PRIME OFFERINGS

These
Offerings to be Marketed.These
will guide customer segmentation 2. Hope : Gives a whole
and thus formation of diverse and 1. Annonymous Chats : array of hope to people often
to the extent possible mutually No Info on prospect beforehand. getting or thinking they get
exculsive Target Audience This results in element of rejected by their profile pic or
Groups . Each TG will then be surpise. biography . NO FEAR OF NOT
attacked through its own favored GETTING MATCHED.
Channel with a communication
appealing to the group and
carrying User Pitch

Diffrentiators ( Content &

Messaging of ads to be kept as 12 -18 Years ( Boys )
per relevenace to the audience
group targeted ) The Word of Mouth Marketers

Age/ Celebrities they love / TV
shows they watch / Food they
eat / Brands they wear / Books
Who is your they read / Music they listen to /
Favorite apps / FB pages they
audience ? like / Tech Adopters / Platforms
they are on / Devices They use /
what topics hold their maximum
attention.
Objective of the
Campaigns
1. Teens in their school looking
for either humourous or hot
content on the net
2. The content needs to be
cool enough to share / tag with
friends .
3. Typically an age
group very conscious of its
image among friends . They
like Jaden Smith / Kylie Jenner
and read Harry Potter .
4. They can be
biggest endorsers or word of
mouth marketers of Company
XXX alongwith college goers.
5. This
group hangs out in numbers
and always discuss new things
enthusiastically .
3. Know the exact objective o
4.
 Messenger Button on Messenger Plugin on your
Bot discovery Facebook page: website

Broad Targeting ( No Need High level fliteration

defining only a. Age b.Gender
to go for a very niche crowd or , c.Education level , d.Radius
bid on expensive invetory ) - We and e.Placement Device and
are not selling anything yet.
Trageting to be restrained to the few very generic interests . All
students of a decent enough
extent that TG finds the ad
Approach (Targeting relevant and enagages with it school say Lakhsman Public
School In Hauz khas are target
to Landing) but need not so niche or irrespective of thier varying
belonging to particular pocket allowance / father's
economica class as set for selling profession or brand affinity .
an expensive prduct say " A Bidding on low cost inventory /
carolina Harrare " perfume.
Making the content highly
relevant and engaging to bring
cost further down .

Facebook Analytics for Apps as
Tracking & it is now extended for Bots by
bots. I hope released for all
Measurement versions in India to optmise
event firing and tracking.
Facebook campaign results on
Dashboard . They do a good
part of job by giving you "
Number of chats " "Number of
new chats" and other
important numbers .

5.Attacking
1.Go On Date True

Campaign Message 1. Copy - Know her .

Anonymoulsy :)
2. Image - Real Pictures of TG
audience

2. Share common Hobby

Campaign Message

3. Meet for sport

Campaign Message

4. University Chat / Office Chat )

Campaign Message

Planning Ad
Campaigns (FB
advert )
 Planning Ad 5. Buy / Sell In your
Campaigns (FB neighbourhood . A location
based uploading and viewing of
advert ) merchandise . People can Buy /
Sell after seeing the uploaded
deal and contact made between
two parties .

Campaign Message

6. Parties in your
Naighbourhood
1. Host need to create a party
with details and date

2. Propfile of the host could be

seen by anyone willing to attend
his party .
3. Post that , inetersted person
can share his profile with the
host for him to accpet or reject
the guest request .
4. Initially
rolled out in only posh localities ,
Campaign
Say GK1 in Message
delhi .Location based
feature .

6. The STP fr

Forming Diverse Target Groups

within above broad Customer Example _ Beards and loafers
Segments based on Geography/ are trendy in delhi fashion .
language / Local slangs / trends / We can run a campaign
User Segmentation and fashion. Resulting
campaigns to leverage the local directed to girls in delhi while
familiarity factor of viewers thus selling the idea to date
bearded guys .
establishing connect &
engagement .
 Data Driven Approach
1.Devices & Plarforms where the Customer Matching _
formed TG be found 2.FB The idea is in Exploratory stage
partnering platforms they are due to facebook norms on
most active on 3. data collection and content of
Analytical use of multiple messages sent besides FB page
interets / demographic / income to be in US or at least an
level and other filters provided admin from US . This however
in FB dashboard while setting can later aid in expansion if
ads , so the TG enegages well Names and Mobile numbers
Targeting with the content and find it are connected through a non
relevant but at the same time objectionable way . Example _
CAC comes to minimum in light Incetivising Company XXX
of bigger objective of achieving Campus Ambassadors on all
more users than over fcous on campuses to float a consensual
quality of users . How much form to peers asking for thiier
data is available for this TG that NAME & Phone Number ,
can be incorpoarted while while pitching the virtues of a
defining audience say from University Chat Platform !
Futuristic , depends on
Audience Insight ( how comparative RoI
muchb we know ! )

Also project it as a connecter

As a Free, Bold, Cool , Fun filled ,
Anonymous , rewarding chat
Positioning platform to connect with
strangers .
within neighbourhoods and
communities thus helping
individuals communicate and
evolve by picking hobbies ,
interests or networking with
similar kind of people .

7. Dos and Donts

 Why doing page likes ? organic Why doing post
content proliferation is much engagements ? They wont help
curtailed after facebook's in getting Chat Conversions
EDGERANK algorithm . When
fans don’t organically see the
Knowing what not to posts shared then why go for
do excessive number of fans ?
Provided we keep a number
there to look desirable .

Using Real circumstancial Images Copies - Keep it short / sassy

than Creatives or busy and appealing
Knowing what to do illustrations _ Helps in growing
engagement

W
Referrals - Share Company Campus
XXX Bot with your friends. For Ambassadors_
every 10 new users you get on
Company XXX , we will send your Futuristic , depending on
Facebook Profile to 3 Dates of budget incentivizing Campus
your dreams near your location ! ambassadors for Bot
Growth Hacks Rest is Your luck :) Promotion , Promoting
University Chat Opgtion , User
acquisition and activities

Use of carousels to show all Use of canvas for Brand story

product offerings or multiple or providing complete Prodcut
Media features Experience
 1. Know Your Product

5. Breaking
3. Gossips : Leveraged Taboos : Post queries
through University and on issues you cant discuss
Office Chats . Post spiced up 4. Community with friends and family .
topics and questions Feeling : join hands Anxities / Agonies /
annonymoulsy in your group for community based Infidelity / Insecurities /
? Who's got the best hyperlocal events or and seek help from
dressing sense in college ? activities . Connect with volunteers .Let the
Who is hottest ? Confessions nearby people on respondenets play Agony
/ Hate your boss stories / plethora of interests & Aunts . In india people will
who is the biggest activities , any takers for neither run out of taboos
sycophant in office ? Idea is a social cause on a nor advices ( solicited &
to promote and incentivise Sunday Morning ? unsolicited ) So the groups
all " spoke on condition of should see growing
annonymity " types matters. number of reatained 2 way
chats .

2. Know Your Audience

12 -18 Years ( Girls ) 18-27 ( boys) 18-27 ( Girls )

ord of Mouth Marketers The Biggest User group

 College Crowd -
1L.ooks
actively for dates ,
Strong Urge to explore
their sexuality , loves to
read such articles /
blogs online.
2.Comes out of
home town for Hostel
life
3.Spends a lot of time
on smart phones and Overlap with Male group in
laptops out of interest/ terms of interets like
low spending power to bestselling music , novels
Overlap with Male group in go out everyday or smartphones and spend
terms of many interets . /mindset that they are huge time online . Differs
Differs in terms of favorite studing or trying to do it from boys in terms of
shows or books or brands while being online. 4. brands they wear /
they wear . Facebook addictivity shopping acumen vs soprts
and huge interent data awareness ( boys ) , to a
consumption browsing safe extent of genralisation
fashion / .
relationships/lifestyle
content .

4.Very excited about

new apps and online
platforms / explorers
and expermineters.

he exact objective of Campaign . One Campaign could be optimised for only one objective

Get Chats at cheapest Rates / Increase User Base

4. Define your Approach .

CAO (Chat App
Optimization) :Much on
the lines of SEO . To get Messenger links :
shown by messenger in m.me/Company XXX.in
Sponsored
the top search bar proliferation on social
Messages for
whenever users search media blogs / groups
retargetting and
for messaging chatbots or and other places of
retention.
community chatsbots . interest . ROI to be
We need to understand examined
how facebook searches
for user keywords.

Optimal Landing
Measuring All
Producing Extremely relevant matrices and Conversion
Relevant & Engaging CPC , CTR , New Chats , Funnel : Thanks to JSON
snippets . Ensure no user
Content as per TG , to repeat chats , Cost per clicking on add leaves
keep the cost of campaign Chat and burn rate with without a response on
low . Focus on Trends / burn points . Where did bot . As soon as he lands
Sensationalism / Bold / and user opt out and why ? ask him a very appealing
funny . Like scoopwhoop 2. one liner and tempt him
produces " controversial but Asking right answer through YES / No
engaging content " quick reply buttons .
Questions . Example " Do you like
Sunny leone "? Yes / No
 JSON Customizations -
Varying ads with
differing landing views
on the messenger
Bit.ly links for tracking traffic platforom ( as per TG )
to facilitate multiple
through other multiple landing views , compare
sources . nunbers for these ads
and best understand
user delight . You find
what works best and
leverage on that.

5.Attacking TGs with a Relevant Message and most effective channels

True True True

1. Copy - Find him . Impress her with an Chose him after an

Anonymoulsy :) anonymous Chat anonymous Chat
2. Image - Real Pictures
of TG audience

True True

Looking for a Party looking for a shopaholic in

Animal in your your neighbourhood ?
neighbourhood ?
1 True

Looking to form your Looking for a swimming

local cricket team ? partner ?
TRUE TRUE

Who is the Hottest chic Who is The Greek God In

in your university ? Post Your college ? Post
Annonymously Annonymously
 TRUE TRUE

A New Way to Buy Stuff

from your neighbours.

TRUE TRUE

Want to crash a party in

your own
neighbourhood ? Ask
for invitation !

6. The STP framework for running campaigns

 Custom Audinence &
Lookalike Audince :
Getting access to data from Lets not rely on
Shopping brands /Malls / FB Automatic
Movie shows /Coffee Placements and
shops / restaurants and
other life style oreinted targeting : Closing
activities targeted almost to Non effective
young people . Example , In platforms / Audience
Yo Party we once targeted Networks and devices to
adds to Myntra Shoppers reduce CAC .
and saw better than usual
conversions .

7. Dos and Donts : Asking corrcet questions at every step

Why getting charged for Why bid for High Cost Why run ads on devices
impressions or Inventory ? Rather keep and platforms with poorer
engagement? The obejctive a match between enagegment and rising CAC
is to get clicks and thus content relevance and ? Why run on automatic
chats Target groups to ensure Placement , with
engagement and ineffective channels
capture chats included by FB .

Unique creatives and Retargeting ads on

messaging for Unique TGs favoured channels for
Retention purpose

What else can work ?

27-34 ( Boys ) 27-34 ( Girls )
Community Carers / The
The conscious
Networkers
 1. Caught up in work &
moneatry ambitions :
2.Longs for
pursuing hobbies .
3.Looks out for people 1. Protective towards their social image and
with common interests / Secuirty .
connects/ university / 2. Will Indulge or open up in a conversation
profession . only after making an an informed chat with
4. Cares for opposite sex.
environmental and 3. The messaging of Company XXX in this
humanitarian causes . group should consder " Security / Non
5. Often disclosure / data Privacy " norms
Lonely outsdie his home
town and looks out for
recreation in virtual world .
TV Series / Tinder /
Whatsapp groups .

timised for only one objective

Base
 Customer Matching _ The idea is in
Exploratory stage due to facebook norms on
data collection and content of messages sent
besides FB page to be in US or at least an
Messenger QR codes : admin from US . This however can later aid in
Inside schools and expansion if Names and Mobile numbers are
Universties by volunteers / connected through a non objectionable way .
Community Parks / on Example _ Incetivising Company XXX Campus
Yellow Pages / Ambassadors on all campuses to float a
consensual form to peers asking for thiier
NAME & Phone Number , while pitching the
virtues of a University Chat Platform !
Futuristic , depends on comparative RoI

Narrowing Conversion Funnel .

Optimal Landing Optimise user
acquisition by curing leakages in the funnel .
Making the conversion simplest and easy to
understand for the users . Using JSON
snippets as quick replies to defintely record
the first user response . Pro active
communication by Bot . Optimal use of GET
STARTED or other CTA button on all ads or
entry points .
A/B Testing for all
Devices and User
Acquisition Routes at
every burn stage .
ffective channels

True True

looking for a road traveller in looking for a Zumba Partner your

your neighbourhood ? neighbourhood ?

True True

Need someone to play Lookifng for someone to go Hitch Hiking

squash with ? with ?
TRUE TRUE

Wana Post about the worst

Manager in your compnay ?
Post Annonymously :)
TRUE TRUE

Sell Your stuff inside

messenger . To the Guy next
door !

TRUE TRUE

Looking to Host a party for

your neighbours ? Let us
connect you .
35- onwards
Not including as a target
audince as they might be
reluctant to find buddies
on chat owing to tech
ignornace , trust issues ,
lack of enthusiasm to make
new friends or look for
community sports /
activities.
7. Dos and Donts : Asking corrcet questions at every
cet questions at every step 7. Dos and Donts : Asking corrcet questio
Asking corrcet questions at every step 7. Dos and Donts : Asking corrc
d Donts : Asking corrcet questions at every step 7. Dos and Donts : A
7. Dos and Donts : Asking corrcet questions at every step 7. Dos and
7. Dos and Donts : Asking corrcet questions at every step
7. Dos and Donts : Asking corrcet questions at every step
y step 7. Dos and Donts : Asking corrcet questions at every step
ons at every step 7. Dos and Donts : Asking corrcet questions at every
cet questions at every step 7. Dos and Donts : Asking corrcet questio
Asking corrcet questions at every step 7. Dos and Donts : Asking corrc
d Donts : Asking corrcet questions at every step 7. Dos and Donts : A
7. Dos and Donts : Asking corrcet questions at every step 7. Dos and
7. Dos and Donts : Asking corrcet questions at every step
7. Dos and Donts : Asking corrcet questions at every step
y step 7. Dos and Donts : Asking corrcet questions at every step
ons at every step 7. Dos and Donts : Asking corrcet questions at every
cet questions at every step 7. Dos and Donts : Asking corrcet questio
Asking corrcet questions at every step 7. Dos and Donts : Asking corrc
d Donts : Asking corrcet questions at every step 7. Dos and Donts : A
7. Dos and Donts : Asking corrcet questions at every step 7. Dos and
7. Dos and Donts : Asking corrcet questions at every step
7. Dos and Donts : Asking corrcet questions at every step
y step 7. Dos and Donts : Asking corrcet questions at every step
ons at every step 7. Dos and Donts : Asking corrcet questions at every
cet questions at every step 7. Dos and Donts : Asking corrcet questio
Asking corrcet questions at every step 7. Dos and Donts : Asking corrc
d Donts : Asking corrcet questions at every step 7. Dos and Donts : A
7. Dos and Donts : Asking corrcet questions at every step 7. Dos and
7. Dos and Donts : Asking corrcet questions at every step
7. Dos and Donts : Asking corrcet questions at every step
y step 7. Dos and Donts : Asking corrcet questions at every step
ons at every step 7. Dos and Donts : Asking corrcet questions at every
cet questions at every step 7. Dos and Donts : Asking corrcet questio
Asking corrcet questions at every step 7. Dos and Donts : Asking corrc
d Donts : Asking corrcet questions at every step 7. Dos and Donts : A
7. Dos and Donts : Asking corrcet questions at every step 7. Dos and
7. Dos and Donts : Asking corrcet questions at every step
7. Dos and Donts : Asking corrcet questions at every step
y step 7. Dos and Donts : Asking corrcet questions at every step
ons at every step 7. Dos and Donts : Asking corrcet questions at every
cet questions at every step 7. Dos and Donts : Asking corrcet questio
Asking corrcet questions at every step 7. Dos and Donts : Asking corrc
d Donts : Asking corrcet questions at every step 7. Dos and Donts : A
7. Dos and Donts : Asking corrcet questions at every step 7. Dos and
7. Dos and Donts : Asking corrcet questions at every step
7. Dos and Donts : Asking corrcet questions at every step
y step 7. Dos and Donts : Asking corrcet questions at every step
ons at every step 7. Dos and Donts : Asking corrcet questions at every
cet questions at every step 7. Dos and Donts : Asking corrcet questio
Asking corrcet questions at every step 7. Dos and Donts : Asking corrc
d Donts : Asking corrcet questions at every step 7. Dos and Donts : A
7. Dos and Donts : Asking corrcet questions at every step 7. Dos and
7. Dos and Donts : Asking corrcet questions at every step
7. Dos and Donts : Asking corrcet questions at every step
y step 7. Dos and Donts : Asking corrcet questions at every step
ons at every step 7. Dos and Donts : Asking corrcet questions at every
cet questions at every step 7. Dos and Donts : Asking corrcet questio
Asking corrcet questions at every step 7. Dos and Donts : Asking corrc
d Donts : Asking corrcet questions at every step 7. Dos and Donts : A
7. Dos and Donts : Asking corrcet questions at every step 7. Dos and
7. Dos and Donts : Asking corrcet questions at every step
7. Dos and Donts : Asking corrcet questions at every step
y step 7. Dos and Donts : Asking corrcet questions at every step
ons at every step 7. Dos and Donts : Asking corrcet questions at every
cet questions at every step 7. Dos and Donts : Asking corrcet questio
Asking corrcet questions at every step 7. Dos and Donts : Asking corrc
d Donts : Asking corrcet questions at every step 7. Dos and Donts : A
7. Dos and Donts : Asking corrcet questions at every step 7. Dos and
7. Dos and Donts : Asking corrcet questions at every step
7. Dos and Donts : Asking corrcet questions at every step
y step 7. Dos and Donts : Asking corrcet questions at every step
ons at every step 7. Dos and Donts : Asking corrcet questions at every
cet questions at every step 7. Dos and Donts : Asking corrcet questio
Asking corrcet questions at every step 7. Dos and Donts : Asking corrc
d Donts : Asking corrcet questions at every step 7. Dos and Donts : A
7. Dos and Donts : Asking corrcet questions at every step 7. Dos and
7. Dos and Donts : Asking corrcet questions at every step
7. Dos and Donts : Asking corrcet questions at every step
y step 7. Dos and Donts : Asking corrcet questions at every step
ons at every step 7. Dos and Donts : Asking corrcet questions at every
cet questions at every step 7. Dos and Donts : Asking corrcet questio
Asking corrcet questions at every step 7. Dos and Donts : Asking corrc
d Donts : Asking corrcet questions at every step 7. Dos and Donts : A
7. Dos and Donts : Asking corrcet questions at every step 7. Dos and
7. Dos and Donts : Asking corrcet questions at every step
7. Dos and Donts : Asking corrcet questions at every step
y step 7. Dos and Donts : Asking corrcet questions at every step
ons at every step 7. Dos and Donts : Asking corrcet questions at every
cet questions at every step 7. Dos and Donts : Asking corrcet questio
Asking corrcet questions at every step 7. Dos and Donts : Asking corrc
d Donts : Asking corrcet questions at every step 7. Dos and Donts : A
7. Dos and Donts : Asking corrcet questions at every step 7. Dos and
7. Dos and Donts : Asking corrcet questions at every step
7. Dos and Donts : Asking corrcet questions at every step
y step 7. Dos and Donts : Asking corrcet questions at every step
ons at every step 7. Dos and Donts : Asking corrcet questions at every
cet questions at every step 7. Dos and Donts : Asking corrcet questio
Asking corrcet questions at every step 7. Dos and Donts : Asking corrc
d Donts : Asking corrcet questions at every step 7. Dos and Donts : A
7. Dos and Donts : Asking corrcet questions at every step 7. Dos and
7. Dos and Donts : Asking corrcet questions at every step
7. Dos and Donts : Asking corrcet questions at every step
y step 7. Dos and Donts : Asking corrcet questions at every step
ons at every step 7. Dos and Donts : Asking corrcet questions at every
cet questions at every step 7. Dos and Donts : Asking corrcet questio
Asking corrcet questions at every step 7. Dos and Donts : Asking corrc
d Donts : Asking corrcet questions at every step 7. Dos and Donts : A
7. Dos and Donts : Asking corrcet questions at every step 7. Dos and
7. Dos and Donts : Asking corrcet questions at every step
7. Dos and Donts : Asking corrcet questions at every step
y step 7. Dos and Donts : Asking corrcet questions at every step
ons at every step 7. Dos and Donts : Asking corrcet questions at every
cet questions at every step 7. Dos and Donts : Asking corrcet questio
Asking corrcet questions at every step 7. Dos and Donts : Asking corrc
d Donts : Asking corrcet questions at every step 7. Dos and Donts : A
7. Dos and Donts : Asking corrcet questions at every step 7. Dos and
7. Dos and Donts : Asking corrcet questions at every step
7. Dos and Donts : Asking corrcet questions at every step
y step 7. Dos and Donts : Asking corrcet questions at every step
ons at every step 7. Dos and Donts : Asking corrcet questions at every
cet questions at every step 7. Dos and Donts : Asking corrcet questio
Asking corrcet questions at every step 7. Dos and Donts : Asking corrc
d Donts : Asking corrcet questions at every step 7. Dos and Donts : A
7. Dos and Donts : Asking corrcet questions at every step 7. Dos and
7. Dos and Donts : Asking corrcet questions at every step
7. Dos and Donts : Asking corrcet questions at every step
y step 7. Dos and Donts : Asking corrcet questions at every step
ons at every step 7. Dos and Donts : Asking corrcet questions at every
cet questions at every step 7. Dos and Donts : Asking corrcet questio
Asking corrcet questions at every step 7. Dos and Donts : Asking corrc
d Donts : Asking corrcet questions at every step 7. Dos and Donts : A
7. Dos and Donts : Asking corrcet questions at every step 7. Dos and
7. Dos and Donts : Asking corrcet questions at every step
7. Dos and Donts : Asking corrcet questions at every step
y step 7. Dos and Donts : Asking corrcet questions at every step
ons at every step 7. Dos and Donts : Asking corrcet questions at every
cet questions at every step 7. Dos and Donts : Asking corrcet questio
Asking corrcet questions at every step 7. Dos and Donts : Asking corrc
d Donts : Asking corrcet questions at every step 7. Dos and Donts : A
7. Dos and Donts : Asking corrcet questions at every step 7. Dos and
7. Dos and Donts : Asking corrcet questions at every step
7. Dos and Donts : Asking corrcet questions at every step
y step 7. Dos and Donts : Asking corrcet questions at every step
ons at every step