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Traiesc din nou/I Live Again

Application Form

Identification of applicant
Name of applicant
Ceterchi

Surname of applicant
Liana

Legal form
Legal entity

Organization Name
The Women's Theatre Association IF.../DACA...pentru femei

Organization Type
Cultural organisation

Establishment Date
21/12/2001

County
Sector 1

City
Bucharest

Email
lianaceterchi@rocketmail.com

Facebook page
https://www.facebook.com/teatrul.pentruputini ; https://www.facebook.com/zelda.ioana.pavelescu/ ;
https://www.facebook.com/CamilleClaudelSpectacol/

Describe your organization


The Women's Theatre Associationa IF.../DACA...pentru femei, is a non profit theatre organisation, promoting both young and
consactated actresses, in various performances debating gendre issues and social problems.
We work for the Community doing drama classes and performances with children in need. (orphans, children with Down Sybdrome,
autistic..)
Lately we had done One women shows about remarcable women as Anne Frank, Zelda Fitzgerald, Vivien Leigh, Camille Claudel,
Mata Hari, R.H Ileana

Did you receive sponsorship from Raiffeisen Bank in the past?


No

Project details
Project name
Traiesc din nou/I Live Again

Name of project coordinator


Ceterchi Liana

Phone of project coordinator


0740026662

Are specific start and end dates already defined for your project?
Yes
Start date
Start date
10.07.2017

End date
14.12.2017

Brief description of your project


Our performance is based on Princess's Ileana of Romania book "I Live Again" and covers her life which blends with Romania's
historic destiny,from her early childhood marked by the WW1 and the United Romania in 1918, her youth marked by the WW2, and
the fall of Royalty in Romania, her exile, and the final years her retrait as Abess Alexandra in the Monastery she built in USA.

Activity field
Romanian art & culture

Theatre

Is this the first time you are organizing this project?


Yes

What kind of sponsorship do you need?


Money

Requested funds
10.000 LEI

Allocated Budget
39.000 LEI

Do you have any other sponsors for this project?


No

Name the cities, villages etc. where you will develop the project
Bucharest, Iasi, Cluj, Timisoara, Lugoj, Arad, National and Interantional Festivals

Needs Assessment
It is a need of every Romanian citizen to know the real History of Romania. Under the former Communist Regime the Royal Family
and its contribution to create The United Romania, and its efforts to develop the Modern Romania was swept away from history
books and was not even mentioned in schools.
Princess Ileana is a model for us all, as a remarkable personality who helped all the people in need, creating and organizing with
her own means two hospitals, during WW II.

The scope and the objectives of the project

1. Our performance will bring in public attention an unknown page of Romanian History, the role of outstanding Royal
personalities, their devotion and love for Romania.
2. A model of leadership, and behaviour, which unfortunately is missing today in the political field. We bring in public attention
a model to be followed, Princess Ileana.
3. Only by knowing our past we are able to build our future. It is also an educational goal, Princess Ileana /Abbess Alexandra
is a model of morality and strength.

Target group

Age
12 - 17 years old
18 - 24 years old
25 - 34 years old
35 - 49 years old
50 - 64 years old
over 65 years old

Socio - professional status

2
Draft
working professionals

Number of beneficiaries
100.000 people

Planned activities for the development of the project


First step is documentation, and dramatization of the book "I Live Again"
Auditions for the casting
Readings
Stage rehearsals
Dress reahearsals
Opening night
Touring in the National Theaters in Romania, Universities, followed by debates with the artistic team and the audience.

Expected impact
Our performance portrays an exceptional woman, her outstanding life of sacrifice and work for community, ending up building a
monastery for nuns.This is en example to be followed.Havinga large range of audience: from pupils, students and retired ones will
assure the maximum impact.

Transparent use of funds


Annual Report

Budget

Logistics Costs
10 000 LEI

Employee Expenses
20 000 LEI

Promoting Expenses
4500 LEI

Administrative Costs
2500 LEI

Current expenditure
2000 LEI

Marketing and promotion


Ways of promoting Raiffeisen Bank

-We will print the Raiffeisen Bank's logo on theatre bill, on flyers and we will mention the Bank's name in interviews,
magazines, newspapers, Radio and TV.
-The name of the sponsor will be mentioned during the debates with the artistic team and the audience.
-The promotional materials containing the logo of Reiffeisen Bank will be visible al over media.

Branding during the event/project


Details
Pre-event advertising: Online, Tv, interviews.
Concept of the event: Motto "It's a must to know the past in order to build the future."
Raising awareness: Our target is to reach all social and age layers, and all genders.

Online Media (website, Facebook, Twitter, Instagram, blog etc.)


Details
The Online Media will generate as much interest as possible – boosting attendance and creating thrill around the event
during the weeks or months beforehand.
The performance's Facebook Page, instagram page.
Facebook pages and blogs of the media partners.
Theater critic's blogs.

3
Draft
Possibility of marketing activation in the event / project
Details
Live Streaming.
Pressence of Reiffeisen Bank's promotional materials- flyers, banners, roll-ups.

4
Draft

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