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12/10/2017 Report Page
Page 1 Front Page Page 5 Traditional Segment Analysis

Page 2 Stocks & Bonds Page 6 Low End Segment Analysis Page 10 Market Share
Page 3 Financial Summary Page 7 High End Segment Analysis Page 11 Perceptual Map
Page 8 Performance Segment Analysis Page 12 HR/TQM Report
Page 4 Production Analysis Page 9 Size Segment Analysis
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Round: 0 Vilji
Dec. 31, 2015 Kavanal
Andrews Baldwin Chester
Vilji Kavanal
Selected Financial Statistics

ROS 6.3% 6.3% 6.3%
Asset Turnover 1.29 1.29 1.29
ROA 8.2% 8.2% 8.2%
Leverage (Assets/Equity) 2.0 2.0 2.0
ROE 16.1% 16.1% 16.1%
Emergency Loan $0 $0 $0
Sales $132,989,824 $132,989,824 $132,989,824
EBIT $18,639,223 $18,639,223 $18,639,223
Profits $8,420,008 $8,420,008 $8,420,008
Cumulative Profit $8,420,008 $8,420,008 $8,420,008
SG&A / Sales 6.9% 6.9% 6.9%
Contrib. Margin % 26.7% 26.7% 26.7%
CAPSTONE® COURIER Page 1
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Round: 0
Stocks & Bonds Vilji Kavanal
December 31 , 2015
Stock Market Summary

Company Close Change Shares MarketCap ($M) Book Value EPS Dividend Yield P/E
Andrews $42.72 $0.00 2,000,000 $85 $26.09 $4.21 $2.00 4.7% 10.1
Baldwin $42.72 $0.00 2,000,000 $85 $26.09 $4.21 $2.00 4.7% 10.1
Chester $42.72 $0.00 2,000,000 $85 $26.09 $4.21 $2.00 4.7% 10.1
Bond Market Summary

Company Series# Face Yield Close$ S&P
Andrews
11.0S2017 $6,950,000 11.0% 99.66 B
12.5S2019 $13,900,000 12.0% 104.02 B
14.0S2021 $20,850,000 12.5% 111.78 B
Baldwin
11.0S2017 $6,950,000 11.0% 99.66 B
12.5S2019 $13,900,000 12.0% 104.02 B
14.0S2021 $20,850,000 12.5% 111.78 B
Chester
11.0S2017 $6,950,000 11.0% 99.66 B
12.5S2019 $13,900,000 12.0% 104.02 B
14.0S2021 $20,850,000 12.5% 111.78 B
Next Year's Prime Rate 7.00%

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Round: 0
Financial Summary Vilji Kavanal December 31, 2015
Cash Flow Statement Survey Andrews Baldwin Chester

Cash flows from operating activities
Net Income (Loss) $8,420 $8,420 $8,420
Adjustment for non-cash items:
Depreciation $7,587 $7,587 $7,587
Extraordinary gains/losses/writeoffs $0 $0 $0
Changes in current assets and liabilities:
Accounts payable $5,818 $5,818 $5,818
Inventory ($11,079) ($11,079) ($11,079)
Accounts receivable ($2,931) ($2,931) ($2,931)
Net cash from operations $7,816 $7,816 $7,816
Cash flows from investing activities

Plant improvements (net) $0 $0 $0
Cash flows from financing activities
Dividends paid ($4,000) ($4,000) ($4,000)
Sales of common stock $0 $0 $0
Purchase of common stock $0 $0 $0
Cash from long term debt issued $0 $0 $0
Early retirement of long term debt $0 $0 $0
Retirement of current debt $0 $0 $0
Cash from current debt borrowing $0 $0 $0
Cash from emergency loan $0 $0 $0
Net cash from financing activities ($4,000) ($4,000) ($4,000)
Net change in cash position $3,816 $3,816 $3,816

Balance Sheet Survey Andrews Baldwin Chester
Cash $4,816 $4,816 $4,816
Accounts Receivable $10,931 $10,931 $10,931
Inventory $11,079 $11,079 $11,079
Total Current Assets $26,825 $26,825 $26,825
Plant and equipment $113,800 $113,800 $113,800

Accumulated Depreciation ($37,933) ($37,933) ($37,933)
Total Fixed Assets $75,867 $75,867 $75,867
Total Assets $102,692 $102,692 $102,692
Accounts Payable $8,818 $8,818 $8,818

Current Debt $0 $0 $0
Long Term Debt $41,700 $41,700 $41,700
Total Liabilities $50,518 $50,518 $50,518
Common Stock $18,360 $18,360 $18,360

Retained Earnings $33,814 $33,814 $33,814
Total Equity $52,173 $52,173 $52,173
Total Liabilities & Owners' Equity $102,692 $102,692 $102,692
Income Statement Survey Andrews Baldwin Chester

Sales $132,990 $132,990 $132,990
Variable Costs (Labor, Material, Carry) $97,541 $97,541 $97,541
Depreciation $7,587 $7,587 $7,587
SGA (R&D, Promo, Sales, Admin) $9,223 $9,223 $9,223
Other (Fees, Writeoffs, TQM, Bonuses) $0 $0 $0
EBIT $18,639 $18,639 $18,639
Interest (Short term, Long term) $5,421 $5,421 $5,421
Taxes $4,626 $4,626 $4,626
Profit Sharing $172 $172 $172
Net Profit $8,420 $8,420 $8,420
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Round: 0
Production Analysis Vilji Kavanal December 31, 2015
Production Information
2nd Shift Auto
Unit & mation Capacity
Primary Units Inven Age Pfmn Size Material Labor Contr. Over- Next Next Plant
Name Segment Sold tory Revision Date Dec.31 MTBF Coord Coord Price Cost Cost Marg. time Round Round Utiliz.
Able Trad 1,315 220 11/20/2012 3.1 17500 5.5 14.5 $28.00 $11.59 $7.79 28% 11% 4.0 1,800 85%
Acre Low 2,320 56 5/25/2011 4.6 14000 3.0 17.0 $21.00 $7.81 $7.68 24% 90% 5.0 1,400 170%
Adam High 481 54 4/19/2014 1.7 23000 8.0 12.0 $38.00 $15.98 $8.91 33% 11% 3.0 900 59%
Aft Pfmn 471 103 6/30/2013 2.5 25000 9.4 15.5 $33.00 $15.87 $8.91 22% 11% 3.0 600 96%
Agape Size 413 82 5/25/2013 2.6 19000 4.0 11.0 $33.00 $13.62 $8.91 29% 11% 3.0 600 83%
Baker Trad 1,315 220 11/20/2012 3.1 17500 5.5 14.5 $28.00 $11.59 $7.79 28% 11% 4.0 1,800 85%
Bead Low 2,320 56 5/25/2011 4.6 14000 3.0 17.0 $21.00 $7.81 $7.68 24% 90% 5.0 1,400 170%
Bid High 481 54 4/19/2014 1.7 23000 8.0 12.0 $38.00 $15.98 $8.91 33% 11% 3.0 900 59%
Bold Pfmn 471 103 6/30/2013 2.5 25000 9.4 15.5 $33.00 $15.87 $8.91 22% 11% 3.0 600 96%
Buddy Size 413 82 5/25/2013 2.6 19000 4.0 11.0 $33.00 $13.62 $8.91 29% 11% 3.0 600 83%
Cake Trad 1,315 220 11/20/2012 3.1 17500 5.5 14.5 $28.00 $11.59 $7.79 28% 11% 4.0 1,800 85%
Cedar Low 2,320 56 5/25/2011 4.6 14000 3.0 17.0 $21.00 $7.81 $7.68 24% 90% 5.0 1,400 170%
Cid High 481 54 4/19/2014 1.7 23000 8.0 12.0 $38.00 $15.98 $8.91 33% 11% 3.0 900 59%
Coat Pfmn 471 103 6/30/2013 2.5 25000 9.4 15.5 $33.00 $15.87 $8.91 22% 11% 3.0 600 96%
Cure Size 413 82 5/25/2013 2.6 19000 4.0 11.0 $33.00 $13.62 $8.91 29% 11% 3.0 600 83%
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Round: 0
Traditional Market Segment Analysis Vilji Kavanal December 31, 2015
Traditional Statistics
Total Industry Unit Demand 4,860
Actual Industry Unit Sales 4,860
Segment % of Total Industry 32.4%
Next Year's Segment Growth Rate 9.2%
Traditional Customer Buying Criteria

Expectations Importance
1. Age Ideal Age = 2.0 47%
2. Price $20.00 - 30.00 23%
3. Ideal Position Pfmn 5.0 Size 15.0 21%
4. Reliability MTBF 14000-19000 9%
Perceptual Map for Traditional Segment
Top Products in Traditional Segment

Market Units Sold Revision Pfmn Size List Age Promo Cust. Aware- Sales Cust. Access- Dec. Cust.
Name Share to Seg Date Stock Out Coord Coord Price MTBF Dec.31 Budget ness Budget ibility Survey
Able 26% 1,265 11/20/2012 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 54% 18
Baker 26% 1,265 11/20/2012 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 54% 18
Cake 26% 1,265 11/20/2012 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 54% 18
Acre 7% 355 5/25/2011 3.0 17.0 $21.00 14000 4.60 $900 52% $900 54% 4
Bead 7% 355 5/25/2011 3.0 17.0 $21.00 14000 4.60 $900 52% $900 54% 4
Cedar 7% 355 5/25/2011 3.0 17.0 $21.00 14000 4.60 $900 52% $900 54% 4
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Round: 0
Low End Market Segment Analysis Vilji Kavanal December 31, 2015
Low End Statistics

Low End Customer Buying Criteria

1. Price $15.00 - 25.00 53%
Perceptual Map for Low End Segment
Top Products in Low End Segment

Acre 33% 1,965 5/25/2011 3.0 17.0 $21.00 14000 4.60 $900 52% $900 40% 12
Bead 33% 1,965 5/25/2011 3.0 17.0 $21.00 14000 4.60 $900 52% $900 40% 12
Cedar 33% 1,965 5/25/2011 3.0 17.0 $21.00 14000 4.60 $900 52% $900 40% 12
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Round: 0
High End Market Segment Analysis Vilji Kavanal December 31, 2015
High End Statistics

High End Customer Buying Criteria

4. Price $30.00 - 40.00 9%
Perceptual Map for High End Segment
Top Products in High End Segment

Adam 29% 481 4/19/2014 8.0 12.0 $38.00 23000 1.70 $800 49% $800 48% 21
Bid 29% 481 4/19/2014 8.0 12.0 $38.00 23000 1.70 $800 49% $800 48% 21
Cid 29% 481 4/19/2014 8.0 12.0 $38.00 23000 1.70 $800 49% $800 48% 21
Aft 3% 54 6/30/2013 9.4 15.5 $33.00 25000 2.50 $700 46% $700 48% 2
Bold 3% 54 6/30/2013 9.4 15.5 $33.00 25000 2.50 $700 46% $700 48% 2
Coat 3% 54 6/30/2013 9.4 15.5 $33.00 25000 2.50 $700 46% $700 48% 2
Able 1% 15 11/20/2012 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 48% 1
Baker 1% 15 11/20/2012 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 48% 1
Cake 1% 15 11/20/2012 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 48% 1
Agape 1% 9 5/25/2013 4.0 11.0 $33.00 19000 2.60 $700 46% $700 48% 0
Buddy 1% 9 5/25/2013 4.0 11.0 $33.00 19000 2.60 $700 46% $700 48% 0
Cure 1% 9 5/25/2013 4.0 11.0 $33.00 19000 2.60 $700 46% $700 48% 0
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Round: 0
Performance Market Segment Analysis Vilji Kavanal December 31, 2015
Performance Statistics
Performance Customer Buying Criteria

3. Price $25.00 - 35.00 19%
Perceptual Map for Performance Segment
Top Products in Performance Segment

Aft 33% 417 6/30/2013 9.4 15.5 $33.00 25000 2.50 $700 46% $700 37% 20
Bold 33% 417 6/30/2013 9.4 15.5 $33.00 25000 2.50 $700 46% $700 37% 20
Coat 33% 417 6/30/2013 9.4 15.5 $33.00 25000 2.50 $700 46% $700 37% 20
Able 0% 3 11/20/2012 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 37% 0
Baker 0% 3 11/20/2012 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 37% 0
Cake 0% 3 11/20/2012 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 37% 0
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Round: 0
Size Market Segment Analysis Vilji Kavanal December 31, 2015
Size Statistics
Size Customer Buying Criteria

4. Price $25.00 - 35.00 9%
Perceptual Map for Size Segment
Top Products in Size Segment

Agape 31% 404 5/25/2013 4.0 11.0 $33.00 19000 2.60 $700 46% $700 42% 27
Buddy 31% 404 5/25/2013 4.0 11.0 $33.00 19000 2.60 $700 46% $700 42% 27
Cure 31% 404 5/25/2013 4.0 11.0 $33.00 19000 2.60 $700 46% $700 42% 27
Able 2% 31 11/20/2012 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 42% 2
Baker 2% 31 11/20/2012 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 42% 2
Cake 2% 31 11/20/2012 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 42% 2
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Round: 0
Market Share Report Vilji Kavanal December 31, 2015
Actual Market Share in Units Potential Market Share in Units

Trad Low High Pfmn Size Total Trad Low High Pfmn Size Total
Industry Unit 4,860 5,895 1,680 1,260 1,305 15,000 Units 4,860 5,895 1,680 1,260 1,305 15,000
Sales Demanded
% of Market 32.4% 39.3% 11.2% 8.4% 8.7% 100.0% % of Market 32.4% 39.3% 11.2% 8.4% 8.7% 100.0%
Able 26.0% 0.9% 0.3% 2.4% 8.8% Able 26.0% 0.9% 0.3% 2.4% 8.8%
Acre 7.3% 33.3% 15.5% Acre 7.3% 33.3% 15.5%
Adam 28.6% 3.2% Adam 28.6% 3.2%
Aft 3.2% 33.1% 3.1% Aft 3.2% 33.1% 3.1%
Agape 0.6% 30.9% 2.8% Agape 0.6% 30.9% 2.8%
Total 33.3% 33.3% 33.3% 33.3% 33.3% 33.3% Total 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%
Baker 26.0% 0.9% 0.3% 2.4% 8.8% Baker 26.0% 0.9% 0.3% 2.4% 8.8%
Bead 7.3% 33.3% 15.5% Bead 7.3% 33.3% 15.5%
Bid 28.6% 3.2% Bid 28.6% 3.2%
Bold 3.2% 33.1% 3.1% Bold 3.2% 33.1% 3.1%
Buddy 0.6% 30.9% 2.8% Buddy 0.6% 30.9% 2.8%
Total 33.3% 33.3% 33.3% 33.3% 33.3% 33.3% Total 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%
Cake 26.0% 0.9% 0.3% 2.4% 8.8% Cake 26.0% 0.9% 0.3% 2.4% 8.8%
Cedar 7.3% 33.3% 15.5% Cedar 7.3% 33.3% 15.5%
Cid 28.6% 3.2% Cid 28.6% 3.2%
Coat 3.2% 33.1% 3.1% Coat 3.2% 33.1% 3.1%
Cure 0.6% 30.9% 2.8% Cure 0.6% 30.9% 2.8%
Total 33.3% 33.3% 33.3% 33.3% 33.3% 33.3% Total 33.3% 33.3% 33.3% 33.3% 33.3% 33.3%
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Round: 0
Perceptual Map Vilji Kavanal December 31, 2015
Perceptual Map for All Segments

Name Pfmn Size Revised Name Pfmn Size Revised Name Pfmn Size Revised
Able 5.5 14.5 11/20/2012 Baker 5.5 14.5 11/20/2012 Cake 5.5 14.5 11/20/2012
Acre 3.0 17.0 5/25/2011 Bead 3.0 17.0 5/25/2011 Cedar 3.0 17.0 5/25/2011
Adam 8.0 12.0 4/19/2014 Bid 8.0 12.0 4/19/2014 Cid 8.0 12.0 4/19/2014
Aft 9.4 15.5 6/30/2013 Bold 9.4 15.5 6/30/2013 Coat 9.4 15.5 6/30/2013
Agape 4.0 11.0 5/25/2013 Buddy 4.0 11.0 5/25/2013 Cure 4.0 11.0 5/25/2013
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Round: 0
HR/TQM Report Vilji Kavanal December 31, 2015
HUMAN RESOURCES SUMMARY

Needed Complement 919 919 919
Complement 700 700 700
1st Shift Complement 700 700 700
2nd Shift Complement 0 0 0
Overtime% 31.2% 31.2% 31.2%

Turnover Rate 13.1% 13.1% 13.1%
New Employees 92 92 92
Separated Employees 0 0 0
Recruiting Spend $0 $0 $0
Training Hours 0 0 0
Productivity Index 100.0% 100.0% 100.0%
Recruiting Cost $92 $92 $92

Separation Cost $0 $0 $0
Training Cost $0 $0 $0
Total HR Admin Cost $92 $92 $92
Labor Contract Next Year

Wages $21.00 $21.00 $21.00
Benefits 2,500 2,500 2,500
Profit Sharing 2.0% 2.0% 2.0%
Annual Raise 5.0% 5.0% 5.0%
Starting Negotiation Position

Wages
Benefits
Profit Sharing
Annual Raise
Ceiling Negotiation Position

Wages
Benefits
Profit Sharing
Annual Raise
Adjusted Labor Demands

Wages
Benefits
Profit Sharing
Annual Raise
Strike Days
TQM SUMMARY
Process Mgt Budgets Last Year
CPI Systems $0 $0 $0
Vendor/JIT $0 $0 $0
Quality Initiative Training $0 $0 $0
Channel Support Systems $0 $0 $0
Concurrent Engineering $0 $0 $0
UNEP Green Programs $0 $0 $0
TQM Budgets Last Year
Benchmarking $0 $0 $0
Quality Function Deployment Effort $0 $0 $0
CCE/6 Sigma Training $0 $0 $0
GEMI TQEM Sustainability Initiatives $0 $0 $0
Total Expenditures $0 $0 $0
Cumulative Impacts
Material Cost Reduction 0.00% 0.00% 0.00%
Labor Cost Reduction 0.00% 0.00% 0.00%
Reduction R&D Cycle Time 0.00% 0.00% 0.00%
Reduction Admin Costs 0.00% 0.00% 0.00%
Demand Increase 0.00% 0.00% 0.00%

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12/10/2017 Report Page

Page 1 Front Page Page 5 Traditional Segment Analysis

Selected Financial Statistics

CAPSTONE® COURIER Page 1

Stock Market Summary

Bond Market Summary

Next Year's Prime Rate 7.00%

Cash Flow Statement Survey Andrews Baldwin Chester

Cash flows from investing activities

Net cash from financing activities ($4,000) ($4,000) ($4,000)

Net change in cash position $3,816 $3,816 $3,816

Plant and equipment $113,800 $113,800 $113,800

Total Assets $102,692 $102,692 $102,692

Accounts Payable $8,818 $8,818 $8,818

Common Stock $18,360 $18,360 $18,360

Total Liabilities & Owners' Equity $102,692 $102,692 $102,692

Income Statement Survey Andrews Baldwin Chester

CAPSTONE® COURIER Page 4

Next Year's Segment Growth Rate 9.2%

Traditional Customer Buying Criteria

Perceptual Map for Traditional Segment

Top Products in Traditional Segment

Low End Statistics

Next Year's Segment Growth Rate 11.7%

Low End Customer Buying Criteria

Perceptual Map for Low End Segment

Top Products in Low End Segment

High End Statistics

Next Year's Segment Growth Rate 16.2%

High End Customer Buying Criteria

Perceptual Map for High End Segment

Top Products in High End Segment

Next Year's Segment Growth Rate 19.8%

Performance Customer Buying Criteria

Perceptual Map for Performance Segment

Top Products in Performance Segment

Next Year's Segment Growth Rate 18.3%

Size Customer Buying Criteria

Perceptual Map for Size Segment

Top Products in Size Segment

Actual Market Share in Units Potential Market Share in Units

Perceptual Map for All Segments

Andrews Baldwin Chester

CAPSTONE® COURIER Page 11

HUMAN RESOURCES SUMMARY

Overtime% 31.2% 31.2% 31.2%

Recruiting Cost $92 $92 $92

Labor Contract Next Year

Starting Negotiation Position

Ceiling Negotiation Position

Adjusted Labor Demands

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