Professional Documents
Culture Documents
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A CASE STUDY
ON
PRESENTED BY
MD. RAJIB HOSSAIN (MBA-090302)
HOSSAIN AHMAD (MBA-090310)
MD. SAIFUL ISLAM (MBA-090311)
SITUATIONAL OVERVIEW
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Problems
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BRITISH VIRGIN ISLAND’S TOURISM MARKET
36 islands- 16 inhabited
Area 59 sq mile
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UPSCALE HOTELS IN BRITISH VIRGIN ISLANDS
Exhibit 1
Map of the British Virgin Islands
and location of luxury hotels and resorts
Necker Island
Mosquito
Island
3
Great Camanoe
Island
5
Guana Island
The Dogs
4
Little Camanoe
rou te
Jost Van Dyke Little Jost
Van Dyke Island n d Ex
press
Ferry
2 Virgin
h Sou
Nort
Gorda
e l
Tortola Beef Islandn n
a
C h
PiterkIsland
e Yacht Club Fallen Jerusalem
r a
Great Thatch
D50 rooms.
s
n c i $395-$525Cooper Island
a
F r Ginger Island
r
S i
1 Salt Island Key:
1 Peter Island Yacht Club
St. John Peter Island
(USVI) 2 Little Dix Bay Resort
3 Drakes Anchorage Resort
4 Biras Creek Resort
Norman Island 5 West Indies Yacht Club Resort
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95 rooms.
Exhibit 2
$390-$595
Virgin Gorda and its luxury hotels
(with meal &
12 rooms access to all water
A beachfront restaurant
sports equipment)
A protected anchorage
Drake’s for charter boat.
Anchorage Sandy beach.
Mosquito Resort $400-$600
Island Prickly Pear West Indies
Island Yacht Club
North Resort
Sound
98 rooms .
$480-$1000
A fine-dining restaurant. Gorda Peak
Small boats(Sunfish,Lasers) National Park
Waretskiing ,day excursions Biras
Diving sites for guests. Creek
South Resort
Savannah Sound
Little Dix Bay 34 rooms
Bay Resort $395-$695
One restaurant.
3 tennis court
One nautical Mile A private beach with a bar.
A small marina.
Spanish Town Several miles of natural
trails.
The Baths
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Exhibit 4
West Indies Yacht Club Resort Organizational Chart
Watersports Director
Two restaurants and Enrik Harrigan
Front Desk Housekeeping
Commissary Expatriate - Dominican
Approx. 10 employees Approx. 80 employees
Approx. 90 employees Virgin Gorda, BVI
Approx. 15 employees
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BVI Labor Market Laws and Regulation and its
Impact on Success of WIYCR
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BVI Labor Market Laws and Regulation and its
Impact on Success of WIYCR
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The organization in the eye of different employees
Dave Pickering
Fake Compensation System
Not interested in tips
Difficult to convey message to top management
Hard to make relationship with locals
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The organization in the eye of different employees
Kent Mawhinney
Worst problem: Getting plans to be executed
Employees not motivated by advancement
They know- local employment law guaranteed jobs
They don’t prefer added responsibility
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The organization in the eye of different employees
Steve Lucas
No planning
No commitment
No enthusiasm
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The organization in the eye of different employees
Kristin Singiser
Mismanagement
Overbooking by Chicago Office
Declaration of telling guest to stay on board
Children and parents in opposite extreme
Continuous mismanagement
Staffs
Local staffs are not motivated by money or
advancement
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Dowd’s Observation
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High Expatriate Turnover
Quit Job
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Rising tension between Expatriate and Local Staff
Causes:
Lacking direct management
Management style does not suit local
Communication problem
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Low employee motivation
Cultural difference:
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Rising Number of Guest Complaints
Causes:
oLack of training
oLack of communication
oLack of motivation
oLocal culture
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Analyzing Opportunities and Threats
Opportunities Threats
Opportunities Threats
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Solutions
Short Term
Organize a holiday party prior to the peak week
Partner with Commisionary, the local bar
Encourage staff to become friends and to respect
each other as people and to look outside titles
Create a slogan or pamphlet to hand out to guests
upon arrival, in which local culture is explained as
well as embraced
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Solutions
Long Term
Establish a WIYCR management training program
encourage employees and managers to have an
open dialogue
In the off season, establish a social interaction
committee
Implement a self service food and beverage sector
Develop evaluations based on a cross cultural
training program
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Building Strong Leadership
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Increased Communication- Building Brust
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Improving the team
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Effective performance measures
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Wrap Up
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Alternative Solution
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Thanks………
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