Electronic Product Design

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Concept generation

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Concept generation

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Concept selection

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Concept selection…
• a process of evaluating concepts
with respect to
• Customer needs and other criteria
• Comparing the strengths and weaknesses

And select the one or more concepts

for further investigation, testing, or
development

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Methods to choose concepts..

• External decision
• Product champion
• Intuition
• Multivoting
• Pros and cons
• Prototype and test
• Decision matrices

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Concept selection

• Concept screening

• Concept scoring

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Concept screening…
• Step1 : Prepare the selection
matrix
• Step2 : Rate the concepts
• Step3 : Rank the concepts
• Step4 : Combine and improve the
concepts
• Step5 : Select one or more
concepts
• Step6 : Reflect on the results and
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the process
Concept scoring…
• Step1 : Prepare the selection
matrix
• Step2 : Rate the concepts
• Step3 : Rank the concepts
• Step4 : Combine and improve the
concepts
• Step5 : Select one or more
concepts
• Step6 : Reflect on the results and
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the process
Concept testing

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Method..
• Step1 : Define the purpose of the
concept test
* which of several alternative
concepts should be pursued ?
* How can the concept be improved?
* How many units are expected to
sold?
* Should development be continued?

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Step2 : Choose a survey population…

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Step3 : Choose a survey format…

• Face to face interactions

• Telephone
• Postal mail
• E-mail
• Internet

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Step 4: Communicate the
concept
• Verbal description
• Sketches
• Photos and rendering
• Storyboard
• Video
• Simulation
• Interactive multimedia
• Physical appearance models
• Working prototype
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Step 5: Measure customer
response

• Definitely would buy

• Probably would buy
• Might or might not buy
• Probably would not buy
• Definitely would not buy

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Step 6 : Interpret the results

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• Step 7: Reflect on the results
and the process

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Thank you

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