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It is a
subsidiary of Pantaloon Retail India Ltd's, Future Group, and follows the business
model of United States-based Wal-Mart.
http://en.wikipedia.org/wiki/Big_Bazaar
Big Bazaar, the hypermarket of Pantaloon Retail, has come out with a breakfast cereal range under its private
label, Tasty Treat. Big Bazaar already sells noodles, pasta, vermicelli, soups, namkeens, chips, toast, khari,
papads, jams, pickles, carbonated drinks, ketchup and fruit beverages under the brand. It has now added
breakfast cereals to the range.
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cr via QIP
- Pantaloon QIP to start today
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- Experts stress on tapping retail
sector
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expansion plans
The breakfast cereals will be available in three variants — plain cornflakes, chocolate-flavoured Choco Gols and
honey-flavoured Honey Circles. There are two reasons for launching the product, says Pantaloon Retail’s head of
private brands, Devendra Chawla. “One is that private brands give us far higher margins, and the second is that
cornflakes as a category is under-penetrated and has a lot of scope to grow.”
The market for breakfast cereals is still small. While the packaged food market is valued at Rs 33,234 crore, the
organised breakfast cereal market is just Rs 250 crore — less than one per cent. But the market is growing fast,
given the growing health consciousness in the country, especially the urban middle class. Kelloggs monopolises
the market for breakfast cereals with its range of flakes. Some other multinational players have also shown keen
interest in this market. PepsiCo has already entered with its bestseller brand, Quaker Oates. Heinz India, which
has a hugely strong bond with households because of its Complan health drinks, too has joined the bandwagon.
In spite of the presence of a large number of players in the branded packaged food segment, Tasty Treat is
growing at about 70 per cent. This perhaps has given Big Bazaar the confidence to try its luck in breakfast
cereals as well.
In a recent development, Pantaloon Retail, promoted by Kishore Biyani, has boycotted Kelloggs at all its retail
formats for turning down its demand for higher margins. Not surprisingly, Big Bazaar is pushing its own brand of
cornflakes now. This is not the first time Big Bazaar is doing this. A while back Cadburys and PepsiCo owned
snack food brand Frito Lay had to bear the brunt.
As an introductory offer, the cornflakes brand will be priced at Rs 99 along with a free bowl worth Rs 60.
According to Chawla, the brand will provide 10 to 15 per cent value when compared to rivals. “We have the
option of pricing it lower as we don’t have to pay intermediaries and can pass on that advantage to consumers,”
says Chawla.
http://www.business-standard.com/india/news/big-bazaar-private-label-
push/378124/
Private branding is when a large distribution channel member (usually a retailer), buys from a
manufacturer in bulk and puts its own name on the product. This strategy is only practical when the
retailer does very high levels of volume. The advantages to the retailer are:
The concept of private brands has been around for many decades. As early as the middle of the 19th
century, there is evidence of the first major department stores contracting with suppliers to private
label some of the goods that were sold on store shelves. The trend has continued on to this day, with
some of the most well-known retailing entities sometimes attracting customers based on the quality of
their house or store brands as well as their selection of national brands.
Retailers who market private brands benefit from the activity in several ways. First, there is no need to
establish manufacturing facilities in order to produce the goods or services offered. The retailer does
not have to hire additional employees, deal with the acquisition of raw materials, or arrange for
storage space for finished goods until they are sold to a customer. Because someone else is dealing
with details of that type, the overhead for the retailer is significantly less than if the business attempted
to produce the goods on its own.
Another advantage to the use of private brands is that the retailer does not have to sink a great deal
of time and money into the research and development of new product lines. The manufacturers who
produce the goods and arrange for the private labeling engage in that type of activity, then offer the
retailer the opportunity to private brand any new products or services the supplier decides to market.
Often, the retailer is made privy to the results of field testing and the identification of the niche market
where the good or service is likely to generate interest, and can determine if they wish to go after that
particular market sector.
For the manufacturer, private brands also provide another outlet for distributing their products or
services. By producing the same goods as for their national brand distribution and labeling them with
private brands for various clients, the volume of production is often higher than it would be otherwise.
This translates into more net profit for the manufacturer in the long run, helping the business to remain
stable even in tough economic times.
While many people automatically think of supermarket products when they hear of private branding,
the fact is that many different industries routinely use private brands. Resellers of electronic
equipment,telecommunication services, pharmaceuticals, and even garments often contract to sell
name brand products under their own private brand name.
big Bazaar to source its in-store apparel brands from
Arvindhttp://www.thehindubusinessline.com/2004/03/27/stories/200403270182
0600.htm
Purvita Chatterjee
Mumbai , March 26
APART from Big Bazaar retailing Arvind Brands' Ruf & Tuf jeans, the discount retail
chain is planning to source apparel from Arvind for its about to be launched in-store
labels. Speaking to Business Line, Mr Kishore Biyani, Managing Director, Pantaloon
Retail, said, "We are planning to launch about eight in-store brands and intend
sourcing some of these products from Arvind."
Some of the in-store brands would include names such as Knighthood (for shirts),
AFL (for all technology-driven apparel such as `wrinkle-free'), Shyla (for
womanswear), Pink & Blue (for children's apparel), DJ&C (for denim wear), Shatranj
(for ethnic apparel), Priviledge Club and Studio NYX (for evening wear).
"Its going to be a two-way arrangement. While we will retail the Ruf & Tuf brand for
Arvind, the latter will supply us with some of the products for our in-store brands,"
says Mr Biyani.
For instance, the Knighthood brand of shirts will be sourced from Arvind brands.
Considering Big Bazaar intends launching its denim brand in future under the DJ& C
brand, its pricing and range is to be kept different from the Ruf & Tuf offerings. Adds
Mr Biyani, "We will make sure that there is a different pricing policy adopted for our
in-store denim brand so that it does not clash with Ruf & Tuf."
In spite of speculation regarding in-store brands being favoured over the private
labels by retailers, Mr Darshan Mehta, President, Arvind Brands, says, "It is possible
for private labels and in-store brands to co-exist."
Arvind, however, does not intend retailing more of its brands through Big Bazaar. In
spite of having brands such as Newport in the value for money segment, there are
no plans to introduce more brands through the discount chain.
http://www.coolavenues.com/know/mktg/ravi-big-bazaar-5.php
Rasul Bailay
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New Delhi: India’s biggest publicly traded retailer, Pantaloon Retail (India) Ltd, plans to open up to 1,000
grocery stores under its Big Bazaar brand in the next three years.
It also plans to launch catalogue stores and supermarkets in an initiative to cash in on its popular flagship
brand.
Another Pantaloon official, who declined to be named, said the company opened the store last month and will
test it for three months. “If the prototype is successful, we will go ahead and open such stores in other
catchments.”
The company is still not sure whether it will name the grocery shops Big Bazaar Best Deals when it goes for an
actual roll-out, this person said. He added that the retailer plans to open 150-200 such stores, each covering
an area of 2,000 sq. ft, in the next 18 months.
“It is better late than never that people have realized that this (smaller format) is the best suited form of retail
in India,” says R. Subramanian, managing director of Subhiksha Trading Services Ltd, which operates India’s
largest chain of convenience stores. It, too, is aggressively ramping up the number of shops.
A host of Indian retailers, including Reliance Retail Ltd, Bharti Retail Ltd, Aditya Birla Retail Ltd and HyperCity
Retail (India) Pvt. Ltd, are fighting a fierce battle in the grocery store space, with plans to open thousands of
such shops. The retailers are focusing on smaller stores in a bid to gain scale, and overcome high rentals by
getting reasonably priced real estate in residential locations.
Subramanian is unfazed by the increasing competition in its bread-and-butter smaller format stores. “Imitation
is the best form of flattery, as everybody wants to be like us.”
Pantaloon made a late entry into the smaller format last year with a neighbourhood discount chain called KB’s
Fair Price store. Currently it has more than 100 such shops and plans to open another 1,400 in the next three
years.
It also plans to roll out supermarket outlets called Big Bazaar Express in two-three months that would each
have a floor area of 15,000-20,000 sq. ft, according to the official who did not wish to be named. This
compares with the 50,000 sq. ft Big Bazaar hypermarkets and 200,000 sq. ft Big Bazaar Supercentre.
Pantaloon plans to open about 100 Big Bazaar Express supermarkets in the next two years and the roll-out will
start either in the National Capital Region—which comprises New Delhi and its satellite cities—or Chennai. The
official declined to share investment figures for expanding Big Bazaar into smaller formats.
Pantaloon is also planning catalogue stores, to be called Big Bazaar Unlimited, in association with its electronic
commerce unit, FutureBazaar India Ltd, and take this format to small towns. These small shops would display
catalogues from which customers can order merchandise to be delivered at home.
It is also going ahead with its aggressive strategy for the hypermarket format. Currently, it operates 91 Big
Bazaar hypermarkets and plans to double that number in the next one year.
“Big Bazaar is a much bigger brand than what we physically are on the floor,” said the official. “We are looking
at different formats to see how we can make the bran stronger.”
Big Bazaar is the biggest revenue and profit generator for Pantaloon. The company announced revenues of
Rs3,236 crore for the fiscal year ended June 2007 with a net profit of Rs120 crore. Pantaloon begins its fiscal
year in July.
Edelweiss Securities Ltd expects Pantaloon’s revenue to jump to Rs5,755 crore in the fiscal year to June this
year. The Mumbai-based brokerage firm expects Pantaloon to achieve a significant jump in its profit as well.
Pantaloon expects Big Bazaar and its existing Food Bazaar supermarkets chain to clock $1 billion (Rs4,250
crore) of revenue for the fiscal year that just ended. It projects the revenue to go up to $1.5 billion next year
and to almost $4 billion in four years if the division maintains its current growth pace, Biyani had said earlier
this year.
The company is also planning to spin off Big Bazaar and take it public.
“It’s a good strategy. If you were to spin off that brand which is across multiple formats, it would be valued
higher. Therefore, you can unlock greater value throughout the group,” said Jayant Kochar, managing director
of retail consultancy firm Go Fish Retail Solutions.
Priya Ayyar, an analyst who tracks Pantaloon at Edelweiss, said Big Bazaar has already reached a “critical
mass” and the listing is about time. Branching into smaller format is the right thing to do, she added. Smaller
formats are “the best place to cater to your everyday needs, while Big Bazaar hypermarket is for your weekly
purchases”, Ayyar said. “Also, its quicker to roll out as you don’t have to wait for a mall to be built.”
http://www.livemint.com/2008/08/01003857/Big-Bazaar-to-move-into-
grocer.html?d=1
http://economictimes.indiatimes.com/news/news-by-
industry/services/retailing/Future-Group-may-hive-off-Big-Bazaar-
Biyani/articleshow/503447.cms
"There are opportunities which we are looking at, including whether one should knock-off Big Bazaar into a
separate company and probably look at listing or a follow up offer on that," Future Group Chief Executive Officer
Kishore Biyani told PTI.
"There are possibilities (on hiving off Big Bazaar) but nothing is on the cards at this moment. It depends on the
fund raising exercise," he added.
The possibility of hiving-off Big Bazaar assumes importance at a time when Future Group is aiming to become a
Rs 25,000 conglomerate in 3-4 years, with a total retail space of 30 million square feet.
The group has currently a turnover of Rs 10,000 crore and Biyani had earlier this week said it is looking to grow
by two and half times
the hindu
. http://www.thehindu.com/2009/11/07/stories/2009110759620300.htm
Staff Reporter
VIJAYAWADA: Big Bazaar, one of the largest hypermarket chain and a part of the Future Group, is
celebrating the 2nd anniversary of its city store by offering attractive packages on items of all categories
from Saturday to November 15.
Arcot Sravankumar, head of AP operations, said the city store had been a huge success in the past two
years and that the very good public patronage was evident from the jam-packed floors of the store on
Saturdays and Sundays. He announced a bonanza of great offers, assured gifts and exciting prizes for
the visitors during the anniversary celebrations. Mr. Sravan told reporters on Friday that in view of the
tremendous reception from the city people, they made the second anniversary a nine-day-long bonanza.
During these days, all those who shop for Rs. 499 and above will have a chance to participate in a lucky
draw. Store manager Ravi Kumar and assistant manager Bhanu Prakash said there would be early bird
customers’ gifts for the first 200 visitors.
Big Bazaar, the hypermarket of Pantaloon Retail, has come out with a breakfast cereal range under its private
label, Tasty Treat. Big Bazaar already sells noodles, pasta, vermicelli, soups, namkeens, chips, toast, khari,
papads, jams, pickles, carbonated drinks, ketchup and fruit beverages under the brand. It has now added
breakfast cereals to the range.
Also Read
- Analysts' corner
The breakfast cereals will be available in three variants — plain cornflakes, chocolate-flavoured Choco Gols and
honey-flavoured Honey Circles. There are two reasons for launching the product, says Pantaloon Retail’s head of
private brands, Devendra Chawla. “One is that private brands give us far higher margins, and the second is that
cornflakes as a category is under-penetrated and has a lot of scope to grow.”
The market for breakfast cereals is still small. While the packaged food market is valued at Rs 33,234 crore, the
organised breakfast cereal market is just Rs 250 crore — less than one per cent. But the market is growing fast,
given the growing health consciousness in the country, especially the urban middle class. Kelloggs monopolises
the market for breakfast cereals with its range of flakes. Some other multinational players have also shown keen
interest in this market. PepsiCo has already entered with its bestseller brand, Quaker Oates. Heinz India, which
has a hugely strong bond with households because of its Complan health drinks, too has joined the bandwagon.
In spite of the presence of a large number of players in the branded packaged food segment, Tasty Treat is
growing at about 70 per cent. This perhaps has given Big Bazaar the confidence to try its luck in breakfast
cereals as well.
In a recent development, Pantaloon Retail, promoted by Kishore Biyani, has boycotted Kelloggs at all its retail
formats for turning down its demand for higher margins. Not surprisingly, Big Bazaar is pushing its own brand of
cornflakes now. This is not the first time Big Bazaar is doing this. A while back Cadburys and PepsiCo owned
snack food brand Frito Lay had to bear the brunt.
As an introductory offer, the cornflakes brand will be priced at Rs 99 along with a free bowl worth Rs 60.
According to Chawla, the brand will provide 10 to 15 per cent value when compared to rivals. “We have the
option of pricing it lower as we don’t have to pay intermediaries and can pass on that advantage to consumers,”
says Chawla.
http://www.business-standard.com/india/news/big-bazaar-private-label-
push/378124/
Title:
Author(s):
Julian Ming-Sung Cheng, Lily Shui-Lien Chen, Julia Ying-Chao Lin, Edward Shih-
Tse Wang
Journal:
Year:
2007
Volume:
16
Issue:
Page:
368 - 376
ISSN:
1061-0421
DOI:
10.1108/10610420710823735
Publisher:
Document Access:
Existing customers:
Abstract:
Findings – The findings revealed that on the whole national brands were perceived
as significantly superior to international private labels, while international private
labels were perceived as being superior to local private labels in terms of all
perceptions except price perception. The findings also revealed that product
categories moderated price and brand personality perceptions across the three
brand types, while product categories failed to moderate the effect of the three
brands types on quality and brand leadership perceptions.
2
Article Information:
Title:
Author(s):
Journal:
Year:
2008
Volume:
25
Issue:
Page:
105 - 114
ISSN:
0736-3761
DOI:
10.1108/07363760810858846
Publisher:
Existing customers:
Abstract:
Findings – Support existed for the significant effects of all three product
characteristics on the intent to purchase private brands. A moderating effect by value
consciousness on the product type (search versus experience) emerged.
Originality/value – The research is one of the few studies to test the effects of
product characteristics extensively and to provide related marketing implications.
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=7325C7F
8BBD163AB2F0DE0FA93BBE09E?contentType=Article&contentId=857776
Title:
Author(s):
Journal:
Year:
2002
Volume:
11
Issue:
Page:
6 - 18
ISSN:
1061-0421
DOI:
10.1108/10610420210419513
Publisher:
MCB UP Ltd
Document Access:
Existing customers:
Abstract:
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=7325C7F
8BBD163AB2F0DE0FA93BBE09E?contentType=Article&contentId=1669121
Article Information:
Title:
Author(s):
Monica Gomez, Natalia Rubio Benito
Journal:
Year:
2008
Volume:
42
Issue:
1/2
Page:
154 - 177
ISSN:
0309-0566
DOI:
10.1108/03090560810840952
Publisher:
Document Access:
Existing customers:
Abstract:
Purpose – The purpose of this paper is to study the rationale for the production of
store brands and the possible existence of different store brand manufacturer
segments according to their competitive position, size, advertising investment, sector
concentration and type of product.
Findings – The article provides empirical evidence in favour of the rationale for the
production of store brands by non-leading medium to small-sized firms and against
this practice by leading manufacturers. It also shows the existence of different
manufacturer segments.
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=7325C7F
8BBD163AB2F0DE0FA93BBE09E?contentType=Article&contentId=1801248
Article Information:
Title:
Author(s):
Journal:
Year:
2009
Volume:
18
Issue:
Page:
251 - 261
ISSN:
1061-0421
DOI:
10.1108/10610420910972774
Publisher:
Document Access:
Existing customers:
Please login above.
Abstract:
Purpose – This paper seeks to compare how brand users and non-brand users
currently position private labels and national brands in three packaged goods
categories. It aims to provide guidelines for positioning strategies for both private
labels and national brands through the outcomes.
Findings – Results suggest that the perceptual categorization into private label
brands and national brands differs once private labels have been purchased. Users
of private label brands did not see them as being any less trustworthy than national
brands. However, non-users of private labels did use trust to discriminate between
the two types of brands, and tended to use negative attribute information to
categorize the brands into groups. Regardless of experience, however, private labels
form a subgroup in consumers' memory, with low price and low quality as the main
drivers of this categorization.
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=7325C7F
8BBD163AB2F0DE0FA93BBE09E?contentType=Article&contentId=1816997
Title:
Consumer perceptions of own brands: international differences
Author(s):
Journal:
Year:
2009
Volume:
26
Issue:
Page:
437 - 449
ISSN:
0736-3761
DOI:
10.1108/07363760910988256
Publisher:
Document Access:
Existing customers:
Abstract:
Purpose – The purpose of this paper is to show how relatively little is known about
the consumer perceptions of own brands in the newly emerging markets of central
and eastern Europe. The paper attempts to fill a gap in knowledge by investigating
various aspects of consumer perceptions of Tesco own brands in the Czech
Republic.
Findings – The results of the research indicate that the general view of Tesco own
brands is slightly less positive among Czech than among British customers.
However, significant differences emerge when these are examined in terms of
income. Increases in income lead to a decrease in the favourability with which own
brands are viewed in the Czech Republic – the opposite to the position in the UK.
The age of consumers was also found to be significant, although there is no linear
trend. No strong correlation was found to exist between gender and any of the
characteristics under investigation.
Practical implications – The results of the research may help Tesco in relation to
its general expansion in central and eastern Europe and its brand building in
particular.
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=7325C7F
8BBD163AB2F0DE0FA93BBE09E?contentType=Article&contentId=1509848
Article Information:
Title:
Author(s):
Journal:
Year:
2005
Volume:
22
Issue:
Page:
223 - 232
ISSN:
0736-3761
DOI:
10.1108/07363760510605335
Publisher:
Document Access:
Existing customers:
Please login above.
Abstract:
Purpose – The objective of this study is threefold. First, the authors want to use
taste tests to assess how four store brands that are differently positioned compare to
one national brand in terms of perceived brand equity. Second, the authors want to
investigate whether brand equity of store versus national brands is determined by
current brand loyalty towards these brands. Third, they want to find out whether store
patronage has an influence on perceived brand equity of store versus national
brands.
Findings – The results confirm the common belief that private label products can
offer the same or even better quality than national brands, but at a lower price.
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=7325C7F
8BBD163AB2F0DE0FA93BBE09E?contentType=Article&contentId=1556618
Article Information:
Title:
Author(s):
Ram Herstein, Eyal Gamliel
Journal:
Year:
2006
Volume:
16
Issue:
Page:
306 - 319
ISSN:
0960-4529
DOI:
10.1108/09604520610663516
Publisher:
Document Access:
Existing customers:
Abstract:
Findings – The study finds that satisfaction with service quality among subjects who
were aware of the HMO's private brand was higher than that of unaware subjects
when asked directly. In addition, a positive relationship was found between the
perceptions of service quality in the HMO and the evaluation of a private brand in the
HMO those customers who were aware of the private brand. The data analysis
suggests that private branding constitutes an additional (sixth) dimension in the
SERVQUAL model.
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=7325C7F
8BBD163AB2F0DE0FA93BBE09E?contentType=Article&contentId=856375
Article Information:
Title:
Author(s):
Judith H. Washburn, Brian D. Till, Randi Priluck
Journal:
Year:
2000
Volume:
17
Issue:
Page:
591 - 604
ISSN:
0736-3761
DOI:
10.1108/07363760010357796
Publisher:
MCB UP Ltd
Document Access:
Existing customers:
Abstract:
10
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=7325C7F
8BBD163AB2F0DE0FA93BBE09E?contentType=Article&contentId=1602866
Article Information:
Title:
Author(s):
Journal:
Year:
2007
Volume:
16
Issue:
Page:
112 - 121
ISSN:
1061-0421
DOI:
10.1108/10610420710739982
Publisher:
Document Access:
Existing customers:
Abstract:
Findings – The paper finds that customers' willingness to buy new store brands
differs between different product groups. It is lowest for product groups associated
with high social risk. Accordingly, premium store brands are preferred for these
categories. The influence of price is small and nonlinear. Furthermore, the attitude
towards a specific store brand has a large impact on customers' willingness to
purchase, while the attitude toward store brands in general is less important. The
drivers influencing customers' attitude towards specific store brands depend on the
respective product group.
Practical implications – The results indicate that price is not the only factor
influencing customers' willingness to buy new store brands. Therefore, the results
encourage retailers to position store brands also in premium segments, especially for
product groups where social acceptance is important.
Originality/value – This paper differs from other papers in the literature in that it
analyses factors influencing the success of new store brands. Furthermore, it
analyzes many different potential influencing factors, namely product group, price
and quality positioning, store brand perceptions, attitudes and aspects of purchasing
behavior.
11
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=7325C7F
8BBD163AB2F0DE0FA93BBE09E?contentType=Article&contentId=1742014
Title:
Author(s):
Journal:
Year:
2008
Volume:
17
Issue:
Page:
341 - 352
ISSN:
1061-0421
DOI:
10.1108/10610420810896095
Publisher:
Document Access:
Existing customers:
Abstract:
12
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=7325C7F
8BBD163AB2F0DE0FA93BBE09E?contentType=Article&contentId=1509848
ation:
Title:
Author(s):
Journal:
Year:
2005
Volume:
22
Issue:
Page:
223 - 232
ISSN:
0736-3761
DOI:
10.1108/07363760510605335
Publisher:
Document Access:
Existing customers:
Abstract:
Purpose – The objective of this study is threefold. First, the authors want to use
taste tests to assess how four store brands that are differently positioned compare to
one national brand in terms of perceived brand equity. Second, the authors want to
investigate whether brand equity of store versus national brands is determined by
current brand loyalty towards these brands. Third, they want to find out whether store
patronage has an influence on perceived brand equity of store versus national
brands.
Findings – The results confirm the common belief that private label products can
offer the same or even better quality than national brands, but at a lower price.
13
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=7325C7F
8BBD163AB2F0DE0FA93BBE09E?contentType=Article&contentId=1801248
Title:
Author(s):
Journal:
Year:
2009
Volume:
18
Issue:
4
Page:
251 - 261
ISSN:
1061-0421
DOI:
10.1108/10610420910972774
Publisher:
Document Access:
Existing customers:
Abstract:
Purpose – This paper seeks to compare how brand users and non-brand users
currently position private labels and national brands in three packaged goods
categories. It aims to provide guidelines for positioning strategies for both private
labels and national brands through the outcomes.
Findings – Results suggest that the perceptual categorization into private label
brands and national brands differs once private labels have been purchased. Users
of private label brands did not see them as being any less trustworthy than national
brands. However, non-users of private labels did use trust to discriminate between
the two types of brands, and tended to use negative attribute information to
categorize the brands into groups. Regardless of experience, however, private labels
form a subgroup in consumers' memory, with low price and low quality as the main
drivers of this categorization.
14
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=7325C7F
8BBD163AB2F0DE0FA93BBE09E?contentType=Article&contentId=1816961
rticle Information:
Title:
Author(s):
Journal:
Year:
2009
Volume:
37
Issue:
11
Page:
933 - 951
ISSN:
0959-0552
DOI:
10.1108/09590550910999361
Publisher:
Document Access:
Existing customers:
Abstract:
Findings – The empirical results indicate that, in all studied outlet formats, there is
evidence of decreasing product variety and increasing prices over time. Moreover,
the results show that the turnover in the supermarkets and especially in the
hypermarkets is in decline. A positive turnover trend can only be found in the
discount stores.
Originality/value – This empirical study is the first that covers such a long period of
time (six years) and several outlet formats. Previous studies have mostly been static
or short-term and predominantly only covered one outlet format.
15
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=7325C7F
8BBD163AB2F0DE0FA93BBE09E?contentType=Article&contentId=1656125
Article Information:
Title:
Author(s):
Hye-Shin Kim
Journal:
Year:
2000
Volume:
Issue:
Page:
243 - 252
ISSN:
1361-2026
DOI:
10.1108/eb022593
Publisher:
MCB UP Ltd
Document Access:
Existing customers:
Abstract:
Apparel brands are heavily reliant on emotional appeal and creation of imagery to
achieve consumer recognition and interest. This study examines how US female
consumers compare and form impressions of competing national apparel brands.
More specifically, this study examines consumer perceptions of five brand
personality traits for various apparel brands and the relationship between brand
personality and brand preference. Findings from this study show that although
personality expectations for apparel brands differ, brands with favourable brand
attitude have favourable competent ratings. Also, for brands with similar personality
patterns, similarities could be found for such characteristics as product lines offered,
brand image, retailing format, etc.
17
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=7325C7F
8BBD163AB2F0DE0FA93BBE09E?contentType=Article&contentId=1711300
Article Information:
Title:
Author(s):
Anne-Sophie Binninger
Journal:
Year:
2008
Volume:
36
````````````````````````````````````````````````````````````````````````````````````````````````````````````````
`````````````````` Issue:
Page:
94 - 110
ISSN:
0959-0552
DOI:
10.1108/09590550810853057`````
Publisher:
Emerald Group Publishing Limited
Document Access:
Existing customers:
Abstract:
Purpose – Retail brands (RBs) have become a strategic feature of the grocery
industry. Their role in building consumer loyalty is usually taken for granted and yet
has not been completely identified. The purpose of this paper is to raise the question
of the relationship between RBs and store loyalty.
Findings – The results show that the increase in RB satisfaction and loyalty
influences store loyalty, and that attitude toward RB products has a moderating
effect on the relat
18
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=7325C7F
8BBD163AB2F0DE0FA93BBE09E?contentType=Article&contentId=1572891
Article Information:
Title:
Author(s):
James J. Zboja, Clay M. Voorhees
Journal:
Year:
2006
Volume:
20
Issue:
Page:
381 - 390
ISSN:
0887-6045
DOI:
10.1108/08876040610691275
Publisher:
Document Access:
Existing customers:
Abstract:
Findings – The findings demonstrate that customer trust in and satisfaction with a
retailer mediate the effects of brand trust and satisfaction on customer repurchase
intentions.
Practical implications – The findings suggest that managers must realize that
perceptions of brands are transferred to the retailers that carry these products.
However, in order for customers to return, a retailer must satisfy them and earn their
trust, since the effects of brands are indirect.
19
Article Information:
Title:
Author(s):
Year:
2005
Volume:
22
Issue:
Page:
62 - 71
ISSN:
0736-3761
DOI:
10.1108/07363760510589226
Publisher:
Document Access:
Existing customers:
Abstract:
Design/methodology/approach – A total of 168 usable data (87 for food and 81 for
home appliances were collected using mall intercept method from female shoppers
at one Korean discount store in Seoul, Korea.
20
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=7325C7F
8BBD163AB2F0DE0FA93BBE09E?contentType=Article&contentId=172
Article Information:
Title:
Journal:
Year:
2008
Volume:
42
Issue:
5/6
Page:
654 - 666
ISSN:
0309-0566
DOI:
10.1108/03090560810862561
Publisher:
Acknowledgements:
Existing customers:
Abstract:
Findings – The findings from the current study offer empirical support for the
conceptualisation of the corporate brand playing a predominant role in services
markets. In doing so, the findings also suggest that the alternative conceptualization
of a “multi-corporate” approach advocated by practitioners and identified previously
is not validated by consumer-based research.
21
http://www.emeraldinsight.com/Insight/viewContentItem.do;
jsessionid=7325C7F8BBD163AB2F0DE0FA93BBE09E?
contentType=Article&contentId=1626314Article Information:
Title:
Author(s):
Journal:
Year:
2007
Volume:
35
Issue:
10
Page:
835 - 856
ISSN:
0959-0552
DOI:
10.1108/09590550710820702
Publisher:
Emerald Group Publishing Limited
Document Access:
Existing customers:
Abstract:
22
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=7325C7F
8BBD163AB2F0DE0FA93BBE09E?contentType=Article&contentId=1742399
Title:
Author(s):
Journal:
Year:
2008
Volume:
42
Issue:
9/10
Page:
954 - 976
ISSN:
0309-0566
DOI:
10.1108/03090560810891091
Publisher:
Acknowledgements:
This research was funded by a grant SEJ2005-09358 from the Spanish Ministry of
Science and Technology and FEDER.
Document Access:
Existing customers:
Abstract:
Purpose – The purpose of this paper is to analyze the consequences that brand
alliances have on a new and unknown online brand in terms of attitude to its web
site, brand trust, brand equity and consumer's willingness to engage in online
transactions.
Findings – The results show that attitude toward brand alliance represents a
strategic marketing opportunity to help an unknown online brand to leverage a
favourable first impression from consumers in terms of brand trust and attitude
toward the brand's web site. Furthermore, online brand trust does not exert a fully-
mediated role between the brand alliance's evaluation and subsequent consumers'
reactions to the online brand.
Originality/value – Despite the popularity of brands as a symbol that can build trust
and enhance the perception of value and quality, to date, the authors have not found
research about the use of well-known and reputed brand names as a mechanism of
helping new and unknown online brands to persuade consumers to engage in online
transactions. The results of this paper add to the growing literature on brand alliance
which has been generally focused on an off-line context.
23
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8BBD163AB2F0DE0FA93BBE09E?contentType=Article&contentId=1628215
Article Information:
Title:
Author(s):
K. Sivakumar
Journal:
Year:
2007
Volume:
16
Issue:
Page:
415 - 421
ISSN:
1061-0421
DOI:
10.1108/10610420710823771
Publisher:
Document Access:
Existing customers:
Abstract:
Findings – The paper finds that the concept of tradeoffs offers a simple explanation
for asymmetric competition in favor of high quality brands; as the quality differential
increases, asymmetry increases; as the price differential increases, the asymmetry
decreases.
Practical implications – The framework and findings can inform pricing strategies
for brands in different quality tiers.
24
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=7325C7F
8BBD163AB2F0DE0FA93BBE09E?contentType=Article&contentId=857772
Title:
Author(s):
Journal:
Year:
2001
Volume:
10
Issue:
Page:
403 - 422
ISSN:
1061-0421
DOI:
10.1108/10610420110410531
Publisher:
MCB UP Ltd
Document Access:
Existing customers:
Abstract:
25
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=7325C7F
8BBD163AB2F0DE0FA93BBE09E?contentType=Article&contentId=1537432
itle:
Private label brand image: its relationship with store image and
national brand
Author(s):
Journal:
Year:
2006
Volume:
34
Issue:
Page:
67 - 84
ISSN:
0959-0552
DOI:
10.1108/09590550610642828
Publisher:
Document Access:
Existing customers:
Please login above.
Abstract:
Findings – The results indicate that the store atmosphere and store quality
positively influence the perception of PLB's quality, whereas, the congruence
between national brand and store image (NBSI) has a negative influence on PLB's
quality. In comparison, the store quality, store convenience, store price/value, and
the congruence between NB and PLB have a positive influence on the affective
dimension of the PLB image, whereas, the congruence between NBSI has a
negative influence.
Practical implications – To boost the image of their PLBs, stores need to focus on
the store quality dimension, since it affects both quality and affective dimensions of
PLB. Other SI dimensions that have a significant effect on either PLB-quality or PLB-
affective dimensions are store atmosphere, convenience, and price/value
dimensions. Regarding the presence of NBs in a store, even if it is in congruence
with the SI, it has a detrimental effect on both the quality and affective dimension of
PLB, unless the PLB image and NB image are seen as congruent. Managers should
ensure that the NBs carried by their store harmonize with their own PLB image.
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=3D4D902
4CC19FD3049DA204DFF3C71CF?contentType=Article&contentId=17
Article Information:
Title:
Author(s):
Brian T. Parker
Journal:
Year:
2009
Volume:
26
Issue:
Page:
175 - 184
ISSN:
0736-3761
DOI:
10.1108/07363760910954118
Publisher:
Document Access:
Existing customers:
Abstract:
Purpose – The purpose of this paper is to compare the brand personality and brand
user-imagery constructs in congruity theory to examine their relationship in the
image congruence model as a basis of modeling brand attitudes for publicly and
privately consumed brands.
Findings – The results indicated that, for publicly consumed brands, user-imagery-
based congruence measures contributed more often to the explanatory power of the
model. For privately consumed brands, brand personality congruity produced
significant regressions but did not account for a large portion of explained variance,
while user-imagery only entered one private brand model.
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=3D4D902
4CC19FD3049DA204DFF3C71CF?contentType=Article&contentId=1816959
Article Information:
Title:
Author(s):
Journal:
Year:
2009
Volume:
37
Issue:
11
Page:
896 - 914
ISSN:
0959-0552
DOI:
10.1108/09590550910999343
Publisher:
Document Access:
Existing customers:
Abstract:
Findings – The results indicate that quality variability, price consciousness, price-
quality association and brand loyalty influence consumer proneness to buy PLBs. In
addition, income, education and household size are moderators of PLB purchasing.
28
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=3D4D902
4CC19FD3049DA204DFF3C71CF?contentType=Article&contentId=1821844
Article Information:
Title:
Author(s):
Ayantunji Gbadamosi
Journal:
Year:
2009
Volume:
37
Issue:
12
Page:
1077 - 1095
ISSN:
0959-0552
DOI:
10.1108/09590550911005038
Publisher:
Acknowledgements:
The author gratefully acknowledges the valuable comments and support of Professor
Roger Mason during the period of conducting this study.
Document Access:
Existing customers:
Abstract:
29
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=3D4D902
4CC19FD3049DA204DFF3C71CF?contentType=Article&contentId=1839274
Title:
Author(s):
Journal:
Year:
2010
Volume:
112
Issue:
ISSN:
0007-070X
Publisher:
Document Access:
Existing customers:
Emerald EarlyCite articles are not offered on a Pay Per View basis
This is a pre-print of a paper and is subject to change before publication. This pre-
print is made available with the understanding that it will not be reproduced or stored
in a retrieval system without the permission of Emerald Group Publishing Limited
Abstract:
Purpose - Consumer perception of risk and its impacts on purchasing behaviour are
critical aspects of food safety. Consumer risk management strategies influence, and
respond to, the risk management strategies adopted by the food industry. This
research, using poultry product as the focus, attempts to identify the consumer risk
reducing strategies and their impact on perception of food safety-related risk and
then on purchase behaviour.
30
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=3D4D902
4CC19FD3049DA204DFF3C71CF?contentType=Article&contentId=1775844
Title:
Author(s):
Journal:
Year:
2009
Volume:
19
Issue:
Page:
45 - 57
ISSN:
1056-9219
DOI:
10.1108/10569210910939663
Publisher:
Existing customers:
Abstract:
Findings – The findings show the congruity of the extension with the family brand is
an important factor, the absence of which increases the chances of dilution of the
family brand. Perceived success/failure of the extension is a more important factor
that also enhances or dilutes the image of the family brand.
31
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=3D4D902
4CC19FD3049DA204DFF3C71CF?contentType=Article&contentId=1823852
Title:
Author(s):
Yen-Chun Jim Wu
Journal:
Management Decision
Year:
2009
Volume:
47
Issue:
10
Page:
1555 - 1581
ISSN:
0025-1747
DOI:
10.1108/00251740911004682
Publisher:
Acknowledgements:
The author would like to express gratitude to two anonymous reviewers for their
insightful comments. A special thanks also goes to Mr Perry Cheng of Chinese
Petroleum Corporation for his valuable assistance in data collection and analysis.
Document Access:
Existing customers:
Please login above.
Abstract:
Purpose – The purpose of this paper is to evaluate the renaming effect of brand
value of state-owned corporations in Taiwan.
Findings – For the state-run corporations, the practical application of the Hirose and
Interbrand models, the main target market, and the business orientation categories,
which the corporations belonged to are illustrated in a two-dimensional four-quadrant
framework.