Professional Documents
Culture Documents
January 2018
Atlanta has regarded the Latin word, resurgens, as its maxim since the flames of
Sherman’s total war consumed the city. Eager to forget the indignity of destruction, Atlanta
developed a short-term memory and willingness to attract the industrial future in order to elevate
the city to its modern international business status. In doing so, Atlanta succeeded beyond
measure, forming a jewel from the ashes. Since the Cotton States Exposition in 1895, Atlanta has
maintained its reputation as a business friendly, progressive city leading it to become the home
of Delta, Coca Cola, the 1996 Olympic Games, and the frontrunner to host Amazon’s eastern
headquarters. In addition to its remarkable business pedigree, Atlanta boasts a fertile ground for
art and culture. Towards the end of the 20th century, Atlanta became ground zero for hip-hop’s
southern wave, a movement that led to the city’s coronation as “Motown of the South.” But
underlying all this progressive fodder, Atlanta is as retrograde as the rest of the rust belt south.
Following the same impulse to forget its antebellum history, they city sacrificed its underserved
population to make way for the business elite. Atlanta is historically divided along boundaries of
color, driving blacks and whites to occupy opposing ends of the city. But since the civil rights
movement dismantled racial segregation in the 1960’s, the mark of race and social class blurred,
In Greek mythology, the Phoenix is born from the ashes of death, giving it immortal,
regenerative power. For this reason Atlanta has adopted the Phoenix as its mascot, and a phoenix
rising from the ashes is emblazon on every streetlight, sidewalk, manhole, and city government
building in Atlanta. No man championed the effort to phoenix-iffy the city more than writer and
orator Henry Grady. Speaking to the New England Club in 1889, he made this claim on the state
of restructuring south: “The old South rested everything on slavery and agriculture, unconscious
that these could neither give nor maintain healthy growth. The new South presents a perfect
democracy… she stands equal among the people of the earth… her emancipation came
because…her brave armies were beaten.” Like the phoenix, Grady’s “New South” grows from
the fertile earth of its predecessor’s fiery end. Yet, because the Phoenix holds within it properties
of each phoenix that came before, the new phoenix inherits certain learned behaviors. In the case
of Atlanta and the South, it was total agency over black society. Reinforced by federal
complacence, the south instituted “Jim Crow” laws that ensured black society would be destitute
and hopeless. Blacks remained relegated to overcrowded streetcars, left with at best inadequate
educations that did not extend past middle school (or no schooling at all in many cases), and
black communities were tethered to areas bordered by railroad tracks, cemeteries, and dumps. In
Atlanta’s case, they often contained the trash of segregated white neighborhoods, and access to
electricity and water was particularly rare. The desecration of African Americans extended
anatomically too. In 1876, the Georgia legislature passed legislation allowing prisons to use
blacks as slave-like labor on “chain gangs” to work for private businesses. Often times, the
foundations of Atlanta’s “New South” businesses were built on the flogged backs of free black
labor. Henry Grady was no exception to the learned behavior. Two years before his speech to the
New England Club, he asserted that the societal foundations of the south still rested upon, “clear
and unmistakable domination by the white race.” Even in the New South, white power was
Segregation was facilitated by local government from the end of Reconstruction until the late
19th century when the infamous Plessy vs. Ferguson case sanctioned it on a national level. In
Atlanta, where blacks and whites had lived in close proximity, whites fled the residential area
just south of downtown for what became Atlanta’s first suburbs, Inman and Grant Park. Blacks
thus moved into the more upscale homes abandon by whites. For the first time, they could rely
on heating, running water, and electricity. As the 20th century dawned, some black communities
thrived in segregation. In a uniquely Atlantan moment, Alonzo Herndon became Georgia’s first
black millionaire as the founder of his Atlanta Life insurance company. Auburn Avenue, an
upper middle and upper class neighborhood east of downtown, became the cultural, economic,
and societal capitol of the Black South. Auburn Avenue flourished under segregation because
elite black business owners were legally bound to sell nowhere else. Atlanta’s black community
thrived but its growth was restricted to within the invisible borders of segregation. As the city’s
white population grew, first east and then north, blacks filled the forgotten neighborhoods.
Finally, two events in the 1960’s changed the face of race in Atlanta. First came the Civil Rights
act of 1964. This ended federal sanctioned segregation in the south and for the fist time blacks
could take their business outside their formally segregated communities. It seems ironic that
Atlanta’s expediency to accept the progressive movement as, “the city to busy to hate,”
ultimately led to the diffusion of black affluence and the destruction of Mecca on Auburn
Avenue. The interstates came next. I-75 and I-85 pierced the heart of Atlanta’s black community
as it divided Auburn Avenue in half. Negligence by city government led the area to go
unsupported during construction of the highways, and by the time cars passed over the historic
Rights movement. Atlanta, after a feverish spell of White Flight, was now a majority black city
and in 1973 became the first large, southern city to elect a black mayor. Atlanta was poised to
reclaim its seat as the moral compass of the south. But as the formal boundaries of race faded, it
became clear that the city was dispositioned to maintain some form of societal demarcation. A
wealth gap emerged between the historic districts of Eastlake and Inman Park as affluence settled
in new, sprawling suburbs of Sandy Springs and Brookhaven. In the mid-1980’s, after a decade-
and-a-half of black mayors, 45% of blacks sill lived under the poverty line in Atlanta. Income
inequality between the white, affluent north and the black, poor south was the same ratio it had
been in the early 1960’s. To make the paradox more apparent, the percentage of blacks living in
affluence in the 1980’s was only 3%. Cities like Chicago, Los Angeles, and Boston, all infamous
for their incendiary race relations, had a lower percentage of blacks living in poverty than
Atlanta. Thus Atlanta as a modern symbol of black affluence was as mythical as the phoenix
But what is indisputable is Atlanta’s contribution to black culture. R&B groups from the
70s and 80’s flocked to Atlanta. Eventually, Atlanta became home to a conglomerate of
production companies working with a variety of acts of national prominence. By the mid 1990’s,
Hip-Hop had diffused across the country from its lower class adolescence to the suburbs. As the,
“city to busy to hate,” Atlanta was the perfect city to embrace its homegrown rap groups Goodie
Mob and OutKast as they rose to national fame. Yet as these groups came of age, they focused
on the institutional irony of black power failing its lower class constituents. As the city prepared
for the 1996 Olympic Games and the Super Bowls of the 90’s, the reality of its cosmetic attitude
to progress was revealed. City government was indifferent, at best, in terms of urgency to
remove the Georgia flag, which proudly flew the battle flag of the Confederacy, from the
Georgia Dome. The black politicians, while they recognized what the flag represented to the city
and the world, did not do enough to bring it down in the eyes of the young people of Atlanta.
When the Rodney King verdict was handed down in April of 1992, students of Atlanta’s
HBCU’s rioted. However, unlike the rest of the country which was protesting the oppression of
blacks by white police officers, Atlanta’s students protested the city’s black politicians whom
they felt had become complacent to their needs, transferring their loyalty to the business elite of
Atlanta. The students felt that the learned behavior of racial oppression, with its roots in the 19th
century, had manifested itself in the African American politicians of the city, this time taking the
If Atlanta is the “city to busy to hate,” it must also realize it is the city to complacent to
change. Physical oppression first divided the city along lines of color as Jim Crow laws from the
late 19th to the mid 20th century, and then returned as class negligence in the latter part of the 20th
century and remains the same today. Yet now, as the Atlanta Beltline reintroduces affluent
whiteness to downtown Atlanta, the city is in a position to change its legacy. Will it ensure the
protection and continuity of its historically disenfranchised communities in the face of raising
property taxes, or, will it continue to embrace its cosmetic approach, neglect to learn from its
history, and leave the city’s future to those that have always controlled it?