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Culture Documents
John D. Rockefeller
John D. Rockefeller was the richest man in history by most measures. He made his
fortune by squeezing out efficiencies through horizontal and vertical integrations that
made Standard Oil synonymous with monopoly - but also dropped the price of fuel
drastically for the everyday consumer. The government broke up Standard Oil for good
in 1911. Rockefeller's hand can still be seen in the companies like Exxon (NYSE:XOM
) and Conoco that profited from the R&D and infrastructure they received as their piece
of the breakup. Rockefeller retired at the turn of the century and devoted the rest of his
life to philanthropy. (More than 70 years after his death, this man remains one of the
great figures of Wall Street. Learn more, in J.D. Rockefeller: From Oil Baron To
Billionaire.)
Thomas Edison
There is no doubt that Edison was brilliant, but it's his business sense, not his talent as
an inventor, that clearly shows his intelligence. Edison took innovation and made it the
process now known as research and development. He sold his services to many other
companies before striking out on his own to create most of the electrical power
infrastructure of the United States. While Edison is a founder of General
Electric (NYSE:GE), many companies today owe their existence to him – Edison
Electric, Con Edison and so on. Although Edison had far more patents than he did
corporate ties, it is the companies that will carry his legacy into the future.
Henry Ford
Henry Ford did not invent the automobile. He was one of a group working on motorcars
and, arguably, not even the best of them. However, these competitors were selling
their cars for a price that made the car a luxury of the rich. Ford put America - not just
the rich - on wheels, and unleashed the power ofmass production in the bargain. His
Ford Model T was the first car to cater to most Americans - as long as they liked black.
Ford's progressive labor policies and his constant drive to make each car better, faster
and cheaper made certain that his workers and everyday Americans would
think Ford (NYSE:F) when they shopped for a car.
Walt Disney
The 1920s found Walt Disney on the verge of creating a cultural juggernaut. A gifted
animator for an advertising company, Disney began creating his own animated shorts in
a studio garage. Disney created a character inspired by the mice that roamed his office,
Mickey Mouse, and made him the hero of "Steamboat Willie" in 1928. The commercial
success of Mickey Mouse allowed Disney to create a cartoon factory with teams of
animators, musicians and artists. Disney turned that mouse into several amusement
parks, feature-length animations and a merchandising bonanza. After his death, the
growth has continued making Disney (NYSE:DIS), and his mouse, the founders of the
largest media company on earth.
Bill Gates
When people describe Bill Gates, the usually come up with "rich", "competitive" and
"smart." Of the three traits, it's Gates' competitive nature that has carved out his
fortune. Not only did he fight and win the OS and browser wars, but Gates stored up
the profits that came with the victories – and Microsoft's dominance – to fund future
fights and ventures. The Xbox is just one of the many sideline businesses that the
massive war chest has funded. The fact is that Microsoft's cash and Gates' reluctance to
pay it out is a big part of what saw the company through hard times and funded
expansion in good times.
Steve Jobs
Unlike most of the others on this list, it's possible that Steve Jobs' greatest
achievements are yet unwritten. Jobs co-founded Apple (NYSE:AAPL), one of the only
tech companies to offer a significant challenge to Microsoft's dominance. In contrast to
Gates' methodical expansion, Jobs' influence on Apple has been one of creative bursts.
Apple was a computer company when Jobs returned to it. Now, the iPod, the iPhone
and the iPad are the engines of growth that have pushed Apple past the once
unassailable Microsoft. When Apple surpassed Microsoft's market cap in 2010, it
became clear that investors that, with Jobs, the best is yet to come.
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