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APPLE

Apple Inc. is an American multinational technology company headquartered


in Cupertino, California that designs, develops, and sells consumer
electronics, computer software, and online services. The
company's hardware products include the iPhone smartphone, the iPad tablet
computer, the Mac personal computer, the iPod portable media player, the Apple
Watch smartwatch, the Apple TV digital media player, and the HomePod smart
speaker. Apple's consumer software includes the macOS and iOS operating
systems, the iTunes media player, the Safari web browser, and
the iLife and iWork creativity and productivity suites. Its online services
include the iTunes Store, the iOS App Store and Mac App Store, Apple Music,
and iCloud.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April
1976 to develop and sell personal computers. It was incorporated as Apple
Computer, Inc. in January 1977, and sales of its computers saw significant
momentum and revenue growth for the company. Within a few years, they had
hired a staff of computer designers and had a production line. Apple went
public in 1980 to instant financial success. Over the next few years, Apple
shipped new computers featuring innovative graphical user interfaces, and
Apple's marketing commercials for its products received widespread critical
acclaim.
Apple's net income in the company's fiscal years
from 2005 to 2016 (in billion U.S. dollars)

Apple's revenue
FOUNDERS

STEVE JOBS

Steven Paul Jobs (February 24, 1955 – October 5, 2011) was


an American entrepreneur, businessman, inventor, and industrial designer. Jobs
was the chairman, and the chief executive officer (CEO), and a co-founder
of Apple Inc.; CEO and majority shareholder of Pixar; a member of The Walt
Disney Company's board of directors following its acquisition of Pixar; and
founder, chairman, and CEO of NeXT. Jobs and Apple co-founder Steve
Wozniak are widely recognized as pioneers of the microcomputer revolution of
the 1970s and 1980s.
He was born in San Francisco to parents who had to put him up for adoption at
birth; he was raised in the San Francisco Bay Area during the 1960s. [3] Jobs
then attended Reed College in 1972 before dropping out, and decided to travel
through India in 1974 seeking enlightenment and studying Zen Buddhism. Jobs’
declassified FBI report stated that an acquaintance knew that Jobs had
used marijuana (the formerly illegalized drug in California), and LSD while he
was in college. Jobs once told a reporter that taking LSD was "one of the two or
three most important things" he did in his life.
RONALD WAYNE

Ronald Gerald Wayne (born May 17, 1934) is an American retired electronics
industry worker. He co-founded Apple Computer (now Apple Inc.) with Steve
Wozniak and Steve Jobs, providing administrative oversight for the new
venture. He soon, however, sold his share of the new company for $800 US
dollars, and later accepted $1,500 to forfeit any claims against Apple (in total,
equivalent to $9,296 in 2016). As of March 2017, if Wayne had kept his 10%
stake in Apple Inc., it would have been worth over $75.5 billion.

Wayne worked with Steve Jobs at Atari before he, Jobs, and Wozniak
founded Apple Computer on April 1, 1976. Serving as the venture's "adult
supervision", Wayne drew the first Apple logo, wrote the three men's
original partnership agreement, and wrote the Apple I manual.
Wayne received a 10% stake in Apple. Less than two weeks later, on April 12,
1976 he relinquished his equity for US$800. Legally, all members of
a partnership are personally responsible for any debts incurred by any partner;
unlike Jobs and Wozniak, then 21 and 25, Wayne had personal assets that
potential creditors could seize. The failure of a slot machine company he had
started five years earlier also contributed to his decision to exit the
partnership.

STEVE WOZNIAK

Stephen Gary "Steve" Wozniak (born Stephan Gary Wozniak on August 11,
1950), also nicknamed "The Woz", is an American inventor, electronics
engineer, programmer, philanthropist, and technology entrepreneur who co-
founded Apple Inc. He is known as a pioneer of the personal computer revolution
of the 1970s and 1980s, along with Apple co-founder Steve Jobs.
Wozniak single-handedly developed the 1976 Apple I, which was the computer
that launched Apple. He primarily designed the 1977 Apple II, known as one of
the first highly successful mass-produced microcomputers, while Jobs oversaw
the development of its unusual case and Rod Holt developed the unique power
supply.
Steve Wozniak was introduced to Jobs by friend Bill Fernandez, who
attended Homestead High School with Jobs in 1971. Jobs and Wozniak became
friends when Jobs worked for the summer at Hewlett-Packard (HP), where
Wozniak too was employed, working on a mainframe computer. This was
recounted by Wozniak in a 2007 interview with ABC News, of how and when he
first met Steve Jobs:
"We first met in 1971 during my college years, while he was in high school. A
friend said, 'you should meet Steve Jobs, because he likes electronics and he
also plays pranks.' So he introduced us."
In 1976, Wozniak developed the computer that eventually made him famous. He
alone designed the hardware, circuit board designs, and operating system for
the Apple I. Jobs had the idea to sell the Apple I as a fully assembled printed
circuit board. Wozniak, at first skeptical, was later convinced by Jobs that even
if they were not successful they could at least say to their grandkids they had
had their own company.

APPLE LOGO

First Apple logo


(1976–77)
First official logo
(1977–98)

Apple third logo


(1998–03)

Current logo
(2003–present)

According to Steve Jobs, the company's name was inspired by his visit to an
apple farm while on a fruitarian diet. Jobs thought the name "Apple" was "fun,
spirited and not intimidating".
Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting
under an apple tree. It was almost immediately replaced by Rob Janoff's
"rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a
bite taken out of it. Janoff presented Jobs with several different
monochromatic themes for the "bitten" logo, and Jobs immediately took a liking
to it. However, Jobs insisted that the logo be colorized to humanize the
company. The logo was designed with a bite so that it would not be confused
with a cherry. The colored stripes were conceived to make the logo more
accessible, and to represent the fact the Apple II could generate graphics in
colour. This logo is often erroneously referred to as a tribute to Alan Turing,
with the bite mark a reference to his method of suicide. Both Janoff and Apple
deny any homage to Turing in the design of the logo.
On August 27, 1999 (the year following the introduction of the iMac G3), Apple
officially dropped the rainbow scheme and began to use monochromatic logos
nearly identical in shape to the previous rainbow incarnation. An Aqua-themed
version of the monochrome logo was used from 1998 to 2003, and a glass-
themed version was used from 2007 to 2013.
Steve Jobs and Steve Wozniak were Beatles fans, but Apple Inc. had name and
logo trademark issues with Apple Corps Ltd., a multimedia company started by
the Beatles in 1967. This resulted in a series of lawsuits and tension between
the two companies. These issues ended with settling of their most recent
lawsuit in 2007.

RISHI BHALERAO

BBA016014

CORE A

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