Canara Bank

Shipra Shukla Formatted: Centered
B.Com(H) II Year
2017-18
REGIONAL COLLEGE
OF PROFESSIONAL STUDIES & RESEARCH
Affiliated to MJP Rohilkhand University, Bareilly
Pilibhit Bypass, BAREILLY (UP)

Formatted: Font: 14 pt, Bold
PROJECT ON
CANARA BANK
(TITLE OF PROJECT)
(LOGO OF PROJECT COMPANY)
2016-2017
SUBMITTED BY:
SHIPRA SHUKLA
B.COM. (HONOURS) – II Year.

B.Com(H) II Year
2017-18
REGIONAL COLLEGE
CERTIFICATE
THIS IS TO CERTIFY THAT THE PROJECT TITLED
“CANARA BANK”
(Title of Project)
HAS BEEN PREPARED BY
Shipra Shukla
AS PER REQUIREMENT OF CURRICULUM OF B.COM. (HONOURS)- II Year.
THIS WORK IS AS PER GUIDELINES LAID OUT FOR THE SAME AND IS WORTHY OF APPROVAL.
Signature of Panel of Teachers

Dr. Anjali Chaudhary Formatted: Font: Bold
Formatted: Tab stops: 1.37", Left + Not at 4.45"
&
Dr. Priya Verma Formatted: Font: Bold
B.Com(H) II Year
2017-18
REGIONAL COLLEGE
ACKNOWLEDGEMENT
I AM EXTREMELY THANKFUL TO ALL THOSE WHO HAVE HELPED ME IN COMPLETION OF MY
PROJECT TITLED
“CANARA BANK”.
MY PROJECT WOULD NOT HAVE COMPLETED WITHOUT THE
ENCOURAGEMENT, GUIDANCE AND MOTIVATION PROVIDED TO ME BY
Dr. Anjali Chaudhary, Dr. Priya Verma and Miss Surya Lata mam.
LASTLY, I WOULD THANK ALMIGHTY GOD FOR GIVING ME
COURAGE, WILL AND INTELLIGENCE TO COMPLETE THIS WORK.
Shipraa Shukla
B.Com. (Hons)
B.Com(H) II Year
2017-18
B.Com(H) II Year
2017-18
CHAPTER 1
RESEARCH METHODOLOGY
B.Com(H) II Year
2017-18
RESEARCH METHODOLOGY
Research is common refers to search for knowledge. It is the pursuit of truth with the
help of study, observation, composition and experiment.
Research methodology is a systematic way to solve the research problems. It helps in
studying the various steps that are adopted by the researcher to study the research problems
along with the logic behind it . Tthe It describe mail what must be done, how will be done.
What data will be needed and how the data will be analyzed.
1. Research Objectives
 Top mind awareness of consumers for banks offering various retail products.
 Factors influencing their purchase decision.
 To study the comparative influence of various mediums of advertisements in creating
Awareness amongst the consumers.
 T o find the immediate competitors in the minds of consumer for every retail
product.
2. Sample Size
A random sample of 50 were administered with the questionnaire and responses
collected.
B.Com(H) II Year
2017-18
CHAPTER 2
INTRODUCTION
B.Com(H) II Year
2017-18
HISTORY OF BANKING IN INDIA
Without a sound and effective banking system in India it cannot have a healthy economy.
The banking system of India should not only be hassle free but it should be able to meet new
challenges posed by the technology and any other external and internal factors.
For the past three decades India's banking system has several outstanding achievements
to its credit. The most striking is its extensive reach. It is no longer confined to only
metropolitans or cosmopolitans in India. In fact, Indian banking system has reached even to the
remote corners of the country. This is one of the main reasons of India's growth process.
The government's regular policy for Indian bank since 1969 has paid rich dividends with
the nationalization of 14 major private banks of India.
Not long ago, an account holder had to wait for hours at the bank counters for getting a
draft or for withdrawing his own money. Today, he has a choice. Gone are days when the most
Efficient bank transferred money from one branch to other in two days. Now it is simple as
Instant messaging or dial a pizza. Money has become the order of the day.
The first bank in India, though conservative, was established in 1786. From 1786 till
today, the journey of Indian Banking System can be segregated into three distinct phases. They
areas mentioned below:-
 Early phase from 1786 to 1969 of Indian Banks.

B.Com(H) II Year
2017-18
 Nationalization of Indian Banks and up to 1991 prior to Indian banking sector Reforms.
 New phase of Indian Banking System with the advent of Indian Financial & Banking
Sector Reforms after 1991.
To make this write-up more explanatory, I prefix the scenario as Phase I, Phase II and
Phase III.
B.Com(H) II Year
2017-18
Phase I
The General Bank of India was set up in the year 1786. Next came Bank of Hindustan
and Bengal Bank. The East India Company established Bank of Bengal (1809), Bank of Bombay
(1840) and Bank of Madras (1843) as independent units and called it Presidency Banks.
These three banks were amalgamated in 1920 and Imperial Bank of India was
established which started as private shareholders banks, mostly Europeans shareholders.
In 1865 Allahabad Bank was established and first time exclusively by Indians, Punjab
National Bank Ltd. was set up in 1894 with headquarters at Lahore. Between 1906 and 1913,
Bank of India, Central Bank of India, Bank of Baroda, Canara Bank, Indian Bank, and Bank
of Mysore were set up. Reserve Bank of India came in 1935.
During the first phase the growth was very slow and banks also experienced periodic
failures between 1913 and 1948. There were approximately 1100 banks, mostly small. To
streamline the functioning and activities of commercial banks, the Government of India came
up with The Banking Companies Act, 1949 which was later changed to Banking Regulation Act
1949 as per amending Act of 1965 (Act No. 23 of 1965). Reserve Bank of India was vested with
extensive powers for the supervision of banking in India as the Central Banking Authority.
During those day’s public has lesser confidence in the banks. As an aftermath deposit
mobilization was slow. Abreast of it the savings bank facility provided by the Postal
department was comparatively safer. Moreover, funds were largely given to traders.
B.Com(H) II Year
2017-18
Phase II
Government took major steps in this Indian Banking Sector Reform after independence.
In 1955, it nationalized Imperial Bank of India with extensive banking facilities on a large scale
especially in rural and semi-urban areas. It formed State Bank of India to act as the principal
agent of RBI and to handle banking transactions of the Union and State Governments all over
the country.
Seven banks forming subsidiary of State Bank of India was nationalized in 1960 on 19th
July,1969, major process of nationalization was carried out. It was the effort of the then Prime
Minister of India, Mrs. Indira Gandhi. 14 major commercial banks in the country was
nationalized.
Second phase of nationalization Indian Banking Sector Reform was carried out in 1980
with seven more banks. This step brought 80% of the banking segment in India under
Government ownership.
B.Com(H) II Year
2017-18
The following are the steps taken by the Government of India to Regulate Banking
Institutions in the Country:-
1949: Enactment of Banking Regulation Act.
1955: Nationalization of State Bank of India.
1959: Nationalization of SBI subsidiaries.
1961: Insurance cover extended to deposits.
1969: Nationalization of 14 major banks.
1971: Creation of credit guarantee corporation.
1975: Creation of regional rural banks.
1980: Nationalization of seven banks with deposits over 200 crore.
After the nationalization of banks, the branches of the public sector bank India rose to
approximately 800% in deposits and advances took a huge jump by 11,000%.

B.Com(H) II Year
2017-18
Banking in the sunshine of Government ownership gave the public implicit faith and
immense confidence about the sustainability of these institutions.
Phase III
This phase has introduced many more products and facilities in the banking sector in its
reforms measure. In 1991, under the chairmanship of M Narasimham, a committee was set up
by his name which worked for the liberalization of banking practices.
The country is flooded with foreign banks and their ATM stations. Efforts are being put
to give a satisfactory service to customers. Phone banking and net banking is introduced. The
entire system became more convenient and swift. Time is given more importance than money.
The financial system of India has shown a great deal of resilience. It is sheltered from
any crisis triggered by any external macroeconomics shock as other East Asian Countries
suffered. This is all due to a flexible exchange rate regime, the foreign reserves are high, the
capital account is not yet fully convertible, and banks and their customers have limited
foreign exchange exposure.

B.Com(H) II Year
2017-18
INDIAN BANKING INDUSTRY
The Indian banking market is growing at an astonishing rate, with Assets expected to
reach US$1 trillion by 2010. An expanding economy, middle class, and technological
Innovations are all contributing to this growth.
The country’s middle class accounts for over 320 million People. In correlation with the
growth of the economy, rising income levels, increased standard of living, and affordability of
banking products are promising factors for continued expansion.
The Indian banking market is growing at an astonishing rate, with Assets expected to
reach US$1 trillion by 2010. An expanding economy, middle class, and technological
innovations are all contributing to this growth.
The Indian banking Industry is in the middle of an IT revolution, Focusing on the

B.Com(H) II Year
2017-18
expansion of retail and rural banking. Players are becoming increasingly customer -
centric in their approach, which has resulted in innovative methods of offering new banking
products and services. Banks are now realizing the importance of being a big player
and are beginning to focus their attention on mergers and acquisitions to take advantage
of economies of scale and/or comply with Basel II regulation.
“Indian banking industry assets are expected to reach US$1 trillion by 2010 and are
poised to receive a greater infusion of foreign capital,” says Prathima Rajan, analyst in Celent's
banking group and author of the report. “The banking industry should focus on having a small
number of large players that can compete globally rather than having a large number of
fragmented players."
B.Com(H) II Year
2017-18
CHAPTER 3
ORGANIZATION STRUCTURE
B.Com(H) II Year
2017-18
CHAPTER 4
PRODUCT RANGE
B.Com(H) II Year
2017-18
PRODUCT RANGE
Canara Bank
A public sector bank Canara Bank was established in the year 1906 by Shri AmmembalSubba
Rao Pai at the city of Mangalore. Since then the bank has been serving its customers
dedicatedly reaping profits year on year. Today, the bank boasts of having over 5727 branches
all across the country. With over 9132 ATMs covering more than 4036 centers the bank’s
presence can be felt all round the country. The bank has won many awards and also has its
branches abroad in various countries like USA, UK, UAE, Russia, China, Hong Kong, South Africa
and Bahrain.
Credit Cards
Apply Online
Canara Bank offers a range of credit cards to its customers both in association with Visa and
Master Card. Each affiliate offers different categories of cards which are:
B.Com(H) II Year
2017-18
VISA Credit Cards – there are two types of different cards which are affiliated with VISA. These
cards include:
 Classic
 Gold
Master Card Credit Cards – under this variety, the bank has three types of cards which
are:
 Standard
 Gold
 World
Corporate Credit Card – Canara Bank also offers the facility of Corporate Credit Card
which are meant for corporate employees of organizations.
Debit Cards
Apply Online
Canara Bank also offers Debit Cards to its accountholders which enable them to make
transactions without carrying physical cash. The cards under the Debit Card variety include:
 Canara Bank Debit Card – this card comes in both variants of a VISA card, Rupay card or
a Master Card
 Canara Bank Platinum Debit Card – this is a premium card for customers who have a
high balance in their savings accounts maintained with the bank.

B.Com(H) II Year
2017-18
 Canara Bank Campus Card – this debit card is designed and offered to students who are
studying to meet their banking needs.
Savings Accounts and their rate of interest
Apply Online
Canara Bank offers the facility of Savings Accounts to its customers so that they can carry out
the basic banking activities easily. The types of accounts offered to customers of the bank are:
 Savings Bank Account - this is a simple savings account which can be opened by anyone.
The account caters to the banking needs of every individual through various facilities
which it offers.
 Canara Champ Deposit Scheme – a saving bank account specially designed for children
so that they may learn the basics of banking.
 Canara Basic Savings Bank Deposit Account – an account as per the regulations of the
Reserve Bank of India to provide banking facilities to the common man.
 Canara Small Savings Bank Deposit Account – this account is meant for low-income
group people.
 Canara NSIGSE Savings Bank Deposit Account – a special account developed for the girl
child belonging to the SC/ST category
 Canara Jeevandhara – a savings account for senior citizens
 Canara SB Power Plus – a savings account designed for the premium customers of the
bank who maintain a high balance in their accounts

B.Com(H) II Year
2017-18
 Canara Payroll Package Savings Bank Account – saving account designed for the
employees of corporate organizations.
 Canara Junior Savings Account – a savings account for minors which also provides them
with a debit card
All the different variants of the savings account, besides providing banking facility, also provide
accountholders with interest on their balances maintained in the account @4% per annum.
Fixed Deposits and their rate of interest
Canara Bank also offers Fixed Deposit schemes to its customers so that they can deposit their
surplus cash into these accounts and enjoy attractive rates of return on their investments. The
accounts come in different versions which are:
 Kamdhenu Deposit – a deposit scheme which reinvests the income earned for further
income accrual
 Canara Bank Tax Saver Scheme – a deposit account which saves tax under the rules of
Section 80C as given in the Income Tax Act.
 Recurring Deposits – deposits which can be made every month to facilitate small savings
 Ashraya Deposit Scheme – a fixed deposit scheme which is meant for senior citizens
giving them higher returns
 Canara Dhanvarsha – another type of recurring deposit scheme for monthly savings
which is flexible in nature
 Fixed Deposit – the traditional fixed deposit account which serves the purpose of wealth
accumulation through interest payments

B.Com(H) II Year
2017-18
The interest rate which is granted on these different types of fixed deposit account depend on
the tenure for which the customer holds the money in the account and the amount of deposit
made.
Loans
Canara Bank also offers various types of loan facilities to customers to finance their respective
needs. The various loan products offered by the bank are as follows:
 Housing Loan
 Home Improvement Loan
 Canara Cash
 Canara Vehicle
 Canara Site Loan
 Canara Budget
 Canara Pension
 Teachers Loan
 Swarna Loan
 Canara Rent
 Canara Mortgage
 Canara Jeevan
 Canara Consumer Loan

B.Com(H) II Year
2017-18
Combo Loan Scheme
NRI Banking
Non-Resident Individuals can also avail banking facilities from Canara Bank through their NRI
banking services. Services which are listed below are offered to NRIs:
 Expatriate, migrant and international student banking for Australia
 Online remittances of funds
 FLASHremit
 Remittance Scheme in association with Western Union
 Foreign currency remittances (SWIFT)
 Instant remittance of money (INSTANT REMIT MONEY)
Internet Banking
Canara Bank customers can also transact banking business from the comfort of their homes or
offices through Canara bank’s internet banking facility which allows online banking. Activities
such as managing one’s accounts, checking account balances, transferring funds to other
parties through NEFT or RTGS, investing in a fixed deposit scheme, requesting for the
generation of an account statement, payment of credit card or other utility bills, checking
respective eligibility for the purpose of loan application and subsequently applying for loans,
opening of a PPF account, paying taxes, etc. are some of the facilities which are provided by
Canara bank on their online portal. A customer provided with a unique user id through which
he can access his account and carry out any transaction easily and quickly.
B.Com(H) II Year
2017-18
Formatted: Font: Bold, Underline
HOUSING LOAN
Formatted: Underline
PURPOSE
Loans to fulfill your dream....
... to own a home...sweet home . !
Planning to own a home is one of life's most rewarding challenges.
Plan building a home / buying a flat.
Leave the financing to us.
We have the right housing finance scheme for you..
a. Purchase of a ready built house / flat.
b. Construction of house / flat.
c. Purchase of site and construction of house thereon. However, loan for purchase of
only site shall not be considered under Housing Loans. In case of composite Housing
loans, utilisation of loan amount for purchase of plot is restricted to 60% of elaigible /
sanctioned loan amount.

B.Com(H) II Year
2017-18
d. For undertaking repairs, renovation, expansion, upgradation and creation of additional
amenities with a monetary ceiling of Rs. 15.00 Lacs in case of repairs & renovations
only.
e. For acquiring second house/flat where the borrower is already having a House/flat with
or without loan.
f. For taking over of the HL liability from :
. All Public Sector Banks/Private Sector Banks
. NBFCs/HFCs ( rated externally as A & above ) only in the case of Salaried class of
borrowers with proper due diligence and after ensuring that the assessment by the
NBFCs is acceptable and conforms to Bank’s policy guidelines.

B.Com(H) II Year
2017-18
Formatted: Font: 16 pt, Bold, Underline
LOAN PRODUCTS
Formatted: Left
HOUSING LOAN
HOME IMPROVEMENT LOAN
CANARA CASH (SHARES)
CANARA VEHICLE
CANARA SITE LOAN
CANARA BUDGET
CANARA PENSION-GENERAL PUBLIC

B.Com(H) II Year
2017-18
TEACHERS LOAN
SWARNA LOAN(GOLD LOAN)
CANARA RENT
CANARA MORTGAGE
HOUSING-CUM-SOLAR LOAN
CANARA JEEVAN
CANARA CONSUMER LOAN
CANARA HOME LOAN PLUS

B.Com(H) II Year
2017-18
HOUSING LOAN TO AGRICULTURISTS
HOME LOAN FOR NRIS SCHEME
CANARA VEHICLE TO AGRICULTURISTS
YUVA AWAS RIN - CANYAR
PRADHAN MANTRI AWAS YOJNA
LIST OF DOCUMENTS REQUIRED TO BE SUBMITTED FOR RETAIL LOANS
CANARA PENSION (CANARA BANK EX-EMPLOYEES)

B.Com(H) II Year
2017-18
CHAPTER 5
PLANT LOCATION
B.Com(H) II Year
2017-18
PLANT LOCATION
VISAKHAPATNAM STEEL PLANT-

Branch
RINL
Branch Code 002430
Bank Canara Bank
Address PROJECT OFFICE COMPLEX,

VISHAKAPATNAM STEEL PLANT,
VIZAG
Zip Code 530031
IFSC Code CNRB0002430

B.Com(H) II Year
2017-18
CHAPTER 6
MARKET SHARE
B.Com(H) II Year
2017-18
MARKET SHARE
Company details for Canara Bank

Report Card
PE Ratios
16.57
EPS (Rs.)
18.78 Formatted: No underline, Font color: Auto
Sales (Rs. Cr) Field Code Changed
10,774.64 Formatted: No underline, Font color: Auto
Face Value (Rs.) Field Code Changed
10 Field Code Changed
Net Profit Formatted: No underline, Font color: Auto
Margin (%) Field Code Changed
Formatted: No underline, Font color: Auto
2.71 Field Code Changed
Last Bonus Formatted: No underline, Font color: Auto
Last Dividend(%) Field Code Changed
10 Formatted: No underline, Font color: Auto
Return on Field Code Changed
Average Equity Formatted: No underline, Font color: Auto
Field Code Changed
3.96
Research Centre
Field Code Changed
Results: Quarterly | Half Yearly | Annual
Statements: Balance Sheet | P&L | Cash Flow More: Dividend | Bonus | Share Holding | Capital
Field Code Changed
Structures | Ratios
Mutual Funds Invested
Field Code Changed
Goldman Sachs CNX 500 Fund - Direct Plan - Growth
0.12%
Field Code Changed
Goldman Sachs CNX 500 Fund - Growth
0.12%
Field Code Changed
Goldman Sachs CNX 500 Fund - Direct Plan - Dividend
0.12%
Field Code Changed
Goldman Sachs CNX 500 Fund - Dividend
0.12%
Field Code Changed
Canara Bank performance snapshot
1,000
If you had invested Rs. in Canara Bank, ago Field Code Changed
You would have Rs. 921
Formatted: Font color: Auto
Add to portfolio
B.Com(H) II Year
2017-18
Compare Canara Bank with other stocks
Allahabad Bank Formatted: Font color: Auto
61.85
Compare Formatted: No underline, Font color: Auto
Andhra Bank Formatted: Font color: Auto
49.20 Field Code Changed
Compare Field Code Changed

Formatted: Font color: Auto
Formatted: No underline
B.Com(H) II Year
2017-18
CHAPTER 7
MARKETING STRATEGIES
B.Com(H) II Year
2017-18
MARKETING STRATEGIES
Marketing Mix Of Canara Bank – Canara Bank Marketing Mix Formatted: Font: (Default) +Body (Calibri), 12 pt, Font
color: Auto
Formatted: Justified, Line spacing: Double
By Hitesh Bhasin December 27, 2017 inTagged With: Marketing mix articles Formatted: Font: (Default) +Body (Calibri)
Formatted: Font: (Default) +Body (Calibri)
Canara Bank is a public bank in India and is state-owned. It has the distinction of being one of Formatted: Font: (Default) +Body (Calibri)
Formatted: Font: (Default) +Body (Calibri), No underline,
the earliest banks in India and was established in the year 1906 in Mangalore. Its present Font color: Auto
headquarters are situated in Bangalore in the state of Karnataka. It was nationalised by the Formatted: Font: (Default) +Body (Calibri), 12 pt, No
underline, Font color: Auto
Formatted: Line spacing: Double
government in the year 1969.Canara Bank deals in the banking sector and provides various
financial services. It was the first bank to provide consultancy services that are agriculture
based. It faces competition from banks like- Formatted: Font: (Default) +Body (Calibri), 12 pt, Font
color: Auto
 SBH Formatted: Font: (Default) +Body (Calibri), 12 pt, No

 Allahabad Bank
Formatted: Font: (Default) +Body (Calibri), 12 pt, Font
color: Auto
 Andhra Bank
Product in the Marketing Mix Of Canara Bank Formatted: Font: (Default) +Body (Calibri), 12 pt, Bold,
Font color: Auto
color: Auto
Canara Bank has been able to achieve numerous milestones and has an unmatched reputation Formatted: Font: (Default) +Body (Calibri), 12 pt, Not Bold,
Font color: Auto
as one of the most proficient banks in India. It boasts of excellent services and a
diverse portfolio of products that include- Formatted: Font: (Default) +Body (Calibri), 12 pt, Font
color: Auto
B.Com(H) II Year
2017-18
Page Contents [show] Formatted: Font: (Default) +Body (Calibri), 12 pt, No
color: Auto
 Under Personal Banking it provides loans, life insurance, home loans, personal Formatted: Font: (Default) +Body (Calibri), 12 pt, Font
color: Auto
loans, loan against properties, overdrafts, general insurance, mutual funds etc. Formatted: Justified, Line spacing: Double
color: Auto
 Corporate Banking includes TUF schemes, electronic tax, loans and advances,
services related to cash management, deposits and accounts, merchant
banking, IPO monitoring and syndication services
 NRI Banking includes arrangement for rupee drawings, remit-money scheme
and remittances scheme
 SME Credit and Priority include SME business, Priority credit, consultancy
services pertaining to agriculture, social banking, rural development and Formatted: Font: (Default) +Body (Calibri), 12 pt, No
entrepreneurship development programme for females Formatted: Font: (Default) +Body (Calibri), 12 pt, Font
color: Auto
 Bank Deposits include schemes like Canara Champ, Canara Saral, savings bank Formatted: Font: (Default) +Body (Calibri), 12 pt, No
a/c Gold, current account, savings-bank deposits Formatted: Font: (Default) +Body (Calibri), 12 pt, Font
color: Auto
 Loans include housing loan, loan for pensioners, personal needs and against Formatted: Font: (Default) +Body (Calibri), 12 pt, No
mutual funds/ shares, educational loan, vehicle loan and agricultural loan Formatted: Font: (Default) +Body (Calibri), 12 pt, Font
color: Auto
B.Com(H) II Year
2017-18
Formatted: Font: (Default) +Body (Calibri), 12 pt, No
color: Auto
Formatted: Centered, Line spacing: Double
Place in the Marketing Mix Of Canara Bank Formatted: Font: (Default) +Body (Calibri), 12 pt, No
Formatted: Space After: 0 pt, Line spacing: Double
Canara Bank has a wide network of branches that are spread across all parts of India to provide
color: Auto
numerous services to its customers. It has nearly 5784 branches by the end of the year 2015 Formatted: Font: (Default) +Body (Calibri), 12 pt, No
and its ATM numbers were at 9153 at 4081 centres. Canara Bank was the first bank to go for Formatted: Line spacing: Double
ATM Network at inter-city level and to issue credit cards for farmers. Formatted: Font: (Default) +Body (Calibri), 12 pt, Font
color: Auto
In the year 1976 its international division was established and offices were located at numerous Formatted: Font: (Default) +Body (Calibri), 12 pt, No
places in the world like New York, Dubai, South Africa, Bahrain, Doha, Shanghai, Moscow, Hong
Kong and London. Bank undertook a major initiative that included moving all its branches
towards a single-software-platform and it has successfully completed the first phase of its
initiative recently. Canara Bank has set-up e-lounges in selected 172 branches equipped with
high technology. Formatted: Font: (Default) +Body (Calibri), 12 pt, Font

color: Auto
B.Com(H) II Year
2017-18
Price in the Marketing Mix Of Canara Bank Formatted: Font: (Default) +Body (Calibri), 12 pt, No
Canara Bank has a competitive pricing policy as it is determined to become customer friendly. It color: Auto
Formatted: Space After: 0 pt, Line spacing: Double
has kept its rate of interest lowest for deposit accounts and provides special benefits to senior Formatted: Font: (Default) +Body (Calibri), 12 pt, No
citizens and farmers. Minimum average balance every month is only INR 500 in rural areas and
in urban areas it is INR 1000. Canara Bank also provides various services for its customers. Local
cheques are cleared on the same day and multi-city chequebooks are issued that are payable at
all branches within India. Formatted: Font: (Default) +Body (Calibri), 12 pt, Font
color: Auto
Instant credit is provided to its loyal customers who have a satisfactory record and service Formatted: Font: (Default) +Body (Calibri), 12 pt, No
charges levied by a bank are very small so as not to burden its customers. Canara Bank also
provides lockers to its customers where they can keep valuables safely. These come in four
sizes very large, small, large and medium and their rental vary according to their size.
Enrolment and annual fee on their credit cards are also quite less compared to other banks and
bank also provide debit cards to its customers that can be used at any of their ATMs and also at
ATMs that have been associated with them Formatted: Font: (Default) +Body (Calibri), 12 pt, Font
color: Auto
Promotions in the Marketing Mix Of Canara Bank Formatted: Font: (Default) +Body (Calibri), 12 pt, No
color: Auto
B.Com(H) II Year
2017-18
color: Auto
Canara Bank has adopted several promotional policies as it wants to create a positive impact on Formatted: Font: (Default) +Body (Calibri), 12 pt, No
the mindset of customers. It provides a friendly atmosphere and good working condition that
brings out the best in both its employees and its customers. It sends SMS alerts for every
transaction so that the customer is always aware of the happenings in his account. Canara Bank
has offered cash rebate to customers who shop with its cards. Formatted: Font: (Default) +Body (Calibri), 12 pt, Font
color: Auto
Its debit card holders are offered various discounts at many places if transactions are made Formatted: Font: (Default) +Body (Calibri), 12 pt, No
through them. For travelling purposes, it provides Prepaid-Travel Card and also issues Gift
Cards at minimum fees. Former Indian cricketer Venkatesh Prasad has been
a brand ambassador in the past and recently cricket Shikhar Dhawan has been roped in as its
current ambassador. Formatted: Font: (Default) +Body (Calibri), 12 pt, Font

color: Auto
Formatted: Font: 12 pt, Font color: Auto

Formatted: Font: 12 pt
B.Com(H) II Year
2017-18
CHAPTER 8
DATA ANALYSIS
B.Com(H) II Year
2017-18
DATA ANALYSIS Formatted: Font: 12 pt, Font color: Auto
1. Which type of account you have in a bank? Formatted: Font: (Default) +Body (Calibri), 12 pt, Not Italic,
No underline, Font color: Auto
Formatted: Font: (Default) +Body (Calibri), 12 pt, Not Italic
Formatted: Font: (Default) +Body (Calibri), 12 pt


color: Auto
Interpretation: Formatted: Font: (Default) +Body (Calibri), 12 pt
B.Com(H) II Year
2017-18
During the survey it was found out that the 43% of the customers are interested in Formatted: Font: (Default) +Body (Calibri), No underline,
Font color: Auto
saving a/c as it has a lucrative activity these days and 37 % in Canara saral saving a/c. Only few
of the customers were interested in SB Gold scheme, fixed deposit a/c & current a/c. Formatted: Font: (Default) +Body (Calibri)

Formatted: Font: (Default) +Body (Calibri), 12 pt, Not Italic,

2. Which type of services prefers the most by you? No underline, Font color: Auto
Formatted: Justified, Indent: Left: -0.25", Line spacing:
Double
B.Com(H) II Year
2017-18

Interpretation: Formatted: Font: (Default) +Body (Calibri), 12 pt, Font

color: Auto
According to survey 82% customers of can prefer ATM service and 12 % of customer can Formatted: Font: (Default) +Body (Calibri), No underline,
Font color: Auto
prefer internet banking service. Customers mainly prefer this both services because of these
two are easy & fast. So, Rest 4 % and 2% customers can prefer mobile & core banking service. Formatted: Font: (Default) +Body (Calibri)

B.Com(H) II Year
2017-18

3. Which retail banking product have you availed? No underline, Font color: Auto
B.Com(H) II Year
2017-18


color: Auto
In this survey 35% of customer availed home loan. Also 25% of customer can availed car Formatted: Justified, Indent: First line: 0", Line spacing:
Double
loan & 16% for educational loan, this because of this three are major chunk of retail product. Formatted: Font: (Default) +Body (Calibri), 12 pt, No
So, rest 15% can availed personal & 9% for other product availed by customer.
Formatted: Font: (Default) +Body (Calibri), No underline,
Font color: Auto
B.Com(H) II Year
2017-18

4. What type of credit card using from this? No underline, Font color: Auto
B.Com(H) II Year
2017-18
color: Auto
71% of the customers are use Cancard visa classic, because it gives no interest and no Formatted: Font: (Default) +Body (Calibri), 12 pt, No
financial charge facility. 15% of customer can use Canard visa corporate, 10% can prefer Formatted: Font: (Default) +Body (Calibri), No underline,
Font color: Auto
Cancard MasterCard and only 4% can prefer Cancard visa international gold . Formatted: Font: (Default) +Body (Calibri)

B.Com(H) II Year
2017-18

5. How you aware about Canara bank product of them? No underline, Font color: Auto
underline, Font color: Auto, Lowered by 0.5 pt

color: Auto
35% of customer can awareness the product through television & 27% can aware through Formatted: Font: (Default) +Body (Calibri), 12 pt
newspaper and magazines & 18%can aware through radio. So this both can give more No underline, Font color: Auto
information about product to customer. Also 17% can aware through word of mouth &
rest 3% through billboards / hoardings. Formatted: Font: (Default) +Body (Calibri), Not Italic

B.Com(H) II Year
2017-18

6. Are you satisfied with Canara bank services? No underline, Font color: Auto

B.Com(H) II Year
2017-18

color: Auto
In this survey 69% of customer can satisfied with Canara bank services because of Formatted: Font: (Default) +Body (Calibri), 12 pt, No
Canara can provide core services. Also 20% of customer cannot satisfied with services & rest, Formatted: Font: (Default) +Body (Calibri), No underline,
Font color: Auto
11% cannot decide anything. Formatted: Font: (Default) +Body (Calibri)

B.Com(H) II Year
2017-18

7. Canara bank can provide better facility than other bank? No underline, Font color: Auto
B.Com(H) II Year
2017-18

color: Auto
The above data can shows that above 25 can say yes, they say that Canara bank can Formatted: Font: (Default) +Body (Calibri), 12 pt, No
provide better facility than other bank. Also 15 can say no & below 0 cannot say. Formatted: Font: (Default) +Body (Calibri), No underline,
Font color: Auto
B.Com(H) II Year
2017-18

Formatted: Font: (Default) +Body (Calibri), Font color: Auto

SWOT Analysis of Canara Bank
Formatted: Font: Calibri, 11 pt, Not Bold, No underline, Not
Raised by / Lowered by
Formatted: No Spacing, Right: 0", Space Before: 0 pt, Line
spacing: Double, Widow/Orphan control, Adjust space
between Latin and Asian text, Adjust space between Asian
text and numbers
Formatted ...
Formatted ...
Shipra Shukla Formatted ...
B.Com(H) II Year Formatted Table ...
2017-18 Formatted ...
STRENGTHS WEAKNESSES Formatted ...
Formatted ...
Formatted ...
 Retail banking supermarket with  Efforts are Formatted ...
the ability to cross-sell entire concentrated more Formatted ...
range of credit products. towards the urban Formatted ...
 Innovative products consumers thus Formatted ...
ignoring the rural Formatted ...
 Technological superiority counterpart. Formatted ...
 Number and spread of Formatted ...
 Wide distribution branches is very low as Formatted ...
compared to PSU Formatted ...
 High top of mind banks. Formatted ...
awareness due to Excessive focus on non- Formatted ...
aggressive advertising branch distribution channel Formatted ...
reducing the scope of
 Strong Credit controls Formatted ...
personal interaction Formatted ...
needed for the sale of retail
 High Customer Service Standards Formatted ...
products Formatted ...
 Economies of scale through Formatted ...

growing volumes. Formatted ...
Formatted
 24x7 service levels ...
Formatted ...
Formatted ...
OPPORTUNITY Formatted ...
THREAT Formatted ...
Formatted ...
 Changing consumer outlook Formatted ...
towards loans and related  Stiff competition in Formatted ...
products the housing loans Formatted ...
 Rising consumer income levels segment from Formatted ...

HDFC, LIC Housing Formatted ...
 Increasing banking habits among etc. Formatted ...

Indian consumers  In the Credit card Formatted ...
segment, Formatted
 Being No.1 in the auto finance ...
competition from Formatted ...
segment paves the way to
consolidate its market Citibank, Stan Chart Formatted ...
leadership across all the etc. Formatted ...

segments.  Of late, lots of Non Formatted ...
Formatted
 Rapid increase in the retail loan Banking Financial ...
Institutions have Formatted ...
market size to the tune of
emerged and have Formatted ...
30 – 40 %
Formatted ...
Formatted ...
Formatted ...
Formatted ...
Formatted ...
Formatted ...
Formatted ...
Formatted ...
Formatted ...
Formatted ...
Formatted ...
Formatted ...
Formatted ...
B.Com(H) II Year
2017-18
eaten up the banks’ Formatted: Font: (Default) +Body (Calibri), 12 pt, Not Bold
market share. Formatted: Justified, None, Space Before: 0 pt, After: 10
 Educating people by Formatted: Font: (Default) +Body (Calibri), 12 pt
way of Formatted: Font: (Default) +Body (Calibri), 12 pt, No

advertisements might
help competitors to
reap the benefits. Formatted: Font: (Default) +Body (Calibri), 12 pt
Formatted: Font: (Default) +Body (Calibri), 12 pt, Not Bold
Formatted: Justified, None, Space Before: 0 pt, After: 10
pt
Formatted: Justified, Line spacing: single
B.Com(H) II Year
2017-18
Formatted: Indent: Left: 0", Hanging: 0.25", Line spacing:
single
CHAPTER 9
FINDINGS
B.Com(H) II Year
2017-18
FINDINGS
It was found from the study that bank believes in quality service rather than quantity of Formatted: Justified
Service.
1. The officials employed are very much enthusiastic about their job.
2. The officials try to make best relation with the customers.
3. There is separate counter for NRI services.
4. The limit of cash vault is Rs. 10, 00,000 for a day.
5. The registers and files are maintained on a daily basis.
6. The registers are maintained in a well organized manner.
7. The marketing strategy of the bank is very attractive.
9. The bank always tries to attract customers with Innovative offers.

B.Com(H) II Year
2017-18
CHAPTER 10
LIMITATIONS
B.Com(H) II Year
2017-18

LIMITATION
1. The study restricted to only one branch.
2. The time constraint was a limiting factor, as more time required carrying out study
on other aspects of the topic.
3. Due to secrecy it is difficult obtain actual facts and figures of advances of branches.
B.Com(H) II Year
2017-18
CHAPTER 11
RECOMMENDATIONS & SUGGESTIONS

B.Com(H) II Year
2017-18
RECOMMENDATION & SUGGESTIONS
 Special training modules for managers on current Economic scenario
 Extend Internet Banking to more branches and enable more transactions at ATMs
 Increase Manpower (skilled)
 Implement single window transaction
 youngsters at counters
 Recruit more Marketing Managers
 Lend adequate support to Marketing Managers
 Information from new customers

B.Com(H) II Year
2017-18
CHAPTER 12
CONCLUSION
B.Com(H) II Year
2017-18
CONCLUSION
The scenario is becoming highly competitive in every sphere of banking activity-

more so u n respect of retail lending. Processing time and interest rates are major influencing
factor for making purchase decision.
As per survey ICICI, Canara and HDFC are to major brand name considered for
housing, auto and personal loans. Awareness through television is the highest level followed
by newspapers. The future of banking is dependent on technology, marketing, logistics. Banks
have to prepare themselves for facing a soft interest regime.
New kind of management skills are required to manage the retail lending portfolio.
True to Infosys cult, bankers do need to understand that:
- Growth comes from repeat business
- Repeat business from relationships
- Relationship from customers
- Customers relationship based on trust
- Trust emanates from customers faiths/beliefs and,
- Lastly maintaining harmony with the environment.
B.Com(H) II Year
2017-18
BIBLOIGRAPHY
B.Com(H) II Year
2017-18
BIBLIOGRAPHY
1. Professional Banker.
2. www.rbi.org
3. Economic times
4. www.canarabank.com
5. www.google.com
6. www.moneycontrol.com

Canara Bank

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Canara Bank

Uploaded by

Copyright:

Available Formats

Shipra Shukla Formatted: Centered

Pilibhit Bypass, BAREILLY (UP)

(LOGO OF PROJECT COMPANY)

B.COM. (HONOURS) – II Year.

Formatted: Font: 14 pt, Bold

Signature of Panel of Teachers

Pilibhit Bypass, BAREILLY (UP)

Formatted: Font: 16 pt, Bold

MY PROJECT WOULD NOT HAVE COMPLETED WITHOUT THE

ENCOURAGEMENT, GUIDANCE AND MOTIVATION PROVIDED TO ME BY

COURAGE, WILL AND INTELLIGENCE TO COMPLETE THIS WORK.

help of study, observation, composition and experiment.

Research methodology is a systematic way to solve the research problems. It helps in

 Factors influencing their purchase decision.

 To study the comparative influence of various mediums of advertisements in creating

Awareness amongst the consumers.

A random sample of 50 were administered with the questionnaire and responses

the nationalization of 14 major private banks of India.

areas mentioned below:-

 Early phase from 1786 to 1969 of Indian Banks.

Sector Reforms after 1991.

established which started as private shareholders banks, mostly Europeans shareholders.

of Mysore were set up. Reserve Bank of India came in 1935.

Institutions in the Country:-

1949: Enactment of Banking Regulation Act.

1955: Nationalization of State Bank of India.

1959: Nationalization of SBI subsidiaries.

1961: Insurance cover extended to deposits.

1969: Nationalization of 14 major banks.

1971: Creation of credit guarantee corporation.

1975: Creation of regional rural banks.

1980: Nationalization of seven banks with deposits over 200 crore.

approximately 800% in deposits and advances took a huge jump by 11,000%.

immense confidence about the sustainability of these institutions.

by his name which worked for the liberalization of banking practices.

foreign exchange exposure.

Innovations are all contributing to this growth.

banking products are promising factors for continued expansion.

innovations are all contributing to this growth.

The Indian banking Industry is in the middle of an IT revolution, Focusing on the

of economies of scale and/or comply with Basel II regulation.

which are meant for corporate employees of organizations.

high balance in their savings accounts maintained with the bank.

studying to meet their banking needs.

Savings Accounts and their rate of interest

so that they may learn the basics of banking.

Reserve Bank of India to provide banking facilities to the common man.

child belonging to the SC/ST category

 Canara Jeevandhara – a savings account for senior citizens

bank who maintain a high balance in their accounts

employees of corporate organizations.

with a debit card

Fixed Deposits and their rate of interest

accounts come in different versions which are:

Section 80C as given in the Income Tax Act.

giving them higher returns

which is flexible in nature

accumulation through interest payments

 Home Improvement Loan

 Canara Site Loan

 Canara Consumer Loan

 Expatriate, migrant and international student banking for Australia

 Online remittances of funds

 Remittance Scheme in association with Western Union