Inside

Consolidated under the hood view!

Content
About Salesforce1
Hardware Topology
Physical Architecture
Logical Architecture
Multi-tenancy
Frequently Asked Questions (FAQ)
General
User Interface
Hardware
Development
Integration
Data
Network
Security
Backup & Disaster Recovery

Useful Links & References

2
About Salesforce1

Salesforce.com offers "Salesforce1" an extremely powerful, scalable

and secure cloud computing platform to develop, package and
instantaneously deploy applications without any in-house
infrastructure.

The hosting structure is a shared multi-tenant architecture, in

which all users and applications share a single, common
infrastructure and code base that is centrally maintained.

Because there are no servers or software to buy or manage, focus is

solely on building apps that include built-in social and mobile
functionality, business processes, reporting, and search.

The apps run on a secure, proven service that scales, tunes, and
backs up data automatically!

3
About Salesforce1

PROVEN AGILE SOCIAL MOBILE

More than Salesforce1 Work more Build native

100,000+ requires minimal effectively with mobile apps
companies trust coding. Assemble colleagues using powered by a
Salesforce1, the apps in own secure social secure cloud
including many building-block network. database, with
industry leaders. fashion using Salesforce1 rock-solid APIs. Or
Theyve built visual tools and includes pre-built build mobile-
220,000+ apps library of components for optimized
that run in components. feeds, profiles, browser apps,
accredited, Streamline conversations, using our UI
world-class data development with updates, and file framework and
centers with sandbox sharing. All HTML5 to support
backup, failover, environments, components are any device with
disaster-recovery, and integrate the available through one code base. Or
and an uptime apps using open REST APIs that can mix native and
record exceeding APIs. be easily HTML in a hybrid
99.9%. integrated into cocktail that gives
any custom app. the best of both
worlds.

4
Hardware Topology
POD (Instance) == Hardware Topology
A POD is a self-contained set of hardware*
Each customer is in one pod
Each pod services many customers
* Exceptions being: Edge router and a few other services
Multi-tenant
Clusters

Pod Architecture
Enhances
Availability,
Scale, and
Platform for
Future Growth

5
 Topology Stats*

1,300,000,000+ daily
transactions

17 North America instances, 24,000 database transactions

per second at peak
4 EMEA and 2 APAC instances
Average request response
20 sandbox** instances time of less than 300
milliseconds

Average uptime of 99.9+

percent

15,000+ hardware systems

> 22 PB of raw SAN storage
capacity
> 5K SAN ports

*As Of August 2013

**Sandbox is an instance of the Salesforce.com service that hosts copies of production orgs for customer application
development & testing purposes supporting full app development lifecycles.

6
Physical Architecture
Below diagram depicts high performing architecture of Salesforce1 inside each POD:
Oracle Database servers
Resin Application servers
Lucene search servers
Veritas Backup
Linux and Redhat OS

7
Physical Architecture
This is what happens when logged in via login.salesforce.com:

Customer traffic starts with external DNS. Once a lookup has

successfully returned the IP address for an instance, standard
Internet routing directs it to the appropriate datacenter.

Once the traffic enters Salesforce network in that datacenter, it

is directed to the load balancer pair on which that IP lives.

The load balancer directs the traffic to the application tier of

the given instance. At this tier, both standard web page traffic as
well as API traffic are serviced.

Depending on the needs of the customer's request, it will be

directed to additional server tiers for various types of backend
processing.

8
Physical Architecture

Core Data
App The core app tier contains
anywhere from ten to 40 app
base The primary data flow occurs
between the core app server
servers, depending on the
tier and the database tier.
instance.

The batch server is responsible

Each primary instance (e.g. NA,
for running scheduled,
AP or EU instances) uses an 8
automated processes on the
node clustered database tier.
database tier.

File
Search
Search tier runs on commodity Force FileForce is a tier of servers
that provide object storage,
Linux hosts with both active /
similar in concept to Amazon's
passive nodes.
S3.

Search indexes are stored on

This system is designed to
the flash drive to enable
reduce the load on Database
greater performance for search
tier.
throughput.

9
Logical Architecture
Below diagram depicts logical architecture of Salesforce1:

10
Multi-tenancy
Multi-tenancy is a new architecture that makes it
possible for all applications from all organizations to run
on common physical infrastructure.
Salesforce1 uses a runtime engine that materializes all
application data from metadata data about the data
itself.

There is a clear separation of the compiled runtime

database engine (kernel), tenant data, and the metadata
that describes each application.
These distinct boundaries make it possible to
independently update the system kernel and tenant-
specific applications and schemas, with virtually no risk
of one affecting the others.
Each tenant application is composed at runtime from rich
metadata via shared runtime engine (kernel).

11
FAQ General
FAQ
Is the application available both
On Cloud and On-Premise?
Is it a Multi or Single Tenant
environment?
How scalable is the application?
What is the availability of the
application?
Does the application support
Single Sign-On?
Does the application use any
encryption
Describe the patching/upgrade
strategy?
Answers
Only On Cloud
Multi-tenant
Salesforce scales as rapidly as the customers require with a true multi-tenant
architectures that is designed to handle millions of users.
The service has the capacity to scale to the largest of teams.
Salesforce1 Platform has a proven 99.9+ percent uptime record for years.
To ensure maximum uptime and continuous availability, Salesforce1 Platform
provides redundant data protection and the most advanced facilities protection
available, along with a complete data recovery plan.
Yes, however requires configuration/customization either via native/custom
solutions or 3rd party tools.
Data is encrypted using 128 bit SSL when transmitted from the user's browser
to the Salesforce servers over HTTPs.
Salesforce upgrades their application at least three times a year; however they
are not always major upgrades.
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FAQ User Interface
FAQ
What are the PC and OS versions
required?
Which Browsers are supported and
versions?
Does the system support HTML5?
What Mobile Devices are
supported and OS versions?
Is there a specific app for mobile
devises downloadable from an app
store?
Answers
Salesforce on cloud application can run on any computer with an Internet connection
and supports the following mentioned browsers.
Microsoft Internet Explorer versions 7, 8, 9, 10, and 11
Mozilla Firefox, most recent stable version
GoogleChrome,mostrecentstableversion
Apple Safari versions 5.x and 6.x on Mac OS X
For all browsers, you must enable JavaScript, cookies, and SSL 3.0.
Salesforce.com recommends a minimum screen resolution of 1024 x 768 for the
best possible user experience.
For Mac OS users on Apple Safari or Google Chrome, make sure the system setting
Show scroll bars is set to Always.
Yes
Device Requirements:
iOS: Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch. This
app is optimized for iPhone 5.
Android: OS v4.2+
Salesforce1 is available at the following application marketplaces:
iOS - AppStore
Android - Google Play
Windows 8 (Not supported - tentative plans for web-based in 2014)
BB - AppWorld (Not supported - tentative plans for Spring '14 via BB10 OS)
13
FAQ Hardware
FAQ
Define the Hardware / Storage
requirements?
Define the landscape required
(Development / Quality
Assurance / Production)?
What is standard and what is
additional?
Answers
N/A - since Salesforce is On Cloud and has no server/hardware components.
There are three types of environments typically required:
Production Environments - Salesforce.com environments that have active
paying users accessing business critical data
Development Environments - Salesforce.com environments where you can
extend, integrate and develop on Salesforce1 without affecting your
production environments
Test Environments - These can be Production or Development
Environments specifically used for testing application functionality before
deploying to production or releasing to customers
Depending upon the License / Edition 1 to 10 developer sandboxes would be
provided.
For more information please visit -->
http://wiki.developerforce.com/page/An_Introduction_to_Environments
14
FAQ Development
FAQ Answers

What Programming Languages The system supports Apex (a proprietary Java-like programming language for
does the system support? Salesforce1) and Visualforce (an XML-like syntax for building user interfaces in
HTML).

Visualforce is used for building the user interface and Apex is used for writing
the logic behind the Visualforce Pages.

How configurable is the User The User Interface is very flexible in Salesforce. Apart from VisualForce,
Interface? HTML5 / jQuery / Javascript can be used in Visualforce pages for building a
robust UI.

Are there any Configuration There are configuration guidelines provided by Salesforce that has to be
guidelines? followed.

How long is a typical The implementation cycle would typically take 3-5 months based on the
implementation? complexity of the requirements in a Project.

Are any Open Standards Open standards such as SAML, OAuth are supported by Salesforce.
supported?

15
FAQ Integration
FAQ
Do you have any Integration
Standards?
Please describe all protocols
that are supported?
Are there any SAP Connectors
or adapters supported?
Are the connectors SAP
certified?
Answers
Web services are supported by Salesforce and provide a standardized way to
integrate (over the Internet) applications that adhere to the following open
standards:
XML (Extensible Markup Language)
SOAP (Simple Object Access Protocol)
WSDL (Web Services Description Language)
JSON
The protocols supported by Salesforce are:
HTTP(s)
SOAP
REST API
Bulk
Salesforce1 Connect for SAP R/3 is supported. The native SAP connector
uses SAPs JCo connector (a Java native interface written on top of SAPs
proprietary RFC protocol) to connect to SAP R/3.
Apart from this there are multiple products available in AppExchange for SAP
Integration, in case the connector provided by Salesforce does not meet the
requirement.
Yes
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FAQ - Data
FAQ
Are there any Data
Management tools / processes
available?
What application archiving is
available?
How quickly can the cloud
provider restore data from
backup in case of disaster?
Are there any restrictions
imposed on the Cloud platform
(Storage, Users etc..)
Answers
Yes, both native / custom and 3rd party tools.
Using Salesforce native data tools your organization can generate backup files
of your data on a weekly or monthly basis depending on your license edition.
You can export all of your organization's data into a set of comma-separated
values (CSV) files.
Alternatively, one can integrate Enterprise MDM with Salesforce to bring daily
back ups in-house and utilize the date for reporting as well.
Restoration of the service is within 36 hours after disaster.
The maximum customer data loss will be of last 24 hrs.
Data Storage Minimum per Organization --> 1 GB
File Storage Minimum per Organization --> 11 GB
Storage Allocation Per User License --> 20 to 120 MB of data storage
(depending on type of License) and 612 MB of file storage
For more information please visit -->
https://login.salesforce.com/help/pdfs/en/salesforce_app_limits_cheatsheet.pdf
17
FAQ - Data
FAQ Answers

Are there any Import/Export
processes for data?
Salesforce provides the following options for importing / exporting of data:
Data Loader: Provided by Salesforce to import / export the data from
Salesforce using csv file.
Apex programming / API: For loading the data / extracting the data which
has got complex related data (where in multiple tables are involved), then
batch programs could be written to read from the file and load into
Salesforce or export the data out of Salesforce in an XL.
Import Wizard: Using this the data can be loaded quickly but the limitation is
that the data can be loaded into a single table (object) every time.
Workbench: This can be used to write SOQL (Sales object Query
Language) to export the data in XL.

Prerequisite to use the Data Loader:

MicrosoftWindows7orWindowsXP
120MBfreediskspace
256MBavailablememory
JavaJRE 1.6 or later (Windows 7 or Windows XP)
SunJVM 1.6 or later (Windows 7 or Windows XP)
Administratorprivilegesonthemachine

18
FAQ Network
FAQ
Are there any Bandwidth
(client/Server) considerations?
Is there any Latency when
connecting to your application?
How could the actions of other
cloud customers or their cloud
users impact on the quality of
service of the cloud provider?
Answers
Salesforce.com is designed to use as little bandwidth as possible, so that the
site performs adequately over high-speed, dial-up, and wireless Internet
connections.
While average page size is on the order of 90KB, Salesforce.com supports
compression as defined in the HTTP 1.1 standard to compress the HTML
content before it is transmitted as data across the Internet to a user's
computer. The compression often reduces the amount of transmitted data to
as little as 10KB per page, viewed due to the lack of image content.
It is difficult to specify customer bandwidth because of the nature of the
Internet and individual corporate usage. Network latency, peering issues,
bandwidth at upstream providers, users using their Internet connections for
other use besides Salesforce.com, etc. all affect the perceived performance of
the connection and the amount of bandwidth required to keep performance
adequate.
Salesforce.com recommends engaging a networking professional to help
measure, allocate, and monitor appropriate bandwidth and networking
resources.
It is purely based on the nature of the Internet and individual corporate usage
of network bandwidth.
Architecture plan, custom code reviews plus certain governing rules like API
governors in place (limits to the number of API calls by each customer over a
defined time period) to ensure service quality.
19
FAQ Security
FAQ
Describe the application
security?
Does the cloud provider
have any service and
security accreditations and
certifications?
Answers
Salesforce uses a multi-layered approach to protect that key information, constantly
monitoring and improving the application, systems, and processes to meet the growing
demands and challenges of security via:
Physical security
Network security
Application security
Internal systems security
Operating systems security
Third-party certification
Salesforce.com has comprehensive privacy and security assessments and certifications
performed by multiple third parties.
Geographical Recognition
EU/EEA and Switzerland Safe Harbor self-certification through the U.S. Department of
Commerce
TRUSTe EU Safe Harbor Seal
TRUSTe Certified Privacy Seal
Japan Privacy Seal from the Japan Information Processing Development Corporation
(JIPDC)
Global Audit Compliance
ISO 27001
SSAE 16/ISAE 3402 SOC-1
SOC 2
SOC 3 (SysTrust)
FISMA
PCI-DSS
TUV Certificate
20
FAQ Backup & DR
FAQ Answers
Please describe the Backup & Disaster Recovery
Recovery plan All customer data is stored in secure data centers and is replicated over
secure links to a disaster recovery data center. This design provides the ability
to rapidly restore the salesforce.com service in the case of a catastrophic loss.

Backups
In addition to our disaster-recovery capabilities, customer data is also backed
up to tape in a separate data center. Tapes are not transported offsite from this
data center, reducing the risk of loss.

21
Salesforce.com Useful Links
LIST OF IMPORTANT SALESFORCE.COM LINKS http://www.salesforce.com/
GENERAL LINKS DEVELOPER LINKS
About Cloud Computing: Developer Force:
http://www.salesforce.com/in/cloudcomputing/ http://developer.force.com/
Salesforce Products: Technical Library:
http://www.salesforce.com/products/ http://wiki.developerforce.com/page/Wiki

Editions & Pricing: Tech Documents:

http://www.salesforce.com/crm/editions-pricing.jsp http://wiki.developerforce.com/page/Documentation
Product Demos: Code Exchange:
http://www.salesforce.com/video/demos.jsp http://salesforce.stackexchange.com/

Case Studies: Code Share:

http://www.salesforce.com/customers/ http://developer.force.com/codeshare
Salesforce1 Platform The fastest path from idea to app: Webinars:
http://www.salesforce.com/force/overview/ http://developer.force.com/content/type/Webinar

User Guide: AppExchange:

https://na1.salesforce.com/help/doc/en/sf.pdf http://appexchange.salesforce.com/
Idea Exchange: Sign Up for Developer Edition:
http://success.salesforce.com/ideaHome?c=09a30000000D9 http://www.developerforce.com/events/regular/registration.ph
xtAAC p?d=70130000000EjHb
Certification: Tools & Toolkit:
http://certification.salesforce.com/ http://wiki.developerforce.com/page/Tools
Salesforce.com YouTube Link http://www.youtube.com/Salesforce
22
References
http://salesforce.com

http://wiki.developerforce.com/

https://trust.salesforce.com/trust/

A Behind the Scenes Look at the Force.com Platform

http://www.youtube.com/watch?v=09OZBO8TsE4

An Introduction to Force Database

http://wiki.developerforce.com/page/An_Introduction_to_Force_Database

Understanding Multi-tenancy and the Architecture of the Salesforce Platform

http://www.youtube.com/watch?v=jeysYua6ENs

http://highscalability.com/blog/2013/9/23/salesforce-architecture-how-they-handle-13-
billion-transacti.html

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