Paramount Emotions

Digital Marketing
Plan
30 Days
 Channels
• Google Adwords

• Facebook
Google Adwords

Google Search Campaign/ Ad Copies

•Brand Campaign
•Location Campaign
•Competitors Campaign
Google Display Campaign/ Ad
Copies/Responsive Ad
•Managed Placements
•Custom Affinity
•Responsive Ads
•GSP
•DSK
•Remarketing Campaign
•InMarket Buyers
 Channels Campaigns Keywords
Managed Placement Targets premium websites across GDN

Targets the interest from purchaser's intent by

In Market Buyers using real time data to categorize a potential
customer with intent to buy property.

Targets business professionals and avid investor

Affinity Audience
audiences across the web, on any screen.

Interactive ads at the top of Gmail inbox. When

Google Display someone clicks a collapsed Gmail ad, it expands
GSP just like an email does. Targets the audience who
has subscribed to luxury real estate pages,
luxury cars, etc..
Responsive ads can show as almost any size text,
Responsive Ads
image, or native format.

DSK Target variety of websites with related content

it helps to remarket your own audience bucket

Remarketing
list
 Placement Targeted
News Channels News Channels
www.thehindu.com www.bbc.com
www.timesofindia.com www.cnbc.com
www.dnaindia.com www.nytimes.com
indianexpress.com www.washingtonpost.com
indiatoday.intoday.in www.ndtv.com
www.hindustantimes.com www.msnbc.com
www.ndtv.com www.cnn.com
zeenews.india.com www.skynews.com
www.rediff.com www.foxnews.com
www.news18.com www.geo.tv
www.newindianexpress.com www.world-newspapers.com
www.iba.org.in www.w3newspapers.com
www.indiatvnews.com in.reuters.com
www.economictimes.com www.bseindia.com
www.ddinews.gov.in timesinternet.in
Placement Targeted
News Channels
www.bbc.com
www.cnbc.com
www.nytimes.com
www.washingtonpost.com
www.ndtv.com
www.msnbc.com
www.cnn.com
www.skynews.com
www.foxnews.com
www.geo.tv
www.world-newspapers.com
www.w3newspapers.com
in.reuters.com
www.bseindia.com
timesinternet.in
Facebook Strategies
Strategies:
 Custom Audience
 Website Audience

Targeting Options:
 Age
 Gender
 Language
 Location
 Interest (Property, Real
Estate)
 Ad Formats
News Feeds Right Side
Custom Audience
Facebook Custom Audiences:

Target :: Using database of Email IDs and Mobile Number of

people who are interested in buying property.

Custom Audiences let you reach customers you already know with
ads on Facebook.

You can upload a list of email addresses or phone numbers of at

least 20 people and we'll deliver your ad to those people if they're
on Facebook. You can also build audiences from the people that
visit your website or from people who use your mobile app.
Website Audience:
Facebook Website Audiences:

Target :: People who have got in touch with you for this project
through other offline /online channels to create in a brand recall
advantage.
Using Custom Audiences from the website, we can create an
audience representing any group of customers or prospective
customers that express interest in your product on your website.
Later, you can reach these people with targeted Facebook Ads.
For example, we can run a campaign to reach out to those who
visited your site but have not made a filled the enquiry form.
Lookalike Audience:
Facebook Lookalike Audiences:

Target :: Facebook helps us finding more audience who have

similar interest as Custom and Website audience.
Lookalike audiences allow advertisers to target more people who
look like their established customers. A lookalike audience uses
several kinds of user set as a "seed" and an audience is built of
similar users. Lookalike audiences can be used to support any
business objective: Targeting people who are similar to sets of
customers for fan acquisition, site registration, off-Facebook
purchases, and coupon claims, or simply to drive awareness of a
brand, and so on.
Carousel Ads
Facebook Carousel Ads:

Showcase 3-5 images and links within a single ad unit to direct

people to specific locations on your website.
Using Facebook Carousel Ads, we have show multiple images
including elevation and interior images. We can also add map to
viewers letting them know where the project is exactly located.
Using multiple images, we can deliver more information of our
project.
Lead Form Ads
Facebook Lead Form Ads:

Connecting People with Businesses in Just Two Taps.

Lead ads help many types of businesses connect with the people
interested in their products and services.
When someone clicks on your lead ad, a form opens with the
person’s contact information automatically populated, based on
the information they share with Facebook, like their name and
email address. Automatically populating the contact information
that people share with Facebook makes filling in the form as fast
as two taps: one click on the ad to open the form and another to
submit the autofilled form.
 Budget Allocation
Channel Budget Expected Leads Est. CPL

Search Search 80000 80-114 700-1000

Inmarket 10000 12-16 600-800

Google Adwords
Display Managed Placements 10000 11-12 800-900

Remarketing 20000 20-22 900-1000

Facebook Display 80000 80-100 800-1000

Total 200000 200-250 800-1000

Summary

Thank You