Professional Documents
Culture Documents
Strategy Hierachy
Basic Concepts
- Supply chain:
○ Move info/material to/from manu/service proc
○ 2 ends:
▪ Input ends: plants, warehouses
▪ Output end: customers
○ Components:
▪ Logistics: Move product
▪ Warehousing proc: Locate products for quick
delivery - Business strategy:
○ Define scope of each business unit by:
▪ Product attributes to offer
▪ Market seg to serve
○ Required analysis:
▪ Market cond (External)
▪ Distinctive competencies (Internal)
Operating Model
- Distinctive competencies: Company op capab (peo, proc, tech)
○ Contribute significant value to customers
- Goal: Align peo, proc & tech → Support business strategy → Max ○ Difficult to imitate by competitors
customer value
- Competitive prio: Critical op dim must executed → Satisfy customers
- Concerned components of business model canvas: cost, quality, flexibility, delivery performance, …
○ Key activities ○ Best match competitive pos + res + capab
○ Key resources ○ Types:
○ Key partners ▪ Order qualifier: Basic characteristics must presented by product/service
Restaurant service: hygiene
- Target operating model (TOM): ▪ Order winner: Characteristic stand out competition
○ Help deal with business changes over time
○ Provide foundation & flexibility for firm → Execute new initiatives - How to sustain competitive adv:
○ Continuously create new order winner
- Operating model canvas: POLISM elements ○ Achieve ≥ 2 order winners at once
○ Proc
○ Org
○ Loc (+ assets on loc)
○ Info sys
○ Suppliers (who + what rel)
Competitive advantages/Value disciplines
○ Management sys
⇒ Help design op & org → Deliver value propos to target customers
- Firm must achieve 1 + perform relatively well other 2
○ Product leadership: Differentiation
- Curve, concave
- Cover ALL current industry positions
- Point on frontier represent tradeoffs
- Push (Eff based): Company don't know actual demand, only forecast
Bullwhip effect
In supply chain: Order variability amplified upstream
- Pull sys (Responsive based): Confirm sales → Pull other activities in supply chain
- Causes:
- Vertical integration:
○ Data sharing in supply chain not transparent
○ Forward: Gain ownership/control over (downstream) customers (distributors, retailers)
○ Inflated order (due to fear of insufficient fulfillment)
○ Backward: Gain owership/control over (upstream) suppliers
○ Retail promotion (↑ demand fluctuation)
○ Virtual: Integrate partnering suppliers through IT → Tigher supply-chain collaboration
○ Forward buying (due to vol, transport, … discount)
- Outsourcing: Allocate specific business proc to external service provider
- Solution: ○ NOT as:
○ Avoid multiple demand forecast ▪ Sub-contracting (Employ, not integrate specialized supplier)
→ Make decision based on end customers, NOT on immediate downstream partner ▪ Partnership sourcing (for key components/parts → Require strong cooperative rel)
Point-of-sale (POS) data ▪ Make-or-buy decision
○ Issues:
○ Stabilize prices & demand: Inform business partners before promotional activities
→ Better prepare ▪ Exposure of confidential data
▪ Complicated work coordination & rel
Difficult to deal with outsourcing provider when schedule not met
○ ↑ Integration (global optimization)
▪ Hidden costs
Work culture conflict, geo distance, …
- Challenges: Local optimization (Business partner make decision on own interest)
▪ Lack of customer focus: Outsourcing provider work with mutliple org
Mass customization
Supply chain operations reference (SCOR) model
- Def:
○ Mass production + Customization, without ↓ eff - Usage:
○ Customized products with price ≈ Mass-produced ○ Address & Communicate supply chain management decision
- How: ○ Describe business proc
○ Modular design: Handle customized order without extra work ○ Explain proc along supply chain → Help improvement
Computer = Monitor + RAM + Hard drive + …
- Components:
○ Process postponement: Wait until POS → Last-minute ○ SCOR proc: 4 lvl: General (1 - 3) + Company specific (4)
customization ▪ 1: Process: Identify scope from major procs: Plan, Source, Make, Deliver, Return,
Paint shop: Stock basic colors → Mix to create various colors Enable
demanded ▪ 2: Process category: Identify major configuration within geographies, segments,
products
○ Adaptive customization: Customized features as part of ▪ 3: Process element: Identify key business activities within configuration for proc-
product design design purpose
Print multiple languages on packaging materials ▪ 4: Implementation: Company specific details of workflow & transaction
○ SCOR metrics
Lvl 1: Perfect order fulfillment (reliability), cycle time (responsiveness), cost of good sold
(cost), …
- Strategy:
○ Lvl strategy:
▪ Constant output → Build up capac ahead of demand
▪ Risk-taking: Company may not capture large market share
▪ When to use: Res lvl can't adjusted in short period
○ Chase strategy:
▪ Build capac only when demand develop
▪ Disadv: Firm can't meet demand → Other firms enter → ↑ Competition
○ Mixed strategy
- 4 constraint types:
○ Limitation: X ≤ 10
Decision tree ○ Requirement: X ≥ 10
○ Equality: X = 10
○ Non-neg: X ≥ 0
- Result intepretation: Only meaningful
○ In long-term
○ When similar decision made many
times
Process Structure
Basic concept
Process types
Process focus (Job shop) Batch focus (Flow shop) Repetitive focus (Line flow) Product focus (Continuous flow)
Output - Low vol Moderate - High variery - Modest vol - High vol
characteristics - High variety - Limited variety - Low variety
Proc characteristics - Res: grouped by func - Relatively stable product - Well-defined assembly line: - Res arranged in sequence
- Machine: General purpose type lines, each produces Discrete parts move from 1
periodially workstation to another - Integrated, highly automated
- Highly-skilled labor sys
- Intermittent proc sys - Semin-continuous sys
- Use tech → ↑ Eff + Handle - No expensive startup &
production variety - Jobs: Frequent setups, shutdown cost
changovers
Example Product: machine tools, … Products: clothes, … Products: automobiles, household oil refinery, chemicals, …
Services: consulting, marketing, … Services: commercial print, loan appliances, …
Service: fast food restaurants, …
- Purpose: Determine POS vol with cost = revenue Op time = Setup time + Run time
→ Examine how unforeseen cost affect profitability
Throughput time = Avg(Time 1 unit moving through sys)
- Reason: Justify initial capital investment
Little's Law
- Flow = Enter proc
→ Pass through activities (value-added & non-valued added)
I=R×T
→ Exit proc
Importance of Flow Time Measurement - Proc flow time = Flow time of critical path (longest path)
(proc has parallel path)
○ Late finish time (LF): Latest time activity can end without delaying project
○ Late start time (LS): Latest time activity can begin without delaying project
Scheduling: Time-Cost Tradeoff
LS = LF - Activity time
○ Slack time: Max time activity could be delayed without affecting project
- Crashing: When activity can accelerated
▪ Slack time = LS - ES = LF - EF
Overtime, subcontract, extra staff, …
▪ For critical activity: Slack time = 0
- Bottleneck res pool: Slowest & most limiting res pool in proc
Factors affecting Process Capacity Unit load T = Time needed by res unit to process 1 flow unit
Pooling Segregation
- Aggergation of cap - Separation of cap
1 waiting line, 2 checkpoints 2 × (1 waiting line, 1 checkpoints)
(M/M/2) (2 × M/M/1)
- ↓ Waiting time
- When to use: Input have heterogenerous procesing
- When to use: All inputs have requirements
similar processing requirements Supermarket: Express checkout for customer
buying few items
- Components:
Hospital: Different waiting line for different lvl of
○ Calling pop: problem severity
▪ Finite: Potential arrivals limited
Maintenance work (pop) for 5 copy machines (service)
▪ Infinite: Potential arrivals very lage
○ Queue discipline: Prio rule, define order of serving customers - ↓ Arrival time variability:
First come, first serve ○ Manufacturing: Choose reliable suppliers
Shortest processing time first: ○ Service: Reservation
□ Min avg flow time
□ Easier to implement in manu op than service op - ↓ Service time variability: ↓ Variety of tasks
Fast food restaurant: Limited menu, standardized tasks
- Customers' waiting behavior:
○ Balking: Decide not enter waiting line - ↑ Capac sync (between demand & supply)
○ Reneging: Leave line before served Temporary personnel
○ Jockeying: Switch from 1 line to another
- ↑ Buffer capac:
- Model disadv: ○ Manufacturing: Build up inventory if high demand predicted
○ Can't cope with multi-phase, mixed characteristics ○ Service: Entertain customer while waiting
○ Ignore waiting behaviors Cocktail lounge: Customer drink while waiting for tables
⇒ Need do simulation → ↑ Insighs to real scenarios
- Pooling & Segregation
Demand Forecast
- Qualitative:
○ Expert judgement, customer survey - Critical questions to ask when forecasting: Past vs Present difference:
○ What drive demand?
○ Used when no quantitative data exist
○ What is current competition?
Product's planning stage
○ What is overlook in past?
- Quantitative: ○ Any conditions changed?
○ Math model:
○ Types: - How to do forecasting in company: Sales & Op planning (SOP) group:
▪ Causual: Demand predictor = Extrinsic data ○ Representatives from different departments
▪ Time series: Demand predictor = Past data pattern ○ Demand forecast: Consensus of participants
Moving avg, Trend models, Simple/Linear/ Quadratic
regression, Seasonal exponential smoothing, ARIMA, …
○ Help compare series with different baseline value FIT: Forecast including trend
○ Must: At ≠ 0 0 ≤ α, δ ≤ 1: Smoothing const
- Formulation:
Demand D unit/[T]
Order quantity Q unit Select cost lvl with min TC(k)
Lead time L [T]
○
Reorder point DL unit Find Z:
- Changed assumption:
Company produce & sell own products (NOT resales)
→ Order received gradually over time (not all at once)
- Mechanism:
○ Build up inventory: When Production rate > Consumption rate
○ Stop production/Produce something else: When inventory reach Imax Fixed-time Period Model with Safety Stock
-
⇒ Demand during (Lead time + Review period):
p: Production rate (unit/[T'])
d: Consumption rate (unit/[T'])
-
Find Z:
- Order quantity:
- Preordering problems:
Introduction
↑ Order size to q
⇔ E(Marginal Cost) ≤ E(Marginal profit)
⇔ P(qth product not sold) × Co ≤ P(qth product sold) × Cu
Multi-period Inventory System Single-period Inventory System
⇔ P(Demand < q) × Co ≤ P(Demand ≥ q) × Cu
- Continuous order - One-time purchasing decision ⇔ P(Demand < q) × Co ≤ [1 - P(Demand < q)] × Cu
- Long time period - Purchase intends to cover fixed
time period ⇔
- Capac characteristics:
○ Customers can segmented based on price lvl they willing to pay
○ High fixed cost + Low variable cost
○ Inventory: Perishable, time-sensitive value
○ Product/Service can sold in advance (through reservation sys)
○ Demand: highly variable, price elastic
- Yield management:
○ Special case of revenue management
○ Applied when: Commodity/Service priced differently, based on:
▪ Timing of consumption
▪ Restriction
▪ Booking, cancellation, refund policies
f(Performance / Price) Quality = Product/Service performance vs. Customer expectation ○ Brand equity loss → ↓ Profit potential
• Performance > Price: "Good" value (quality)
• Performance < Price: Need improvement
- Procurement: Obtain goods & services adhering firm's defined quality - Continuous improvement:
○ Quality improvement is ongoing proc
- Op: Ensure products & service conform to design spec ○ Why: Market always changes
Monitor proc, correct problem's root cause, …
- Prevention over correction:
- Quality assurance: Gather, analyze data on problems → Work with op → Solve ○ Start from product design
○ Rule of thumb: Spending $1 in prevention can save $10 in failure & appraisal costs
- Packaging & Shipping: Good not damaged on transit, shipping done in time, …
- Marketing & Sales: Determine & Communicate customer needs to appropriate departments
- Customer service:
○ Communicate customers' problems to appropriate departments Quality as a Continuous Improvement Effort (Kaizen)
○ Deal with customer in responsibly Doing things right every time
- Quality at source:
○ Workers: Ensure their items at good quality before passing to anyone else
⇒ No quality problem + No need to hire inspectors
Quality Standards & Certification ○ Suppliers: Not deliver poor quality materials
- Histogram
- Fishbone diagram:
○ Fish head = Problem, Fish bone = Causes
○ Help analyze problem systematically
○ Should used in team approach: People from different departments brainstorm & contribute
Quality control
→ Decide lot satisfy predetermined standards?
Control Charts
Type Def Graph construction (3σ control limits) Major development phases of control chart
& R chart - (Mean) chart: Measure proc's Given n samples - 1: Prepare
central tendency Sample k (1 ≤ k ≤ n) has c observations/subgroups: (a k1, … akc) ○ Choose variable/attribute to measure
○ Determine basis, size, sampling freq
- R (Range) chart: Measure
proc's dispersion - 2: Collect data
Quality & Capability Focus - Purpose: Based on design spec, determine proc output's inherent variability
acceptable?
Principles of Reengineering
Balanced Scorecard
Benchmarking
- Contain 4 perspectives:
- Def: Measure org unit's performance ○ Financial: Lagging indicator (already know what happened in past)
→ Compare among each other ○ Customers: Relate to marketing
→ Identify best performing units: ○ Internal Business Process: Relate to op
□ Best practice → Standards ○ Learning & Growth: Human resources, R&D
□ Help poor performing unit recognize potential improvement
areas - For each perspective, specify:
○ Objective (What to achieve)
- Type: ○ Initiatives (How to get started)
○ Internal: Compare units' performance within org ○ Measures
○ External: Compare org with others in same industry ○ Target
- Defs:
○ Decision-making unit (DMU):
▪ Distinct business unit within org
Bank branch, restaurant in chain, …
▪ Consume input resources → Generate valuable output
○ Inputs: Employees, capac, floor space, …
○ Output: Sales vol, service quality, …
- DEA:
○ Analyze DMUs' overall performance by giving efficiency score for each
→ Useful in evaluating relative performance among DMUs
performing similar task & aiming for similar goals
RONA: Return on Net Asset
CAGR: Compound Annual Growth Rate
○ Efficiency: How well DMU utilize inputs to generate outputs
w1 + … + wn = 1 (Weights)
v1 + … + vm = 1 (Weights)
○ Usage:
▪ Best practice: DMUS with max scores
▪ For less efficiency shop: Just compare it with more efficient ones
under similar situations
Overview
- What is it: "Pull" sys
"Right quantity of right part, in right place, at right time, in right condition"
- Let workers know whether they should start making particular product
- Stabilize production schedules:
- ↑/↓ Inventories = Inject/Withdraw Kanban in sys
○ Lvl schedule: Workers have to do certain things, in predictable way
→ Get used to work patterns
- Prerequisite: Short lead time
○ Underutilize capac
→ Make workers busy, always work in "first come, first serve" order"
→ ↑ Flexibility
- Create frozen windows (no changes in production schedules) → Stabilize inventory from
suppliers
Toyota: 2 weeks. Schedule already communicated with suppliers
- Concurrent engineering:
○ Integrate product & proc design → Early feedback
○ Robust design for quality:
Minimum Production Lot Sizes
Car door's edge: Designed such that even if door not match car frame exactly, customers
can't notice