ENTREPRENEURSHIP

SWIGGY ONLINE FOOD ORDER SERVICE

SUBMITTED AS A PART OF THE REQUIREMENT

FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY

Abhishek Mishra D-02

Angad Singh Makol D-07

Batch 2015-2017

SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES (SIMS)

(CONSTIUENT OF SYMBIOSIS INTERNATIONAL UNIVERSITY)

January 2017
 SWIGGY

1. What is the new Business product and service ideas?

India is seeing a horde of new businesses now a day. Each division is blasting with new companies
in view of advanced advertising. Many have raised assets and many are as yet holding up. From retail
industry to shopping for food, each and everything has gone on the web. The web based business
industry has come to another tallness.

What's more, in this developing business sector, online sustenance market is among the top and
quickest developing industry. We have seen numerous new companies in online nourishment industry
numbering from FoodPanda, Zomato, TinyOwl, JustEat and some more.

Among this aggressive specialty, a recently propelled startup Swiggy is setting up its name with its
novel plan of action henceforth giving it an edge over the contenders. Swiggy is a Bangalore based
nourishment tech start-up by three nerds from the IIT, IIM type of business visionaries Nandan
Reddy, Rahul Jaimini and Sriharsha Majety. Touted as one of the quickest developing organizations
in this part, it was established in December 2013 and is operational since August 2014. As of now
working in 8 urban communities crosswise over 1000 and developing eateries, it serves a normal
30,000+ clients. Attributable to its fast development and ubiquity, Swiggy has pulled in 100+ crore
funding speculations, making it one of the rising new businesses in sustenance tech.

2. Brief history of founders

Swiggy was established by three founders working in three unique fields. These three came up
together and set up this business in the quickly developing part of online sustenance industry.

Sriharsha is a BITS Pilani graduate and ex-speculation investor. Prior he constructed Bundl, which
was a fizzled startup that planned to take care of issues in web based business coordination.

Nandan, additionally a BITS Pilani graduate which has counseling work understanding and had
manufactured fizzled new companies around eateries and coordinations.
Rahul is an IIT Kharagpur graduate who worked throughout the previous 5 years in Netapp and
Myntra.

Falling flat of a startup doesn't imply that the organizers were disappointment. It demonstrates that
the authors needed in something which should be available in the business. Also, gaining from all the
past oversights, these three business people began Swiggy, which has seen development in the days
and its rate is consistently moving up.Swiggy was founded by three personalities working in three
different fields. These three came up together and established this business in the rapidly growing
sector of online food industry.

3. What are those trends observed by the entrepreneur beforing venturing in the
opportunity?

Swiggy appeared with the possibility of the fellow benefactors to give a conclusion to end sustenance
benefit, ideal from order request to delivery; this from the solace of one's home. The target of the
organization is to upset the kitchen at home and make their conveyance benefit a practical alternative
for a regular nourishment require. Rahul Jaimini, one of the three prime supporters entireties up
Swiggy's goal as 'make kitchens obsolete'. Trends in internet requesting, expanded utilization of
versatile based applications and substantial impact of online business.

4. What are those problems identified by the entrepreneur beforing venturing in the
opportunity?

In the wake of tasting sharp disappointment in Bundl Technologies, a coordinations aggregator for
web based business organizations which close down in June-2014 as the footing was low in that
segment, BITS-Pilani graduated class Sriharsha Majety and Nandan Reddy chose to concentrate on
the hyperlocal conveyance business, a territory where there were no players offering an entire
sustenance requesting and conveyance arrangement.

"At the point when as of now we chose to close Bundl, we knew we need to plunge into hyperlocal
conveyance and give it a shot. We additionally comprehended that requesting stages for eateries were
exceptionally broken. Requesting sustenance has dependably been a major bother, and thus, we chose
to dive in and settle it with Swiggy," remembers Majety.

Sustenance conveyance in India is about conveying inside 35 to 40 minutes. In the event that you
can't do as such, then the organization isn't taking care of a buyer issue. So when you are developing
you have to control conveyance. On the off chance that we can get nourishment from near 10,000
eateries in 30 minutes, then you are really offering incredible administration and esteem.

5. What are those gaps identified by the entrepreneur beforing venturing in the
opportunity ?

Unlike other nourishment requesting stages, Swiggy has one noteworthy favorable position over the
other sustenance conveyance new businesses that it has its own particular armada of conveyance staff
furnished with cell phones with an application fueled by steering calculations, which pickup orders
from eateries and convey it to the clients.

The innovation is produced totally in-house and adjusts to the changing prerequisites in light of
topography, coordinations and so on.

This gurantees Swiggy gives clients opportune conveyance and continuous following of their request
status. This is the fundamental USP of the brand which gives it an edge over its rivals.

Swiggy is satisfying near 40,000 requests for each day. Online infiltration inside the takeout portion
was just 2 for each penny in India while it was 20-30 for each penny in China, the UK and Canada,
as per Morgan Stanley.

As Swiggy has its own armada, so it doesn't have any base request arrangement for any of its eatery
and acknowledges online installments for all the enlisted eateries.

Right now, the group is focussed on the Indian market and at taking care of the Indian nourishment
conveyance issue. It is likewise endeavoring to discover answers for the supply issue. Swiggy, by
prudence of the quantity of eateries on the stage, is an exceptionally supper overwhelming business.
Searching for more utilize cases in a day, the group is hoping to expand the supply. This brought forth
Swiggy Express, where nourishment is curated by master culinary specialists.
6. What are the personal characteristics of an entrepreneur?

1. Passion & Motivation

In the event that single word portrays the major quality in a business visionary, it would be energy.

Is there something that you can chip away at again and again, without getting exhausted?

Is there something that keeps you conscious on the grounds that you have not completed it yet?

Is there something that you have constructed and need to keep on improving upon, over and over?

Is there something that you appreciate the most and need to keep accomplishing for whatever is left
of your life?

Your show of energy and inspiration will decide your accomplishment in any entrepreneurial
wander. From building and actualizing a model, to pitching your thought to financial speculators,
achievement is an element of energy and assurance

2. Risk Taking

Business visionaries are daring individuals prepared to jump profound into a fate of instability. Be
that as it may, not all daring people are effective business visionaries. What separates a fruitful
business visionary from the rest as far as hazard? Fruitful business visionaries are will to hazard time
and cash on questions, yet they additionally keep assets, arrangements and transmission capacity for
managing "obscure questions" available for later. At the point when assessing hazard, an effective
business visionary will ask herself, is this hazard worth the cost of my vocation, time and cash? Also,
what will I do if this wander doesn't pay off?

3. Self-belief, Hard work & Disciplined Dedication

Business people appreciate what they do. They have faith in themselves and are certain and devoted
to their venture. Once in a while, they may demonstrate resolution in their serious concentrate on and
confidence in their thought. Yet, the other side is their shown train and devotion.

4. Adaptability & Flexibility

It's great to be energetic or even resolute about what you do. In any case, being unyielding about
customer or market needs will prompt to failure. Successful business visionaries welcome all
proposals for improvement or customization that upgrades their offering and fulfills customer and
market needs. An item you create for yourself alone may qualify as an interest, yet an item for the
market ought to fulfill advertise needs.

5. Understand Your Offering And Its Market

Business visionaries know their item offering all around. They likewise know the commercial center
and its progression all around. Staying ignorant of changing business sector needs, contender moves
and other outside elements can convey even extraordinary items to disappointment (for instance,
Blockbuster).

6. Money Management

It requires investment to get to productivity for any entrepreneurial wander. Till then, capital is
restricted and should be used shrewdly. Fruitful business people understand this obligatory cash
administration necessity and plan for present and future money related commitments (with some extra
support). Indeed, even subsequent to securing financing or going completely operational, a fruitful
representative keeps an entire handle on money streams, as it is the most essential part of any business.

7. Planning (But not Over-planning)

Enterprise is about building a business starting with no outside help while overseeing constrained
assets (counting time, cash and individual connections). It is a long haul responsibility, and
endeavoring to arrange however much as could be expected toward the start is a respectable drive. In
all actuality, be that as it may, making arrangements for everything and having a prepared answer for
every conceivable hazard may keep you from venturing out. Effective business people do keep some
dry powder for possible later use, however more significantly they keep up an attitude and demeanor
to fit for managing unanticipated conceivable outcomes.

8. Networking Abilities

How would you tap your system for arrangements? Many individuals look for solace in sympathizing:
companions, associates and neighbors are cheerful to whine with you about "the worldwide
stoppage," poor request, or unjustifiable rivalry; yet that won't enhance the main issue. What do
effective business people do? They connect with guides with more involvement and broad systems
to look for important exhortation.

Having such systems administration capacities, including more experienced tutors, is a key qualities
of fruitful business visionaries.

9. Being Prepared to Take the Exit

Not each endeavor will bring about achievement. The disappointment rate of entrepreneurial
endeavors is high. Now and again, it is totally fine to take the "down to earth" leave course and have
a go at something new, rather than keeping on making sunk cost interests in a similar wander.
Numerous acclaimed business visionaries weren't fruitful the first run through around. Be that as it
may, they had the peacefulness and premonition to know when to cut their misfortunes.

10. Entrepreneurs Doubt Themselves But Not Too Much

You may ask yourself, am I a business person? Furthermore, the very question may place you in
uncertainty about the reply. Regardless of the possibility that you don't have the energy of Steve Jobs
or the hair of Elon Musk, in the event that you have the bravery to pose scaring inquiries Can I do
this? Would I like? you have the stuff to be a business person.

6. What are the potential competitor of entrepreneur? (porters five forces model)

a. Intensity of existing Rivalry

Relatively few competitors: The top food tech competitiors of swiggy are Zomato, foodpanda, tasty
khana, Justeat.

Exit barriers are low

Fast industry growth rate

b. Bargaining power of Customers

Special customization for customers

Diversity of restaurants
Large number of customers

c. Bargaining Power of suppliers

Large number of substitute inputs

Diverse distribution channel

Low cost of switching suppliers

d. Threat of Substitutes

Existing Competitors are a major substitute threat

e. Threat of new Entrants

If new companies can Leverage advance technologies, then it can be a threat to swiggy.

Increasing trend of startups in India

Geographic factors limit competition

7. What is the value which an entrepreneur delivers to various stakeholders ?

The stakeholders in this case include the investors, delivery fleet, employees, suppliers (restaurants)
and customers using swiggy to order food online.

The values being delivered are mentioned as below:

Leveraging technology to the benefit of stakeholders

Swiggy has over a million App downloads. As swiggy runs on its internally designed mobile apps
algorithms. It leverages its technology and services not only to its customers, but alsi to the supplier
and investors.

Quick and timely delivery

Swiggy emphasizes on service and customer experience being the core values of the company. It has
an exceptionally outstanding fleet of its own delivery guys, which works out as an advantage for
swiggy, since it is able to deliver food to its customers well in time, ensuring that the food stays hot
when delivered ], therefore resulting ion customer satisfaction.

Wide range of restaurants and further expansion Plans.

Swiggy has a presence in eight cities and a tie up with more than 5000 restaurants.

TURNITIN REPORT