AI for Marketing

Chandrakumar
Founder & CEO
WiselyWise Pte Ltd

CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED

 1 Our Profile

WiselyWise – The Digital & AI Business with a focus

Company on Digital Transformation
https://wiselywise.com

2 Our Vision

Create a Better Digital Future for

Organizations of all sizes

2
About Us
3 Our Mission

Innovate and Invest in our Digital

Platform

CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED

CONTACTS
Website Blog
https://wiselywise.com https://wiselywise.com/blog/

Email LinkedIn
chandru@wiselywise.com CHANDRAKUMAR NATARAJAN

Instagram Facebook
@wiselywiseinsta @chandrakumarn

YouTube SlideShare
WiselyWise @nckumar

Chatbot Powered by AI
Trot the Bot (click to chat with the Bot)
 4 80 %

CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED

 5

CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED

 So, What is AI?
6
1950 1956 1985

Alan Turing MARKET

Dartmouth College

CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED

 The Opportunity
7
POTENTIAL EXPERT PREDICTIONS THE HOW
P E H

CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED

 Why AI, Why Now ?
8
M
Mass Adoption

Conversational Commerce

Huge Investments
C Developments
G

Governance & Regulations

I
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
 Enablers

Relevance at Scale Communication at

r p Scale

Instantaneous Customization
i c

Experiment All Signals

e s

CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED

IMPACT
AREAS
Content Lead Generation Conversational AI Driven Campaign
Generation Commerce Advertising Optimization

Marketing Recommenders Brand Building Customer

Intelligence Experiences

CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED

 11
Applications

CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED

CHATBOTS POWERED BY AI
 https://wiselywise.com/chatbot/

CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED

NATURAL LANGUAGE GENERATION
https://youtu.be/wn81ZeB-cvs

CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED

http://www.slate.com/articles/technology/technology/2014/07/automated_insights_to_write_ap_earnings_reports_why_robots_can_t_take_journalists.html
MACHINE LEARNING
 https://youtu.be/ZdieVtFIaiE

CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED

18
#DigitalOutlook @Econsultancy
COMPUTER VISION - IMAGE ANALYTICS
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
2930%

CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED

CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
 25
Challenges

s c e

Digital Skillsets “Outsourced” High Consumer

Search & Expectations
Decision

CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED

 26
How does AI Benefit Marketers

L T
Time
I
Integrate
P
Personalize
S
Simpler
Leadership

CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED

WHAT a Incremental Adoption

CAN
YOU DO a KPIs

27
Know the Tech
c

Work with Experts

w

CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED

CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
CONTACTS
Website Blog
https://wiselywise.com https://wiselywise.com/blog/

Email LinkedIn
chandru@wiselywise.com CHANDRAKUMAR NATARAJAN

Instagram Facebook
@wiselywiseinsta @chandrakumarn

YouTube SlideShare
WiselyWise @nckumar

Chatbot Powered by AI
Trot the Bot (click to chat with the Bot)
 Thank You Chandrakumar Natarajan
Founder – WiselyWise
Chandru@wiselywise.com

Terms of Use All rights reserved. No part of this report may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, faxing, emailing, posting
online or by any information storage and retrieval system, without written permission from the Presenter. All trademarks and brands referred to herein are the property of their respective owners. All
references to WiselyWise belong to WiselyWise.com.

Legal Notices While all attempts have been made to verify information provided in this publication, the presenter does not assume any responsibility for error, omissions or contrary interpretations of the
subject matter contained herein. The presentee or reader of this presentation assumes responsibility for the use of these materials and information. Adherence to all applicable laws and regulations, both
referral and state and local, governing professional licensing, business practices, advertising and all other aspects of doing business in the United States or any other jurisdiction, is the sole responsibility of
the reader or presentee. The presenter assumes no responsibility or liability whatsoever on the behalf of any presentee or reader of these materials. Any perceived slights of specific people or organizations
are unintentional.