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PGP-BABI

Post Graduate Program in


Business Analytics & Business Intelligence

Critical SUCCESS FACTOR for Business


GAME CHANGER for your Career
BIG DATA.
BIGGER
OPPORTUNITY

INDIAN ANALYTICS MARKET

To grow to $16 BN USD by 2025


Indian Analytics Market projected to grow
from 2 billion USD to 16 billion USD in 2025
at a CAGR of 26%.
RISK ANALYTICS
INDUSTRY (India) 26% CAGR
2025
To grow by 300%
Indian Risk Analytics Industry is expected
to grow to $2.5 billion by 2020 up from
$700 million in 2013 at a CAGR of 20%. 2016

2020

$2.5 $2 Billion $16 Billion


Billion

INDUSTRY WISE EMPLOYMENT


OF ANALYTICS PROFESSIONALS
2013 IN INDIA
$700
Million
10% 49%
IT/ITES
OTHERS

ANALYTICS JOB MARKET


1%
BFSI
Open jobs asking for EMPLOYMENT
TREND
analytics skills in 2015
2.3 Million
Forecast of population 9%
CONSULTING
with analytics skills by 2018
2.9 Million 15%
MARKETING

Sources: NASSCOM, Mckinsey, Heidrick and Struggles, PWC


DEANS
MESSAGE

Padma Shri
Dr. Bala V. Balachandran
J L Kellogg Distinguished
Professor (Emeritus in
Service) of Accounting and
Information Management,
Northwestern University,
Illinois, USA

Founder & Dean, Great Lakes


Institute of Management

Great Lakes Institute of Management is It is becoming imperative for


delighted to offer a one year Blended Program businesses to draw insights and
(Classroom and Online) for working executives
to help them build managerial competencies in
tangible actions from data. Business
the emerging critical area of Business Analytics Analytics and Business Intelligence
and Business Intelligence. This program blends are indispensable for todays
Academic Elegance with Business Relevance managers and business leaders.
and paves the way for decision making in the
midst of big data that bewilders business
managers by its sheer size and complexity. The candidates pursuing this program can
expect to gain an overview of business
This program embraces a variety of techniques foundation and a comprehensive knowledge of
that can be used by companies to make analytical techniques, with an applied industry
effective strategic decisions apart from orientation designed for professionals interested
significantly improving performance in key in a career in analytics.
dimensions.
Exhaustive coverage, Hands-on application,
The art of modeling a business problem, then Multi-domain industry exposure are the features
finding the solution using analytics, and finally that make the Great Lakes Business Analytics
successfully implementing the solution are the program your gateway to a successful analytics
hallmarks of this program. career.
PROGRAM
BENEFITS

India's No. 1 Analytics Program


Great Lakes is one of the premier business schools in the country and
has been ranked within the top ten in the country by Outlook,
Business Today and Business India.

This program has been ranked No.1 by Analytics India Magazine and
No. 2 by Analytics Vidhya.

International Collaboration
The program is internationally recognized and is a dual certificate
program. The participants will get certification from Illinois Institute of
Technology, Chicago (USA) and also Great Lakes Institute of
Management.

Industry Relevant Curriculum


The curriculum combines Academic Elegance and Business Relevance
to facilitate the participants learn basics of management, followed by
analytical techniques and weaves them with applications for data
based decision making.

Blended Learning
The program creates a blended learning environment that causes
minimal disruption to work schedule. The classroom sessions are
followed up by online learning that keep your learning continuous,
self-paced and cumulative.

Hands On Exposure
An integral part of the learning experience is the use of Analytics tools
wherein the candidates get hands-on exposure to R, Tableau, and SAS
(online).

Corporate Partners
The program is designed, delivered and endorsed by leading
analytical, technology and consulting organizations. Our corporate
partners are involved in curriculum design, facilitating projects,
industry lectures and also suggesting pedagogical improvements.
PROGRAM
PEDAGOGY

Classroom Learning
The program consists of 240 hours of classroom sessions delivered by Great
Lakes faculty and industry professionals from the field of analytics. This
ensures that the program imbibes Great Lakes academic elegance and
Industrys Business relevance, thereby providing the candidates with a
remarkable learning experience.

Online - Learning Management System


All candidates have access to the online LMS that hosts content (classroom
recordings, discussion forums, assignments, reading material) and live
webinars to enable the candidates continue their learning during off campus.
The LMS provides an innovative learning environment that encourages
collaborative approach between the candidates thus paving the way for
maximizing learning effectiveness.

Experiential Learning
This program is designed to transform candidates to business-ready analytics
professionals through hands-on experiential learning on relevant tools. This is
achieved through an experiential learning format wherein participants
practise exercises and assignments on software packages such as R, Tableau,
and SAS (online).

Industry Perspective Lectures


This is an important component of the program that complements and
substantiates the learning with an applied orientation. The participants get
the opportunity to listen to eminent speakers from leading analytics
companies and assimilate the best practices discussed by them in their
lectures.

Capstone Project
All candidates would be pursuing an application oriented capstone project in
the field of Business Analytics. The project shall be mentored and evaluated
by faculty from Great Lakes or Industry. The project will be presented to the
faculty board as part of the requirement for successful completion of the
program.

Program Format
This program has about 340 hours of learning comprising 240 hours of
classroom learning and 100 hours of online/ off classroom. The calendar is
designed such that most classes are conducted on weekends and public
holidays, thereby causing minimal disruption to work schedule.
PROGRAM
CURRICULUM Business Finance
Understanding and analyzing financial
statements
Ratio analysis as a tool to evaluate
performance
Profit planning and budgeting
Cash and receivables management

Introduction to
Analytics
Introduction to Analytics
Introduction to R
Advanced Statistics
Basics of ANOVA, ANOVA with
interaction effects
Regression Analysis (SLR, MLR)

Statistical Methods Factor Analysis


Principal Component Analysis
for Decision Making
Data collection, presentation and visuals,
measures of central tendency, dispersion
and correlation
Introduction to probability and distributions
Hypothesis testing and estimation Data Mining
Goodness of Fit, Test of independence Clustering (Hierarchical and non-hierarchical)
Decision Trees (CART)
Random Forest
Neural Networks

Marketing & CRM


Market segmentation, targeting and
positioning Predictive Modeling
RFM Analysis
Customer lifetime value Linear Regression (MLR, Dummy Regression,
Conjoint Analysis, Multicollinearity)
Marketing metrics for CRM
Logistic Regression
Discriminant Analysis

*This is an indicative course list and may be revised from time to time.
Time Series Forecasting Finance & Risk
Time Series Forecasting Analytics
Market Risk
Credit Risk (Retail and Corporate)
Machine Learning Prediction and Prevention of Fraud

End to end problem solving, other techniques


and applications

Web & Social


Optimization Techniques Media Analytics
Linear programming and applications
Google Analytics
Integer and mixed integer programming and
Campaign Analytics
applications
Text Mining and Sentiment Analysis
Goal programming
Non-linear programming

Data Visualization
Data visualization using Tableau Supply Chain &
Logistics Analytics
Supply Chain Management Overview
Procurement Analytics
Marketing & Retail Logistics Analytics (inbound and
outbound)
Analytics
Pricing Analytics
Market Basket Analysis
Customer analytics and churn models
Capstone Project
Presentations

Industry Interaction
Landscape
Career Workshop
Big Data Analytics
Alumni Discussion
Domains Applications

*This is an indicative course list and may be revised from time to time.
Tools to be Covered
R | Tableau | SAS (Online)

Experiential Learning
Capstone Project | Case Studies | Assignments

A distinguishing feature of the pedagogy is the invaluable insights and exposure that participants
get from leading practitioners and senior industry executives. Organizations from which experts
have contributed to our lectures, projects and case studies include:
CAPSTONE
PROJECTS

6 Personal insurance digital assistant


Domain: Insurance
Techniques Used: NLP (Natural Language
Processing), Vector Space Model, Latent

1 Developing best prediction model Semantic Analysis


of credit default for a retail bank

7
Domain: Banking
Techniques Used: Linear Discriminant Prediction of users mood using
Analysis, Logistic Regression, Neural smartphone data
Network, Boosting, Random Forest, CART Domain: Healthcare
Techniques Used: Logistic Regression,
Random Tree, ADA Boost, Random Forest,

2 Market basket analysis for consumer


durables
Domain: Retail
KSVM

8
Techniques Used: Market Basket Analysis, Customer engagement and brand
Brand Loyalty Analysis perception of Indian ecommerce -
A social media approach

3 Tapping social media exchanges on Domain: Supply Chain


Techniques Used: Text Mining, Kmeans
Twitter- A case study of the 2015
Clustering, Regression Trees, XGBoost,
Chennai floods
Neural Network
Domain: Web & Social Media
Techniques Used: Topic Modeling using

9
Latent Dirichlet Allocation. K-Means & Start-up insights through data
Hierarchical Clustering
analysis
Domain: Entrepreneurship/ Start Ups

4 Developing a demand forecasting Techniques Used: Univariate and Bivariate


model for optimizing supply chain Analysis, Multinomial Logistic Regression,
Random Forest
Domain: Supply Chain
Techniques Used: Text Mining, Kmeans
Clustering, Regression Trees, XGBoost,
Neural Network
10 Actionable insights for improving
sales of a consumer durables
retailer using POS data analytics

5 Vendor invoicing grief project


Domain: Finance & Accounts
Techniques Used: Conditional Inference
Domain: Retail
Techniques Used: Market Basket Analysis,
RFM (Recency-Frequency- Monetary)
Tree, Logistic Regression, CART and Analysis, Time Series Forecasting
Random Forest

*This is an indicative list and mentions only some of the projects pursued by PGP-BABI candidates. Please note that the list of the projects may
vary from batch to batch.
FACULTY

Dr. Bappaditya Mukhopadhyay Prof. Raghavshyam Ramamurthy


Co-Director, Gurgaon Adjunct Faculty, Great Lakes
Professor - Analytics & Statistics, Great Lakes (Martin J. Whitman School of Management)
Ph.D (Indian Statistical Institute)

Dr. P. K. Viswanathan
Prof. Mudit Kulshreshtha
Co-Director, Chennai
Professor - Analytics, Great Lakes
Professor - Analytics & Operations, Great Lakes
Ph.D (IGIDR, Advanced Research Institute
Ph.D (Madras University), MBA (FMS Delhi)
of Reserve Bank of India)

Prof. Ahindra Chakrabarti Dr. R. L. Shankar


Professor - Finance, Great Lakes Professor - Finance, Great Lakes
Ph.D ( University of Burdwan) Ph.D ( EDHEC, Singapore), MS (Carnegie Mellon
University, Pittsburg), B.Tech (IIT, Madras)

Prof. Shanthi Srikant


Adjunct Faculty, Great Lakes Dr. Srabashi Basu
MBA (Faculty of Management Studies, Delhi) Professor - Analytics & Quantitative Methods,
Great Lakes
Ph.D (Penn State University,USA), MSc
Prof. Sridhar Telidevara
Statistics (University of Calcutta)
Associate Professor - Statistics & Business
Analytics, Great Lakes
Ph.D (State University, New York),
MA (State University, New York) Dr. Umashankar Venkatesh
Professor - Marketing, Great Lakes
Ph.D (Vikram University),
Prof. Rajesh Jakhotia MBA (Banaras Hindu University)
Adjunct Faculty, Great Lakes
SMP (IIM, Calcutta)
Dr. Jones Mathew
Professor - Marketing, Great Lakes
Prof. Snehamoy Mukherjee Ph.D (Indian Institute of Foreign Trade),
Adjunct Faculty, Great Lakes MBA (BIT-Mesra, Ranchi)
MSc - Mathematics and Scientific Computing
(IIT, Kanpur)
INDUSTRY
GUESTS

Mr. Lakshmi Narayanan Dr. Satish Raghavendran


Vice Chairman Vice President
Cognizant Technology Solutions Pvt. Ltd Deloitte

Mr. Abhinav Kumar Mr. Rajarajan TR


AVP, Decision Analytics
Principal Data Scientist
EXL
Accenture

Mr. Muthu Ramanujam


Head, Retail Bank Finance Analytics Mr. Manish Gupta
HSBC Senior Applied Scientist
Microsoft

Mr. Sundar Varadarajan


Senior Vice President & Practice Head, Mr. Eron Kar
Bi & Analytics Director & Head, Analytics Coe
Hexaware Technologies Unisys

Mr. Manu Chandra


Co-Founder & Director Mr. V Shekhar Avasthy
FN Mathlogic Consulting Services Pvt. Ltd Chief Data Scientist & Principal Consultant
Facts N Data

Mr. Suresh Krishnaswamy


Director, Analytics Dr. Vinay M R
Cognizant Business Consulting Practice Lead Data Scientist
Infosys
Mr. Sanjoy Roy Choudhury
Vice President
Evalueserve
Mr. Anshuman Gupta, PhD
Director, Data Science
Pitney Bowes
Mr. Titir Pal
Director, Research & Analytics
Absolutdata

......................................................................................

The Structure of the PGP-BABI program is very interesting, in


which learning happens both inside and outside the classroom.

- Mr. Lakshmi Narayan


Vice Chairman, Cognizant Technology Solutions
MEET THE
CLASS
The PGP-BABI class consists of professionals
across various industries, with a wide range
of experience across roles in technology,
consulting, analytics and marketing.

Work Experience Distribution


36
35
35

6%
29
Industry Diversity Others
30

25
6% (%) 20
Energy, E-commerce,
Retail & Hospitality 15

10% 10
Analytics, Automobile,
5
Healthcare & Manufacturing

19% 0 2 -5 5 - 10 10+
BFSI, Consulting & Telecom (years)
59%
IT & Technology

The PGP-BABI class comes from some of the leading organizations. Some of their current
employees include:

STUDENTS
SPEAK

The choice of Great Learning program over several others was a simple decision as this program
allowed a blend of practical industry exposure and real life capstone project interspersed with
domain knowledge through eminent faculty members and industry guests alike. Moreover,
assignment led assessment approach and a very robust LMS provided was thoroughly a
rewarding experience.

- Amit Madan
Country Manager
Trans Technology India

PGP-BABI is a very targeted and focused course for professionals wanting to breakthrough in
the analytics domain. The course is well structured with respect to content and is backed by
great faculty and thus providing a solid platform to foray into the analytics domain.

- Karan Seghal
Associate Vice President
Copal Partners

I finally chose GL, being a blend of industry expertise and highly experienced teaching faculty.
Its a reputed brand in the management space with a focus on practical and tie-ups with many
analytical firms. I did a compact yet quite powerful one-year course in Data Analytics. Of course,
placement assistance during and after course completion helped many candidates.

- Vilas Wakale
Independent Consultant
Ministry of Home Affairs (Analytics Project)

Capstone project during the program was a great learning experience and helped me
immensely during my statistical modeling projects.
- Vishranth
Senior Business Analyst
Fractal Analytics
Eligibility
ADMISSION Applicants should have Bachelors Degree in

DETAILS any discipline with a minimum of 50% aggregate


marks in graduation or equivalent and a
minimum of two years full-time post
qualification work experience.

Preference will be given to candidates with


Engineering, Mathematics, Statistics, and
Economics background. For applicants with
exceptional qualification and/or industry
Program Fees experience, a relaxation in the minimum
eligibility criteria may be considered.
Fee includes

CHENNAI Learning
Lunch Tuition Fee LMS Access
`3,95,000 + GST Material

GURGAON Learning
Lunch Tuition Fee LMS Access
`3,95,000 + GST Material

BENGALURU Learning
Lunch Tuition Fee LMS Access
`3,95,000 + GST Material

HYDERABAD Learning
Lunch Tuition Fee LMS Access
`3,95,000 + GST Material

MUMBAI Learning
Lunch Tuition Fee LMS Access
`3,95,000 + GST Material

PUNE Learning
Lunch Tuition Fee LMS Access
`3,95,000 + GST Material

Process
1 2 3

The faculty panel will review The shortlisted candidates will The admissions will be conducted
all the applications and then be going through an on a rolling basis and the
shortlist candidates based automated telephonic interview admission process shall be closed
on their profiles. round which will then be once the requisite number of
reviewed by a faculty panel. candidates have taken admission
into the program.
PROGRAM
PARTNERS

Academic Partner

Great Lakes is one of Indias leading business schools with campuses in


Chennai and Gurgaon. Led by exceptional faculty, steered by an outstanding
advisory council, Great Lakes has been ranked within top 10 business schools
by Outlook, Business Today and Business India.

As Chicagos only business school within a technological university, the


Illinois Institute of Technology Stuart School of Business offers bachelors,
masters, doctoral, and non-degree programs, as well as graduate certificate
programs, dual-degree programs, and several interdisciplinary specializations.

Technology & Administration Partner

Great Learning is a technology enabled learning services platform that offers


a variety of online and blended learning programs in partnership with Great
Lakes Institute of Management, one of Indias leading business schools. It
undertakes all operations and technology related aspects of these programs
and has developed technology solutions to ensure high quality learning
outcomes to learners across India and abroad.
Chennai
Bengaluru

Mumbai

Gurgaon
Hyderabad

Pune

big data
bigger opportunity
build a career in Analytics

PGP-BABI Contact
+91 87506 48238 pgpbabi@greatlearning.in

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