ŞEBNEM  KAVCİN    

                   
 
WORK  EXPERIENCE  
 
Digital  Marketing  Specialist  (October  2017  –  December  2017)  
PERSONAL     KF  Teknaloji,  Budapest  -­‐  Hungary  
   
• Support  the  digital  content  life  cycle  through  conception  
Address:  Dandár  Ut.  22,  1095  
and  planning  to  ensure  goals  and  objectives  are  met  
Budapest      
within  parameters  for  quality,  schedule,  scope  and  
   
Phone:   budget.  
+36  30  931  7672     • Liaise  with  Marketing,  Sales  and  Product  development  
    teams  to  ensure  brand  consistency  
E-­‐Mail  Address:     • Monitor  ROI  and  KPIs  
sebnemkavcin@gmail.com   • Stay  up-­‐to-­‐date  with  digital  media  developments  
sebnemkavcin@hotmail.co.uk     • Create  and  maintain  reports  and  presentations  for  internal  
    and  external  partners.  
DOB:   18  April   • Share  administrative  support  for  department.  
1984      
Place  of  Birth:   Director  of  Social  Media  (November  2016  –  August  2017)  
Kırklareli,  Turkey   Sodamedya  Interactive    
Nationality:   Clients:  Metro  Toptancı  Market,  Galeri  Ark      
Turkish         • Own  every  facet  of  the  accounts,  ensuring  clients’  goals  
Marital  Status:   are  met  on  time  and  on  budget  with  thorough  planning  
Single     and  accurate  campaign  deployment,  optimization,  and  
Driving  License:   reporting.  
Type  B   • Develop  relevant  content  topics  to  reach  the  company’s  
Disability:     target  customers.  
No     • Manage  and  support  the  Social  Media  Team,  ensuring  a  
  superior  quality  of  communication  and  project  delivery  
  • Plan  social  media  campaigns  
  • Develop  analytics  reports  and  collate  data  from  Social  Media  
  staff  reporting,  presenting  analysis  of  campaigns  and  trends  
  to  all  departments  
 
• Monitor  the  competition  and  be  aware  of  market  changes  
 
and  developments  
 
       
   “Boo  –  Answers  About  Your  Future”  iOS  Application   /  Founder  
  (September  2015  –)    
TRAININGS    
  • Manage  and  support  the  team    
Social   Media   Certificate        20   • Develop  a  brand  awareness  strategy    
March  2013  –  by  İstanbul   • Create  and  manage  social  network  communities    
University   • Develop  a  crowdsourcing  strategy    
   
Social   Brand   Summit   ‘13   Freelance  Certified  Translator  (June  2003  –)    
4   Nisan   2013/   Conrad   Hotel,   Deluxe  Entertainment  Services  
İstanbul  -­‐-­‐-­‐  Turkey  
  • Facilitate  effective  communication  between  two  
Professional   Behaviour   Abilities   parties  that  do  not  speak  a  similar  language  by  
Certificate   by   MCT   Turkey   converting  one  spoken  or  written  language  to  
  another.    
TFK   Acting   Certificate  
• Convert  written  materials  from  one  language  into  
Digital   Photography   Course  
another,  such  as  publications,  web  pages  or  TV  shows  
 Social  Media  Specialist  (November   2013  –  December  2015)  
Italian   Language   Course  
Pixelplus  Interactive  
German   Language   Course    
Clients:  Intel  Turkiye,  Home  Sweet  Home,  Castrol  Yol    Arkadaşım,  
MEMBERSHIPS   Porsche  Türkiye,  DOD,  Abago  Talent  Consulting,  BP  Vanellus  
 
IKUMED   Managing   and   growing   b r a n d s ’   digital   presence  
•
Istanbul   Kultur   University   through  relevant  online  properties.    
Alumni    Association   • Developing   and   implementing   the   social   media   strategy  
  in  line  with  both  global  and  local  objectives.  
TEMA    Foundation  
• Copywriting,  Editing,  ghostwriting  
 
The   Turkish   foundation   for  
• Creating   content   in   line   with   strategy   to   ensure  
combating   soil   erosion,   for   engagement  on  social  platforms  including  but  not  limited  
reforestation   and   the   protection   to   Facebook,   Pinterest,   Twitter,   YouTube,   Instagram,  
of   natural   habitats.   LinkedIn,  Google+,  Blog.  
• Reporting  weekly/monthly  based  on  performance  
• Supporting   project   delivery   through   all   the   phases   of   a  
project  lifecycle  
Assistant  Media  Planner   &   Social  Media  Specialist   (April   2012  –  
April  2013)  
Zen  İstanbul,  İstanbul,  Turkey          

Clients:   Alix  Avien,  Parker  movie,  Zen  Dijital  

• Participating   in   development   and   management   of  

effective  integrated  media  plans  
• Doing   competitor   analysis   and   market   research   using  
tools  such  as  Nielsen,  ComScore,  Google  Analytics  
• Developing   objectives,   strategies,   plans   and  
presentations  
• Providing  campaign  effectiveness  reports  to  clients.  
 
 
  

 
Event  Coordinator  (March  2011  –  October  2011)  
Istanbul  Grill,  Manchester,  United  Kingdom  
• Planning,  managing  and  implementing  themed  events  
including  cocktail  parties,  breakfast,  lunch  and  dinners.  
 
EDUCATION    
• Manchester  Metropolitan  University  
Business  School  /  2010  -­‐-­‐-­‐  2012  
MSc  International  Creative  Advertising  
• Istanbul  Kultur  University  
Faculty  of  Science  and  Letters  /  2003-­‐-­‐-­‐2008  
BA  in  English  Language  and  Literature  
• Orhan  Cemal  Fersoy  High  School  
Foreign  Language  Department  /  1999  –  2002  
 

LINGUISTICS  
Turkish  (Native),  English  (Fluent),  German  (Basic)  
 

COMPUTING  SKILLS    
Proficient  user  in  MS  Office  programs,  Photoshop  basics  
 
DISTINCTIVE    
• %100  state  scholarship  throughout  university.  
• Certified  interpreter  (7th   Public  Notary  of  Beyoğlu,  
İstanbul)    
 
OTHERS  
• Experienced  in  research  methods  and  presentations  
• Hobbies  such  as  making  hats,  Lomography,  listening  to  
rock  music,  playing  video  games,  reading,  watching  
international  sports  activities,  drawing  and  socializing  
with  friends.  
 
REFERENCES  
Will   be   provided   upon   request.