CONTENTS

I. CHAPTER 1 : INTRODUCTION
a. Introduction
b .Objectives
c. Methodology
d. Chapterisation
II. CHAPTER 2 : COMPANY PROFILE
a. General Profile
1) Mission
2) Origin & History(Mile stones)
3) Objectives
4) SWOT
5) Unique Achievements
6) Future Plans

b. Functional Profile
1) Production(Product Mix, Product Process ,Raw Materials used )
2) Finance(Last financial year balance sheet, source of finance)
3) Personal(Man power chart, Recruitment Process, Incentives
,technology & development)
4) Marketing(Four P’s, STP)

III. CHAPTER3 : CONCEPTUAL PROFILE

a. Theoretical aspects of the “concept”
b. b .Application of the “concept” in the company
IV. CHAPTER4 : FINDINGS,ANALYSIS AND INTERPRETATION
V. CHAPTER5 : SUMMARY AND SUGGGESTIONS
a. Summary
b. Suggestions
VI. ANNEXURES
VII. BIBLOGRAPHY
 CHAPTER:- 1
INTRODUCTION
Brand equity
'Brand equity' is a phrase used in the marketing industry which describes the value of having a
well-known brand name, based on the idea that the owner of a well-known brand name can
generate more revenue simply from brand recognition ; that is from products with that brand
name than from products with a less well known name, as consumers believe that a product with
a well-known name is better than products with less well-known names.

Brand equity refers to the value of a brand. In the research literature, brand equity has been
studied from two different perspectives: cognitive psychology and information economics.
According to cognitive psychology, brand equity lies in consumer’s awareness of brand features
and associations, which drive attribute perceptions. According to information economics, a
strong brand name works as a credible signal of product quality for imperfectly informed buyers
and generates price premiums as a form of return to branding investments. It has been
empirically demonstrated that brand equity plays an important role in the determination of price
structure and, in particular, firms are able to charge price premiums that derive from brand equity
after controlling for observed product differentiation.

Some marketing researchers have concluded that brands are one of the most valuable assets a
company has, as brand equity is one of the factors which can increase the financial value of a
brand to the brand owner, although not the only one. Elements that can be included in the
valuation of brand equity include (but not limited to): changing market share, profit margins,
consumer recognition of logos and other visual elements , brand language associations made by
consumers, consumers' perceptions of quality and other relevant brand values.

Consumers' knowledge about a brand also governs how manufacturers and advertisers market
the brand. Brand equity is created through strategic investment in communication channels and
market education and appreciates through economic growth in profit margins, market share,
prestige value, and critical associations. Generally, these strategic investments appreciate over
time to deliver a return on investment. This is directly related to marketing ROI. Brand equity
can also appreciate without strategic direction. A Stockholm University study in 2011 documents
the case of Jerusalem's city brand. The city organically developed a brand, which experienced
tremendous brand equity appreciation over the course of centuries through non-strategic
activities. A booming tourism industry in Jerusalem has been the most evident indicator of a
strong ROI.

While most brand equity research has taken place in consumer markets, the concept of brand
equity is also important for understanding competitive dynamics and price structures of business-
to-business markets. In industrial markets competition is often based on differences in product
performance. It has been suggested however that firms may charge premiums that cannot be
solely explained in terms of technological superiority and performance-related advantages. Such
price premiums reflect the brand equity of reputable manufacturers.
Brand equity is strategically crucial, but famously difficult to quantify. Many experts have
developed tools to analyze this asset, but there is no agreed way to measure it. As one of the
serial challenges that marketing professionals and academics find with the concept of brand
equity, the disconnect between quantitative and qualitative equity values is difficult to reconcile.
Quantitative brand equity includes numerical values such as profit margins and market share, but
fails to capture qualitative elements such as prestige and associations of interest. Overall, most
marketing practitioners take a more qualitative approach to brand equity because of this
challenge. In a survey of nearly 200 senior marketing managers, only 26 percent responded that
they found the "brand equity" metric very useful.

Brand awareness
Brand awareness refers to the extent to which customers are able to recall or recognise a brand.]
Brand awareness is a key consideration in consumer behavior, advertising management, brand
management and strategy development. The consumer's ability to recognise or recall a brand is
central to purchasing decision-making. Purchasing cannot proceed unless a consumer is first
aware of a product category and a brand within that category. Awareness does not necessarily
mean that the consumer must be able to recall a specific brand name, but he or she must be able
to recall sufficient distinguishing features for purchasing to proceed. For instance, if a consumer
asks her friend to buy her some gum in a "blue pack", the friend would be expected to know
which gum to buy, even though neither friend can recall the precise brand name at the time.

Different types of brand awareness have been identified, namely brand recall and brand
recognition. Key researchers argue that these different types of awareness operate in
fundamentally different ways and that this has important implications for the purchase decision
process and for marketing communications. Brand awareness is closely related to concepts such
as the evoked set and consideration set which describe specific aspects of the consumer's
purchase decision. Consumers are believed to hold between three and seven brands in their
consideration set across a broad range of product categories. [2] Consumers will normally
purchase one of the top three brands in their consideration set.

Brand awareness is a key indicator of a brand's competitive market performance. Given the
importance of brand awareness in consumer purchasing decisions, marketers have developed a
number of metrics designed to measure brand awareness and other measures of brand health.
These metrics are collectively known as Awareness, Attitudes and Usage (AAU) metrics.

To ensure a product or brand's market success, awareness levels must be managed across the
entire product life-cycle - from product launch through to market decline. Many marketers
regularly monitor brand awareness levels, and if they fall below a predetermined threshold, the
advertising and promotional effort is intensified until awareness returns to the desired level.
Brand loyalty
Brand loyalty is defined as positive feelings towards a brand and dedication to purchase the same
product or service repeatedly now and in the future from the same brand, regardless of a
competitor’s actions or changes in the environment. It can also be demonstrated with other
behaviours such as positive word of mouth advocacy. Brand loyalty is where an individual buys
products from the same manufacturer repeatedly rather than from other suppliers. Businesses
whose value rests in a large part on their brand loyalty are said to use the loyalty business model.

Definition
A brand is seen as an idea or concept, not a product. This concept of a brand displays imagery
and symbolism for a product or range of products. Brands can have the power to engage
consumers and make them feel emotionally attached. Consumer’s beliefs and attitudes make up
brand images, and these affect how they will view brands they come into contact with.Brand
experience occurs when consumers shop for or search for, and consume products. Holistic
experiences such as sense, relation, acting and feeling occur when one comes into contact with
brands. The stronger and more relational these senses are to the individual, the more for likely
repeat purchase behaviour will occur. After contact has been made, psychological reasoning will
occur, followed by a buy or not-buy decision. This can result in repeat purchase behaviour, thus
incurring the beginning of brand loyalty. Brand loyalty is not limited to repeat purchase
behaviour, as there is deeper psychological reasoning as to why an individual will continuously
re-purchase products from one brand. Brand loyalty can be shortly defined as the ‘behavioural
willingness to consistently maintain relations with a particular brand’ In a survey of nearly 200
senior marketing managers, 68 percent responded that they found the "loyalty" metric very
useful.

True brand loyalty occurs when consumers are willing to pay higher prices for a certain brand,
go out of their way for the brand, or think highly of it.

Purpose
Brand loyalty, in marketing, consists of a consumer's commitment to repurchase or otherwise
continue using the brand and can be demonstrated by repeated buying of a product or service, or
other positive behaviors such as word of mouth advocacy.

Examples of brand loyalty promotions

• My Coke Rewards

• Pepsi Stuff

• Marriott Rewards

• Andhra Pradesh Tourism

Rebranding
Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination
thereof is created for an established brandwith the intention of developing a new, differentiated
identity in the minds of consumers, investors, competitors, and other stakeholders. Often, this
involves radical changes to a brand's logo, name, legal names, image, marketing strategy, and
advertising themes. Such changes typically aim to reposition the brand/company, occasionally to
distance itself from negative connotations of the previous branding, or to move the brand
upmarket; they may also communicate a new message a new board of directors wishes to
communicate.

Rebranding can be applied to new products, mature products, or even products still in
development.

A.Introduction
BRANDING IN TOURISM

A proposal of Destination Branding Model

The most important phases of destination branding processes are based to define and
communicate to the tourists the main brand value driver of place. To achieving these aims, the
first step of branding strategy is the definition of destination brand identity, identifying the
principal element that compose it (e.g. Keller, 2003; Kapferer, 2004). Moreover, to managing
strategically the place value proposition, is indispensable to analyze and to measure the
destination brand knowledge perceived to the tourists; this is related to the cognitive
representation of the destination brand.

On based these statements, the destination branding model proposal in this paper represents
exhaustively these two kind of brand equity, analyzing: 1. the brand identity, through the element
of projected brand equity defined by the DMOs (or policy makers, development agency, an so
on); 2. the brand knowledge, through the components of perceived brand equity on costumer
based perspective (see Figure 1)

In the case of destination - as illustrated on previous section - the analysis of resources,

competences and capabilities of the place is the ground to define the destination brand identity.
In the destination branding model proposal, the brand identity is based on six elements:

b.Objectives

 Brand culture is about the system of characteristics based on the cultural aspects of the
people (spirit, traditions, event, gastronomy, an so on) and the country (historical sites,
monuments, archaeological sites, churches, an so on). Often, this is the essence of a
destination and it represents its core value proposition;
 Brand character is related to its internal constitution, how it is perceived in terms of
integrity, trustworthiness and honesty (Upshaw, 1995). This is also related with the
promise of the brand to deliver the experience associated with its distinctive value
proposition;
  Brand personality is the set of human characteristics that are associated with the
destination. It includes several characteristics as sincerity, excitement or competence
(Aaker J., 1997) or gender, age, socioeconomic class, as well as human personality traits
such as warmth and sentimentality (Aaker, 1996);
 Brand name often is the original name of the destination, in domestic or English
language: this choice is more important, because it is strongly related with
communication strategy on tourist targets. Brand name should have many strength and
unique associations, it should be distinctive, pronouncability and recallability (Keller,
2003b);

 Brand logos (and symbols) is a fundamental element to define a destination. A beautiful

view, a famous monument or an unique tradition are examples of symbols that – in
destination case – could be the main logos to communicate a clear and distinctive value
proposition compared to another competitive places;
 Brand s logan represents a promise that DMO – or another business player – defining to
the tourist targets. It’s based on the main functional, emotive or experiential attributes of
the destination, related to the benefits and value provided by the place offering. Naturally
- also about this element - is more important to choice strength and unique associations
for communicating clearly these to the tourists.
On the right of the destination branding model (see Figure 1), instead, there is the
destination brand knowledge , the core of the brand equity perceived by tourists
(receivers). Consumer [destination] brand knowledge could be defined in terms of the
personal meaning about a brand stored in consumer memory, that is, all descriptive and
evaluative brand related information (Keller, 2003b). The knowledge of a destination
brand can be defined as perceptions about the place as reflected by the brand
associations held in tourist memory. This definition of brand knowledge and its
relationship to destination branding model proposal in this study is rooted in the
psychological theory of Adaptive Control of Thought introduced by Anderson (1983) in
his seminal work “The Equity of Cognition”. The principal concept within this theory is
spreading activation. To understanding its relevance for branding, it is useful to think of
one’s knowledge structure or memory “as a simple network in which all elements or units
are nodes and the connections among them are links” (Anderson, 1983). The nodes
represent various pieces of information - which can be verbal, visual, or abstract - stored
in memory and links represent the strength of associations between thembrand awareness
is defined as brand’s ability to be remembered and recognized that comes from the
mental process used by the consumer in identifying it. Two levels of brand awareness are
identified, based upon the consumer’s own brand knowledge.
c.Methodology
DATA COLLECTION METHODS: the method of data collection is through survey. It is
done only on the basis of primary and secondary data. The primary data was collected by
questionnaires to tourists who have been to Andhra Pradesh. Then the secondary data was
collected from tourism articals, journals, news paper reports, travel agents reports, market
research agencies and world web.
QUESTIONNAIRE DESIGN: scientifically prepared questionnaires through that the
researcher obtained the insight of the tourists perception about the Andhra Pradesh
Tourism.
The questions asked related to various factors that affect their stay in Andhra Pradesh
state.
 The answers to the questionnaires have been intensively discriminated, analysed,
crosschecked, and supported by statistical analysis.
DATA ANALYSIS
The data collected from the tourists through questionnaires was suitably framed in a
tabular form and make the statistical analysis. From this structured data required
information was extracted, analyse, tabulated and illustrated with the help of statistical
tools like factor analysis and discriminate analysis.
USING PORTERS MODEL FOR ANALYSIS
This analysis was done by using the Porters five model, concentrating mainly on the
tourists/customers. This five forces, which every industry must take care of, it is as
follows:
 Competition
 Service Providers
 Substitutes
 Customers
 New Openings
 COMPETITION: Andhra Pradesh state has faces different types of competitions
in the field of tourism Industry, within india itself, there is a competition from
other heritage centres like:
 Thiruvannamalai ( Tamil nadu)
 Thiruthani (Tamilnadu)
 Tanjore (Tamilnadu)
 Kanyakumari
 Poori
 Bhuvaneswar

It is also facing completion from hill stations or Summer resorts

 Ooty
 Kodaikanal
 Madhumalai

It is also faces competition from other states like

 Tamilnadu
 Karnataka
 Kerala
 Maharastra
 Oddissa etc.

At the international level of tourism is completion like

 Maldives
 Malaysia
 Singapore
 Sri Lanka
 Bangkok

Most of the Andhra Pradesh tourist are preferring to visit south east Asian countries, because
which is well developed in the field of tourism, and also these countries are very nearer to
compare with Europe and American tourist destinations.

To overcome these level of competitions The Andhra Pradesh Tourism Development

Corporation (APTDC), has to search the solutions to boost up the tourism business the state.
For this it must build a unique selling proposition. To match the national and International
competition. It is also very important in the matter of business line.

(2) SERVICE PROVIDERS: we can say it is back bone for the development of any industry
especially like Tourism industry, the service providers are as follows:

* Road connectivity

* Railways

* Road ways

* Airlines

* Travel Agents

* Hotel Industry / Restaurants / Resorts

* Locals

* Support of Governments (National and State level)

* Trained Guide services

Un like the products the different characterstics are playing vital role to conduct the
successful tour package. To manage all these in a success manner we should require the
following assistance i.e

• Place

• People

• Physical indications

(3) SUBSTITUTES: To alternate to the Andhra Pradesh Tourism are any other options
would like to do on a leisure times/days. That is like

* Visiting Parks

* Watching Telivision

* Religious gatherings

* Video games
* Internet

The above substitutes do not effect directly to the tourism, they can still be a restriction to it.
Instead of travelling far off distances for a holiday, present day people are searching easy
entertainment from the above. And also the concept of annual holiday is yet to catch up in India.
They must be use to one’s own advantage by making them available at the tourist attractions.

d. Chapterisation
In chapter: 1 introduction

An introduction to Branding in Andhra Pradesh Tourism the main objectives of the

project and project methodology was described

In chapter:2 company profile contains:-

The mission and vision of the company, company’s origin and history, objectives,
unique achievements, SWOT Analysis and future plans were described.

The functional profile of the company contains about finance and marketing
process.

In chapter :3 conceptual profile

The theoretical aspects of the “concept” and the application of the concept in the
company was briefly described

In chapter: 4 findings analysis and interpretation

A questionnaire was given to 26 individuals

Chapter :5 Summary and Suggestions

In this a short summary of the company’s overall performance was described and
suggestions were also given

Chapter :6 bibliography

Chapter :7 annexure
 CHAPTER 2

COMPANY
PROFILE
HISTROY &ORIGIN
A.General Profile

1.Mission-based approach to developing

Tourism Government of Andhra Pradesh (GoAP) has envisaged a Mission based
approach to firmly set Andhra Pradesh on the path of sustainable development
and growth. Seven missions have been identified to provide support in managing
externalities and enhance interdepartmental synergy for improving outcomes and
reducing delays. Andhra Pradesh Tourism Policy2015-20 .The Service Sector
Mission would focus on enhancing job opportunities and providing further fillip to
sectors such as tourism, construction, hospitality, financial services, education, IT
and other allied activities. The Tourism sub-mission will work under the ambit of
the Service Sector Mission. The Tourism sub-mission will primarily focus on two
key aspects: a) Theme-based development: It will focus on developing tourism
projects under themes of beach & water-based, eco-tourism, Buddhist, religious,
heritage, MICE & infrastructure development, recreation/adventure,
spiritual/wellness and medical. b) Destination-based development through Hub &
Spoke model: It will focus on developing tourism circuits on a hub & spoke model.
The emphasis will be on developing five important tourism hubs (Visakhapatnam,
Vijayawada, Tirupati, Rajahmundry-Kakinada and Srisailam-Nagarjunasagar) by
2020, and all other district headquarters as tourism hubs by 2029.
Key Targets For Vision 2029

CAGR Economic Growth

12%

Cumulative Investments

84 TO 97

LAKH CRORE

Human Development Index

0.9
 Global Competiveness Index
To be among

TOP 25
Employment

1.44 CRORE
ADDITIONAL JOBS

2)Origin & History:

Andhra Pradesh
India, a tourism hotspot in the world, has a large bouquet of tourist attractions to boast of. Its
wide spread diversity has always attracted both foreigners as well as its’ own citizens alike, to
explore its mirth and gaiety that it has to offer the world.

Tourist Destinations

Beach view at Tenneti Park in Visakhapatnam

Ropeway car at Kailasagiri in Visakhapatnam

INS Kursura (S20) Submarine museum, Visakhapatnam

Visakhapatnam Beach Map

Natural arch (water eroded) at Thotlakonda beach in Visakhapatnam

Bavikonda Buddhist Monastic ruins, Visakhapatnam

Rock-cut cave ruins at Ramatheerrtham in Vizianagaram district

Visakhapatnam city has many tourist attractions such as Kailasagiri park near the
sea, Visakha Museum, Indira Gandhi Zoological Park, the INS Kursura (S20) Submarine
museum,City Central Park,VUDA Park, the Dolphins Nose, and the Lighthouse.

Baruva (Beach)

Baruva is a village located near Sompeta in Srikakulam district, Andhra Pradesh, India. It is
located at 18.53N 84.35E.,[1] at an average elevation of 10 meters (36 feet). The
Mahendratanaya river merges into the Bay of Bengal at this place. Baruva was used as a
seaport in the era of British colonial rule in India up to 1948. In July 1917 a ship carrying
goods sank in the sea. To commemorate this incident a pillar was constructed.[2] The harbor
is closed, but the old lighthouse stood until 2000. A light house has been constructed next to
the beach resort. Baruva's beach is one of the oldest in Andhra Pradesh.

Population : 5795

Availability of accommodation: At APTDC Beach Resorts, Baruva

Nearest Road Head: Sompeta (12 km)

Nearest Railway Station : Sompeta (12 km) & Palasa (27 km)

Nearest Airport : Visakhapatnam (216 km)

Attractions at Baruva.

Beach

Confluence of River Mahendratanaya into Bay of Bengal

Light House
Kotilingeswara Swami Temple, Janardhana Swami Temple and Durga Temple.

Kalingapatnam (Beach)

Kalingapatnam is located in Gara mandal of Srikakulam District. It has one of the major
beach sand deposits of the state. Kalingapatnam was one of the ancient Andhra's harbour
towns. Perfumes, textiles and so on were exported to other countries from the port.
Kalingapatnam port was closed during British rule of India, but the light house constructed
by the British at Kalingapatnam port. Kalingapatnam Beach is the place where river
Vamsadhara empties into Bay of Bengal.

Population : 6459

Availability of accommodation: APTDC Haritha Hotel

Nearest Road Head: Srikakulam (28 km)

Nearest Railway Station : Amadalavalasa (28 km)

Nearest Airport : Visakhapatnam (138 km)

Attractions at Kalingapatnam

Beach

Light House

River vamsadhara confluence into Bay of Bengal

Mandasa (Place of worship)

Mandasa is a village in Srikakulam district of Andhra Pradesh. The village is known for a
revered Vasudeva temple. The history of this place dates back to 14th century. This temple
dedicated to Lord Krishna is highly renowned. The place is of high religious and
mythological importance. It is believed that the Pandavas, during their exile took shelter at
the Mahendra Giri Hills. The Mandasa temple flourished during the 17th century. It served
as a great inspiration centre for devotees, many young aspirants thronged the temple for
acquiring Vedic knowledge. The temple has been reconstructed a few years back in an
exactly way restoring its novel Kalinga architecture. The Mandasa Mandal is enclosed by the
mighty Bay of Bengal in the east, Mahindra Hills in the west and Two rivers, Sunnamuddi
and Mahendra Tanaya originating from the Mahendra Giri hills flow through this region into
the Bay of Bengal.

Population : 9747

Availability of accommodation: Palasa (18 km)

Nearest Road Head: Palasa (18 km)

Nearest Railway Station : Palasa (18 km)

Nearest Airport : Visakhapatnam (207 km)

Attractions at Mandasa

Mahendragiri Hill:

Mahendragiri, is a mountain peak at in the Paralakhemundi subdivision of the district of

Gajapati, Orissa, India. It is situated amongst the Eastern Ghats at an elevation of 1,501
metres. Mahendra Giri is also known as the abode of the revered Sage Parasurama. In
Mahabharata it has been mentioned that Parasurama, the 6th incarnation of Lord Shri Vishnu
stayed near the Mahindra Hills for twelve long years.

Vasudeva Temple:

The Mandasa temple flourished during the 17th century. It served as a great inspiration
centre for devotees, many young aspirants thronged the temple for acquiring Vedic
knowledge. The temple has been reconstructed a few years back in an exactly way restoring
its novel Kalinga architecture.

Fort:

Mandasa Fort is an enchanting abode of the erstwhile landlords of Mandasa and it is known
for its several fortifications and the adornment of beautiful paintings and carvings seen at the
fort.

Clock Tower at Bheemunipatnam (28 km)

The big clock tower in the town was built by British.

Dutch Cemetery at Bheemunipatnam (28 Km)

A far View of the Flagstaff Dutch cemetery at Bheemunipatnam beach

The cemetery situated in the west of the town at the sea beach speaks of the Dutch who gave
their lives here. The unique feature of the cemetery is the depiction of the cause of the death
on the grave enlivens the past. Written in Portuguese this cemetery is located close to the sea
beach. There are 52 tombs spread across two locations. Out of which 15 are stone capped
and 5 of them have Dutch have inscriptions in Dutch language. These inscriptions are even
visible today. One of pyramid shaped grave of Federick Kesslerus who died in Oct 8th 1661
is considered to be the earliest. This cemetery is divided in two parts, while entering to the
right is for British people and rest of the area is for Dutch.

Light House at Bheemunipatnam (28 Km)

The small light house was built by the Dutch in 1868 and must have served the Dutch and
British sailors well in its time. It has been partly renovated by the local administration and
made functional.

St Peters Church (Red Church) at Bheemunipatnam (30 Km)

Novotel beach resort at Bheemunipatnam

It was consecrated on March 17, 1864, (by Rev. Bishop Gell, who named it in honour of St.
Peter) and it has completed 150 years today and is still functional. The architectural splendor,
location and the history connected with the St Peter’s Church make it stand apart. The design
and plans were made with help of a draughtsman of the 38 Madras Infantry. The east
window of the church has an exquisitely designed stained glass depicting Christ's baptism,
breaking of bread and Crucifixion. This unique piece was specially ordered and imported
from London.

Tourist spots at Vijayawada include Prakasam Barrage, Kondapalli Fort, Krishna

River, Bhavani Island and many more parks in the city.

Some of the tourist spots in Andhra Pradesh are:

Rajahmundry city, located on the banks of Godavari River is one of the main attractions of
the state.

Talakona city, located on the banks of Chittor District is one of the main attractions of the
state.

Nature tourism

R.K. Beach

Thimmamma Marrimanu is the largest, known tree in the world by area of canopy coverage.

Beaches

Visakhapatnam has many beautiful beaches along the Bay of Bengal namely R.K. Beach,
Rishikonda Beach, Lawsons Bay Beach, etc. There are other beaches too along the long
coastline of the state, such as Mypadu beach in Nellore, Suryalanka Beach, located 9 km
from Bapatla in Guntur District..
Caves

Belum Caves

Borra Caves in Visakhapatnam district

The Borra Caves in the Ananthagiri Hills of the Eastern Ghats, near Visakhapatnam at an
altitude of about 800 to 1300 metres are famous for million-year-old stalactite and stalagmite
formations. They were discovered by British geologist William King George in 1807. The
caves got their name from a formation inside the caves that looks like the human brain,
which in Telugu language is known as burra. The Belum Caves in Kurnool District have a
length of 3,229 metres (10,594 ft), making them the second largest natural caves on the
Indian subcontinent. The Belum Caves derive their name from Bilum, the Sanskrit word for
caves. The caves have long passages, spacious chambers, freshwater galleries, and siphons.
The caves' deepest point is 120 feet (37 m) from the entrance and is known as Patalaganga.

Hills and valleys

Araku valley scenic view

Tribal museum at Araku

Araku Valley is a hill station in Visakhapatnam district. The Anantagiri and Sunkarimetta
Reserved Forest, which are part of Araku Valley, are rich in biodiversity. It has thick forests,
coffee plantations, waterfalls. This scenic beauty attracts large number of tourists.

Horsley Hills is a summer hill resort in the Chittoor district of Andhra Pradesh. It is situated
at an elevation of 1,265 metres and attracts lots of tourists. The site which is the departure
point for the Koundinya Wildlife Sanctuary at a distance of 87 km (54 mi). The Papi
Hills located in Khammam district near Bhadrachalam surrounding the Godavari river is also
famous.

Fields and lakes

Birds gather at Kolleru Lake

Publications lake in Nellore distract..

Coringa Wildlife Sanctuary

Konaseema is a place in East Godavari for nature lovers, with scenic greenery of lush paddy
fields and coconut groves along the banks of river Godavari and its canals.
Kolleru Lake is one of the largest freshwater lakes in India. It is a located between Krishna
and Godavari delta. The lake was declared as a wildlife sanctuary, and designated a wetland
of international importance. The wildlife sanctuary covers an area of 308 km².[2] During the
winter season, many birds such as Siberian crane, ibis, and painted storks migrate here from
Siberia and other countries to nest at the sanctuary. The sanctuary is situated about 15 km
from Eluru and 65 km from the city of Vijayawada.

Religious and pilgrimage sites

Holy relic sites map of Andhra Pradesh

The state's many temples and shrines, mosques, and churches attract many pilgrims. Most of
the temples were built during the reign of Vijayanagar empire. A number of festivals are
organized with thousands of tourists visiting them. Some famous temples are:

Tirumala Venkateswara Temple in the town of Tirumala in Tirupati in Chittoor district is an

important pilgrimage site for Hindus throughout India. It is one of the richest pilgrimage
temple of any religious faith in the world. It is the abode of Lord Venkateswara.

Ranganayakula swami Temple in Nellore it is only Temple in world..

Penchalakona Lakshmi narasimha swami Temple in Nellore district..

Mallikarjuna Swamy temple situated at Srisailam in the Nallamala Hills of Kurnool

district, is the abode of lord Mallikarjuna Shiva and is one of the twelve Jyotirlinga shrines in
India. Lord Rama himself installed the Sahasralinga, while the Pandavas lodged
the Panchapandava lingas in the temple courtyard. The Vijayanagara Empire built a number
of monuments, including the Srisailam and Lepakshi temples.
 Kanaka Durga Temple of the goddess Durga is situated on the Indrakeeladri Hill in the city
of Vijayawada on the banks of Krishna River. A large number of pilgrims attend the
colourful celebrations of Tepotsavam and for a holy dip in the Krishna river during the
festival of Dusshera.

Simhachalam, located on a hill 20 kilometres (12 mi) north of the Visakhapatnam city centre,
is another popular pilgrimage site of national importance. Simhachalam is said to be the
abode of the savior-god Narasimha.

The five ancient Hindu temples of Lord Shiva, known as Pancharama Kshetras, are located
at Amararama, Draksharama, Somarama, Ksheerarama and Kumararama. Other religious
places include Srikalahasti temple in Srikalahasti in the Chittoor district, Raghavendra
SwamiMutt in Mantralayam of Kurnool district, Lord Venkateswara temple in Dwaraka
Tirumala of West Godavari District, Annavaram temple in East
Godavari and Arasavalli Surya temple in Srikakulam District are also located in the state.

Religious sites in Anantapur District include Prashanthi Nilayam in Puttaparthi, the home
of Sathya Sai Baba, as well as Lepakshi, home of a famous temple and statue of the Nandi
bull.

Islam is also popular religion, with a number of mosques built during the reigns
of Muslim rulers. One of the famous is Shahi jamia masjid in Adoni of Kurnool district.
There are many famous churches constructed centuries ago with historical significance. One
of them is the Gunadala Church at Vijayawada.

The state has numerous Buddhist centres at Amaravati, Nagarjuna

Konda, Bhattiprolu, Ghantasala, Nelakondapalli, Dhulikatta, Bavikonda, Thotlakonda,
Shalihundam, Pavuralakonda, Bojjannakonda (Sankaram), Phanigiri and Kolanpaka.
3)Objectives
Vizag Smart City attracted 1.78 crore Tourists during the calendar year 2016, out of this around
1.77 crore Domestic and 85,607 Foreign Tourists as against 1.15 crore Tourists during the year
2015 (1.14 crore Domestic and 69,483 Foreign Tourists).Andhra Pradesh Tourism Department
should develop tourist places in and around the city by providing more facilities to attract more
number of tourists, with a target of 4 crore Domestic and 4 lakh Foreign Tourists by the end of
year 2018.
There are many beautiful Tourist places, Hotels, Shopping malls, Inox Cinemas in and around
Visakhapatnam Smart City.
Vizag has the long & beautiful sea coast from Coastal Battery to Bheemili Beach
(approximately 28 kms).
Tourist spots : Araku valley, Padmarao gardens, Borra caves, Katiki waterfalls, Ananthagiri
Hills, Tyda jungle bells, Dallpally, Chaparai waterfalls, Kothapalli waterfalls, Matsyagundam,
Modakondamma padalu, Minumuluru, Lambasingi. Punyagiri, Devipuram. Light house and
Kanaka durga temple at Dolphins nose Hill. Yarada beach, Gangavaram beach,
Muthyalammapalem Beach, Appikonda Beach, Tantadi Beach, Pudimadaka Beach,
Revupolavaram Beach. Bojjanna Konda, Sankaram buddhist place. Kondakarla lake, VUDA
City Central Park, Shivaji Park, Indira Gandhi Zoological Park, Kambalakonda Eco-Tourism
park. Mudarsarlova Park, Simhachalam Temple. Gokul Park, Childrens Park, RK beach,
Matyadarshini Aquarium, Submarine Museum, Visakha Museum, Vuda Park, Lawson's bay
beach park, Lumbini park, VUDA Health Arena at foot hills of kailasagiri, Tenneti park,
Kailasagiri, Telugu museum atop kailasagiri, Sagarnagar beach, Yendada Beach, Rushikonda
Beach, Ramanaidu Film Studios, Bavikonda buddhist heritage site, Thotla konda buddhist
complex, Thotlakonda Beach, Mangamaripeta Beach, Red sand dunes, Bheemili Light house,
Pavurala Konda buddhist place, Bheemili beach.
Government should try to provide more facilities and also develop the above tourist places,
which will increase the number of tourists to the Visakhapatnam Smart City and also increase the
revenue in the tourism sector.
Vizag Smart City attracted 1.15 crore Tourists during the year 2015, out of this around 1.14
crore Domestic and 69,483 Foreign Tourists. To attract more number of toursts, Sea Tourism,
Heli Tourism, Seaplane Tourism can be introduced.
Cultural programmes like Kacheris - traditional singing, Cinema Music, Traditional dances,
Exhibition of products manufactured in our villages like Etikoppaka toys, Magic programs etc to
be conducted on every Saturday/Sunday at beach road to attract tourists.
For Attracting the International/National tourists, Government should give licenses to run
Casinos offshore / onshore, Pubs, 24 hours running Hotels, Restaurants & Bars and also the
Tourism department should develop beaches in Vizag Smart City by providing facilities such as
beach side Chairs, Restaurants and also Para-sailing, Water sports etc.
Vizag also needs an amusement park or water park. That a city of 20 lakh population with
tourist arrivals of 80-90 lakhs per annum should have an amusement park and water-theemed
parks.
Every tourism spot needs to have basic facilities such as public toilets and drinking water and
also need to interconnect tourism spots by special buses.

Developing Visakhapatnam as a Smart City by Government of India under 100 Smart Cities
Project, Government of Andhra Pradesh with the help of Government of United States of
America (USA), Department of Commerce, United States Trade Development Agency (USTDA)
and United States Exim Bank.
About VSC
Visakhapatnam, a City of Destiny, Port City, Steel City, Cosmopolitan City, is the largest city in
the State of Andhra Pradesh, India and also the third largest city on the East Coast of India,
popularly known as Vizag, often called as 'The Jewel of the East Coast'. From a small fishermen
village, Visakhapatnam is going to be a Smart City.aripeta Beach
4)SWOT ANALYSIS
STRENGTHS

• Unique culture, it attracts all the types of tourists to enjoy for instance: pilgrimage tourists to see different places like
Tirumala, Srisailam, Mantralayam,etc., and for heritage tourist can see Golconda, Charminar, Penugonda, chandragiri etc, for
nature lovers can enjoy with Araku valley with pleasant climate and plains, and long sea beach it is also an attraction for the
nature lovers or for tourists

• It attracts tourists throughout the year

• Well road networks to connect almost all the main tourist destinations

• Generous people

• World famous film making centres and world famous pilgrimage centres draws more tourist from different parts of
the country and the world

WEAKNESSES

• Lack of administration in the tourism department

• In sufficient of transport facilities

• Lack of funds for its developments

• Lack of information about some tourist attractions

• In adequacy of marketing, in one word i can say zero marketing

• In sufficient infrastructure

• In ability staff/ contract system in the recruitment of employees they will not feel responsibility on their duties

• Over crowing tourists inflow in famous tourist attractions

• Corruption at all levels

• Lack of strict rules and regulations and its implementations

OPPORTUNITIES

• Eco-tourism is gaining popularity

• A lot of un identified tourist attractions

• Long beach to develop beach resorts

• Increasing the middle class peoples income

• Rural tourism is developing by giving priority for handicrafts and its marketing, for this the Shilpharamams are well
suited for its marketing

THREATS

• Adjacent states like Karnataka, Kerala and Tamilnadu its diverting the large portion of tourists

• And other places also giving competitions for instance: Shirdi in Maharashtra state, and Ajantha and Ellora caves.

• Some time the environmental conditions also giving threat to the industry.

RECOMMENDATIONS

• Andhra Pradesh Tourism has to provide package facilities to connect all the tourist attractions in the state.

• To provide catering facilities at all the tourist destinations with all segment of the tourists with their pocket level
• Entertainment facilities should be provided in order to ensure a longer stay by the tourists. They must have a unique
thing to take back with them.

• To give the boost for the development of the Eco- tourism, and rural tourism

• To take the measures for the control of cheating by the local people

• Local handicrafts and culture should be developed

• Tourism Department should take the measures to introduce the tourism subject in undergraduate and post graduate
level of education.

• Presently the APTDC is having its own educational institute i.e NITHM, it should be expanded so many branches in
major cities like vishakapatnam, vijayawada, tirupati, and warangal etc.,

• The APTDC and the Indian Railways are jointly operating IRCTC packages to Tirupati, it should be expand to other
areas in Andhra Pradesh also,

• To introduce the on-line booking facilities to all the tourist attractions in the state, like accommodation bookings,
package bookings etc.

• To strengthen the marketing facilities and publicity about all the tourist destinations in the state.

• Tourism shopping facilities should be improve, and it can be opened through out the day and night,

• Shilparamams should be opened in all the major cities and towns.

• The infrastructure facilities like roads, parking areas, sanitation facilities, gardens should be improved.

• Create new tourist destinations from the unexplored regions which must be opened at least in peak months or seasons.

• To opened tourism magazines through this it can be publicize it destinations and activities

• High tourist inflow areas should be maintain properly without any inconvenience to the tourists

* The tourist destinations should maintain clean and hygienic conditions in all the times

• Andhra Pradesh tourism information centres should be opened in all the states headquarters in India and given the
information to the tourists about tourist attractions in AP and make the bookings.

• Role of government and private agents need to be emphasized

• Pre paid taxi services, package bus services, and guide services should keep in ready for the tourists needs

• Appoint intellectuals in higher cadres in the administrative divisions

• LTC facilities should be provide to all the government departmental employees to utilize the Andhra Pradesh Tourism
facilities

• Tourism festivals and melas should be conduct in various places in the state

• Where ever the facilities are available there should be introduce the boating facilities, and sound and lighting system
and lazer shows for the entertainment of the tourists.
• At every tourist hotels, sound and light shows, boating areas, rope way points, museums, should keep high alert and
check every tourists with metal detectors to avoid untoward incidences. Because three years back at Lumbini park lazer
shows area (one of the tourist destination in Hyderabad, AP) bomb blast incident was well known to every body, in this so
many lives lost. It will not repeat in any tourist destination again.

• To strengthen the well trained guide service

• To develop beach resorts

• To introduce insurance policy for the tourists

• Where every possible and where ever necessary that areas should be developed the ropeways and canopy walks for
the convenience of the tourists

• To appoint the separate tourism forces and deploy them where ever necessary.

• Dress code should be strictly implemented at all levels of the tourism employees

• To maintain cleanliness and environmental sustainability must be care

• The general view of the tourist is the Andhra Pradesh tourism is targeting only class people, and it is not
concentrating the middle and lower class people. It is badly needed to remove this attitude from the minds of the people.
Actually the more business will come from middle and lower class people only, because 80% of the people are in this lines.

• Keeping all the stakeholders in mind, a sustainable strategy is needed.

 5)Unique Achievements
Achievements By Andhra Pradesh Last One Year

Over the last 365 days, the state of Andhra Pradesh has faced some of the most troubling times as well as uplifting moments.
The bifurcation of the united State of Andhra Pradesh was an emotional decision for all Telugus. It was unscientific, denying
the new State of Andhra Pradesh a level-playing field.
Yet, we have remained unperturbed by such disconcerting circumstances and strove hard to pick up the pieces and put them
together.
During this transition, we have had our ups and downs and yet, steered our Sunrise State of Andhra Pradesh in the right
direction – towards growth and development.

Every challenge is an opportunity and every obstacle, an unforgettable experience. Despite huge setbacks like Cyclone
Hudhud, we have bounced back to normalcy with determination under a dynamic leadership.
Departing from the “business as usual” approach, the state has taken a focussed “mission-mode” approach to governanceto
make Andhra Pradesh one of the top three states in India by 2022 – our 75th year of Independence. By 2029, we want to be
the best state in the country and by 2050, the best destination in the world
Looking back, the State of Andhra Pradesh has made giant strides in the 7 areas
1. Preparations to build a World Class “Peoples Capital” – AMARAVATI
The decision to choose Vijayawada-Guntur region as the capital was based on people’s choice.
Our Capital City is centrally located. The Vijayawada-Guntur-Tenali-Mangalagiri (VGTM) area was chosen after identifying
the region suitable for competent administration, economic development, and cultural integration.
The Sivaramakrishnan Committee, constituted by the Union Government studied various alternatives for the formation of a
new capital. The committee received 4,728 suggestions from people. Of this, Guntur-Vijayawada
region received maximum votes from 2,191 people (46%). While Visakhapatnam received 10.7%, Kurnool 7.6%, Ongole
5.6%, Rajahmundry 2.9%, Donakonda 2.5%, Tirupati 2.4% and other places (put together) got 2.2%.
Keeping in view the concerns of farmers, land was procured under the nation’s best land pooling system to create win-win
situation for the government and farmers. The fact that farmers have voluntarily come forward to give 33000 acres of their
lands for the development of the capital city shows the success of the scheme.
Amaravati Master Plan
Memorandum of Understanding (MoU) between International Enterprise Singapore and the Infrastructure Corporation of
Andhra Pradesh is supposed to provide 3 stage plan for development of Capital
Stage 1 – Capital Region Plan
Stage 2 – Amaravati Master Plan
Stage 3 – Seed Capital Region Plan
The five key features of the Amaravati Master Plan are:
Growing a vibrant economy;
Creating a liveable Indian city;
Enhancing connectivity and active mobility;
Ensuring sustainability
People’s Capital.
Land is pooled and ready, the plans all in place, and we are ready to start construction of our dream capital which we can
showcase to the world.
2. Zero Power Deficit
Within 100 days of government, Andhra Pradesh has achieved the “zero power cuts” milestone. The power deficit in the state
has been brought down from 22 million units per day to zero.

AP Discoms have one of the lowest Aggregate technical and commercial losses in the country – 12.6% till February 2015
which is lower than the target fixed by the Ministry of Power for the current year.
The state has plans to add 5,030 MW of solar and 4,150 MW of wind power during the next 5 years.
Andhra Pradesh is in the forefront, in implementing energy conservation measures in India. 90,000 conventional street lights
have been replaced with LED street lights in Visakhapatnam. 41.3 lakh households are provided with LEDs to conserve
energy.
3. Introducing AP to the World
The united state of Andhra Pradesh has been divided, forming a new state of Telangana. So far, only Hyderabad which has
gone to Telangana is on the global business map. Most of the global corporations don’t know anything about Andhra
Pradesh.
During the past one year, Chief Minister, N Chandrababu Naidu has visited countries like China, Japan, Singapore and
Davos, liaised with the heads of large corporations and business delegations and introduced Andhra to the world. Now not a
day goes without a foreign delegation visiting the State showing interest in doing business with Andhra Pradesh.
Corporate Liasions and Tie Ups – Andhra and the World
Japan
MoU was signed with Sumitomo Corporation for developing food processing sector and METI which included launch of
Working Group consisting of Embassy of Japan, New Energy and Industrial Technology Development Organization
(NEDO), Japan Bank for International Cooperation (JBIC), Japan External Trade Organization (JETRO) and the Japan
International Cooperation Agency (JICA) for facilitating investment from Japan to Andhra Pradesh, in various fields such as
urban development, infrastructure, manufacturing, agriculture, food processing and IT.
Davos
CM met top international and national political and industry leaders like Bill Gates, Satya Nadella, Sheryl Sandberg of
Facebook and several other delegates – they voiced interest in AP.
China
Total of 29 MoUs were signed across Beijing, Chengdu and Shanghai, including 17 Government to Business (G2B) and 12
Business to Business (B2B) MoUs. A lot of business delegations from various provinces have come to AP and the process of
investment has started.
Subsequent to the delegation from Andhra Pradesh, Guizhou International Investment Corporation (GIIC) and KSEZ (GMR
group) have signed an MoU with proposed investment of approximately USD 500 million in setting up a high tech
engineering park in Kakinada SEZ
4. Setting up Major Industries
During the past one year, Andhra Pradesh managed to draw the attention of Major Global and Indian Corporations have set
their eyes on the state. 100% power, abundant water resources, good road and port infrastructure, investor friendly policies,
dynamic and efficient government helped AP to attract a lot of industries during the past one year
 In April 2015, Hon’ble Chief Minister inaugurated a beverage plant by Pepsi Co. at Sri City with investment
of INR 1,200 crore.
 The Government of Andhra Pradesh signed an MoU with Asian Paints which is setting up a manufacturing
unit in Pudi Village of Visakhapatnam with an investment of Rs 1,750 crore.
 Facilities of 11 global firms encompassing INR 980 crore of investment were inaugurated and foundation
stones were laid for another 11 units at around INR 1,000 crore
 Global Pharma major Mylan is investing additional $5 billion in Andhra Pradesh to expand presence.
 HPCL has proposed to set up a Refinery with proposed investment of INR 17,000 crore.
 VEM Technologies is setting up Aerocity with proposed investment of INR 2,000 crore.
 Jai Raj Ispat Ltd is setting up a TMT bars manufacturing unit with proposed investment of INR 3,000 crore.
 MoU has been signed with 18 ancillary Industries attached to ISUZU India Limited at Sricity with a total
investment of INR 900 crore.
 Hero Motors to set up its motorcycle manufacturing plant in the state
 Under the MSMEs category, 2,595 companies have materialized with a total investment of INR 2,154 crore.
These will create employment opportunities for 45,446 people.
 Under the Large industries category, 33 companies have materialized with a total investment of INR 3,380
crore. These industries will create 13,551 jobs.
 Wipro has come forward to ramp up its manpower by 7,000 employees
 Tech Mahindra will create an additional employment of 5,000 in Visakhapatnam
5. Irrigation Projects on Fast Track

Andhra Pradesh is a river side state with 40 major, medium and minor rivers. During the past few years too many projects
have been started without proper planning, the resources have been spread thin leaving a trail of incomplete projects.
During the past one year, the state has given thrust in the following areas
 To provide water to the Rayalaseema area by inter-basin transfer of surplus water and for completion of 7
prioritized major irrigation projects such as Polavaram Right Main Canal &Pattiseema Lift Irrigation Scheme,
Vamshadhara Phase II, Thotapally Project, Gundlakamma, Veligonda, GaleruNagariSujalaSravanthi – I and
HandriNeevaSujalaSravanthi.
 Completion of 22 medium Irrigation Projects under Japan International Cooperation Agency (JICA).
These steps would help complete most of the projects by 2016 providing much needed water resource to our farmlands
6. Infrastructure Development

Andhra Pradesh lying on the east coast and in proximity to South East Asian countries, it has the potential to become logistics
hub with integrated infrastructure, excellent global and domestic connectivity, surplus power and world-class infrastructure
across industrial, social and urban sectors.
AP Infrastructure Mission (APIM) launched in March 2015 aims to create infrastructural assets in the thrust sectors in a time-
bound manner with set targets and measurable outcomes.
 In Ports sector, the Mission entails development of a major port at Dugarajapatnam by Government of India in
Nellore district, non-major ports at Bhavanapadu at Srikakulam district, Narasapur at West Godavari district
Ramayapatnam at Prakasam district.
 At present, there are six operational airports in the State. These are at Visakhapatnam, Tirupati, Vijayawada,
Rajahmundry and Kadapa, which are under the operation of Airports Authority of India (AAI), and the other
at Puttaparthi, being managed by Sri Satya Sai Trust.The four operational airportsVisakhapatnam, Tirupati,
Vijayawada and Rajahmundry together handled 1.66 million passengers and 3,000 tons of cargo in FY 2014-
15. The target is account for more than 10% of national traffic by 2022.
 To promote tourism, there are plans for developing infrastructure such as the Beach Corridor, which will
realize the benefits of the natural endowments of the state such as the coastline of 974 km, pristine beaches,
bird sanctuaries, eye-catching natural rock formations, wild life, scenic back waters and river deltas etc.
 The Beach Corridor will have a beach road, which will be around 1,000 km length abutting the shore, along
the coast, across the 9 coastal districts, with a 30 km wide land side Corridor of Influence (Col), from AP
border in the north in Ichchapurammandal, Srikakulam district to AP border in the South in Tada Mandal,
Nellore district. A Techno – Economic Feasibility Study is being done for the same.
 In addition to the above plans have been put in place to set up Convention centers, integrated sports
complexes, State-Wide High-Speed, low-cost optical fiber infrastructure to provide broadband to households.
7. Knowledge Mission
Chief Minister launched this Mission on April 7, 2015, as a first step in transforming Andhra Pradesh into an Education and
Knowledge State.

 The Union Government has sanctioned 11 prestigious central institutions to the Andhra Pradesh state.
 Indian Institute of Management (IIM) – Vishakapatnam is first of the premier institutions to be set up in Andhra
Pradesh. The institute will begin functioning from the academic year 2015-16.
 Foundation stone for three prestigious central institutions was laid in Chittoor district:
 Indian Institute of Science Education and Research (IISER), Tirupati.
 Indian Institute of Technology (IIT), Chittoor.
 Indian Institute of Information Technology (IIIT), Sri City.
 Hindupur in Anantapur district will house the prestigious National Academy of Customs, Excise and Narcotics
(NACEN). It is the second Academy to be established in the country and first in South India.
 One-of-its-kind National Institute of Ocean Technology (NIOT) to be set up in Pamanji and Naggaru Villages of
Nellore.
 All India Institute of Medical Sciences (AIIMS) will be the first central institute that will be set up in the capital
region.
 We will also have National Institute of Technology (NIT), Petroleum University, Agricultural University and Tribal
University.
 BRAND AMBASSADOR

Andhra Pradesh Tourism ropes in Ajay Devgn and Kajol as brand ambassadors
The state of Andhra Pradesh, which is on a massive drive to draw investments and build a new capital, has now roped in
Bollywood actor Ajay Devgn as its brand ambassador. His wife Kajol would reportedly be the co-promoter of the state.
The Bollywood star had a chat with Chief Minister N Chandrababu Naidu on movies, entertainment and business that he
described as warm and delightful, and the CM was equally enthusiastic on Twitter about their lively meeting.
Actor Ajay Devgn showed interest in investing in theme parks, resorts, water-based parks and the food processing sector.
Devgn wants to put Amaravati, Andhra Pradesh’s up-and-coming capital on the frontlines of the global digital network with a
media city – one that will feature film, HD TV and audio studios, digital post-production and media management services in
the cloud.
The Andhra Pradesh government has also approved a new policy for leasing out its land for tourism development activities.
The state Cabinet, which met under the chairmanship of CM Naidu, approved the new policy under which land under 10
acres would be leased out through competitive bidding.
“Two percent of the basic land value will be fixed as the base price and land would be allotted on lease to the highest bidder
based on their technical and economic capacity,” informed Naidu.
Depending on the size of investment for a tourism project, land would be given on an initial lease of 3 years. “If they do well,
we will extend the lease for a further 33 years,” the CM added. The more the tourism sector will be developed, the more it
would contribute to economic development of the state, Naidu pointed out
Bollywood actors have been active tourism brand ambassadors of different states and countries.

Bollywood actor-couple Ajay Devgn and Kajol will be the brand ambassadors of Andhra Pradesh tourism as the state
attempts to appeal to a broader pan-India audience in its bid to become the country’s most preferred tourist destination.
Cash-strapped Andhra Pradesh, home to sandy beaches and religious hotspots such as Tirumala, Puttaparthi and Amaravathi,
is trying to promote tourism to generate additional income. The state has the country’s only submarine museum in
Visakhapatnam. The state government also plans to convert aircraft carrier INS Viraat into a 500-room hotel or resort after it
is decommissioned from service later this year.
The N. Chandrababu Naidu government is encouraging five star resorts along its coast, mainly in the scenic city of
Visakhapatnam. Last month, Essel Group executives evinced interest in developing an island for tourism purposes and in
constructing a multi-storeyed centre for “fun and recreational purposes”.

About 121.8 million tourists visited Andhra Pradesh in 2015, a 30% increase over the previous year, according to the state
government. Of these, 237,000 were foreign tourists mainly from Southeast Asian countries such as Singapore, Malaysia and
West Asia.

Bollywood actors have been active tourism brand ambassadors of different states and countries. Amitabh Bachchan was the
brand ambassador of Gujarat tourism, while Akshay Kumar of Canada. Aamir Khan was the face of Indian tourism before he
was sacked last year, following his criticism of the government over growing intolerance in the country. Bachchan and
Priyanka Chopra are the new mascots of Incredible India tourism campaign.

Devgn’s appointment as the tourism brand ambassador of Andhra Pradesh comes despite a thriving Telugu film industry, the
home base of stars such as Chiranjeevi, Prabhas and Mahesh Babu.

Devgn offered to don the mantle of brand ambassador at a meeting with chief minister Naidu in Vijayawada on Tuesday. A
government statement said Naidu immediately agreed. It was not immediately clear if the Bollywood actors would be
compensated for their role as brand ambassadors.

Devgn also proposed to build an entertainment and media city in the state’s upcoming capital Amaravati. The actor and his
team made a power point presentation to the chief minister about the project. The actor also expressed his willingness to
build a virtual technology studio in the state.
 6)Future Plans
The Government is focusing on the development of new and unexplored destinations

Andhra Pradesh Tourism is seeking to encourage development of tourism infrastructure under public-private partnership
mode.

The State Government expects to see investment of about Rs. 1,000 crore through various projects to be taken up under the
PPP mode.

The State Government initiatives in the tourism sector infrastructure are supported by the Ministry of Tourism, Government
of India, which has already sanctioned Rs. 221 crore. This apart, the State also expects investment to the tune of Rs. 58 crore
for new projects.

The new projects include coastal corridors along the Vizag-Bheemunipatnam sea front and Vizag-Vizianagaram-Srikakulam
Regional circuit with an outlay of Rs. 175 crore investment, and eight new beach properties in Srikakulam, Vizianagaram,
East Godavari, West Godavari, Prakasam and Nellore districts. Chandana Khan, Special Chief Secretary to the Andhra
Pradesh Government (Tourism & Archaeology), and CMD, Andhra Pradesh Tourism Development Corporation, said,
“Today, the State has much more to offer. We are sure that the new tourism infrastructure will delight the new-generation
visitors. We are keen to promote Andhra Pradesh as the most desirable round-the-year tourist destination in India.”

The State Government is focusing on the development of new and unexplored destinations, and seeks to attract tourists from
the already popular destinations such as the temple town of Tirupati and Hyderabad. Besides upgrading infrastructure, the
corporation is also promoting awareness about its attractive tourist locations by marketing and promotional activities within
the State and at the national level.
MARKETING
A sum of around Rs. 40 crore is likely to be spent on marketing.Dindi, Horsley Hills, Bhavani Island, Suryalanka, Vikarabad,
Nagarjunasagar and Bhadrachalam have been chosen as special destinations.The corporation plans to offer promotional
packages that are woven around themes such as culture, art, cuisine, textiles, dance, rural, water sports and more.

With ‘India’s Best Kept Secret’ branding, it seeks to make State top global destination
Buoyed by its recent success at the tourism trade fair ITB Berlin, A.P. Tourism has upped its promotion strategy to attract a
larger section of domestic and international tour operators in its efforts to make the State a top tourism global destination.
A.P. Tourism was awarded the best new hot spot destination in the trade fair and caught the attention of tour operators across
the globe for its brand positioning as ‘India’s Best Kept Secret’, highlighting the region’s tourism strengths.

As part of its tourism promotion strategy, a national conference of tour operators is being planned in the city in the first half
of April. With an aim to offer incentives to tour operators and help in monitoring traffic to the region, A.P. Tourism is
working towards a software enabled process that will provide a direct link with a select team of tour operators across the
country, create a reward and recognition system programme for the tour operators on an annual basis and track how much
business is coming from which part of the country.

“The purpose is to create an organised distribution system for our ‘product’ and a preferred set of distributors who will
promote us instead of the usual dog-tired circuits.
“We have identified direct connectivity zones with Vijayawada and Visakhapatnam and will be working closely with tour
operators in these zones,” Kaushik Mukherji, lead consultant to Andhra Pradesh government with a special focus on tourism,
told The Hindu .

‘Glamping’

In tune with its strategy to make A.P. a top Indian destination on the global map, the Tourism Department has plans to follow
global best practices in promoting the Nagarjunsagar-Srisailam Tiger Reserve, which is home to 82 tigers and 24 cubs, as a
‘Glamping’ (defined as glamorous camping) destination.

“We plan to tie up with third party entrepreneurs and create camping facilities which will cater to all categories of travellers
and promote a tourism concept near the reserve forest area that does not contradict nature, something like Kenya’s Maasai
Mara,” Mr. Mukherjee said.

Global market

For the international market, beach and Buddhism circuits will be promoted in select countries.

“The Buddhism circuit will be strongly pitched in Sri Lanka, Thailand and Japan,” Mr. Mukherji said.

According to global industry estimates, 33% of international holidaymakers look for a beach holiday.

“Visakhapatnam is being promoted as a safe beach holiday destination and this is where it will score over Goa,” he added.
 B. Functional Profile
1.Existing System


 Ask Inquiry for Travelling then Book ticket Finally Pay Payment & Collect Receipt.

 Difficult To Maintain the Customer Details of Package and Payment Receipt in Register.

 They Register Tour Package in the notebook.

 Add advertisement in Local newspaper or Local Market.

 Use Travelling Facility For the Limited Area or Person.

2.Need for New System

 To Create Web Based Application For our Organization.

 To Provide Search Facility For Customer.

 To Generate Different Types of Reports.

 To Provide the online Ticket Booking and online Payment Facility For Customer.

 To Provide package Details.

 Customer Can Cancel the Booking then Return 15% Less Deduct From the Amount.


 Services provided by Tour and travels System.

– VIEW PACKAGE

– SEARCH PACKAGE

– BOOKING

– CANCLE BOOKING

– ONLINE PAYMENT

3.Function Specification




 Modules that will be there in the projects are :

 Customer: TRAVELER :-

- Registration(Login) - Registration

- View package -Login

- Search package -manage tour

- Booking - Manage tour package cost

- Give Payment - Manage Bus(travels)

- booking Cancellation

- Give Feedback

 Admin:

- registration(Login)

- Manage User
- Manage Tour-package
- Manage Ticket Booking
- Manage Payment
- View Cancellation
-View feedback


 Visitor:
 - View site
- Give feedback

User Specification

Admin:
- admin can manage the user and receive package from traveler & package management.

Traveler:
- Traveler create the package and give to admin.

Customer:
- customer can view package and booking.
Visitor:
- Visitor view side and give feedback.
System flowchart
Timeline Chart
E-R Diagram
 UML Diagram

Use case Diagram

Activity Diagram
Class Diagram
Sequence Diagram
Collaboration Diagram
 Input Design

HOME PAGE

Description: Home page of Tour and Travel Management system.

 REGISTRATION

Description: Registration Page for Agent.

 TOUR PACKAGES

Description: Details of available Tour Packages.

 BOOKING

Description: Booking Page to create Booking For Customer.

 ADMIN LOGIN

Description: Admin Login Page admin login hear.

 ADMIN HOME

Description: Home Page For Admin.

 PACKAGE MANAGEMENT

Description: Admin Manage Package Management .

 PACKAGE MANAGEMENT

Description: Admin Package Management information .

 VIEW FEEDBACK

Description: Admin can view Customer and traveller Feedback.

 CATEGORY

Description: Admin can add and view package category.

 VIEW BOOKING INFO

Description: Admin Show customer Booking Details.

 AGENT LOGIN

Description: Agent Login Page.

 AGENT HOMEPAGE

Description: Home Page For Agent.

 PACKAGE MANAGEMENT

Description: Agent manage the package Management.

 PACKAGE MANAGEMENT

Description: Agent view package information.

 FEEDBACK

Description: Customer and Visitor Give Feedback.

 13.POST IMPLEMENTATION REVIEW

• After the system implemented and conversion is completed, a review of system is usually conducted by
users and analyst this is called post implementation review.

• The most fundamental concern post implementation review is determining the system has met its
objective, that is analyst want to know if the performance level of the system has improved and if the
system is producing the result intended.

• If neither is happening, one may question whether the system can be considered successful.

• By using current system, all the requirements of all users are fulfilled.
 FUTURE ENHANCEMENT

•In future we will give facility of online donation.

•We will include more functionality as per user requirement.

•Not a single website is ever consider as complete forever firstly because there is always
something new requirement also are growing day by day.

•We want to improved our home page, as it is the main thing which attracts all users.
CHAPTER 3
CONCEPTUAL
PROFILE
Brand image , finally, is described by the consumer’s perception of the drivers associated to the
destination brand. This perception is determined by the attribution of values as well as significant
particularities of the DMO’s value proposition.

BRAND

A brand is a name, term, design, symbol, or other feature that distinguishes an organization or
product from its rivals in the eyes of the customer. Brands are used in business, marketing,
and advertising.

BRANDING

Branding is a set of marketing and communication methods that help to distinguish a company or
products from competitors, aiming to create a lasting impression in the minds of customers. The key
components that form a brand's toolbox include a brand’s identity, brand communication (such as
by logos and trademarks), brand awareness, brand loyalty, and various branding (brand
management) strategies.

BRAND OBJECTIVES

Identity & Image:

Establishing an identity for a brand in the market. Measured with surveys that discover how a brand
is viewed by your target market.

Recognition:
The percentage of customers who recognize your brand name and visual symbols such as logo,
packaging, brand colors and products.

Awareness:
Brand awareness is the percentage of customers who can recall your brand. For example, top of
mind awareness is the percentage of customers who name your brand first when given a product
category such as "coffee."

Engagement:
A measure of how often customers interact with your brand. Interactions are defined by you and can
include things like visiting your website, visiting a location, making an order and reviewing a
product.

Brand Loyalty:
The number of customers who regularly purchase your brand.

Brand Advocate:
The number of customers who recommend your brand to others.

Brand Equity:
The estimated value of your brand.

Market Share:
The percentage of your target market that are customers.
 Margins:

Revenue margins of a brand driven by factors such as brand identity,brand awareness, brand
legacy and premiumization of products

Advantages of Tourism
Now-a-days, tourism is the flourishing industry. The advantages of tourism includes employment
opportunity, growth of service sector, foreign exchange earnings, opportunity for recreation,
economic growth, cultural exchange, better international relations, enjoyment, better health and
wellness.

1. Employment: Tourism provides employment opportunity for local people. Tourism industry is
growing very rapidly in India employing millions of people.

2. Growth of Service Sector: Services sector engaged in tourism sector get the most out of tourism
sector. A large number of businesses engaged in service sector such as airlines, hotel, surface
transportation, etc. grows with the growth of tourism industry.

3. Foreign Exchange earning: Many tourist destinations attract a good number of foreign tourists.
This helps the country earn foreign exchange.

4. Recreation: Travel based recreation provides relief from the monotony of daily routine. A change
in place and climate helps a traveler to recharge his mind, body and spirit.

5. Economic growth: Tourism helps in the development of economy of a country. It helps in the
overall GDP development of a country. It helps the local people to earn their livelihood. The tourists
spend lavishly during vacation. The local people engaged in assisting the tourists earn a good
income.

Disadvantages of Tourism
The disadvantages of tourism includes increased expenditure, time-consuming, environmental
hazards, loss of architecture and ecological balance, increase in waste products, damage to wild-
life, and disruption in socio-economic and cultural setup.

1. Tourism involves huge expenditure on part of the tourists. Travelling costs includes vehicle
hire charges, hotel and resort rent, food cost, etc. This increases the overall spending of the
person.

2. You need to take out few days out of your busy schedule to visit tourist places. Hence,
tourism is often time-consuming.

3. Leisure trips are good for health, mind and body. However, hectic trips may cause stress and
effect health.
4. It may also lead to environmental hazards such as environmental pollution due to use of
cigars, plastic bags.

5. In order to attract more tourists and earn more profits sprawling resorts are built cutting down
thousands of casuarinas trees beside sea beaches.
 CHAPTER 4
FINDINGS, ANALYSIS
AND INTERPRETATION
FINDINGS

 Andhra Pradesh Tourism Department has successfully implemented a

number of popular eco-tourism projects by involving the local community,
at Belum caves, revamping of Borra caves, as an exotic jungle destination
(Jungle Bells at Tyda in Visakhapatnam District). Such eco-tourism
projects have yielded excellent results in maintaining the eco results in
maintaining the eco environment and balance between the tourism and the
local community.
 Another eight new projects have been implemented, in coordination with
the Maredumilli(East Godavari District),Nelapattu(Nellore District),
Mamandur, Talakona, Nanniyal(Chottoor District), Balapalli(Kadapa
District),Ettipotala(Guntur District) and KambalaKonda (Visakhapatnam
District). These models are operating in the following principles:
 Eco-tourism projects , generally would involve nature treks, wildlife
tourism and jungle stays.
 Local Forest Protection Committees will provide accommodation, guide
services, security and food
 The AP Forest Department will provide infrastructure under Community
Forest Management (CFM) and also help in management of eco-camps
through local forest officials.
 Transport to and from the destination will be provide by the
APTDC/tourists
 All the projects are rural community based and provide opportunity at one
side to the tourist to know about the environmental assets of the rural
communities, local traditions, art forms and ethnic cuisine and on the other
side infrastructure and facilities for tourists have been built that fit in with
the natural surroundings.
 In all the projects, revenue-sharing mechanism has been adopted with the
local tribal community. As, Guide service, food and beverage,
housekeeping and security are undertaken by the community members so
revenue is sharing by them which leads to their sustainable livelihoods.
 The local communities are getting social benefits out of interaction with
the visitors as tourism activity increases in the area; the local people
exhibit their indigenous traditional skills and disseminate these tradition
knowledge systems to the visitors.
 Tourist Destination Questionnaire
Dear Sir or Madam!
Good morning/afternoon and welcome to our tourist destination. We are pleased that you decided to stay here. If you
have spent at least one night at our destination we kindly ask you to participate in a survey which will help us make your
future stay here even more pleasant. The interview will take about 10-15 minutes and is conducted anonymously.

1. How did you arrive to Andhra Pradesh? (mark the appropriate answer)
1. By car.
2. By bus.
3. With low-cost airline.
4. With major airline.
5. By train.
6. Other, what: _____________________________________

2. Where did you hear about this tourist destination? (mark the appropriate answer, more answers possible)

1. I already knew of it.

2. The Internet.
3. Friends and relatives.
4. Media.
5. Books and guides.
6. Travel agency.
7. Fairs and/or exhibitions.
8. It was part of the travel package.
9. Other, what: ____________________________________

3. Is this your first visit to this tourist destination? (mark the appropriate answer)

1. No. → How many times have you visited this tourist destination in the past? ____________________
2. Yes.

4. How many nights are you planning to stay at this tourist destination: _________

5. What are the main reasons for your visit to this tourist destination? (mark the appropriate answer)

1. Rest and relaxation.

2. Visiting relatives and friends.
3. Business reasons.
4. Attending a conference, congress, seminar, and other forms of educations.
5. Culture.
6. Fun.
7. Sports and recreation.
8. Health.
9. Religious reasons.
10. Other, what : ___________________________________
6. Below are listed some statements which refer to the general image of this tourist destination. For each statement
please indicate to what extent you agree with it. »1« means you completely disagree with it, and »5« means you
agree with it completely.

I completely I completely
I don’t
disagree agree
know
1 2 3 4 5
1. I think most people have a positive opinion about this 1 2 3 4 5
tourist destination.
2. The staff at this tourist destination is friendly towards the 1 2 3 4 5
guests.
3. This tourist destination has a unique image. 1 2 3 4 5
4. I think this tourist destination is popular. 1 2 3 4 5
5. The staff at this tourist destination always put guest first. 1 2 3 4 5
6. This tourist destination respects the natural environment. 1 2 3 4 5
7-8. Below are listed some elements that you might consider when you chose a tourist destination. We ask you to evalua
IMPORTANT is each of these elements to you when you chose any tourist destination (in general) (rate them on a scale »
important). Then we ask you to indicate on a scale 1 – 5 to what extent do you agree with the statement that these el
EXCEPTIONALLY HIGH LEVEL at this tourist destination (where »1« means – I completely disagree, »5« - I completely ag

»AT
»HOW IMPORTANT IS THIS EXCE
ELEMENT?
ELEMENTS OF TOURIST DESTINATION
Completely Very I I
don’t com
unimportant important know disag
1 2 3 4 5 1
1. Personal safety and security. 1 2 3 4 5 1
2. The destination can be easily reached. 1 2 3 4 5 1
3. Overall cleanliness of the destination. 1 2 3 4 5 1
4. Unspoiled nature. 1 2 3 4 5 1
5. Climate conditions. 1 2 3 4 5 1
6. Diversity of cultural/historical attractions 1 2 3 4 5 1
(architecture,
tradition and customs…)
7. The quality of the accommodation (hotel, motel, 1 2 3 4 5 1
apartment…)
8. Friendliness of the local people. 1 2 3 4 5 1
9. Organization of the local transportation services. 1 2 3 4 5 1
10. The offer of local cuisine. 1 2 3 4 5 1
11. Possibilities for shopping. 1 2 3 4 5 1
12. Night life and entertainment. 1 2 3 4 5 1
13. Opportunity for rest. 1 2 3 4 5 1
14. Availability of sport facilities and recreational activities. 1 2 3 4 5 1
15. Offer of cultural and other events. 1 2 3 4 5 1
16. Thermal spa offer. 1 2 3 4 5 1
17. Wellness offer. 1 2 3 4 5 1
18. Casino and gambling offer. 1 2 3 4 5 1
19. Conference offer.
9. Next, we would like to ask you to rate the general quality of this tourist destination offer on a scale 1 -5, where »1«
means the quality of the offer is very poor and »5« - the quality is excellent.

Very low Very high I don’t

1 2 3 4 5 know
General quality of this tourist destination offer is … 1 2 3 4 5

10. Was your trip to this tourist destination organized by a travel agency / another organizer? (mark the
appropriate answer)

1. Yes. → Please continue with question 12.

2. No.

11. The next set of questions refers to expenses connected with your stay at this tourist destination. For each of the
following statements please indicate to what extent do you agree with them, »1« means you completely disagree
and »5« that you completely agree with the statement.

I completely I completely
I don’t
disagree agree
know
1 2 3 4 5
1. Making a booking at this tourist destination was easy. 1 2 3 4 5
2. The price of B&B/half board/full board in this tourist 1 2 3 4 5
destination is reasonable.
3. The prices of additional offer at this tourist destination 1 2 3 4 5
(i.e. prices of food and drink, prices of souvenirs, prices
of handcrafted products, prices of excursions, prices of
beauty and relaxing programs) are favorable.

12. This part of the questionnaire refers to your feelings and comprehension of the value of your stay at this tourist
destination. For each of the following statements, please tell us to what extent you agree wit it. »1« means you
completely disagree and »5« that you completely agree with the statement.

I completely I completely
I don’t
disagree agree
know
1 2 3 4 5
1. Overall, staying in this tourist destination has been very 1 2 3 4 5
valuable to me.
2. I have gained a lot of new knowledge and experiences in 1 2 3 4 5
this tourist destination.
3. Staying at this tourist destination is worth every Euro 1 2 3 4 5
paid.

13. In this part of the questionnaire we ask you to rate your overall satisfaction with your visit to this tourist
destination on a scale 1 - 5. Here »1« means you are completely dissatisfied and »5« that you are completely
satisfied.

Completely Completely
I don’t
dissatisfied satisfied
know
1 2 3 4 5
What is your overall satisfaction with your visit to this tourist
1 2 3 4 5
destination?
14. Now we would like to ask you to tell us to what extent do you agree with the following statements (»1« means
you completely disagree and »5« that you completely agree with it):

I completely I completely
I don’t
disagree agree
know
1 2 3 4 5
1. I am pleased that I decided to visit this tourist 1 2 3 4 5
destination.
2. The visit to this tourist destination exceeded my 1 2 3 4 5
expectations.
3. I will speak highly of this tourist destination to my 1 2 3 4 5
friends and colleagues.

15. Have you had any reason to complain since you have been staying in this tourist destination? (mark the
appropriate answer)
1. Yes. → Have you filed a complaint? (mark the appropriate answer)
1. Yes.
2. No.
2. No.

16. On the other hand, have you had any reason to praise this tourist destination since the beginning of your stay?
(mark the appropriate answer)
1. Yes. → Have you expressed your compliments? (mark the appropriate answer)
1. Yes.
2. No.
2. No.

17. We would like to ask you again to indicate whether you agree or disagree with the following statements and to
what extent on a scale »1« (I completely disagree) to »5« (I completely agree).

I completely I completely
I don’t
disagree agree
know
1 2 3 4 5
1. If I had to decide again I would choose this tourist 1 2 3 4 5
destination again.
2. I will recommend this tourist destination to my friends 1 2 3 4 5
and relatives.
3. I will return to this tourist destination. 1 2 3 4 5
4. I feel at home in this tourist destination. 1 2 3 4 5

Now a few questions about your holiday or travel:

18. Who is accompanying you on your current visit to this tourist destination? (mark the appropriate answer)
1. No one.
2. Partner.
3. Family and /or relatives. → How many children under the age of 15 are accompanying you?_____
4. Friends.
5. Co-workers.
6. Business partners.
7. Other, what: __________________________________________________
19. When did you decide to stay at this tourist destination? (mark the appropriate answer)

1. Less than a month ago.

2. 1 to 3 months ago.
3. More than 3 months ago. → → Please continue with question 20.

19a. Was it a last minute offer? (mark the appropriate answer)

1. Yes.
2. No.

20. How often do you go on holidays lasting at least 5 days? (mark the appropriate answer)

1. Every few years.

2. Once a year.
3. Several times (2-4 times) a year.
4. More than 4 times a year.

21. How much do you plan to spend per person during your visit to this tourist destination on the following
items?

1. Transportation (plane ticket, bus ticket, taxi, etc.). Approx._________INR

2. Accommodation. Approx._________INR
3. Restaurants, cafes. Approx._________INR
4. Souvenirs. Approx._________INR
5. Food (not in restaurants). Approx._________INR
6. Other shopping. Approx._________INR
7. Entertainment, entrance fees (theatre, cinema, exhibitions, museum…). Approx._________INR
8. Other expenses. Approx._________INR

9. TOTAL expenditure (only if undividable). Approx._________INR

22. Do you expect your expenses whilst staying at this tourist destination to be: (mark the appropriate answer)

1. Within what was planned.

2. Higher than planned.
3. Lower than planned.

For the very end, a few questions about you.

23. Please, name your country of residence: ___________________________

24. What is your employment status? (mark the appropriate answer)

1. Employed.
2. Self-employed.
3. Unemployed.
4. Retired / renter.
5. Student / pupil.
6. Other, what: ______________________________

25. Year of birth: _________________________

26. Gender (mark the appropriate answer):

1. Male.
2. Female.

Thank you very much for your time and answers!

 CHAPTER 5
SUMMARY AND
SUGGESTIONS
SUMMARY
 Making tourism more sustainable is not just about controlling and managing the negative impacts of the industry. Tourism is
in a very special position at the state to benefit local communities, economically and socially and to raise awareness and
support for conversation of the environment. Various International conventions and declarations have put forward principles
and guidelines for sustainable tourism and the importance of tourism and its sustainability was underlined at the 2002 World
Summit on Sustainable Development. Despite this interest, there remains a degree of uncertainty over the scope and priorities
for making tourism more sustainable and only partial appreciation of how to put this into practice

Based on the evidence presented here, Government of Andhra Pradesh is paying sufficient attention to tourism within the
field of sustainable development, and its tourism policies and actions adequately embrace concerns about sustainability.
Tourism policies in the state have been developed and implemented within a jointly agreed strategy that has the principles and
aims of sustainability at its centre. Andhra Pradesh is a top performing state with consistent performance in water, air and
water pollution control. During the 25th UNWTO Conference organized and hosted by Hyderabad from April 12-14,2013 on
sustainable tourism, where TalebRifai, secretary general, United Nations World Tourism Organisation(UNWTO) said in his
inaugural address that “There is a greater need to adopt a holistic approach to promote the concept of sustainable tourism
sector is recording a tremendous growth. The image of India and particularly of Andhra Pradesh can be changed if the best
practices of sustainable tourism can be adopted and implemented properly in the state.

SUGGESTIONS
 Network should be developed with many grass-root NGO’s working in the field of biodiversity conversation so more
awareness can be spread. Further it is require preparing and develop school programmes, manuals and training programmes
with the focus on biodiversity at students level so they will be more sanitizes towards their environment and protection and
conversation.
 There is no need an in-depth analysis of the maximum sustainable visitor capacity in all the tourist destinations in the state .
Regulatory measures should be plan that can offset negative impacts and can controls on the number of visitors at destinations
 Promote the sustainable development of Travel & Tourism is factored into mainstream policies for employment, an trade,
investment and education, ensuring that the underlying policy framework is conducive to sustainable growth.
 CHAPTER 7
BIBLOGRAPGHY
 BIBLIOGRAPHY

• A special Tourism Areas, Tirupati, (1999), by APTDC, Tirupati Branch, A.P. India.
• Acharya, Ram (1980) “Tourism and Cultural Heritage of India”RBSA, Jaipur.
• Aktar Javaid (1990): “Tourism Management in India”, Ashish publications, New
Delhi.
• Andhra Pradesh Tourism Policies(1992,1998), by APTDC, Hyderabad, India.
• Bhatia, A.K. (1997): “Tourism Management and Marketing”, the business of Travel
Agency Operations, sterling publishers Pvt.Ltd, New Delhi.
• Burkart, A.J.(1975): “The Management of tourism”, Heinemann publications,
London.
• Das, Manoj(1998): “A Tourist Paradise”, Sterling Publishers, New Delhi.
• Indu Tourism News Papers, Issues
• Makhan Jha (1998): “Dimensions of Pilgimage”, an anthropological appraisal, Inter-
India Publications, New Delhi.
• Sathyanarayana, (1975): “A study of the History and Culture of Andhras”,
Visalandhra publishers, Hyderabad, India.
• Special tourism area- Andhra Pradesh- 1999, by APTDC, Hyderabad, India.

•WEB SITES :-

•www.Google.com

•www.Codeguru.com

•www.Saveearth.org

•www.Saveourearth.co.uk