Professional Documents
Culture Documents
India:
1. age 17
2. gender: female
3. yes i loved your advert
4. i thought it was a good solid storyline that was
easy to understand and follow. i also thought the
choice of music was perfect and very effective
5. some more close up shots to tell the story e.g.
close ups of the peoples expressions and also of
the chocolate so we can see the branding
adam: My age is 18
im Male
yeah i really liked your advert its a very feel good advert i
think the length is perfect cause it gives you enough time
to appreciate it.
3) Mostly
James:
I thought your advert effectively met the needs of the
chosen target audiences. It would appeal to the older age
group as they would be nostalgic about the relationship
portrayed between the mother and son. It would also
appeal to a teenage audience because of the portrayal of
the relationship between the boy and girl. Thirty-
somethings might also remember the beginning of their
own relationships with warm, nostalgic feeleings. Sharing
chocolate is a common experience that we all enjoy.
The advert itself was effective with a strong narrative that
everyone could relate to.
Some of the filming was less effective. The camera-work
was inconsistent and sometimes shaky. The scene on the
bench could have been filmed from more angles to
convey the idea of the couple meeting for the first time
and the relationship developing between the two of
them.
Were you able to show your I have showed it to the younger generation and the
production to the intended target over 50s age group. They both really enjoyed it, they
audience (peers and teachers both thought the music choice was really suitable
however thought the locations and filming could
aside)
have been better.
What did they have to say about
your production?
How do you feel your product I feel as if my advert has a very good structure and
compares to existing professional basic narrative in which is similar to some existing
products that reach all targeted adverts. The locations and context of the advert I
have created is well thought out. I do think the
audiences?
filming, angles and lighting of the professional adverts
are of a much better standard and this is the aspect
in which I lacked in my advert.
What area are you looking to In my next production I will defiantly improve on the
improve on in your next execution of the production. I want to try and make
production? my next production as professional as I can. I feel as if
I lacked slightly in the filming elements in my advert
and am looking to improve on the physical filming
and lighting in my next production. I will do this by
preparing more and using the correct equipment, for
example: a tri-pod filming lights and a microphone.
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