Closeup Project

Project Report 2017-2018
PROJECT REPORT
A Study on “Consumer preferences towards CLOSE-
UP TOOTHPASTES”
Project Report Submitted in partial fulfilment for the
award of Degree of
Bachelor of Business Administration
BY
Mr. P.VEERAPRASAD
[REGD.NO:155011037]
Under the esteemed Guidance of
Mr. JAYAPRAKASH., M.Com, MBA.

Faculty Member
Department of Commerce and Management Studies
St. JOSEPH’S DEGREE COLLEGE, KURNOOL.

Affiliated to RAYALASEEMA UNIVERSITY, KURNOOL.
(2017-2018)
Department of commerce and management S J D C, Kurnool.

St. JOSEPH’S DEGREE COLLEGE,

KURNOOL
CERTIFICATE
This is to certify that this is the bonafide project
work entitled “A Study on consumer preferences
towards HINDUSTHAN UNILEVER LIMITED with
special reference to CLOSE-UP TOOTHPASTES”
Carried out by Mr. P.VEERAPRASAD Register no:
155011037 Year 2017-2018 in partial fulfilment of the
requirement for the award of Degree of Bachelor of
Business Administration of Rayalaseema University,
Kurnool.
PRINCIPAL
PROJECT GUIDE
EXAMINERS
1.
2.

PROJECT GUIDE CERTIFICATE
Mr. P.VEERAPRASAD a student of Final B.B.A

of St. JOSEPH’S DEGREE COLLEGE,
KURNOOL in partial fulfilment for the award of
Degree of BACHELOR OF BUSINESS
ADMINISTRATION has done his Project entitled
“Consumer preferences Towards CLOSE-UP
TOOTHPASTES OF HUL”, with special reference to
Kurnool City under my guidance.
All the details collected and furnished by his

are true mid original to my knowledge.
Place: KURNOOL
Date:
Project Guide

DECLARATION
I, Mr. P.VEERAPRASAD under signed hereby

declare that the project report entitled “Consumer
preferences Towards CLOSE-UP TOOTHPASTES
OF HUL”, with reference to Kurnool city submitted to St.
Joseph’s degree college, Kurnool, in partial fulfilment for
the award of Degree Bachelor of Business Administration,
affiliated to Rayalaseema University, Kurnool is drafted by
me and is my original work.
Place: KURNOOL
Date:
MR. P.VEERAPRASAD
B.B.A

ACKNOWLEDGEMENT
I express my heartfelt and sincere gratitude to

Miss. Y. Showrilu Reddy, principal, St.Joseph’s Degree
College, Kurnool, for the excellent inspiration provided.
I express my
thanks to my project guide
MR.JAYAPRAKASH, Lecturer in commerce and
management studies for his valuable opinions.
I express my thanks to the lecturer of commerce

department for their continuous encouragement and support.
I express my sincere thanks to my parents, Lecturers and

Friends.
Mr. P.VEERAPRASAD
B.B.A

“CONSUMER BEHAVIOUR
TOWARDS ITC CLASSMATE
NOTEBOOK”

CONTENTS
Chapter-1 : Introduction
Chapter-2 : Industrial Profile
Company Profile
Product Profile
Chapter-3 : Objectives
Research Methodology
Limitations
Chapter-4 : Consumer Behaviour
Chapter-5 : Data Analysis and
Interpretation
Chapter-6 : Findings
Suggestions
Chapter-7 : Annexure
Questionnaire
Bibliography

Chapter-1
Introduction

INTRODUCTION
The Indians used coal, Neem sticks, miswak stick and ordinary
powders to clean their teeth. The age-habit was just confirmed to all
these traditional things. They were not concerned with tooth decay,
germs and many other things, which may spoil the teeth. But with the
advent of toothpaste many people stopped their traditional way of
cleaning the teeth. With the arrival of western civilization in our
country most of the people accustomed to use Toothpaste in the place
of traditional tooth powders.
But as the time passed many competitors entered in the market
of toothpaste and now there is strict competition among them. Among
various Toothpastes Colgate was leading in the market.
The increasing demand for toothpastes has made the various
companies to enter into the market. This has resulted in a great
competition. Through the various brands of toothpaste were
introduced into the market, they are unable to withstand the tough
competition from Colgate. But only toothpaste that withstands the
competition is unbeatable toothpaste Close-up.

Chapter-2
Industrial profile
Company profile
Product profile

INDUSTRY PROFILE
The toothpaste history in India can be tracked back from 1975
with 1200 tonnes of toothpaste produced by the toothpaste industry.
Prior to the toothpastes Oral Hygiene was the domain of local home
made powders and ayurvedh practitioners. With the entry of Colgate
in Indian marketplace the awareness about Oral care and the
importance of oral care. In recent years the Industry has shown
impressive growth rate of 18.6% (this growth is calculated in terms of
value growth in Rs. ). The growth in the Urban market has been
largely by the Gel Segment. Presently, a large chunk of the Market is
still held by Colgate. The major players in the toothpaste Industry
being Colgate Palmolive and Hindustan Lever Limited and several
minor players like Balsara hygiene, Dabur etc. Presently Colgate
Dental Cream holds 52% of market share. HLL’s Close up lies far
behind with 23% of the existing market share. The third player in the
marketplace in terms of market share is Colgate Gel with 10.5% of
the market share. That leaves 14.5% market share for other Brands
like Pepsodent, Pepsodent G, Promise, Babool, Sensofoam, Forhans,
Cibaca, Neem, Vicco etc. The toothpaste market is presently valued at
Rs. 750 crores out of which the Gel segment has already bagged 1/3rd
portion of it. The Gel segment presently stands at Rs. 248 crores and
is growing at a rate much faster than Cream. In India toothpaste usage
as compared to other countries is very low which signifies about the
potential of the market. In Urban India the usage of toothpaste per
person per year is just 190gms. Where as it is 200gms of toothpaste
per person per year in developing countries as Indonesia andThailand.
In developed countries as USA and other European countries the
toothpaste usage is 375 gmsper person year. In India the toothpastes
companies are going in for advertising on a heavy note, on an average
the companies managing this FMCG category are spending 6.15% of
their sales on development. Colgate Palmolive had shelled out 15% of
their sales on ads in the year 1994. Dabur had an ad expenditure of

5.07% for the year 1993. whereas balsara Hygiene spend a huge
10.17% of their sales

HINDUSTAN UNILEVER LIMITED

COMPANY PROFILE
Our project report is based on the consumer behavior towards
toothpaste. In which we select the brand Close up that is the product
of Unilever.
Hindustan Unilever limited is the indian establishment of world’s
most famous multinational company namely Unilever limited. This is
a very prosperous companying the FMCG segment i.e. the fast
moving consumer good. The company has a very much well
established R&D support and a good marketing practices and
network.
The main purpose of Hindustan Unilever limited is to meet the
everyday needs of people everywhere- to anticipate the aspirations of
our Consumers and customers and to respond creatively and
competitively with branded products and services which raise the
quality of life. HULs deep roots in local cultures and markets around
the world are it’s unparalleled inheritance and the foundation for our
future growth.
HUL will bring it’s wealth of knowledge and international expertise

to the service of local customers- a truly multi-local multinational.
HUL's long term success requires a total commitment to exceptional
standards of performance and productivity, to working together
effectively and to a willingness to embrace new idea and learn
continuously.
HUL believes that to succeed requires the highest standards of
corporate behaviour towards it’s employees, the Consumers, the
societies and world in which we live. This is Hindustan Unilever

limited'sroad to sustainable, profitable growth for our business and

long term value creation for our shareholders and employees.
To realize this commitment which HUL has from the Consumers,
employees, the society and the environment, it has set for itself,
certain sacrosanct policies and principles. These policies and
principles, coupled with the belief that even perfection can be
improved upon, has earned HUL the goodwill and trust of people
across the country.
It is certainly HUL's brands and its people, but also ita
support systems, HUL’S research Centre are the largest private sector
industrial research laboratory of it’s kind in India. HUL’S enviable
research in the remote heartland makes it’s distribution web the
largest of it’s kind in India.
HUL understands the importance of savings for the future
generation, the simple pleasures that our planet has continuously
offered. Necessary measures that HUL has enforced in its factories for
environment protection and pollution control, HUL has also taken up
projects on energy conservation, watershed management, tree
plantation and soil conservation.

PRODUCT PROFILE
CLOSE-UP
Industry : Consumer Goods
Area served : Worldwide
Key : Chand Das, CEO, ITC’s education and people

stationary products business(ESBP)
Products : Varity of Toothpastes

Website : www.close-up.com
Close-up is an important product through which Unilever

launched themselves as a leading company in India. Close-up,
launched in 1967, is said to be the first gel toothpaste in the world.
From the day of launch, it has been compared to 'Freshness' and has
been targeted to the youth crowd. In 2003, Unilever sold the licensing
rights to Church & Dwight in United States and Canada. But, in India
the Unilever continues its sales and it has not failed to appeal the
youth crowd even today. The advertising campaigns of this toothpaste
are also very stylish and many famous stars have been roped in to
endorse this brand. It has been market leader in the Indian markets for
over 3 decades.
As said earlier, the specialty of close-up toothpaste is that, it has come
out of the typical opaque, mint-flavored toothpaste to a cleared gel
with a spicy cinnamon taste. Its products straight away appealed to
the youths and from the day of launch, Close-up has introduces a lot

of products into the market. The main motive of Close-up was to

target youth and hence to move along with the trendy market, they
launched a lot of products. They have introduced tooth with crystals
in it, the crystal frost were used to whiten teeth and to give icy-cool
freshness. Then they introduced toothpaste with two colored gels
known as the Fire Freeze. It had red and blue gel which is used for
providing intensive cooling sensation and to give to lasting freshness.

Chpter-3
Objectives
Research methodology
Limitations

Objectives
 To know the quality of classmate notebooks.
 To find the consumer behaviour to classmate notebook.
 To know the different products in ITC products.
 To make aware about ITC Stationary items.
 To know the Purpose of using this Classmate Notebook.

Research Methodology
Research refers to search for knowledge it is an art of scientific
investigation research comprises definite problem.
The research design ascetically states the procedures of data
collection and analysis of information relevant to problem.
Methodology is the branch of logic concerned with the application of
the principle of reasoning to scientific and philosophical enquiry. The
method to be followed to proceed with research is called methodology
and the method adopted depends on the type of study and the nature
of the study.
“Marketing research is the systematic gathering, recording and
analysing of data about problems relating to the marketing of goods
and services”.
-According to American Marketing Association.
DATA COLLECTION
The information required for the preparation of report is
collected through two sources.
 Primary Data
 Secondary Data
Primary Data
The data is collected through questionnaires, which form the
major part.

Secondary Data
The secondary data is readily available from the dealer’s news
and magazines. Data like company profile and product profile are
collected from the Internet.
METHODS OF COLLECTING PRIMARY DATA
The collection of information is referred to as primary method.
There are various methods in which primary data can be adopted and
thus can be broadly classified as survey method and experimental
methods.
Survey Method
A research is a technique in which information is gathered from
people through the use of survey or questionnaires.
Sampling
An integral component of Research Design is the sampling plan.
Specifically it addresses three questions
 Whom to survey (The sampling unit)

 How many to survey (Sampling size)
 How to select them (The sampling procedure)

SAMPLING UNITS : Student, Business, People,

Professionals, Common people are
surveyed.
SAMPLING SIZE : 100

SAMPLING PROCEDURE: Random sampling

DECLARATION:-
I selected my study in descriptive research which includes
surveys, facts, findings and enquiries. The method used for the
present study is Survey method. Data was collected from field’s
surveys by the personal interviews which customers. Primary data is
collected with the help of questionnaires for analysis.
Questionnaire:-
A set of questions printed in the form are provided to the
respondents for their answers, closed ended and opened questions are
used. The questionnaires are developed and tested before using for
data collection.
Closed-ended questions:- Closed ended questions include all

possible answers/prewritten response categories and respondents are
asked to choose among them.
Example: Multiple choice questions, scale questions.
Open-ended questions:- Open-ended questions allow respondents

to answer in their own words. Questionnaire does not contain boxes to
tick but instead leaves a blank selection for the response to write in an
Answer.

Limitations
Apart from the needs and importance of the study, there are
limitations also. The limitations are as follows:
 The study is confined to Kurnool City. Not the customers
around the world.
 The survey was carried about 3 months, which was a time
constraint.
 Some of the customers are not interested to give the accurate
information about the product.
 The research has been centred to only 100 customers rather than
Millions.
 The methods used in the project are Random sampling methods
and the results obtained may not be fully accurate and
believable.
 This study is based on the figure available and the information
given by the customers.
The conclusions drawn are subjected to the information

provided by various buyers contacted.

Chapter-4
Consumer behaviour

Consumer Behaviour
The consumer behaviour refers to the behaviour that consumer
display in searching for purchasing, using, evaluating and disposing
of products and services that they expect will satisfy their needs. The
study of consumer behaviour is the study of how individuals make
decision to spend their available resources. (Time, money, effort) on
consumption related terms it includes the study of what they buy, how
often they buy it and how often they use it.
Consumer research provides the basis for the development of
new products and services concepts to meet targeted consumer needs.
It also enables the marketer to build consumer meaning into the
product or service by discovering which attributes are most important
to the target market and integrating them into the product or service
design.
MODELS OF CONSUMER BEHAVIOUR

The starting point for understanding buyer behaviour is the
stimulus response model marketing and environmental stimuli enter
the buyer’s consciousness. The buyer’s characteristics and Decision
Process lead to certain Purchase Decisions.
MAJOR FACTOR INFLUENCING BUYING

BEHAVIOUR
A consumer buying behaviour is influenced by:
1. Cultural factors
2. Social factors
3. Personal factors
4. Psychological factors

1. CULTURAL FACTORS:
A) CULTURE:
It is the fundamental determinant of a person’s wants and
behaviour. A growing child acquires a set of values, preferences,
perceptions and behaviours through his/her family and other key
instructions.
B) SUB CULTURE:
Sub culture includes nationalities, religious, social groups and
Geographic regions make up important market segments and
marketers often design products tailored to their needs.
C) SOCIAL CLASS:
Social class shows distinct product and brand preferences in
many areas, including clothing, home furnishing, leisure activities and
automobiles.
2. SOCIAL FACTORS:
Consumer is influenced by social factors such as a reference
group, family and social roles and statuses.
A) FAMILY:
The family is the most important consumer buying Organisation
in society and it has been researched extensively. They
constitute the most influential primary reference group.
B) REFERENCE GROUP:
A person's reference consists of all the groups that have a
director in direct influence on the person’s attitudes or behaviour.
Reference groups expose an individual to new behaviour and

lifestyles. Reference group Appeal to influence both product and

brand choice strongly only in case of automobiles, colour televisions
and refrigerators.
C) ROLE AND STATUS:

The person’s position in each group is defined in terms of roles
and status. Role consists of activities that a person is expected from.
Each role carries a status. Marketers are aware of status symbol
potential of products and brands.
3. PERSONAL FACTORS:
Buying decisions are also influenced by personal characteristics.
This includes the buyer's age and stage in the life cycle,
occupation, economic circumstances, lifestyle and personality and
self-status.
A) AGE:
People buy different goods and services over their lifetime.
Tastes in cloths, furniture and Recreation are also related.
B) OCCUPATION:
Marketers try to identify groups that have above interest in their
products and services. A company can specialise its products for
certain occupational groups.
C) LIFESTYLE:
A Lifestyle is a person's pattern of living in the world as
expressed in activities, interests and opinions. Marketers search for
relationships between their product and Lifestyle groups.

4. PSYCHOLOGICAL FACTORS:
A person's buying choices are influenced by four major
psychological factors.
 Motivation
 Perception
 Learning
 Beliefs and Attitude

Chapter-5
Data analysis
&
Interpretation

1.Table showing respondents are using ITC Classmate

note book.
Opinion No. Of respondents % of respondents

Yes 76 76%
No 24 24%
Total 100 100%
INFERENCE: From the above table, it is inferred that
Majority of the respondents are using.

Minority of the respondents are not using.
Source: Questionnaire.

Graph Representing the Number of Respondents are

Using ITC Classmate Notebook.
Using of Classmate Notebook
80
70
60
50
40
30
20
10
0
Yes No

2. Table Representing the No. of Respondents preferring

other company Note Books.
Opinion No. of Respondents % of Respondents

Nilkamal 8 8%
Mahabar 20 20%
Lepakshi 12 12%
Others 60 60%
Total 100 100%
INFERENCE: From the above table it is inferred that
60% of the Respondents are using other Notebooks.

12%of the Respondents are using Lepakshi Notebooks.
20%of the Respondents are using Mahabar Notebooks.
8%of the Respondents are using Nilkamal Notebooks.

Graph Showing the Type of other Company

Notebooks used by the Respondents.
Using other Brands

70
60
50
40
30
20
10
0
Nilkamal Mahabar lepakshi others

3. Table showing the reason for preferring the classmate

Note books.
Reason to Prefer No. of Respondents % of Respondents

For Drawing 8 8%
To Write Notes 88 88%
To Write Reports 4 4%
Total 100 100%
88% of the respondents prefer for to write notes.

4% of the respondents prefer for to write reports.
8% of the respondents prefer for drawing.

Graph Representing the Reason for Preferring

Classmate Notebook by the Respondents.
Reason for preffering
90
80
70
60
50
40
30
20
10
0
To write notes To write reports For Drawing

4. Table Representing Various Sources of Purchase By the

Respondents.

Bookstore 80 80%
Supermarket 4 4%
Wholesale Shops 12 12%
Retail Shops 4 4%
Total 100 100%
80% respondents are buying from bookstore.

4% respondents are buying from Supermarkets.
12% respondents are buying from Wholesale Shops.
4% respondents are buying from retail Shops.

Graph Showing from Where the Respondents are

Buying Classmate Notebooks.
Buying Location
Retail Shops
Wholesale shops
Supermarkets
Bookstore
0 10 20 30 40 50 60 70 80 90

5. Table Representing Consumers level of Satisfaction

towards classmate notebooks.
Satisfaction level No. of Respondents % of Respondents

Excellent 32 32%
Good 52 52%
Average 8 8%
Moderate 8 8%
Total 100 100%
52% of the Respondents satisfaction level is good.

8%of the Respondents satisfaction level is Moderate.
32%of the Respondents satisfaction level is Excellent.
8%of the Respondents satisfaction level is Average.
Source: Questionnaire

Graph representing Respondents satisfaction level

towards classmate notebooks.
Satisfaction Level
60
50
40
30
20
10
0
Average Moderate Good Excellent

6. Table Representing satisfaction level towards classmate

notebook regarding price.
Price No. of respondents %of respondents

High 28 28%
Moderate 64 64%
Affordable 8 8%
Total 100 100%
INFERENCE: From the survey it is found that
28% of the Respondents opinion about the price is High.

64% of the Respondents opinion about the price is Reasonable.
8% of the Respondents opinion about the price is Low.

Graph representing the opinion of Respondents

regarding the price of classmate notebook.
Price Level
70
60
50
40
30
20
10
0
Reasonable High Low

7. Table Representing satisfaction level of classmate

notebook towards quality.

Good 82 82%
Not Good 18 18%
Total 100 100%
Majority of the Respondents opinion is good.

Majority of the Respondents opinion is not good.

Graph Representing the Respondents Opinion

Regarding Quality of Classmate Notebooks.
Quality
Not Good
18%
Good
82%

8. Table representing the number of classmate notebooks

purchased by the Respondents.
Purchasing No. of Respondents % of Respondents

1 to 3 48 48%
1 to 5 24 24%
1 to 6 20 20%
1 to 12 8 8%
Total 100 100%
20% of the Respondents are purchasing 1 to 6 notebooks.


Graph Representing the Number of Classmate

Notebooks Purchasing by the Respondents.
Purchase
1 to 12
1 to 6
1 to 5
1 to 3
0 10 20 30 40 50 60

9. Table Representing the respondents awareness towards

ITC’s contribution of Rs.1 to backward children for
Education.

Yes 52 52%
No 48 48%
Total 100 100%
Most of the Respondents Know.

Minority of the respondents don’t know.

Graph Representing the Respondents Awareness

towards ITC’s contribution of Rs.1 to Backward
Children for Education.
Awareness
No
48%
Yes
52%

10. Table Representing Respondents Reaction on Non-

availability of ITC classmate notebooks.
Opinion Satisfaction % of Satisfaction

Will go to other 56 56%
Outlet
Will buy another 44 44%
Product
Total 100 100%
Majority of Respondents will go to the other outlet.

Minority of Respondents will buy other Product.

Graph Representing Respondents Reaction on Non

Availability of ITC classmate notebooks.
Reaction
60
50
40
30
20
10
0
Will go to other Outlet Will buy another Brand

Chapter-6
Findings
Suggestions

FINDINGS
1. Majority of the Respondents satisfaction level is good.
2. Majority of the Respondents are using Notebooks.
3. Majority of the Respondents are using for writing Notes.
4. Majority of the Respondents opinion about the quality is good.
5. Majority of the Respondents are aware through advertisement.
6. Majority of the Respondents are using Pencils, Erasers towards
other products of ITC.

SUGGESTIONS
1) Try to introduce new notebooks.
2) They have to improve Quality & Quantity.
3) Change the old models of Notebooks.
4) Provide More Market Network.
5) Try to give more Promotional Activities to improve sales.
6) Try to create more creativity in advertisement to attract
consumers.
7) Try to Reduce Price of the Notebooks.

Chapter-7
Annexure
Questionnaire
Bibliography

QUESTIONNAIRE
Hello Friends,
I am Y. Hari Babu pursuing Final BBA at
St.Joseph’s degree college. I am doing project on consumer behaviour
towards ITC CLASSMATE NOTEBOOK.
I request you to cooperate with me in filling the
Questionnaire.
Name: Gender: M F
1.What is your profession?
(a) Employee (b) Student (c) Businessmen (d) Others
2. Do you use ITC Classmate Notebooks?
(a)Yes (b) No
3. If no, Which Company Notebooks do you prefer?
(a)Nilkamal (b) Mahabar (c) Lepakshi (d) Others
4. For what Purpose do you use ITC Classmate Notebooks?
(a) For drawing (b) To Write notes (c) To Write reports
5. Where do you buy this product?
(a) Bookstore (b) Supermarket (c) Wholesale shops (d) Retail shops
6. What is your level of Satisfaction with this product?
(a) Average (b) Moderate (c) Good (d) Excellent

7. What is your opinion regarding the price of classmate notebooks?
(a) High (b) Moderate (c) Affordable
8. Do you think ITC classmate notebooks is best quality notebooks than the
others?
(a) Yes (b) No
9. How many notebooks do you purchase at a time?
(a) 1 to 3 (b)1 to 5 (c) 1 to 6 (d) 1 to 12
10. Do you know ITC contributes Rs.1 from each product for backward
children for Education?
(a) Yes (b) No
11. What will be your reaction on the non-availability of classmate

notebooks?
(a) Will go to another Outlet. (b) Will buy another brand.
12. Please give your valuable suggestions regarding to this

product_______________________________________________________
_____________________________________________________________
_________________________________.
THANK YOU
Signature

BIBLIOGRAPHY
Company Website:- WWW.ITCPORTAL.COM

WWW.CLASSMATESTATIONARY.COM
WWW.GOOGLE.COM
WWW.WIKIPEDIA.COM

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Project Report 2017-2018

Mr. JAYAPRAKASH., M.Com, MBA.

St. JOSEPH’S DEGREE COLLEGE, KURNOOL.

Department of commerce and management S J D C, Kurnool.

St. JOSEPH’S DEGREE COLLEGE,

Department of commerce and management S J D C, Kurnool.

PROJECT GUIDE CERTIFICATE

Mr. P.VEERAPRASAD a student of Final B.B.A

All the details collected and furnished by his

Department of commerce and management S J D C, Kurnool.

I, Mr. P.VEERAPRASAD under signed hereby

Department of commerce and management S J D C, Kurnool.

I express my heartfelt and sincere gratitude to

I express my thanks to the lecturer of commerce

I express my sincere thanks to my parents, Lecturers and

Department of commerce and management S J D C, Kurnool.

Department of commerce and management S J D C, Kurnool.

Department of commerce and management S J D C, Kurnool.

Department of commerce and management S J D C, Kurnool.

Department of commerce and management S J D C, Kurnool.

Department of commerce and management S J D C, Kurnool.

Department of commerce and management S J D C, Kurnool.

Department of commerce and management S J D C, Kurnool.

HINDUSTAN UNILEVER LIMITED

HUL will bring it’s wealth of knowledge and international expertise

Department of commerce and management S J D C, Kurnool.

limited'sroad to sustainable, profitable growth for our business and

Department of commerce and management S J D C, Kurnool.

Area served : Worldwide

Key : Chand Das, CEO, ITC’s education and people

Products : Varity of Toothpastes

Close-up is an important product through which Unilever

Department of commerce and management S J D C, Kurnool.

of products into the market. The main motive of Close-up was to

Department of commerce and management S J D C, Kurnool.

Department of commerce and management S J D C, Kurnool.

 To know the quality of classmate notebooks.

 To find the consumer behaviour to classmate notebook.

 To know the different products in ITC products.

 To make aware about ITC Stationary items.

 To know the Purpose of using this Classmate Notebook.

Department of commerce and management S J D C, Kurnool.

Department of commerce and management S J D C, Kurnool.

 Whom to survey (The sampling unit)

SAMPLING UNITS : Student, Business, People,

SAMPLING SIZE : 100

Department of commerce and management S J D C, Kurnool.

Closed-ended questions:- Closed ended questions include all

Open-ended questions:- Open-ended questions allow respondents

Department of commerce and management S J D C, Kurnool.

The conclusions drawn are subjected to the information

Department of commerce and management S J D C, Kurnool.

Department of commerce and management S J D C, Kurnool.

MODELS OF CONSUMER BEHAVIOUR

MAJOR FACTOR INFLUENCING BUYING

Department of commerce and management S J D C, Kurnool.

Department of commerce and management S J D C, Kurnool.

lifestyles. Reference group Appeal to influence both product and

C) ROLE AND STATUS:

Department of commerce and management S J D C, Kurnool.

Department of commerce and management S J D C, Kurnool.

Department of commerce and management S J D C, Kurnool.

1.Table showing respondents are using ITC Classmate

Opinion No. Of respondents % of respondents