Official Feasibility Cyber Coffee House

Cyber Coffee House
Company Owner:
Mr. Harry John Albano General Manager
Miss Chelsea Ginez Production and Operation Manager
Miss Khim Ellazar Marketing Manager
Miss Diana Lou Guevarra Accounting Manager
Company:
59/1 Vira, Roxas Isabela 57100
Preface
About our project was prepared for Investor who interest to invest a coffee shop. In
our project, we analyze the project feasibility and evaluations that how project become
successful, get more profit and benefit to investor. It includes with background, industry
profile analysis, marketing feasibility analysis, technical feasibility analysis, financial analysis,
risk management analysis, and summary of the project’s feasibility to see all of image of a
Coffee Company.
So, we hope this project will make investor contrite to invest with our company and
get profit with us together.
Sincere,
Mr. Harry John Albano

Miss Khim Ellazar
Miss Diana Lou Guevarra
Miss Chelsea Kaye Ginez
Executive Summary
Nowadays, Coffee shop business is growth continuously and also coffee is a

necessary thing for people who emphasize on their own health and people who love to drink
coffee. In other hand, numbers of people who consume coffee beans are increasing every
year. So, this is the reason why we selected to do a coffee shop business company and was
established by five partnerships.
Cyber Coffee house is located on Vira, Roxas Isabela. We emphasize on the location
which is easy to access and quite well know location of our target market. Cyber Coffee is
not only a coffee shop it is also a place to relax and you will find peace. We will launch
promotion in some period of time to promote and advertise our shop to increase sales. So,
we still create new menus to be the competitive advantage to compete with another
competitor. About target group, we emphasize on university students who are our main
target market because these group is the most volume who we want to serve the most.
Second, we focus on student, who studied on high school, worker, and others are also our
target market.
Moreover, company invests coffee shop business by loaning money from the bank
for 1,000,000 Php in 5 years. In financial part, our sale increase every year. It is good news
for other people who might interest to invest in our business and we will be partnership.
Finally, we can make sure that our market share will be increasing every year.
Table of content
Preface ........................................................................................................................................... i
Executive Summary ................................................................................................................... ii
Table of content......................................................................................................................... iii
Content of figure ...................................................................................................................... vii
Content of table ....................................................................................................................... viii
Chapter 1 Introduction..............................................................................................................1 Error! Bookmar
Chapter 2 Industry Profile ......................................................................................................... 18
2.1 Nature of industry............................................................................................................................ 18
2.2 Situation of Industry ....................................................................................................................... 19
2.3 Product and Service ........................................................................................................................ 21
2.4 Vision of Cyber Coffee shop.......................................................................................................... 24
2.5 Mission ................................................................................................................................................. 24
Chapter 3 Market Feasibility Study ........................................................................................ 26
3.1 Market Analysis ................................................................................................................................ 26
3.1.1 General Environment Analysis ............................................................................................ 26
3.2 STP Analysis ........................................................................... Error! Bookmark not defined.
3.2.1 Segment Marketing .................................................................................................................. 28
3.2.2 Target Marketing ...................................................................................................................... 28
3.2.3 Positioning Marketing............................................................................................................. 29
3.3 Marketing Mix Strategy ................................................................................................................. 29

3.3.1 Product ......................................................................................................................................... 29
3.3.2 Price ............................................................................................................................................... 30
3.3.3 Place ............................................................................................................................................... 31
3.3.4 Promotion .................................................................................................................................... 31
3.4 Sales Forecast/Profit Estimation ................................... Error! Bookmark not defined.
3.5 Marketing Expenses (Sale Incentive) ........................... Error! Bookmark not defined.
3.6 Conclusion........................................................................................................................................... 32
Chapter 4 Technical Feasibility Study ................................................................................... 33
4.1 Production and Operations Analysis ........................................................................................ 34
4.1.1 Product Characteristics .......................................................................................................... 34
4.1.2 Location ........................................................................................................................................ 41
4.1.3 Facility Layout............................................................................................................................ 42
4.1.4 Facilities Management ............................................................................................................ 45
4.1.5 Equipment and tools ............................................................................................................... 46
4.2 Cost of investment ............................................................... Error! Bookmark not defined.
4.3 Investment cost..................................................................... Error! Bookmark not defined.
4.4 Operating Cost ....................................................................... Error! Bookmark not defined.
4.5 Administration Cost ............................................................ Error! Bookmark not defined.
4.6 Management analysis ..................................................................................................................... 46
4.7 Conclusion........................................................................................................................................... 49
Chapter 5 Financial Analysis..................................................................................................... 51
5.1 Initial investment ............................................................................................................................. 51

5.2 Source of funds.................................................................................................................................. 51
5.3 Profit and loss statement .................................................. Error! Bookmark not defined.
5.4 Statement of Cash Flow ..................................................... Error! Bookmark not defined.
5.5 Balance Sheet ......................................................................... Error! Bookmark not defined.
5.6 Pay Back Period .................................................................... Error! Bookmark not defined.
5.7 NPV and IRR ........................................................................... Error! Bookmark not defined.
Chapter 6 Risk Analysis .............................................................................................................. 52
6.1 Risk management analysis ........................................................................................................... 52
6.1.1 Competitor risk ......................................................................................................................... 52
6.1.2 External risk ............................................................................................................................... 52
6.1.3 Internal risk ................................................................................................................................ 53
6.2 Financial Risk......................................................................... Error! Bookmark not defined.
6.2.1 Risk of sale decrease 5%, 10%, and 15% for 5 YearsError! Bookmark not defined.
6.2.2 Risk of cost increase 5%, 10%, and 15% for 5 YearsError! Bookmark not defined.
6.2.3 Risk of interest increase 5%, 10%, and 15% for 5 YearsError! Bookmark not defined.
Chapter 7 Summary...................................................................................................................... 56
Reference ......................................................................................................................................... 61
Appendix .......................................................................................................................................... 62
1.1Background and Significance of the Project .................................................................................1
1.2 Project objectives

......................................................................................................................................2
1.3 Benefits of Project

.....................................................................................................................................2
1.4 Activities and Time frame of study
...................................................................................................3
Content of figure
Figure 2.1 Coffee shake products .......................................................................................................24

Figure 2.4 Beverage products ............................................................................................................. 13
Figure 3.1 Wireless router................................................................................................................... 26
Figure 3.2 Electricity ............................................................................................................................ 26
Figure 3.3 Coffee positioning .............................................................................................................. 33
Figure 3.4 Summary Net Incomes for Five Years ................................................................................ 42
Figure 4.1 Coffee shake products ................................................................................................... 51
Figure 4.2 Topping ...................................................................................................................... 51
Figure 4.3 Cappuccino shake ............................................................................................................ 52
Figure 4.4 Latte shake...................................................................................................................... 52
Figure 4.5 Mocha shake ................................................................................................................... 53
Figure 4.6 Café Americano shake .................................................................................................... 53
Figure 4.7 Espresso shake (Maeyingzine, 2008) ................................................................................. 54
Figure 4.8 Green and Red Tea shake ............................................................................................. 55
Figure 4.10 Beverage products .............................................................................................. 57
Figure 4.11 Location ........................................................................................................................ 59
Figure 4.12 First Floor Format ........................................................................................................ 60
Figure 4.13 Second Floor Format................................................................................................. 61
Figure 4.14 Organization Chart ......................................................................................................... 75
Figure 5. 1 Pay Back Period ............................................................................................................. 96
Content of table
Table 1.1 Level of monthly money received of La Salette of Roxas College students ........1
Table 1.2 Time frame work
.....................................................................................................................4
Table 3.1 The Report of all students in Semester 2/2008 .............................................................. 24
Table 3.2 The Report of all students in Semester 1/2009 .............................................................. 25
Table 3.3 Sale Forecast for Year 1 ...........................................................................................................
37
38
39
40
Table 3.7 Sale Forecast for Year 5 ............................................................................................................
41
Table 3. 8 Marketing Expenses for Year 1...............................................................................................
43
Table 3.9 Marketing Expenses for Year 2 ................................................................................................
44
Table 3.10 Marketing Expenses for Year 3 .............................................................................................
45
46
47
Table 4.1 Cost of investment ............................................................................................................ 64
Table 4.2 Investment cost ........................................................................................................................
66
Table 4.3 Depreciation .............................................................................................................................
68
Table 4.4 Depreciation
.............................................................................................................................. 69
Table 4.5 Cost of goods sold
..................................................................................................................... 70
Table 4.6 Cost of labor
.............................................................................................................................. 71
Table 4.7 Overhead cost
........................................................................................................................... 71
Table 4.8 Administration Cost for Year 1 ................................................................................................
72
Table 4.9 Administration Cost for Year 2 ................................................................................................
72
Table 4.10 Administration Cost for Year 3 .............................................................................................
73
73
74
Table 5.1 Profit and loss statement for Year 1 .....................................................................................
81
82
83 Table 5.4 Profit and loss statement for Year 4
..................................................................................... 84
85
Table 5.6 Statement of Cash Flow for Year 1 .........................................................................................
86
87
88
89
Table 5.10 Statement of Cash Flow for Year 5 ......................................................................................
90
Table 5.11 Balance Sheet of Year 1 .........................................................................................................
91
Table 5.12 Balance Sheet of Year 2 ..........................................................................................................
92
93
94
95
Table 5. 16NPV and IRR
............................................................................................................................. 97
Table 6.1 Summary of risk of sale decrease 5% for 5 years ........................................................ 103
Table 6.2 Summary of risk of sale decrease 10% for 5 years ..................................................... 104
Table 6.3 Summary of risk of sale decrease 15% for 5 years ..................................................... 105
Table 6.4 Summary of risk of cost increase 5% for 5 years ........................................................ 106
Table 6.5 Summary of risk of cost increase 10% for 5 years...................................................... 107
Table 6.6 Summary of risk of cost increase 15% for 5 years...................................................... 108
Table 6.7 Summary of risk of interest increase 5% for 5 years ................................................ 109
Table 6.8 Summary of risk of interest increase 10% for 5 years .............................................. 110
Table 6.9 Summary of risk of interest increase 15% for 5 years .............................................. 111
Chapter 1 Introduction
Chapter 1 Introduction
1.1 Background and Significance of the Project
Although the economy is quite good, but when observed that the business in the
food and beverages continues to grow continuously, because food is one of the four factors
that need to consume for dairy life. The small businesses that do not require much
investment, you can store your own business as well. Nowadays, customers have high tend
to consumption product of coffee bean but they have few choices to choose so we try to
create the project of Coffee to support their demand.
Our company is Cyber Coffee shop that located at Vira, Roxas Isabela. We provide
different coffee beverage; hot and cold. We try to produce our products by use the best
ingredients and good for health that appropriate with the customers that concern about
healthy. We have many menus to choose and price not expensive. The main menus are
coffee milk shake, hot/iced coffee, and cake. Our shop has many zones provide for
customers to choose as you like it. Customers can feel like they eating at home because our
services are familiarly and give the best for them because we think we like a customer to
know what customers want. Our main target group is students because La Salette of Roxas
College, Inc. has student about 9,000 students, they also have luxury and funny lifestyle. So,
we provide the place that they can meet and relax together. And other target group is
working group such as lecturer they can come to relax at free time.
Table 1.1 Level of

monthly money
Level of monthly money received No. of respondent received of La
1. 100 – 500 Php 9 Salette of Roxas
2. 500 – 1,000 Php 68 College students.
3. Over 1,000 Php 23
Total 100
The table above shows the level of monthly money received of La Salette of Roxas
College students. From our finding information, we found that most of students have the
level of monthly money received about 500 – 1,000 Php. So, they have more power
purchase the products.
Our company concern about quality of product at first to make customer satisfaction
and customer become brand royalty and then we will get high number of profit. And we
train our staffs about services to be professional service provider. So, we can ensure the
most of customer will satisfy with our products and services.
1.2 Project objectives

 To study about trends of food and beverage business.
 To study possibility of food and beverage business in the future.
 To analyze the marketing and financial risk feasibility in food and beverage business.
1.3 Benefits of Project

 To know the benefit food and beverage business.
 To know the trends of food and beverage business.
 To know the process, plan and structure when doing business in real situation.
 To know the methods for making high in sale food and beverage.
 Able to apply the plan for getting high profit/return on investment.
 Able to plan and manage the business to success.
Table 1.2 Activities, Time framework of study
Operation January February March April

Methods
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
To establishing
group and
selecting topic.
To search the
information of
food and
beverage
industry.
To prepare the
chapter 1
introduction of
the project and
submission.
To prepare the
chapter 2
industry profile
submission.
To analyze the
marketing
feasibility and
prepare chapter
3 for submission.
To study about
technical
feasibility and
prepare chapter
4 for submission.
To study about
financial analysis
and prepare
chapter 5 for
submission.
To analyze about
risk management
and prepare
chapter 6 for
submission
To summary the
project and
submit chapter 7
Recheck the
report and
submission
Prepare for
presentation
Chapter 2 Industry Profile
Chapter 2 Industry Profile
2.1 Nature of industry
Coffee grown worldwide can trace its heritage back centuries to the ancient coffee
forests on the Ethiopian plateau. There, legend says the goat herder Kaldi first discovered
the potential of these beloved beans.
The story goes that that Kaldi discovered coffee after he noticed that after eating the berries
from a certain tree, his goats became so energetic that they did not want to sleep at night.
Kaldi reported his findings to the abbot of the local monastery, who made a drink with the
berries and found that it kept him alert through the long hours of evening prayer. The abbot
shared his discovery with the other monks at the monastery, and knowledge of the
energizing berries began to spread.
As word moved east and coffee reached the Arabian peninsula, it began a journey which
would bring these beans across the globe.
The Arabian Peninsula

Coffee cultivation and trade began on the Arabian Peninsula. By the 15th century, coffee
was being grown in the Yemeni district of Arabia and by the 16th century it was known in
Persia, Egypt, Syria, and Turkey.
Coffee was not only enjoyed in homes, but also in the many public coffee houses —
called qahveh khaneh — which began to appear in cities across the Near East. The
popularity of the coffee houses was unequaled and people frequented them for all kinds of
social activity.
Not only did the patrons drink coffee and engage in conversation, but they also listened to
music, watched performers, played chess and kept current on the news. Coffee houses
quickly became such an important center for the exchange of information that they were
often referred to as “Schools of the Wise.”
With thousands of pilgrims visiting the holy city of Mecca each year from all over the world,
knowledge of this “wine of Araby” began to spread.
Coffee Comes to Europe

European travelers to the Near East brought back stories of an unusual dark black beverage.
By the 17th century, coffee had made its way to Europe and was becoming popular across
the continent.
Some people reacted to this new beverage with suspicion or fear, calling it the “bitter
invention of Satan.” The local clergy condemned coffee when it came to Venice in 1615. The
controversy was so great that Pope Clement VIII was asked to intervene. He decided to taste
the beverage for himself before making a decision, and found the drink so satisfying that he
gave it papal approval.
Despite such controversy, coffee houses were quickly becoming centers of social activity
and communication in the major cities of England, Austria, France, Germany and Holland. In
England “penny universities” sprang up, so called because for the price of a penny one could
purchase a cup of coffee and engage in stimulating conversation.
Coffee began to replace the common breakfast drink beverages of the time — beer and
wine. Those who drank coffee instead of alcohol began the day alert and energized, and not
surprisingly, the quality of their work was greatly improved. (We like to think of this a
precursor to the modern office coffee service.)
By the mid-17th century, there were over 300 coffee houses in London, many of which
attracted like-minded patrons, including merchants, shippers, brokers and artists.
Many businesses grew out of these specialized coffee houses. Lloyd's of London, for
example, came into existence at the Edward Lloyd's Coffee House.
2.2 Situation of Industry

The New World
In the mid-1600's, coffee was brought to New Amsterdam, later called New York by the
British.
Though coffee houses rapidly began to appear, tea continued to be the favored drink in the
New World until 1773, when the colonists revolted against a heavy tax on tea imposed by
King George III. The revolt, known as the Boston Tea Party, would forever change the
American drinking preference to coffee.
"Coffee - the favorite drink of the civilized world." - Thomas Jefferson
Plantations Around the World

As demand for the beverage continued to spread, there was fierce competition to cultivate
coffee outside of Arabia.
The Dutch finally got seedlings in the latter half of the 17th century. Their first attempts to
plant them in India failed, but they were successful with their efforts in Batavia, on the
island of Java in what is now Indonesia.
The plants thrived and soon the Dutch had a productive and growing trade in coffee. They
then expanded the cultivation of coffee trees to the islands of Sumatra and Celebes.
Coming to the Americas

In 1714, the Mayor of Amsterdam presented a gift of a young coffee plant to King Louis XIV
of France. The King ordered it to be planted in the Royal Botanical Garden in Paris. In 1723, a
young naval officer, Gabriel de Clieu obtained a seedling from the King's plant. Despite a
challenging voyage — complete with horrendous weather, a saboteur who tried to destroy
the seedling, and a pirate attack — he managed to transport it safely to Martinique.
Once planted, the seedling not only thrived, but it’s credited with the spread of over 18
million coffee trees on the island of Martinique in the next 50 years. Even more incredible is
that this seedling was the parent of all coffee trees throughout the Caribbean, South and
Central America.
The famed Brazilian coffee owes its existence to Francisco de Mello Palheta, who was sent
by the emperor to French Guiana to get coffee seedlings. The French were not willing to
share, but the French Governor's wife, captivated by his good looks, gave him a large
bouquet of flowers before he left— buried inside were enough coffee seeds to begin what is
today a billion-dollar industry.
Missionaries and travelers, traders and colonists continued to carry coffee seeds to new
lands, and coffee trees were planted worldwide. Plantations were established in magnificent
tropical forests and on rugged mountain highlands. Some crops flourished, while others
were short-lived. New nations were established on coffee economies. Fortunes were made
and lost. By the end of the 18th century, coffee had become one of the world's most
profitable export crops. After crude oil, coffee is the most sought commodity in the world.
2.3 Product and Service
Product
Coffee is a brewed drink prepared from roasted coffee beans, which are the seeds
of berries from the Coffee plant. The genus Coffee is native to tropical Africa,
and Madagascar, the Comoros, Mauritius and Réunion in the Indian Ocean. The plant was
exported from Africa to countries around the world and coffee plants are now cultivated
in over 70 countries, primarily in the equatorial regions of the Americas, Southeast
Asia, India, and Africa. The two most commonly grown are the highly-regarded Arabica, and
the less sophisticated but stronger and more hardy Robusta. Once ripe, coffee berries are
picked, processed, and dried. Dried coffee seeds (referred to as beans) are roasted to
varying degrees, depending on the desired flavor. Roasted beans are ground and
brewed with near boiling water to produce coffee as a beverage.
Service
Nowadays service is the contribution to attract the customers. Cyber Coffee provides
catering that the customer can select coffee and coffee milk shake which they want. We
offer menu that customers can choose by themselves, it depends on the price that we
agreed. It suits for meeting area. The shop is decorated in modern style. There are reading
books corner and Wi-Fi service. Customers can choose coffee and coffee milk shake by
themselves or it is called self-service. We train the employees and concern about service
mind. Cyber Coffee opened in everyday (4:00 am. – 10:00 pm.)
At Cyber Coffee shop, we decorate around shop to appropriate for relax time to customer.
We decorate in the shop with lovely style and have many zones for customer seat.
- We provide the zone various game toys for customer can choose to play.
- We provide zone for listen to the music.
- And we have a zone for reading we provide many kind of book magazine for
customer.
- For who love movie we have zone for watching movies
So, customer can choose which zone that they want. And our shop we provide wireless
internet for customer if customers want to connect customer can tell staff and staff will give
password of wireless internet. And we hope customer feel relax when they come to Cyber
Coffee Shop and satisfy with our product and service.
Coffee milk shake

Figure 2.1 Coffee Milk shake products

Beverage
Figure 2.4 Beverage products Figure 2.5 Beverage products

Figure 2.6 Beverage products
2.4 Vision of Cyber Coffee House
To be a leader in the gourmet coffee and foodservice industry by

committing to a culture of quality, excellence, integrity and passion for
all things brewed. And we created Cyber Coffee House for attract our
customers to meet the best of service, atmosphere, cleanliness, and
quality of products. The key thing, we wish the customers have smile
and to be happy when come to our café or buy our products.
2.5 Mission
We want to be a welcoming, comforting presence in every community we

serve and anywhere else we happen to show up. We know our guests have a
choice — and we never want them to feel less than special. And we provide
good service, atmosphere, cleanliness and consistent with the needs of
consumers
Chapter 3 Market Feasibility Study
Chapter 3 Market Feasibility Study
3.1 Market Analysis
3.1.1 General Environment Analysis
The general environmental analysis in our business planning normally refers to conditions
and internal - external factors to our company, outside of our company's control that might affect its
sales, market, costs, and so forth. The internal environment is the following; culture and behavior of
our employees, management strategies/tactics, and others. The external environment contains
consumers/customers, suppliers, competitors and other factors affecting the operation of a certain
business which is uncontrollable. These are often grouped into kinds of factors, such as the PEST
analysis, which stands for Social, Technology, Economic, and Political factors that might affect our
company. They might be worldwide trends, or specific local market trends, or anything in between.
Cyber Coffee looking at the specific individual context of our company, market, strategy and
resources, and guesses how these factors might affect our company in the future (Tim, 2007).
• Political Factors
According to the conflict between red shirt and yellow shirt, it has effect to business and
investment side. From that conflict, most people would feel disgusted and don’t want to do
anything. So, the government has a policy to reduce the loan rate and personal income tax rate to
help small and medium enterprise to be continuing. And also we should change the crisis as an
opportunity by creating promotions for attractive the customers come to our shop (Ministry of
Finance, 2010).
Technology Factors
Cyber Coffee House has the technology to use in our shop such as the inside area of our shop
provide the wireless for the customer who come to shop, almost appliances in our shop is the
electricity because we want to fast deliver and serve the products to customers and make them feel
happy with our services. So, our shop has more competitive advantages than other competitors.
Figure 3.1 Wireless router
Figure 3.2 Electricity

3.2.1 Segment Marketing
Cyber Coffee House is the shop that provide product of coffee and coffee milkshake which is
the product for consumer and benefits for health and body. So, Cyber Coffee House was providing
about segment by use criterion as follow.
1. Demographic:
- Unlimited gender.
- Limited ages.
- Several of Career there are student.
2. Geography:
- Area around La Salette Of Roxas College Inc.
- Area around Vira, Roxas Isabela.
- Dormitory of university student.
3. Behavior:
- Readiness of money to purchase.
- Both of steady customers and irregular customer.
- Both of already have experience and don’t have experience to coffee milk or was consumer
of coffee shop.
- Loyalty to the product.
- Intention to purchase.
4. Psychology:
- Lifestyle of people who concern about healthy and consumption.
- Personality was healthy and looks good.
3.2.2 Target Marketing

Our company concern about activities of shop to respond about requirements, quality, cost-
effective and economizes of consumer and make consumer classify by concern to serving their
specific needs and demand of customer in each group. So the target that we should to follow is
demographic segmentation because comfortable and easy to enhance our product as follows:
• Main Target Marketing: student both of high school and university.
• Secondary Target Marketing: people all of proper for gender and ages who live in area
around Cyber Coffee House
• Future Target Marketing: people who interesting in franchise business with Cyber Coffee
House.
3.2.3 Positioning Marketing
Figure 3.3 Coffee positioning
The positioning of Cyber Coffee House is base on high quality and high price that make the
customer come to our shop. Coffee has product both milk and coffee shake a variety of flavors,
which contain high quality ingredient and fresh, clean and organic raw material. Nowadays,
customers want to buy the product that has high quality and health. The product of our company is
fresh milk and bread in every, more quantity and variety of menus to choose and good atmosphere
because the shop decorated in modern style that the customer can dine in the shop which is exactly
different from other company. There are many facilitates in the shop such as; reading books corner
and Wi-Fi service, living zone and choose which more zone that they want. That make the customer
feel good as aristocracy agree. So, Coffee provided many quality products to increase satisfaction to
our customers. And our company gives the best thing to our customer.
3.3 Marketing Mix Strategy
3.3.1 Product
Our company concern about healthy business because our company aware of business
opportunities in terms of health. Nowadays, consumer focused more on health. So there is the
reason to do Cyber Coffee House. Inside of logo of shop by Cyber Coffee House; the word form
coffee + bakery is means drinking coffee and eat bakery at the shop and with relaxing in our shop.
• Hot Coffee
• Classic Coffee shake
• Old Fashioned Chocolate shake
• Banana Chocolate shake
• I Love Strawberries shake
• Classic Vanilla shake
• Purple Cow shake
• Chocolate Cherry shake
• Chocolate Peanut Butter Milkshake
• Bread egg custard
• Bread egg custard orange
• Bread egg custard grebe
• Bread egg custard vanilla
• Bread egg custard chocolate
• Etc.
3.3.2 Price
“Cyber Coffee House” set the same price for general products because we are new shop in this
business. And including to set up price to promote in some period of time for stimulate our net sales
such as, in the Birthday, Valentine day or other important day.
• Hot Coffee 25
• Classic Coffee shake 30
• Old Fashioned Chocolate shake 30
• Banana Chocolate shake 30

• I Love Strawberries shake 35
• Classic Vanilla shake 30
• Purple Cow shake 30
• Chocolate Cherry shake 35
• Chocolate Peanut Butter Milkshake 35
• Bread egg custard 15
• Bread egg custard orange 15
• Bread egg custard grebe 15 Bread egg custard vanilla 15 Etc.
3.3.3 Place
“Cyber Coffee House” is the coffee and bakery shop and this product is appropriate for
people e who loves healthy and the group of people who loves drink coffee. So we choose to set up
the shop at in front of the way to entrance to university and near the market this is the good location
for our business mike and bake shop because it comfortable for customer to come and easy to see
our shop because everyone who study in university will see our always when they will entrance to
university. And we try to show the name of shop and our product to easy to remember and easy to
understand that our shop sale about coffee and bakery.
3.3.4 Promotion
“Cyber Coffee House” is locate near the university so we try to represents the various aspect
of marketing communication that is the communication of information about the product of Cyber
Coffee House with the goal of generating a positive customer response. So we try to provide a good
product for customer satisfaction that is the important thing to help to promote our shop which calls
that “word of mount”. Because student who studies in the university they have a group of friends
when they come to the shop we will provide the special sale promotion to them and have a coupon
for collect to some thank gift.
Sale Promotion
Our company has a lot of promotion to attract customer and get more benefit when come
and join with our company such as:
For person who join our café alone and
• Order menu more than 100 bath you can get discount rate 3%
For lover, couple or buddy who join our café and
• Order menu more than 300 bath you can get discount rate 3% and Rose flower or heart beat
candy
• Order menu more than 500 bath you can get discount rate 5% and Rose flower or hear beat
candy
For team, Group or People more than 3 people and
3.6 Conclusion
From our analysis in Chapter 3 Marketing Feasibility study can tell that this chapter talks
about the general environment analysis such as social, technology, economic, environment, and
political factors. These factors might be both internal and external factors, it is the important factors
that effect to our company and we must to concern on those factors. Next, the competition of our
company; our main competitors such as Nom Na Mor: Because this shop has quite same quality and
lower price than company, but their areas and employees not enough to serve the customers. So,
when we know about strength and weakness of our competitor, we can set the strategies by provide
products and services in high quality to created word of mouth to promote our company. And then,
the target market of our company; we focus on the customers who are students of MFU, so the
customer easy to access. For the promotion of our company; we set discount rate and give souvenir
to be promote and attract more customers. Our company has high of net income but spent money
to investment and advertising to low. In addition our company has increase net income in every
year. So it makes the owner and investor can gain more money and get more benefit from our
company.
Chapter 4 Technical Feasibility Study
Chapter 4 Technical Feasibility Study

4.1 Production and Operations Analysis
4.1.1 Product Characteristics
Our products can divided into 3 main types:

1. Coffee products
2. Beverage products
3. Bakery and Snack products
Coffee products
Cyber Coffee has product both coffee and coffee shake a variety of flavors, which contain
high quality ingredient and fresh, clean and organic raw material. Decorate raw material have
whipping cream, brown scales, jelly, O-rio, O-jo, Pokki and fruits. About 90% of coffee is the main
ingredient use in all of these products. For coffee shake products consists of coffee, coffee, tea, and
fruity honey
For the products from coffee: Cyber Coffee use coffee to produce the products because
coffee has many nutrients that are beneficial to the body such as calcium or proteins. Coffee is
important to people of all ages. Especially teenage as a student’s university but the product is pure
coffee may make customers feel tired easily. So, Cyber Coffee House produces a variety of types of
coffee such as sweet coffee milk, honey coffee, yogurt milk, etc. In addition we also provide topping
for serve to customer such as whipping cream, brown scales, jelly, O-rio, O-jo, Pokki and fruits
(Kanyarat, 2017).
Figure 4.1 Coffee shake products
• Cappuccino: originating from Italy, which is espresso and coffee is the main ingredient.
Figure 4.3 Cappuccino shake
• Latte: is Italian which is means milk, so it tastes sweet and soft from coffee.
Figure 4.4 Latte shake

• Mocha: is Arabica coffee grown in a kind of mocha docks in Yemen. Mocha is a similar color
and a smooth chocolate.
Figure 4.5 Mocha shake
• Café Americano: because pure espresso is too intense for American coffee. Therefore, it has
improved the formula by bringing hot water to dilute the coffee, espresso so that the taste
of palliative.
Figure 4.6 Café Americano shake
• Espresso: Espresso is the most intense flavor. The origin of this espresso comes from a word
in Italian which means urgent.
Figure 4.7 Espresso shake (Maeyingzine, 2008)
Figure 4.8 Green and Red Tea shake

For the products from tea: "Tea" is a beverage that people worldwide are favorite drink
more. At the present, tea consumption is gaining popularity around the world. The survey found that
the consumption of more than 800 million cups a day.
Cyber Coffee used tea as an ingredient in the product (Horapa.com, 2010).
Figure 4.9 Milk Fruity syrup shake
For the products from fruity syrup: Cyber Coffee provides much fruity syrup products such as
kiwi, strawberry, lychee, green apple, blue berry, orange, watermelon, cantaloupe, etc. We buy a
fresh fruit day by day, so, we always use fresh fruit because it can help us to maintain the standard
taste.
• Beverage products
For customers who don’t consume or don’t like milk shake. Cyber Coffee provides a menu of
juice smoothies various flavors such as strawberry, watermelon cantaloupe apple, lemon, orange,
blueberries, kiwi, lychee, etc. Our raw materials will be fresh and safety because we purchase raw
material from safety orchard. So, we concern about quality of product and also concern about health
of customers.
Figure 4.10 Beverage products
• Bakery and Snack products Bakery:

 Cake is a form of food, typically a sweet, baked dessert. Cakes normally contain a
combination of flour, sugar, eggs, and butter or oil.
 Cookie is a small, flat-baked treat, usually containing fat, flour, eggs and sugar.
 Bread with jam such as strawberry, pineapple, orange, raspberry, etc.
 Sunk Ka Ya Baitoey.
• Snack:
 French-fry is potato that long slices of fried potatoes are sometimes called fries.
 Fry Dumpling is square sheets of wheat dough enclosing minced cheese that
boiled in oil.
 Chicken nugget is a molded piece of chicken product breaded or battered, then
cooked. The "nugget" may be fried or baked in preparation for serving.
 Kaew Sa is square sheets of wheat dough enclosing minced forks and vegetable
that boiled in oil and water but it doesn’t crisp all much.
4.1.2 Location
Figure 4.11 Location
Cyber Coffee House is located at front and opposite to La Salette of Roxas College.Inc in a
single building with 2 floors. The area of building is about 10*12 meters or 400 squares. Our shop is
near the location of many dormitories of student of La Salette of Roxas College.Inc, Fah Thai market,
and etc. Cyber Coffee is the most easiest to see and accessible because the location of Cyber Coffee
House adjoin with the highway no. 1 or Phaholyothin Road. This side of our shop has competitor less
than the opposite side, so the customer in this side don’t need to go to those side. Cyber Coffee also
provided many car parks and table for customers because we can’t forecast about the amount of
customer who come to our shop in a day. In addition our shop is modern designed and decorate with
colorful to attract the customers and new customer come to our shop.
4.1.3 Facility Layout
First Floor
Figure 4.12 First Floor Format
First Floor: Layout of Cyber Coffee House
1. Entrance/Exit (Doorway)
2. Table
3. Kitchen (Beverage and Bakery)
4. Toy corner
5. Ladder
6. Toilet
7. Pond
8. Tree/bush
Second Floor
Figure 4.13 Second Floor Format

Second Floor: Layout of Cyber Coffee House
1. Ladder
2. Table
3. Bookshelf
4. Toy corner
5. Toilet
6. Wireless adapter
7. Tree
The shop design layout
Atmosphere (Modern style with natural)
1. Signage
- We set the signage at the front of our shop, design the signage in colorful to make
prominent point and use big logo and big size of name shop for easy to see our shop
2. Interior decoration
- Cyber Coffee is design the shop to make feel warm and relaxation.
- Wall: we paint the wall in soft color and hang picture of our logo, food, drinking,
bakery, and brief history of Cyber Coffee on the wall around the shop. - Floor: we
use parquet to pave the floor to feel close up with nature
- Window: we also have many window around the wall to ventilate the air and color
of windows are conform with wall
3. Exterior decoration
- Tree/bush: we set the trees around the shop because we try to integrate modern
things with natural become unique to make customer feel fine and relax.
- Pond: inside arrangement of aquatic plant and many kinds of beautiful fish.
4. Facilities
- Table: we choose the wood table, wood chair, and sofa in colorful of soft tone and
various color to make customer feel relax and harmonious with natural.
- Bookshelf: we use wood shelf in soft color and different color in each shelf to
provide many kind of book for who love reading.
- Toy corner: we provide wood toys, chess, and crossword for customers.
- Wireless adapter: we install wireless adapter on the wall of second floor to provide
wireless service around our shop.
- Music: we will open relax music and sometimes open music that popular in the
present to try to please our main customer.
- Toilet: we provide toilet in two floor to customer convenient and design in modern
style adapt with nature.
4.1.4 Facilities Management
• Property Management
We try to find the location that appropriate with concept of our shop for operate business.
We decide to choose the land and exist building near 7-11 at front of university because this location
is the way that many people pass in each day. The exits building is build from wood and has two
floor, easy to apply become concept of Cyber Coffee shop and the land also useful to respond our
need in maximize benefit.
• Facilities Planning
Our shop set the policy and plan for using building and place match with our shop. We try to
use every area in maximize benefit. We set the table both of first and second floor. At first floor, we
set the table near pond and tree provide to customer that want to feel fresh and near with nature.
We also provide toy corner for customers to play when they waiting order or during eating. At
second floor we set the table in two zones is indoor and outdoor zone. Indoor is air conditioner room
and outdoor we set the tables at the balcony. The kitchen we separate into two zones including with
beverage zone and bakery zone.
• Facilities Operations and Maintenance

We try to encourage our employees to preserve and look after all of our equipment and
facilities become to preventive maintenance for extend usability and reduce cost of company. And
we also turn benefits to employees when they help company reduce cost or expenses are lower than
company setting.
4.1.5 Equipment and tools

We choose the equipment and tools that appropriate with our concept that to say they will
modern and minimize damage environment or conform to natural. All of equipment must have high
quality and safety for employees, so we choose only employees that profession and known working
of equipment or tools used to avoid risk from them. Most of equipment and tools must match with
our concept and color also same tone to make Cyber Coffee has unique and then can attract more
customers (Products and Supply Service Co., Ltd, 2010).
• Location
Cyber Coffee rent location for 1 year. Cost of location per month is 25,000 Bath.
• Label cost
Cyber Coffee must pays money for light box label 1.5 x 3.5 meter about 21,200 Bath.
• Logo
Cyber Coffee pays money for designer to design our logo of company about 3,000 Bath.
• Internet (Wireless) & Telephone

Cyber Coffee contracts TOT Corporation to set up Internet (Wireless) and telephone in our
company and pay money for it about 2,000 Bath.
4.6 Management analysis
Cyber Coffee House is the company which registers to be a justice person likes company
limited. Limited company is cooperation with shareholders who enjoys limited liability. Follow the
new law tells that Company limited will be arise as there are partnership and shareholder from 5
people, company limited will be divided the capital into share and each share will have an equal
value, value of each shares shall not be less than 100 baht, shareholders will be have a limited
responsibility of the company's debt by not exceeding the amount value of each shares that each
shareholder held.
Organization management is basically a “to do” list for an organization. It lists out the plan
of work, programs, and organizational growth over a period of time - six months, a year. The tasks
involved, who is responsible for them, and when they’ll be done.
For company, there are 5 partnerships in the company as following

1. Mr. Harry Albano (General Manager)
2. Miss Chelsea Kaye Ginez (Operation Manager)
3. Miss Khim Ellazar (Marketing Manager)
4. Miss Diana Lou Guevarra (Accounting/Financial Manager)
Description the characters and duties of employee in each department of Cyber Coffee
House as follows:
1. General Manager
 Directly responsible to provide the internal control to be effective and levels of
productivity are always impressive.
 Manager of the Cyber Coffee must be people who have knowledge of marketing, looking
the importance of marketing and see marketing as an investment cost. Do not see that
the cost of marketing as a cost wastage.
 Manager must not to evaluate the work of employees in just sales or profit, but should
to assess in the ability that they can retain the existing customers and to satisfy
customers until enable customer’s loyalty to use our products.
 Control under the policy process and time frame.
 Assessment of internal control of each department.
 Analyzing and solving the problem to be more efficiency.
 Organizing the divisions and order the employee know exactly role they has to play.
2. Accounting /Financing
 Responsible for overseeing the operation of the accounting follows the regulation of the
account of Cyber Coffee.
 Review and analysis of financial statement.
 Check the accuracy of cash flow and the daily reports.
 Collect the items that will be prepared for making an income statements and expenses.
 Offer financial budget to the manager informed.
 Acts of funds disbursement of Cyber Coffee.
 To storage the certificate documentation of Cyber Coffee  Control all expenses cost.
3. Marketing
 To define common strategies and policies of Cyber Coffee to achieve its objective in all
aspects of overall quality.
 Everyone must work together to create and deliver quality marketing with the product
quality to customers.
 Promote and advertise the promotion of the shop.
 Plan and analyze the customer information.
 Marketing need to track and create a feels good relationship with customers.
An impressive customer loyalty.
 Follow the current situation on marketing all the time.
4. Human Resource
 Verify the system into company
 Training initiatives may include apprenticeship, internship, job rotation, mentoring, and
new skills programs.
 Carefully planned and executed HRM programs are meaningless
 Related to employee benefits, safety and health, and worker-management relations.
 Recruiting and select the employee.
 Evaluate the performance of employee.
5. Production/ operating
 Control the process of production.
 Control the quality of system.
 Control monitors the production and its progress, making sure everything is operating
smoothly and efficiently.
 Take data and maintain records of the speed, efficiency and results of the production.
 Using this information, they will suggest changes that may improve the production
process.
 Check and evaluation the system of company.
4.7 Conclusion
From our analysis in Chapter 4 Technical Feasibility Study can tell that this chapter talks
about the Production and Operations Analysis which our products can divided into 3 main types:
Coffee products, Beverage products, Bakery and Snack products and each part talks about ingredient
of sauce and how to make?. Cyber Coffee House is located at front and opposite to La Salette of
Roxas College.Inc in a single building with 2 floors. We choose this area because the place is
convenience- easy to buy or easy to reach. This side of our shop has competitor less than the
opposite side, so the customer in this side don’t need to go to those side. Cyber Coffee House also
provided many car parks and table for customers because we can’t forecast about the amount of
customer who come to our shop in a day. In addition, our shop is modern designed and decorate
with colorful to attract the customers and new customer come to our shop. Cyber Coffee House
concerns more about customers‟ satisfy so we try to find the options which enhance customers‟
satisfy. There are many machines that we provide to our customer for making comfortable. We have
the facility management both providing the facility for customers and protection our own shop. In
addition, we give precedence about employees within our organization because if we have a good
person to work in a right position, the business can reach to achievement. Each partner is
responsible for their own best. And the total cost of investment is 176,200 Baht, investment cost is
287,485 Peso, depreciation cost is 42,577 per year and operating cost is 40,352.50 Peso.
Administration Cost of Cyber Coffee House consist of rental fee, salary, others expenses, internet,
gas and telephone total about 774,703 Peso.
Chapter 5 Financial Analysis
Chapter 5 Financial Analysis
5.1 Initial investment
There are 10 founders invested of 500,000 Peso with is 50,000 each consist of 10%.
Raw material Peso 19,552.50
Equipment, Seating, and Decorate Peso 287,485.00
Properties Peso 150,000.00
Others Peso 22,600.00
Total initial investment Peso 478,637.50
5.2 Source of funds
The initial investment at first, we invested 500,000 Bath, but it’s not enough to run our business.
So, we decided to borrow money from bank for 1,000,000 Peso with the rate of 4% within 5 years.
Loan 1,000,000 Peso
Annuity interest 0.04%
Monthly payment 40,000 Peso
Loan Periods 2.1 Years
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Chapter 6 Risk Analysis
6.1 Risk management analysis
Because of Cyber Coffee House is located in front of La Salette of Roxas College and close to
Fah Thai market, so our shop has both direct and indirect competitors like a following analysis.
6.1.1 Competitor risk
After we explored the food and beverage market at front of Mae Fah Luang University area
by survey method, we found that there are few competitors and only two shops that popular.
6.1.2 External risk
Every business has all external risks, these external risks are the risk that we can’t control or
dealing with it. It consists of following risks:
Social risk
Many years ago, when compared the consumption of milk with populations.
Thailand's consumption of milk is statistically very low, that is only 2 liters per person per year. But
nowadays, government realizes the importance of milk. It has been campaigning to have the habits
and in an attempt to milk. Also looking for the ways to increase productivity and reduce costs in the
production process of raw milk, processing and distribution for a fair and reasonable price.
Technology risk
In the production industry whether on any product, the technology are very important
factors because the technology will allow us to reduce the power, cost, and time of production. And
production output is also effective and effectiveness. In addition, technology also gives us an
advantage over competitors.
Milkery
Economic risk
The situation of Chiang Rai economic about the expenditure on the growth rate slowed
down. Especially in consumption and people spending carefully cause of a result of oil price - the
basic tariff increased.
Political risk
According to Suan Dusit Poll told that the expectations of the people to "Thai Politics" in 2553
No. 1 about 47.37% is the same because there are still conflicts and chronic continuous, etc. No. 2
about 27.60% is better situation because the political situation began unwinding stress, if the
politicians turn to harmonize together. No. 3 about 25.03% is worse because there are still several
issues that may lead to political conflict, if politicians do not stop the behaviors that cause conflict,
etc. These may affect to all parties including food and beverage market too (Political Situation, 2010).
6.1.3 Internal risk

Risks of its milk and bakery must face often is the risk factors within the industry. This may be
important for several reasons including. Operating risk is risk that can be visible and obstruction
control infrastructure because of these risks under the industry's operations. The Company's
operations may face the risk of these characteristics:
• Risk of Product and Service

Cyber Coffee House has on product because of dairy milk product and service are available in
the market However, customers still need more than just box milk product, so we reduce the risk via
provide full service, good environment and quality product and service.
• Risk of Pricing
Cyber Coffee House has of setting price because if we set the price to high, customers do not
have enough power of purchasing. Customers will compare with other shops that occur in the
market. If we set at lower price, it will represent that low quality of product and service. Hence, we
set the price similar to competitor, which we also concern of cost of raw material and expense in the
shop.
• Risk to entry the market

The risk to enter the market of Cyber Coffee House is five force model’ for example, rivalry of
competitor, bargaining power of customer, bargaining power of supplier, substitute product and new
Milkery
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entry of competitor. For this reason, we will reduce risk via market study, competitor analyze and
condition of competition.
• Risk of Human Resources

Risks arising from aware of the ability to works and characters of each employee, so this may
cause problems. Because the company can be selected as a feature only such as employee have
knowledge about coffee, milk shake and bakery, so it effect to the company do not must spend time
and money in training employees again . The important for company is, can not realize the routine of
employees. It brings to dishonest, lazy and not on time, then it cause losses to the company.
Company needs employees that are important variable in the production, packaging, and service.
When the employees have good integrity and diligence can help company better. If employees are
lazy and dishonest, it makes the manufacturing, operations, and service by lack of effective. In
addition to affecting the company's revenue and also affect the company's image.
• Risk of Performance of the machines

Because the company uses few machines, so it has less chance to damage. The possibility to
damage from processes of machines is most in errors in the work of the blender, oven baked bread
and toaster. If it error. It is a key factor in production and effect to can not produce product.
• Risk of Efficiency
Opportunities that are most likely to affect performance are caused by contaminated in raw
materials. Its main raw material used to produce Coffee and bakery. Companies are realizing the
importance of health consumers. Therefore company focus on the most efficient of coffee and
bakery. The company use fresh coffee and fresh bakery, clean contains to provide clean coffee and
bakery and safe for consumers.
• Risk of Health and Safety

Companies are realizing the importance of health all employees. If employees are healthy
then they can work hard. The company is a manufacturer of Coffee and bakery every day. If
employees are discomfort, it occurs to spread disease into the products and harm to consumers.
Therefore, company is very strict control and disease prevention for employees, which will impact on
customers.
• Risk of Integrity Risk

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Integrity and honesty of our employees are the most important risks are very effective in
operational management. If the employees are not honest with responsibility, trust between
employers and their employees will be decrease. And it can make business come down because, the
member in industries are not unity. So, manager must be use the system family as a policy to manage
their employees while the manager is the leader of family who identify the responsibility of each
person, take care, suggest and give consultant to all of employees. It can make employees happy with
their job.
• Risk of Empowerment Risk

Manager assign works to someone to be leadership that makes them have the power in
company. It may have the problem with other employee. Sometime if the customer order menu but
raw materials don't have enough. The leadership that we give power may deny customer. It makes
company blunder customer. To solve this case, the manager sold call with leader for advantage in the
company.
• Risk of Authority / Limit

The Administrative who have been entrusted to use power instead, it Show potential trust
and credibility in this person because the executive is difficult to rely on administrative money and
power. Risk from the actions of this person can cause damage to the company. We can’t control at all
times and may cause to loss of business. Therefore, the executive should check marketing plan by
himself to determine the appropriate of financial amount in marketing plan. If not properly be
defined financial amount to match marketing plan and the administrative should record all marketing
plan to the executive.
• Risk of Communications
The communication between manager and employee may have error because the employee
comes from local in Chiang Rai. They will speak local language such as when employee order product
from other place may be confused. The problem between of local language and Thai language has
very important. Therefore, the company should receive employee that have education unless
secondary school for the efficiency in communications.
• Other risk
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The risk that occur when we do not predict it; such as, conflagration, inundation, earthquake,
burglary, and business halt. If this situation occurs, who will be response to situations? So we design
to do an Insurance against loss, this will be guarantee the unpredicted damage.
Chapter 7 Summary
As we are determined the possibility of possible business performs, so we are going to know
the feasibility of business so far. Cyber Coffee House is the meeting and relaxing restaurant of every
age from teenage to older because time of relax is time of drink such sleeping time. We provide the
dairy product, beverage, and bakery. We try to produce our products by use the best ingredients and
good for health that appropriate with the customers that concern about healthy. We have many
menus to choose and price not expensive. The main menus are milk shake, hot/iced milk, hot/iced
coffee, cake and bakery. Our shop has many zones provide for customers to choose as you like it.
Customers can feel like they eating at home because our services are familiarly and give the best for
them because we think we like a customer to know what customers want. Our main target group is
students because we provide the place that they can meet and relax together. And other target
group is working group such as lecturer they can come to relax at free time.
When we set up Cyber Coffee House, we must thinking and planning about objective and
benefit objective. For the objectives we study about trend of food and beverage business, possibility
of food and beverage business in the future, analyze the marketing and financial risk feasibility in
food and beverage business and analyze the SWOT and competitors of our business. And benefit
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objective to know the benefit and trends of food and beverage business, the SWOT and competitors
of our business, plan and structure when doing business in real situation, methods for making high in
sale food and beverage, able to apply the plan for getting high profit/return on investment and
manage the business to success. And the plan is most feasible and high success in real business that
able to guide in the future.
In set up business, we must tell about company, product and process of product so in about
Cyber Coffee House. In about history of bakery, Bakery culture of Western culture since prehistoric
ago. Massage into flour after that place on hot stones near the oven until cooked starch and get
Starch plate frame. Assumed it is the bread in the present. Subsequently discovered yeast by forgot
flour to several hours. Baking began as a common sequence Initiative by the ancient Greeks to the off
larger oven for people took to bake bread. It is not surprising that the frontiers between Cake and
bread, biscuit and bun are indistinct. The progenitor of all is bread in its simplest form. The
continental European gateau and torte often contain higher proportions of butter, eggs and enriching
ingredients such as chocolate, and often lean towards pastry rather than cake. The western tradition
of cakes applies little in Asia. In some countries western-style cakes have been adopted on a small
scale, for example the small sponge cakes called kasutera in Japan.
The history of cakes goes a long way back. Ancient Egypt was the first culture to show
evidence of true skill in baking, making many kinds of bread including some sweetened with hone.
Chaucer mentions immense cakes made for special occasions.
Moulds, in the form of cake hoops or pans have been used for forming cakes since at least
the mid-17th century. Most cakes were eaten accompanied by a glass of sweet wine or tea. At large
banquets, elaborately decorated cakes might form part of the display, but would probably not be
eaten. During the 19th century, technology made the cake-baker's life much easier. In most of NW
Europe and North America a well developed tradition of home baking survives, with a huge
repertoire of cake recipes developed from the basic methods. The ability to bake a good cake was a
prized skill among housewives in the early to mid-20th century, when many households could
produce a simple robust, filling 'cut and come again' cake, implying abundance and hospitality.
Beyond from detail of bakery, in about business we must know situation analysis, detail
competitive in near around our business. Situation of industry is in the period’s time around 10-15
years ago. Bakery and cake become popular in Thailand, Thai people want to eat and fun with it. So
there are many milk and bakery shop that affecting to our company so Our Company want to give
good quality and not expensive for all of people can go to enjoy and happy with us. We will provide a
new kind of food and beverage by different equipment and adapt technology into our service for
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customer get benefits and satisfy when come to join with us more than others. And we have many
promotions to attraction customer and behavior of them.
We will set vision and mission. Vision of our organization is within 5 years is the shop milk
and bakery is famous and receive accept quality and service be number one of the shop Cyber Coffee
House. And we created Cyber Coffee House for attract our customers to meet the best of service,
atmosphere, cleanliness, and quality of products. The key thing, we wish the customers have smile
and to be happy when come to our café or buy our products.
And about mission we are the manufacturer of milk and bakery to provide professional
services with fresh milk and bakery quality in reasonable price and taking into account the health of
consumers are important. And we provide good service, atmosphere, cleanliness and consistent with
the needs of consumers. Moreover control manufacturer of Coffee and bakery and provide good
quality with modern machinery and fresh raw materials. Maintain cleanliness in production lines and
facilities.
In market analysis we must know about general environment analysis. The general
environmental analysis in our business planning normally refers to conditions and internal - external
factors to our company, outside of our company's control that might affect its sales, market, costs,
and so forth. Political factors According to the conflict between red shirt and yellow shirt, it has effect
to business and investment side. From that conflict, most people would feel disgusted and don’t
want to do anything. So, the government has a policy to reduce the loan rate and personal income
tax rate to help small and medium enterprise to be continuing. And also we should change the crisis
as an opportunity by creating promotions for attractive the customers come to our shop. Economic
factors are the growth rate seen by the business such as hotel, restaurant, entertainment, and etc.
Social factor is Cyber Coffee House wants to makes the first impression about new style of milk and
makes customer satisfaction. And technology factors is Cyber Coffee House has the technology to use
in our shop such as the inside area of our shop provide the wireless for the customer who come to
shop, almost appliances in our shop is the electricity because we want to fast deliver and serve the
products to customers and make them feel happy with our services. So, our shop has more
competitive advantages than other competitors. Competition analysis [3c analysis] such as
competitor analysis, we define the competitors who provide service as same as us. For local coffee
shop or weak group that we think they will become a high performance competition will be.
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In about STP analysis, like we said about the Strategy that I targeted on student both of high school
and university, so most of customer would be people who free and have a full time to relax or small
meeting even date. The segmentation we that provide product of fresh milk and bread which is the
product for consumer and benefits for health and body. Marketing mix strategy we focus on 4P.
Product: Our company concern about healthy business because our company aware of business
opportunities in terms of health.
Price: “Cyber Coffee House” set the same price for general products because we are new shop in this
business. And including to set up price to promote in some period of time for stimulate our net sales
such as, in the Birthday, Valentine day or other important day.
Place: “Cyber Coffee House” is the milk and bakery shop and this product is appropriate for people e
who loves healthy and the group of people who loves drink coffee.
Promotion: “Cyber Coffee House” is locate near the university so we try to represents the various
aspect of marketing communication that is the communication of information about the product of
Cyber Coffee House shop with the goal of generating a positive customer response.
Our company has high of net income but spent money to investment and advertising to low.
In addition our company has increase net income in every year. So it makes the owner and investor
can gain more money and get more benefit from our company.
Technical Feasibility Study about location. Cyber Coffee House is located at front and
opposite to La Salette of Roxas College in a single building with 2 floors. The area of building is about
10*12 meters or 400 squares. Our shop is near the location of many dormitories of student of La
Salette of Roxas College, Fah Thai market, and etc. Cyber Coffee House also provided many car parks
and table for customers because we can’t forecast about the amount of customer who come to our
shop in a day. In addition our shop is modern designed and decorate with colorful to attract the
customers and new customer come to our shop.
Layout our company has two floor for server both product and service. First Floor
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Second Floor
About of management analysis Cyber Coffee Shop is the company which registers to be a
justice person likes company limited. Limited company is cooperation with shareholders who enjoys
limited liability. Follow the new law tells that Company limited will be arise as there are partnership
and shareholder from 5 people and organization management is basically a “to do” list for an
organization. It lists out the plan of work, programs, and organizational growth over a period of time
- six months, a year. The tasks involved, who is responsible for them, and when they’ll be done.
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For financial analysis, the possibility financial estimation, it let us know about the expense or
investment of this business. For example it has office equipment expenditure, production equipment
expenditure, marketing expenses which are facility, raw material, and salary. These expenses can
divide into 2 types; fixed cost and variable cost. When we analyze the financial of business we can
know that our business have increase or decrease of income in each months. Such decrease or
increase of income depends on seasonal of product. Our sale profit increase rapidly since year 1 to
year 5 but we will not to drop develop the existing product and produce a new one to attract our
customer. So although sale will increase but we still to use for increase of cost. Our business can’t
payback from investment to do business into1 year adding interest rate will have high rate for 10%
that we must pay back into 3 years. We can pay back the loan before schedule to appointment for
pay a debt to bank.
Finally, we must know and understandings about risk in management of business. There are
2 main risks which we will concern; risk management analysis and financial risk. For Risk
management analysis we talk about competitors risk that we have a lot of competitors but they are
not the strong competitors. About external risk— we talk about PEST analysis (Political, Economic,
Social, and Technology)—each factor affect our business but not much because we already set some
barrier for any competition. Another is internal risk contain of price and how to enter to market
because we are the newest milk and bakery that aim to compete with favorite milk and bakery in
Chiang Rai. It is quite difficult to build the name to be famous and also about the price.
For Financial risk analysis, it almost about interest rate because about sales we can control
but the interest is still stable until we can pay all of money that we have loan.
Reference
Manotungvorapun N. (n.d.). Business Stratege. Retrieved November 15, 2010, from

http://tulip.bu.ac.th/~nisit.m/business%20strategies
Page | 62
(2010). Retrieved December 5, 2010, from Horapa.com:

http://www.horapa.com/content.php?Category=Healthy&No=247/
Bakery House. (n.d.). History of Bakery. Retrieved November 10, 2010, from
http://bakeryhouse.net78.net/home.html
Commercial Department. (2007). the GPP of Chiang Rai Province. Retrieved November 21, 2010, from
http://www.chiangrai.net/~crmoac/LinkData/13_1_1.doc
Hilunch Team. (n.d.). Beverage Recipe. Retrieved November 10, 2010, from HiLunch.com:
http://www.hilunch.com/
Kanyarat. (2008). Benefits of milk. Retrieved December 1,

2010, from http://www.thaihealth.or.th/node/5265
Mae Fah Luang University. (2009). Report of Total Students. Retrieved November 28,
2010, from http://reg.mfu.ac.th/registrar/statistics/main_m.htm
Maeyingzine. (2008). Coffe seeds. Retrieved December 5, 2010, from

http://coffeeblood.blogspot.com/2008/04/blog-post.html
Ministry of Finance. (2010). Taxes. Retrieved November 20,

2010, from http://www.mof.go.th
PakBakery. (2006). Retrieved November 11, 2010, from PakBakery.com:

http://www.pakbakery.com/
Political Situation. (2010). Retrieved January 15, 2011, from

htto://guru.sanook.com/encyclopedia/, http://dusitnews.com/index.php/ home/51dusitpoll/107--q-
q-2553-
Products and Supply Service Co., Ltd. (2010). Equipments and machines. Retrieved January 1, 2011,
from http://www.productsdd.com/product?lang=th
Tim. (2007). Environment Analysis. Retrieved November 16, 2010, from

http://bplans.typepad.com/blog/2007/12/qa-environmenta.html
Appendix
Receipts of milk, bakery, and snack
Milk shake products
 Milk and milk shake

Page | 63
 Yogurt Milk Shake
Ingredients
- 1 1/2 cups milk
- 1 cup non-fat yogurt
- 1/4 cup honey
- 1 teaspoon vanilla extract
- 1/2 teaspoon ground cinnamon
- 1/8 teaspoon ground nutmeg
- 1/4 cup ice cubes How to make?
1. Combine milk, yogurt, honey, vanilla, cinnamon and nutmeg in a blender.

2. Process until thick and creamy, about 2 minutes. Add ice and blend until smooth.
Serve immediately.
 Chocolate Milk Shake
Ingredients
- 1 cup (about 2 scoops) vanilla frozen yogurt
- 1 packet Rich Milk Chocolate NESTLÉ® CARNATION® INSTANT BREAKFAST

Nutritional Energy Drink
- 1/2 cup milk
How to make?
1. Place frozen yogurt, Carnation Instant Breakfast and milk in blender; cover.
Blend until smooth.
Page | 64
 Strawberry Milk Shake
Ingredients
- 2 cups vanilla ice cream
- 1 cup milk
- 1/2 cup frozen strawberries
How to make?
Blend until smooth.
 Chocolate Chip Cookie Milkshake
Ingredients
- 1 pint (2 cups) vanilla ice cream
- 2 cups (about 8) freshly baked and crumbled NESTLÉ® TOLL HOUSE®

Refrigerated Chocolate Chip Cookies
- 1 cup milk or 2/3 cup NESTLÉ® CARNATION® Evaporated Milk, chilled
How to make?
Blend until smooth.
 Honey Milk Shake
Ingredients
- 2 cups vanilla ice cream
- 1 cup milk
- 1/2 cup honey
How to make?
Page | 65
1. Place frozen honey, Carnation Instant Breakfast and milk in blender; cover. Blend until smooth.
 Coffee shake products
 Iced Cappuccino
Ingredients
- 3/4 cup milk
- 1 packet Cappuccino NESTLÉ® CARNATION® INSTANT BREAKFAST Nutritional Energy Drink

- 1/2 teaspoon vanilla extract (optional)
- 1/8 teaspoon ground cardamom
- 1/2 cup ice cubes
How to make?
1. Place milk, Carnation Instant Breakfast, vanilla extract, cardamom and cinnamon in tall glass;
stir until combined. Add ice.
 Iced Latte
Ingredients
- 3/4 cup cold water
- 3/4 cup milk
- 2 tablespoons French Roast NESCAFÉ® Gourmet Instant Coffee
- 1 cup ice cubes
- 2 tablespoons (or more) granulated sugar
How to make?
1. Place water, milk and Nescafé in blender; cover. Blend until coffee is dissolved.
Add iced and sugar; blend until smooth. Serve immediately.
Page | 66
 Iced Mocha
Ingredients
- 3/4 cup milk
- 2 teaspoons French Roast NESCAFÉ® Gourmet Instant Coffee
- 1 cup ice cubes
- 1 large scoop chocolate ice cream or frozen yogurt
- 1 tablespoon granulated sugar
How to make?
1. Place milk and Nescafé in blender; cover. Blend until coffee is dissolved. Add ice, ice cream
and sugar; blend until smooth. Serve immediately.
 Iced Café Americano
Ingredients
- 1 1/2 teaspoons NESCAFÉ TASTER'S CHOICE 100% Pure Instant Coffee Granules
- 1 teaspoon granulated sugar
- 3/4 cup hot water
- 1/4 cup any flavor Café Americano NESTLÉ COFFEE-MATE Liquid Coffee
Creamer
Ice cubes
How to make?
2. Place frozen honey, Carnation Instant Breakfast and milk in blender; cover. Blend until
smooth.
Page | 67
Ingredients
Iced Espresso
- 1/2 cup ground espresso coffee or French roast coffee
- 1 teaspoon finely shredded orange peel
- 4 cups water
- 1 1/2 cups skim milk
- 3 tablespoons granulated sugar
- Ice cubes
- Orange peel strips (optional)
- 1 teaspoon grated semisweet chocolate (optional) How to make?
1. Prepare coffee with shredded orange peel and water in a drip coffee maker or percolator
according to manufacturer's directions. Pour coffee into a heatproof pitcher; stir in sugar
and milk. Chill at least 3 hours or until serving time.
2. To serve, fill 6 glasses with ice cubes; pour coffee mixture over ice. Garnish with orange peel
strips and grated chocolate, if desired.
 Tea shake products
 Green Tea Smoothie
Ingredients
- 4 rounded scoops vanilla frozen yogurt or ice cream
- 1 cup milk
- 3 tablespoons NESTEA® Unsweetened Instant 100% Tea
- 1/8 to 1/4 teaspoon ground cardamom How to make?
1. Place frozen yogurt, milk, Nestea and cardamom in blender; cover. Blend until smooth.
CYBER COFFEE HOUSE

Page | 68
Ingredients
Strawberry Iced Tea
- 1 ounce sweet and sour mix
- 2 ounces frozen sliced California Strawberries in syrup, partially thawed
- 1/2 ounce rum
- 1/2 ounce vodka
- 1/2 ounce gin
- 1/2 ounce triple sec
- 1 scoop ice
- Splash of lemon-lime soda
- Whole fresh California Strawberry How to make?
1. In a blender combine all ingredients except whole berry and lemon-lime soda; flash blend.
2. Pour into tall glass. Splash lemon-lime soda on top. Garnish with whole berry.
 Milk Fruity syrup shake products
 Mango Yogurt Smoothie
Ingredients
- 4 to 7 ice cubes
- 1 cup (8 ounces) plain fat-free yogurt
- 3/4 cup mango slices in extra light syrup,* drained
- 1 teaspoon sugar substitute (optional)
- Mango slices for garnish (optional) How to make?
1. Place ice in bottom of blender. Add yogurt, mango and sugar substitute, if desired. Blend
ingredients until smooth.
2. Pour into a tall glass and garnish with mango slices, if desired.
3. Serve immediately.
CYBER COFFEE HOUSE

Page | 69
Ingredients
Banana Papaya Smoothie
- 1 cup milk
- 1/2 cup sliced peeled banana
- 1/2 cup chopped seeded and peeled papaya
- 1 tablespoon honey How to make?
1. Combine milk, banana, papaya and honey in a blender and purée until smooth.
Pour into a large glass and serve.
 Orange Smoothie
Ingredients
- 1 ripe medium banana, cut up
- 1 (8-ounce) can crushed pineapple (juice pack), chilled
- 1/2 of a (6-ounce) can frozen orange juice concentrate (1/3 cup)
- 1 1/2 cups vanilla low fat ice cream
- 1 cup fat free skim or 1% low fat milk
- Shredded coconut, toasted How to make?
1. In a blender container, combine banana, untrained pineapple and orange juice concentrate.
Cover and blend until almost smooth. Add low fat ice cream and fat free skim or 1% low fat
milk. Cover and blend until smooth.
2. Pour into glasses. Top each serving with a little toasted coconut; serve immediately.
 Blueberry Smoothie
Ingredients
- 1 pint fresh blueberries or 2 cups (10-ounces) frozen blueberries
CYBER COFFEE HOUSE

70
- 1 cup pineapple-orange-strawberry juice blend or pineapple-orange juice
- 1 (8-ounce) container low-fat vanilla yogurt
- 2 teaspoons granulated sugar
- 5 to 6 ice cubes How to make?
1. Place all ingredients, except the ice cubes, into container of electric blender and blend on high
until smooth.
2. With blender running, add 2 to 3 ice cubes at a time through the center opening in the lid until
all ice cubes have been added. Blend until smooth. Serve immediately.
 Strawberry Smoothie Ingredients
- 1 cup frozen strawberries
- 1 packet No Sugar Added Classic French Vanilla NESTLÉ CARNATION® INSTANT BREAKFAST
Nutritional Energy Drink
- 1/2 cup milk
- 1 (8-ounce) container vanilla yogurt How to make?
1. Place strawberries, Carnation Instant Breakfast, milk and yogurt in blender; cover. Blend until
smooth.
 Apple Smoothie
Ingredients
- 2 cups chopped, cored and peeled Granny Smith apples
- 1 cup Apple Flavor LIBBY'S® JUICY JUICE® 100% Juice
- 1 1/2 pints vanilla frozen yogurt
CYBER COFFEE HOUSE

71
How to make?
1. In a blender combine half the apples, cinnamon and apple juice. Process until smooth. Add half
the frozen yogurt and purée until well blended.
2. Pour into two freezer safe glasses and freeze until ready to use. Repeat process with remaining
ingredients. Serve cold.
 Kiwi Smoothie Ingredients
- 1 large kiwi, peeled
- 1 (8 ounce) container low-fat vanilla yogurt
- 1/4 cup honey
- 12 to 15 ice cubes How to make?
1. In a blender or food processor, combine all ingredients and process until smooth.
Serve immediately.
 Grape Smoothie Ingredients
- 1/2 cup seedless grapes
- 1/2 cup milk
- 1/2 cup plain yogurt
- 1/4 cup crushed ice
- 1 tablespoon packed brown sugar
- 1/8 teaspoon vanilla extract How to make?
1. Combine grapes, milk, yogurt, brown sugar, vanilla and crushed ice in a blender.
Process on high speed for 15 seconds. Serve immediately.
CYBER COFFEE HOUSE

72
 Beverage products
 Tea Punch Ingredients
- 2 cups water
- 1 cup granulated sugar
- 2 cups boiling water
- 2 teabags
- 2 cups hot water
- 2 (32-ounce) bottles ginger ale
- 4 cups pineapple juice
- 2 1/2 cups orange juice
- 2 cups lemon juice
- 1 teaspoon red food coloring, (optional) How to make?
1. Combine sugar and boiling water in a large pot stirring until sugar is dissolved; set aside.
2. Place teabag in hot water and let steep for 5 minutes; discard teabag. Add tea to sugar mixture,
stir and add ginger ale, pineapple juice, orange juice, lemon juice, and red food coloring;
refrigerate.
 Lemonade Punch
Ingredients
- 1 (6-ounce) can frozen lemonade concentrate, thawed and undiluted
- 1 (6-ounce) can frozen limeade concentrate, thawed and undiluted
- 1 (6-ounce) can frozen orange juice concentrate, thawed and undiluted
- 3 cups cold water
- 1 (2 liter) bottle ginger ale, chilled
CYBER COFFEE HOUSE

73
How to make?
1. Combine the first 4 ingredients; add the ginger ale and stir gently. Serve immediately.
 Orange Cream Punch
Ingredients
- 1 (14-ounce) can sweetened condensed milk
- 1 (12-ounce) can frozen orange juice concentrate, thawed
- Orange food coloring
- 2 (1-liter) bottles club soda or ginger ale, chilled
- Orange sherbet How to make?
1. In a punch bowl combine sweetened condensed milk and orange juice concentrate. Tint with
orange food coloring, if desired. Add club soda.
2. Top with small scoops of orange sherbet. Serve immediately.
 Strawberry Punch Ingredients
- 2 cups granulated sugar
- 6 cups water, boiling
- 4 cups unsweetened pineapple juice
- 2 1/2 cups orange juice
- 2 packages frozen strawberries, thawed (with juice)
- 1 (2-liter) bottle lemon-lime carbonated beverage How to make?
CYBER COFFEE HOUSE

74
1. Dissolve sugar in boiling water in a Dutch oven; stir in pineapple juice, orange juice, strawberries
and lemon-lime carbonated beverage. Pour mixture into a large plastic container. Cover and
freeze until mixture is firm.
2. Remove from freezer 1 hour before serving. Place in a punch bowl and break into chunks. Add
lemon-lime beverage; stir until slushy.
 Mango Punch
Ingredients
- 4 cups fresh mango puree (from 8 soft, ripe mangoes*; or from canned mango)
- 2 quarts water
- 1 cup granulated sugar
- 1/2 cup fresh lime juice (2 to 3 limes)
- 1/2 cup red prickly pear syrup (or grenadine) How to make?
1. Puree mango in food processor or blender until smooth; strain to remove any pulp. Place mango
puree into large pitcher or punch bowl; stir in water, sugar and lime juice.
2. To serve, fill drinking glasses with ice cubes and mango juice, and then add 1 to 2 teaspoons
prickly pear syrup or grenadine to each glass.
 Tea Punch Ingredients
- 6 small tart apples
- 1 tablespoon packed brown sugar
- 1 quart apple cider
- 1/4 teaspoon freshly ground nutmeg
- 1/2 teaspoon cinnamon
- 1/4 cup granulated sugar
CYBER COFFEE HOUSE

- 2 cups dry sherry 75
- 4 thin lemon slices How to make?
1. Preheat oven to 350°F (175°C). Grease a 10 x 6 x 1 1/2-inch baking pan.

2. Core and halve apples, arrange (cut side up) in pan. Sprinkle with brown sugar and bake in
preheated oven for 20 minutes or until tender. Set aside.
3. Just before serving, pour cider in saucepan and heat to just below boiling point.
Stir in remaining ingredients over low heat until sugar is dissolved.
4. Remove lemon slices. Pour mixture into punch bowl.

5. Garnish with apple halves.
 Grape Punch
Ingredients
- 1 (11.5-ounce) can Welch's® Grape Juice Makers
- 1 (11.5-ounce) can frozen pineapple juice concentrate
- 1 (6-ounce) can frozen orange juice concentrate
- 1 (6-ounce) can frozen lemonade juice concentrate
How to make?
1. Pour grape juice in large pitcher or punch bowl and prepare according to directions on the can.
2. Add the pineapple, orange and lemonade juice concentrates; stir until well mixed.
 Bakery and Snack products 

Bakery
 Cake: strawberry cake or chocolate cake
CYBER COFFEE HOUSE

76
Strawberry Pinwheel Cake Cake:
- 4 large egg yolks
- 2 large eggs
- 1/2 cup granulated sugar
- 1 cup sifted cake flour
- 1 teaspoon baking powder
- 1 teaspoon salt
- 1 1/2 tablespoons warm water
- 2 teaspoons vegetable oil - 1 teaspoon vanilla extract
- Powdered sugar
Strawberry Filling:
- l cup whipping cream
- 1 tablespoon granulated sugar
- 3 tablespoons prepared lemon curd, at room temperature*
- 1 pint basket (about 3 1/4 cups) California strawberries, stemmed and coarsely chopped
Garnish:
- Powdered sugar
- 1 pint basket (about 3 1/4 cups) California strawberries
How to make?
1. To make Cake: Heat oven to 375°F (190°C). Line 15 x 10-inch jelly roll pan with aluminum foil;
coat with vegetable cooking spray.
2. In large mixer bowl beat yolks and eggs at high speed about 5 minutes until thick and lemon-
colored. Continuing at high speed, gradually beat in granulated sugar until mixture is pale and
CYBER COFFEE HOUSE

77
thick. Gently fold in dry ingredients except powdered sugar to blend thoroughly. Fold in water,
oil and vanilla. Spread batter evenly in prepared pan. Bake in center of oven about 10 minutes
until springy to the touch.
3. Meanwhile, coat a clean dishtowel with powdered sugar. Invert hot cake onto towel close to
one long edge. Gently peel off foil. Trim 1/2-inch off each short side of cake. Starting from long
side, tightly roll cake and towel. Set on rack to cool completely.
4. To make Strawberry Filling: In mixer bowl whip cream to form soft peaks. Beat in sugar to form
stiff peaks. Fold in lemon curd to blend thoroughly. Mix in chopped strawberries.
5. Gently unroll cake. Spread strawberry mixture evenly on cake and re-roll. Place seam-side-
down. Dust with powdered sugar.
6. To serve: Cut into 8 (about 1 3/4-inch) equal slices. Place each slice on a serving plate. Garnish
with whole and halved strawberries.
Moist and Chewy Chocolate Cake Chocolate Cake:
- 1 1/2 cups all-purpose flour
- 1 teaspoon baking soda
- 1/4 teaspoon salt
- 1 1/4 cups granulated sugar
- Chocolate Flavor
- 1 teaspoon vanilla extract
- 2 large eggs
- 1 cup milk
- 1/2 cup (1 stick) butter or margarine, softened
- 3 (1-ounce) packets NESTLÉ® TOLL HOUSE® Choco Bake Unsweetened
Rich Chocolate Frosting:
- 3 cups to 3 1/4 sifted powdered sugar
CYBER COFFEE HOUSE

78
- 1/3 cup milk
- 1/4 cup butter or margarine, softened
- 2 (1-ounce) packets NESTLÉ® TOLL HOUSE® Choco Bake Unsweetened
- Chocolate Flavor
- 2 teaspoons vanilla extract
- 1/4 teaspoon salt
How to make?
1. For Cake: Beat sugar, butter, Choco Bake and vanilla extract in large mixer bowl for 4 minutes.
Add eggs; beat well. Combine flour, baking soda and salt; beat into sugar mixture alternately
with milk.
2. Spread into two well-greased 9-inches round baking pans or one 13 x 9-inch baking pan.
3. Bake in preheated 350°F (175°C) oven for 25 to 30 minutes or until wooden pick inserted in
center comes out clean. Cool in pan(s) for 15 minutes; invert onto wire rack(s) to cool
completely.
4. Frost with Rich Chocolate Frosting.

5. For Rich Chocolate Frosting: Beat sugar, milk, butter, Choco Bake, vanilla extract and salt in small
mixer bowl until smooth and creamy.
 Cookie
 Bread with jam
CYBER COFFEE HOUSE

79
Ingredients
- Jam (strawberry, chocolate, milk, pineapple, orange, etc) - Bread
How to make?
1. Bread with yam it made easy for you by to bring bread bake or toast after that brings yam paint
on the bread.
 Sunk Ka Ya Baitoey
CYBER COFFEE HOUSE

80
Ingredients
- Coconut mill one or 0.5 cup
- Screw pine10 leaf
- Water one cup
- Sugar 0.5 cup
- Palm sugar 0.5 cup
- Two eggs
- Corn starch ¼ cup
How to make?
1. To clean screw pine and cut screw pine is small and put to millstone. After that to squeeze and
percolate for screw pine.
2. To bring corn starch put in water screw pine and stir together.
3. To mix palm sugar, sugar and coconut milk together until sugar melt all.
4. To bring ingredient water screw pine mix with coconut milk. After that stir all of this conforms.
Then whip eggs and mix together. And ingredient all of this percolate.
5. To open power fire that wait fire prepare for fry. Then bring is water three cup put in pot when
boil water bring all of ingredient in put and reduce for fire that stir all of this conforms.
After that scoop up and scatter over by condensed milk already to serve for customer.
CYBER COFFEE HOUSE

81
Snack:
 French Fried
Ingredients
- Potato
- Salt
- Oil
How to make?
1. It made of 4 russet potatoes, peeled and sliced into even strips (between 1/4″ to 1/8″) Peanut
oil, filled to within four inches of the top of the pot salt
2. Rinse the cut potatoes in a colander until the water runs clear. Put the potatoes into a bowl,
cover with water and add ice. Refrigerate for an hour.
3. Heat the oil over medium low heat, with a deep-frying thermometer, until the oil reaches 325F.
Prepare a sheet pan with a few layers of paper towel for draining the fries once they are cooked.
4. Strain the potatoes and pat them with a clean dish cloth, or paper towels, until they are very
dry.
CYBER COFFEE HOUSE

82
5. Drop the fries, by the hand full, into the oil and cook until they are golden and soft, about 4 – 6
minutes. Remove from the oil and drain on the paper towel lined sheet pan. Repeat with the
remaining fries. Let the potatoes drain for at least twenty minutes or up to an hour.
6. Increase the heat of the oil to 375F and cook the par cooked fries for 1 – 2 minutes, or until very
crisp and golden. Remove from the oil and immediately season with salt.
 Dumpling Fried
Ingredient of sauce
- Vinegar ½ cups
- Sugar ½ cup
- Water ¼ cups Dumpling about 30 leaf
- Cut cheese to small die
- Water
- Oil for fry
How to make?
1. To cut cheese is small die and then chesses down in center of kaew and after that we will be
wrapping to prepare to fry.
CYBER COFFEE HOUSE

83
 Kaew Sa
Ingredients
- 6 cups minced napa cabbage leaves, shredded
- 1 1/2 teaspoon table salt (no kosher as it is too coarse)
- 1 1/2 lbs ground pork
- 3/4 cup of garlic chives, minced. If not accessible, white and green parts of scallions can be used
for substitute.
- 1/4 teaspoons white pepper
- 2 1/2 tablespoon soy sauce
- 2 tablespoon grated fresh ginger (No substitution with the dried stuff, please!
CYBER COFFEE HOUSE

84
- 3 large cloves of garlic, minced or pressed through garlic press
- 3 egg whites, lightly beaten
- 1 package of kaew sa wrapping skins - Vegetable oil and water for cooking
How to make?
1. To bring starch kaew sa mix to warm to finish thresh flour until to be sticky.
2. After that to cut starch fit and bring knead by log to give thin but doesn’t thin. It made of mix all
of ingredient to except oil and mix and to use spoon scoop ingredient at prepare.
3. And remove on starch kaew sa by to use water touch tip of starch kaew sa.
4. Then haft roll to beautiful and prepare to fry by use fair about one minute or until starch yellow
after that add to oil put in pain ¼ cups and reduce fire.
Kaew Sa Dipping Sauce
1. 1/4 cup soy sauce, 2 tablespoon rice vinegar, chili oil to taste (sesame oil and hot sauce can be
used as substitute), Dash of white pepper, Minced scallions – green parts only
2. Combine all ingredients in bowl, sauce can be refrigerated overnight.
 Nacket
Ingredients
CYBER COFFEE HOUSE

85
- 3 cups Corn cereal
- 1/2 cup grated Parmesan cheese
- 1/2 tsp salt
- 1/2 tsp seasoned salt
- 1/4 tsp paprika
- 1/8 tsp garlic powder
- 3 tbsp margarine or butter, melted
- 1 tbsp milk
- 1 lb boneless, skinless chicken breasts, cut into 1x1-inch pieces
How to make?
1. It made of heat oven to 400. That line cookie sheet with aluminum foil. Crush cereal. It involves
Mix cereal, cheese, salt, seasoned salt, paprika and garlic powder in medium bowl; set aside.
2. Stir together margarine and milk. Dip chicken into margarine mixture; roll in cereal mixture to
coat evenly. Arrange on cookie sheet. Bake 9 minutes; turn nuggets over.
3. Bake about 8 minutes longer or until coating is light golden brown and chicken is no longer pink
in center. Serve with sweet and sour or barbecue sauce, if desired.
CYBER COFFEE HOUSE

Official Feasibility Cyber Coffee House

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Official Feasibility Cyber Coffee House

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Cyber Coffee House

Miss Chelsea Ginez Production and Operation Manager

Miss Khim Ellazar Marketing Manager

Miss Diana Lou Guevarra Accounting Manager

Mr. Harry John Albano

Nowadays, Coffee shop business is growth continuously and also coffee is a

Executive Summary ................................................................................................................... ii

Table of content......................................................................................................................... iii

Content of figure ...................................................................................................................... vii

Content of table ....................................................................................................................... viii

Chapter 1 Introduction..............................................................................................................1 Error! Bookmar

Chapter 2 Industry Profile ......................................................................................................... 18

2.1 Nature of industry............................................................................................................................ 18

2.2 Situation of Industry ....................................................................................................................... 19

2.3 Product and Service ........................................................................................................................ 21

2.4 Vision of Cyber Coffee shop.......................................................................................................... 24

2.5 Mission ................................................................................................................................................. 24

Chapter 3 Market Feasibility Study ........................................................................................ 26

3.1 Market Analysis ................................................................................................................................ 26

3.1.1 General Environment Analysis ............................................................................................ 26

3.2 STP Analysis ........................................................................... Error! Bookmark not defined.

3.2.1 Segment Marketing .................................................................................................................. 28

3.2.2 Target Marketing ...................................................................................................................... 28

3.2.3 Positioning Marketing............................................................................................................. 29

3.3 Marketing Mix Strategy ................................................................................................................. 29

3.3.2 Price ............................................................................................................................................... 30

3.3.3 Place ............................................................................................................................................... 31

3.3.4 Promotion .................................................................................................................................... 31

3.4 Sales Forecast/Profit Estimation ................................... Error! Bookmark not defined.

Chapter 4 Technical Feasibility Study ................................................................................... 33

4.1 Production and Operations Analysis ........................................................................................ 34

4.1.1 Product Characteristics .......................................................................................................... 34

4.1.2 Location ........................................................................................................................................ 41

4.1.3 Facility Layout............................................................................................................................ 42

4.1.4 Facilities Management ............................................................................................................ 45

4.1.5 Equipment and tools ............................................................................................................... 46

4.2 Cost of investment ............................................................... Error! Bookmark not defined.

4.3 Investment cost..................................................................... Error! Bookmark not defined.

4.4 Operating Cost ....................................................................... Error! Bookmark not defined.

4.5 Administration Cost ............................................................ Error! Bookmark not defined.

4.6 Management analysis ..................................................................................................................... 46

Chapter 5 Financial Analysis..................................................................................................... 51

5.1 Initial investment ............................................................................................................................. 51

5.4 Statement of Cash Flow ..................................................... Error! Bookmark not defined.

5.5 Balance Sheet ......................................................................... Error! Bookmark not defined.

5.6 Pay Back Period .................................................................... Error! Bookmark not defined.

5.7 NPV and IRR ........................................................................... Error! Bookmark not defined.

Chapter 6 Risk Analysis .............................................................................................................. 52

6.1 Risk management analysis ........................................................................................................... 52

6.1.1 Competitor risk ......................................................................................................................... 52

6.1.2 External risk ............................................................................................................................... 52

6.1.3 Internal risk ................................................................................................................................ 53

6.2 Financial Risk......................................................................... Error! Bookmark not defined.

1.1Background and Significance of the Project .................................................................................1

1.2 Project objectives

1.3 Benefits of Project

Figure 2.1 Coffee shake products .......................................................................................................24

1.1 Background and Significance of the Project

Table 1.1 Level of

1.2 Project objectives

1.3 Benefits of Project

Table 1.2 Activities, Time framework of study

Operation January February March April

2.1 Nature of industry