee Engagement and
would do so in a manner reflecting the learning philosophy that underlies the existing St.
Michaels CSR Certificate program.

4) Within 6 months of completing the residential course, participants would complete a CSR
project that would address a question formulated in consultation with their academic advisor (a
member of the instructional team).

The project might take the form of a diagnosis or assessment of a current issue or risk facing
the participants business, or it could be a review of theory and practice in the area, or a plan
of action for the future.

Successful candidates would be awarded a Certificate in CSR Studies. The Certificate would
bear the seal of the University, along with the insignia of the United Nations and of CIBJO.
Presentation of Certificates would be made at the annual convocation for the University of
Torontos St. Michaels college (typically in early November).

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