INTERNSHIP REPORT

ON

SOHRAB P.C.I.C.S. LTD.

SUBMITTED BY

SANA MEHAR

Roll No:0101-201408

BBA (Hons.)

Year: 2018

DEPARTMENT OF MANAGEMENT SCIENCES

LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

 INTERNSHIP REPORT

ON

SOHRAB P.C.I.C.S. LTD.

SUBMITTED BY

SANA MEHAR

Roll No:0101-201408

BBA (Hons.)

Year: 2018

DEPARTMENT OF MANAGEMENT SCIENCES

LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

 INTERNSHIP REPORT

ON

SOHRAB P.C.I.C.S. LTD.

Submitted by Supervisor Additional registrar

Sana Mehar Ms. Fozia Ashfaq Ms.Uzma Batool

 DECLARATION

An Internship Report submitted to the department of Management Sciences, Lahore College for
Women University, Lahore in partial fulfillment of the requirement for the degree of BBA.
 DEDICATION

This Report is dedicated to: The sake of Allah, my Creator and my Master, my great teacher and
messenger, Hazrat Muhammad (Peace be upon him), who taught us the purpose of life.

I have to thank my family members for their love and support throughout my life. Thank you for
giving me strength to reach for the stars and chase my dreams. My Sisters and my Brothers
deserve my wholehearted thanks as well.

I would really like to thank my supervisor, Ms. Fozia Ashfaq , for her guidance and support
throughout the making of report.

To all my friends, especially Samra Jameel thank you for your understanding and
encouragement during my hectic days and for your full support and guidance throughout the
making of my report. Your friendship makes my life a wonderful experience.
 TABLE CONTENTS
Preface…………………………………………………………………………………………..1

Acknowledgement………………………………………………………………………………2

Executive summary……………………………………………………………………………...3

CHAPTER # 1…………………………………………………………………….4
Industry overview……………………………………………………………………………….5

Type of products………………………………………………………………………………...6

Market players ...………………………………………………………………………………...9

History of sohrab ………………………………………………………………………………10

Mission & Vision statement ………………..………………………………………………….13

CHAPTER # 2……………………………………………………………………14
CORPORATE PROFILE
Organization information……………………………………………………………………….15

Organizational structure………………………………………………………………………...29

Key parts and processes…………………………………………………………………………18

Managerial policies……………………………………………………………………………...31

Policy formulation……………………………………………………………………………….33

CHAPTER # 3…………………………………………………………………….35
MARKETING MIX
Product…………………………………………………………………………………………..36

Price……………………………………………………………………………………………..45
Place ………………………………………………………………………………………….46

Promotion…………………………………………………………………………………….47

CHAPTER # 4………………………………………………………………….48

FINANCIAL ANALYSIS
Statement of financial position………………………………………………………………..49

Horizontal analysis of balance sheet………………………………………………………….52

Horizontal analysis of P/L A/C……………………………………………………………….58

Vertical analysis of balance sheet…………………………………………………………….64

Vertical analysis of P/L A/C………………………………………………………………….67

Ration analysis………………………………………………………………………………..69

CHAPTER # 5………………………………………………………………….76

SWOT ANALYSIS
Strength………………………………………………………………………………............78

Weakness…………………………………………………………………………………….78

Opportunities…………………………………………………………………………………79

Threats……………………………………………………………………………………….80

CHAPTER # 6 ………………………………..................................................81
Departmental details…………………………………………………………………………82

Internship experience………………………………………………………………………..84

CHAPTER # 7………………………………………………………………….85
Problems encountered……………………………………………………………………….86
Recommendations…………………………………………………………………………...88

Conclusion…………………………………………………………………………………..89