DECLARATION

I, Sachin, student of MBA 2nd year, hereby declare that the Project report
titled “Consumer Behaviour Towards Solar Power ” is my original
work and has not been published or submitted for any degree, diploma or
other similar titles elsewhere & this project report is submitted in the
partial fulfillment of the requirements for the award of the degree of
Masters of Business Administration in Marketing.
The information and data given in the report is authentic to the best of my
knowledge.

Sachin
 ACKNOWLEDGEMENT
It is not possible to prepare a project without the assistance &
encouragement of other people. This one is certainly no exception.
On the very outset of this report, I would like to extend my sincere &
heartfelt obligation towards all the personages who have helped me in this
endeavor. Without their active guidance, help, cooperation &
encouragement, I would not have made headway in the project.
My deepest thanks to Mr. Rajesh Kumar, the guide of the training for
guiding and correcting various documents of mine with attention and care.
He not only motivated me at different steps of the work but also helped
me overcome the odds that I faced during implementation of my work.

Sachin
MBA 2nd
University School of Management
Kurukshetra University, Kurukshetra
 PREFACE
In this project I considered most common factors influencing the consumer’s buying
behaviour on Solar power & its products. It includes factors that make consumers
to buy particular solar energy products. The factors describe pre-purchase and post
purchase behaviour.
The methodology adopted was descriptive research. Descriptive research is done
using factor analysis by using a statistical tool called SPSS. A standard and
structured questionnaire was prepared and used during the interviews as a tool for
research to find the level of importance of each factor. The response of common
people was collected. They were asked to rate the factors on a five points scale in
agreement with the statements and scale ranges from Strongly Disagree to Strongly
Agree. A total of 78 samples were collected in a period of six weeks.
 Table of Contents
Sr. No. Description Page No.
1. Introduction 1-16
 Industry Profile 1-16
 Objective of The Study 16
2. Literature Review 17-23
 Marketing Environment 17-18
 Customer Behaviour 18-22
 Government Policy & Initiatives 22-23
3. Research Methodology 24-25
 Research Objectives & Importance of Study 24
 Scope of Study 24
 Research Design 24
 Research Sample 25
4. Data Analysis 26-41
 Data Collection Source & Techniques 26
 Descriptive Statistics 27-40
 Findings & Recommendation 41
 Limitations Of Study 41
5. Bibliography/References 42-43
6. Annexure 44-49