Here’s a sampling of other features offered

in the Eighth Edition:

CASES.
Cases are the lifeblood of research teaching and
this edition’s list of cases is quite comprehensive.
Many different management arenas, as well as long
THETHOROUGHNESS AND and short cases are included and reflect current
research and management issues. This edition has
CLARITY OF THEORY AND several key cases—including one that reflects the
use of data mining by one of the largest U.S.
PROCESS YOU’VE COME TO EXPECT insurers, State Farm, and another that reflects the
court-ordered research done for SmithBarney
in the settlement negotiated in its landmark
. . . SUPPORTED WITH THE MOST sexual harassment suit.

CURRENT AND TIMELY

CLOSE-UPS.
RESEARCH EXAMPLES.
Close-Ups are a continuing feature that have been
developed to explore topical coverage of arenas
of interest to today’s instructors. These are perfect
for discussing processes and techniques that often
Business get short-changed in a comprehensive text that
covers the full gamut of research methods. As an
Research example, one of the new Close-Ups in the text
explores Qualitative Research and the processes
Methods, and techniques utilized in a case of research—
using children as subjects and respondents.
Eighth Edition Another Close-Up covers Simalto+Plus.
Donald Cooper,
Florida Atlantic University TEACHING AIDS.
Pam Schindler, This edition features several aids that will
Wittenberg University be delivered electronically through the Internet.
Some of the aids include sample proposals,
sample instruments, sample research reports,
and much more.
ISBN 0072498706

The Eighth Edition of Cooper and Schindler’s Business Research
Methods offers students and instructors thorough coverage of business
research topics backed by solid theory. With the authors’ successful experiences
as marketing research consults, it is evident that this new edition offers rich
and realistic case studies—unlike anything else on today’s market.
The underlying theme of this revision, managerial decision making, is evident
in the presented topics and applications, as well as the text’s organization.
Through this organization, students are encouraged to understand the presented
business research topics and their functions. The Eighth Edition of Business
Research Methods also encourages and supports the completion of an in-depth
business research project during the semester—included in the appendix.
SNAPSHOTS.
These popular mini-research profiles are back,
many new to this edition. This feature perfectly
reinforce text points and can be used as a
springboard to lively in-class discussions.
EXHIBITS.
This edition continues to enhance its graphical/visual
learning tools with additions to the well-received
Research Process series. Several new exhibits have
been added to this edition including “Sampling in the
Research Process” and “Measurement within the
Research Process.” Color is also being used to
enhance the clarity and learning value of exhibits
retained from previous editions. Instructors will also be
provided a full set of the ‘art-rendered’ exhibits on
PowerPoint for during class discussions and lecture.

www.mhhe.com/business/opsci/cooper8e
CONTENTS
Part I: Introduction to Business Research
1. Research in Business
2. Addressing Management Problems
with Scientific Thinking
3. The Research Process
4. The Research Proposal
5. Ethics in Business Research
Part II. The Design of Research
6. Design Strategies
7. Sampling Design
8. Measurement
9. Measurement Scales
Part III: Sources and Collection of Data
10. Exploring Secondary Data
11. Survey Methods: Communicating
with Respondents
12. Instruments for Respondent Communication
13. Observational Studies
14. Experimentation
Part IV: Analysis and Presentation of Data
15. Data Preparation and Description
16. Exploring, Displaying, and Examining Data
17. Hypothesis Testing
18. Measures of Association
19. Multivariate Analysis: An Overview
20. Presenting Results: Written and Oral Reports
Cases
Appendixes
A. Core Business Reference Sources: Printed and
Electronic Resource Title List
B. Decision Theory Problem
C. Request for Proposal (RFP): Assessment and
Contents
D. Sample Student Term Project
E. Nonparametric Significance Tests
F. Selected Statistical Tables
1333 Burr Ridge Parkway
Burr Ridge, IL 60527
If you are interested in learning more about the Eighth
Edition of Business Research Methods, contact your
local McGraw-Hill/Irwin sales representative. If you
would like a complimentary examination copy of this
text, call us at 1.800.338.3987 or visit us at
www.mhhe.com/business/opsci for more details.
RETAINED FEATURES
•The topic of Managerial Decision Making continues
to be integrated throughout the text. Students get a
more “real world” approach to business research
topics and how they are used in business, which
better prepares them for the workplace.
•Interpretation of Data is stressed, and the authors
explain what the data means by focusing on the
analysis of the data through the use of new
examples and clearer explanations.
•An enhanced text Website provides more down-
loadable ancillaries for students and instructors,
additional Web research tools will also be available
for students.
•Pam Schindler and Don Cooper bring their valuable
consulting experience into the classroom through
the use of rich case studies that are integrated into
the text. Students are afforded a richer, in-depth,
real-world experience in class.
•A Student Software Version of the SPSS Software
is packaged free with this text, allowing students
an opportunity to gain experience with this tool
and apply that knowledge to the applications in
the text.
INSTRUCTOR
SUPPLEMENTS
Instructor’s CD-ROM (ISBN 0072498757)
The Instructor’s CD-ROM contains the complete
Instructor’s Resource Guide, which in turn
contains learning objectives and suggestions for
class discussion and assignments per chapter.
This CD-ROM also contains PowerPoint
Presentations for each chapter.
Video Case Studies ( I S B N 0072498714)
Online Learning Center (OLC)
This section of the text Website follows the text
chapter-by-chapter. The OLC content is ancillary and
supplementary germane to the textbook, as students
read the book, they can go online to take self-
grading quizzes, review material, or work through
interactive exercises.
McGraw-Hill’s Knowledge Gateway - The Complete
Resource for Teaching Online Courses.
McGraw-Hill/Irwin, in partnership with Eduprise,
is proud to bring this unique service to instructors.
This comprehensive Website contains a wealth of
information for any professor interested in teaching
online. Level one is available to any instructor
browsing our Website. Level two is reserved for
McGraw-Hill customers and contains access to free
technical and instructional design assistance.
For more details, visit
http://mhhe.eduprise.com/home.nsf
PageOut
McGraw-Hill’s unique point-and click course
Website tool enables you to create a full-featured,
professional quality course Website without knowing
HTML coding. With PageOut you can post your
syllabus online, assign McGraw-Hill Online Learning
Center or eBook content, add links to important
off-site resources, and maintain student results
in the online grade book. You can send class
announcements, copy your course site to share
with colleagues, and upload original files. PageOut
is free for every McGraw-Hill/Irwin user and, if your
short on time, we even have a team ready to help
you create your site!
McGraw-Hill/Primis Online’s Digital Database
The feature offers you the flexibility to customize
your course including material from the largest
online collection of textbooks, readings, and cases.
Primis leads the way in customized eBooks with
hundreds of titles available at prices that save your
students over 20% off bookstore prices. Additional
information is available at 800-228-0634.
STUDENT SUPPLEMENTS
Website
www.mhhe.com/business/opsci/cooper8e
The text Website contains a plethora of information
for both students and instructors such as:
downloadable supplements, Internet Activities,
links to professional resources, business reference
sources, and updates.
SPSS CD-ROM (ISBN 0072498765)
A student version of the commercial software also
includes a user’s manual. This is available free with
every new copy of this text.
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