Creating an Infomercial

Using your notes from class discussions of persuasive speech and the structure of an
infomercial, create an infomercial that is AT LEAST 2 minutes in length.

Your infomercial may either sell a product OR ask people to send in money for a particular
cause. Your product or cause may be either real OR made up.

YOU MUST:
o Perform your infomercial in front of the class.
o Have a script written for each member of your group.
o Each person has to create a Print Ad for the infomercial/product selling.
o Make sure everything is accounted for with the checklist I give you.
STUDENT CHECKLIST FOR INFOMERCIAL PROJECT: (not including the Ad)
Use the following checklist to be sure that your infomercial is complete. This
sheet must be handed in with your presentation. (one per group)

___ The product that I will sell is _________________________ OR

the cause I am promoting is _________________________.

___ My audience is _____________________.

___ My “hook” is _____________________________________.

___ The incentives (bonus/”thank you” items) I will offer are

______________________________________.

___ I open with these questions / promises:

___________________________________________________________

___ Circle what you’ve used to prove your point: statistic (numbers), video, photos,
other _____________________.

___ My “sneaky” pricing scheme is ____________________________________.

___ The phone number that I repeat clearly and often is _______________________.
 Creating an Infomercial

Using your notes from class discussions of persuasive speech and the structure of an
infomercial, create an infomercial that is AT LEAST 2 minutes in length.

Your infomercial may either sell a product OR ask people to send in money for a particular
cause. Your product or cause may be either real OR made up.

YOU MUST:
o Perform your infomercial in front of the class.
o Have a script written for each member of your group.
o Each person has to create a Print Ad for the infomercial/product selling.
o Make sure everything is accounted for with the checklist I give you.
STUDENT CHECKLIST FOR INFOMERCIAL PROJECT: (not including the Ad)
Use the following checklist to be sure that your infomercial is complete. This
sheet must be handed in with your presentation. (one per group)

___ The product that I will sell is _________________________ OR

the cause I am promoting is _________________________.

___ My audience is _____________________.

___ My “hook” is _____________________________________.

___ The incentives (bonus/”thank you” items) I will offer are

______________________________________.

___ I open with these questions / promises:

___________________________________________________________

___ Circle what you’ve used to prove your point: statistic (numbers), video, photos,
other _____________________.

___ My “sneaky” pricing scheme is ____________________________________.

___ The phone number that I repeat clearly and often is _______________________.