Marketing of maineral water-Bisleri

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Marketing of maineral water-Bisleri

CONCLUSION
The important increase in India can be easily explained through the growth of the population
and problems of water quality and water supplies. Until 1992,
thed e m a n d f o r b o t t l e d w a t e r i n I n d i a w a s m o s t l y l i m i t e d t o f o r e i g n t o u r i
sts,corporate meetings, conferences, etc. The introduction of bulk pack
a g i n g extended the market to new and numerous consumers.Bottled water is a particularly
competitive market, hence companies need todevelop diverse marketing strategies, such as
accessing new markets by owningor developing partnership with regional brands, developing
new products (suchas flavored water) or by-products (such as cosmetics) and developing
services(home and office delivery of water)Today more and more companies are coming up in the
package drinking water market as there is a lot of scope in bottle water market as seeing the
increase inIndian population. Today the people of India are very hygienic and only
prefer bottle water which increases in the scope of bottle water market.By looking at the increasing
demand of bottle water companies have to see thatthey use modern marketing strategies and
also come up with trendy bottles andsatisfy the wants of the consumer.
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Marketing of maineral water-Bisleri

Bibliography
While working on this project I did a lot of surveys by asking people personallyabout the brand of package
drinking water they prefer; as well as caring onsurvey by questionnaires.Most of the project was made on the
basis of
Primary data.
I personally visited the BISLERI plant at Western Express Highway AndheriEast, visiting the plan was an
experience of a life time I say the wholemanufacturing process and how the water is purified and then packed.
Most of the project was done by myself by my observation as I had visited the BISLERI plant an the
certificate is attached above I personally visited the MarketingManager of BISLERI where he told me about
their marketing strategies andhow they carried on their distribution and how BISLERI is able to maintain
itsstandard at the top.All the information collected was my own where I did lot of surveys of students, people
etcI even personally visited different theaters and shops and hotels in the areas of south Mumbai specifically
colaba and church gate as different theaters, hotelsand shops sell different brands of water. Also a questioners
survey was done tofind out the most preferred brand by the people.Apart from this I visited sites
like www.bisleri.comwww.managementcases.comwww.icri.comI referred a few news papers like
economic times etc
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Marketing of maineral water-BisleriBut most of the survey was done by me as I personally visited the
BISLERI plant at Western Express Highway Andheri East and met the marketingmanager personally.
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