Big Data & Analytics

Trends & Directions

Dipl.Ing.Wolfgang Nimführ

Business Development Executive

Big Data & Analytics Solutions
IBM Software Group

IBM Information Management Forum, 11. September 2013, Wien

 Something Profound is Happening
Continuous transformation is the new normal

Business models are Convergence of technology

under constant threat disruptors creates opportunity

Shift of power to the consumer Cloud

and the citizen Mobile Social
Accelerating pressure to do
more with less
Great relationships trump
great products Internet
of Things

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The answer
The four IBM Smarter Planet Key Plays

• Smarter Analytics • Cloud offerings

• Smarter Commerce • Industry Solution
• Smarter Cities • Smarter Cities
• Industry
Solutions
Big Data Cloud

• Smarter
Social Mobile • Bring your
Workforce own devise
• Mobile Smarter • Security &
Collaboration Privacy
• Industry • IBM
Solution MobileFirst

© 2013 International Business Machines Corporation

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Harnessing All Data delivers Transformational Value
Yet requires a shift in thinking and an Evolution of Approach

All people

All perspectives AllAllpeople

departments
All decisions
All departments
Experts
Experts andand non-experts
non-experts
All perspectives Executives
Executives and and employees
employees
All Major
decisions
and minor
Past
Past (historical,
(historical, aggregated)
aggregated) Partners and customers
Major and minor
Partners and customers Strategic
Strategic and tactical
and tactical
Present
Present (real-time)
(real-time)
Routine
Routine and and exceptions
exceptions
Future
Future (predictive)
(predictive)
Manual and automated
Manual and automated

From To
structured, linear, creative, dynamic,
repeatable, IT-driven, iterative, business-driven
information delivery analytics environment

Data Media Content Machine Social

All information © 2013 International Business Machines Corporation

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What Factors Are Impacting Organizations?
2004 2006 2008 2010 2012
Big Data 83%
Analytics 1 1. Technology Factors
1. Technology Factors

2 74% 2. People Skills

Mobility

3 3 3. Market Factors
Cloud 68%
4. Macro-economic Factors

BPM 60% 5. Regulatory Concerns

6 Security 6. Globalization
Intelligence 58%

Speed Value Extended Reach New Insights

90% 1 Billion 2.7ZB

Of digital content
in 2012, up 50%
Are adopting Smartphones and 1.2 billion
from 2011
Cloud Computing mobile employees by 2014

© 2013 International Business Machines Corporation

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 Why all data is important now?

350 billion meter readings per annum 500 million call detail records per day
prevent customer churn
Predict power consumption

12 tb of Tweets create daily 5 million trade events / second

Analyze product sentiment Identify potential fraud

80% data growth are images,

video, documents<
Improve customer satisfaction 1 in 3
business leaders don’t trust
the information they use to
350 video feeds from surveillance make decisions
cameras
Monitor events of interest

© 2013 International Business Machines Corporation

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 Big Data will impact many aspects of our business
processes
From Existing To New Value
All customer information leveraged to
Customers Internal silos of customer data maximize value at every touch.

Instrumented assets drive

Assets Worst-case projection of asset revenue and optimized
failure drives maintenance maintenance.

Innovation
Consumer panels, physical Digital innovation at speed
prototyping, data extrapolation and scale.

Risk, Fraud, Reactive regulatory response. Instant awareness of risk.

Compliance Chasing fraud. Fraud prevention.

Supply Chain Business is managed retroactively. Optimized supply chains

& Operations Plan for worst-case scenarios. with zero latency.

© 2013 International Business Machines Corporation

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 Three out of four organizations have Big Data activities
underway
And one in four are either in pilot or production
Early days of big data era Big Data activities
• Almost half of all organizations surveyed report
active discussions about big data plans
• Big data has moved out of IT and into business
discussions

Getting underway
• More than a quarter of organizations have
active big data pilots or implementations
• Tapping into big data is becoming real

Acceleration ahead
• The number of active pilots underway
suggests big data implementations will rise
exponentially in the next few years
• Once foundational technologies are installed, Respondents were asked to describe the state of
big data activities within their organization.
use spreads quickly across the organization Total respondents n = 1061
Totals do not equal 100% due to rounding
Source: Analytics: The real-world use of Big Data, IBM Institute of Business
Value and the Saïd Business School, 2012
© 2013 International Business Machines Corporation
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Five key findings highlight how organizations are moving
forward with big data

1 Customer
Customer analytics
analytics are
are driving
driving big
big data
data initiatives
initiatives

Big
Big data
data is
is dependent
dependent upon
upon aa scalable
scalable and
and extensible
extensible
2 information
information foundation
foundation

Initial
Initial big
big data
data efforts
efforts are
are focused
focused on
on gaining
gaining insights
insights
3 from
from existing
existing and
and new
new sources
sources of
of internal
internal data
data

4 Big
Big data
data requires
requires strong
strong analytics
analytics capabilities
capabilities

The
The emerging
emerging pattern
pattern of
of big
big data
data adoption
adoption is
is
5 focused
focused upon
upon delivering
delivering measureable
measureable business
business value
value
Source: Analytics: The real-world use of Big Data, IBM Institute of Business
Value and the Saïd Business School, 2012
© 2013 International Business Machines Corporation
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A holistic & integrated approach to Big Data &
Analytics leads to success
Enabling organizations to
CONSULTING and IMPLEMENTATION SERVICES

Assemble and combine relevant mix

SOLUTIONS of information
Sales | Marketing | Finance | Operations | IT | Risk | HR Industry
Discover and explore with smart
ANALYTICS
visualizations

Performance Risk Decision Content Analyze, predict and automate for

Management Analytics Management Analytics
more accurate answers
Business Intelligence and Predictive Analytics
Take action and automate processes
BIG DATA PLATFORM Optimize analytical performance and
Data Content Hadoop Stream Data IT costs
Exploration Management System Computing Warehouse
Reduced infrastructure complexity
Information Integration and Governance and cost

DATA BASE MANAGEMENT Manage, govern and secure

information
SECURITY, SYSTEMS, STORAGE AND CLOUD

© 2013 International Business Machines Corporation

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5 Big Data Patterns Resulting from High Value Initiatives

Big Data Exploration

Find, visualize, understand
ALL big data to improve
business knowledge

© 2013 International Business Machines Corporation

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5 Big Data Patterns Resulting from High Value Initiatives

Big Data Exploration Complete View of the

Customer
Achieve a true unified
view, incorporating internal
and external sources, to
drive positive interactions

© 2013 International Business Machines Corporation

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5 Big Data Patterns Resulting from High Value Initiatives

Big Data Exploration Complete View of the Security/Intelligence

Customer
Lower risk, detect fraud
and monitor cyber security
in real-time

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5 Big Data Patterns Resulting from High Value Initiatives

Big Data Exploration Complete View of the Security/Intelligence

Customer

Analyze a variety of
machine data for improved
business results

IT Operations Analysis

© 2013 International Business Machines Corporation

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5 Big Data Patterns Resulting from High Value Initiatives

Big Data Exploration Complete View of the Security/Intelligence

Customer

Integrate Big data and Data

warehouse capabilities to
increase operational
efficiency

IT Operations Analysis Data Warehouse &

Augmentation
© 2013 International Business Machines Corporation
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 Typical Industry Use Cases based on 5 Big Data Patterns

Energy & Media &

Banking Insurance Telco Entertainment
Utilities
• Optimize Offers and • Claims Fraud • Pro-active Call Center • Smart Meter Analytics • Business process
Cross Sell • Next Best Action • Network Analytics • Distribution Load transformation
• Contact Center Efficiency • Catastrophe Modeling • Location Based Services Forecasting/Scheduling • Audience & Marketing
and Problem Resolution • Condition Based Optimization
• IT/Network Infrastructure
• Payment Fraud Transformation Maintenance • Multi-Channel
Detection & Investigation • Create & Target Enablement
• Smarter Campaigns
• Counterparty Credit Risk Customer Offerings • Digital commerce
Management optimization

Travel & Consumer

Retail
• Actionable Customer
Insight
• Merchandise
Optimization Playbook
• Dynamic Pricing
Government Healthcare
Transport Products
• Customer Analytics & • Optimized Promotions • Threat Prediction and • Measure & Act on
Loyalty Marketing Effectiveness Prevention Population Health
• Capacity & Pricing • Micro-Market Campaign • Detect and Prevent • Engage Consumers in
Optimization Management Improper Payments their Healthcare
• Predictive Maintenance • Real Time Demand • Single View • Increase visibility into
Analytics Forecast drug safety and
effectiveness

Chemical & Aerospace Electronics / Life

Automotive Industrial
Petroleum Defense Sciences
• Data Warehouse • EDW Smart Consolidation • Uniform Information Products • Increase visibility into
Optimization & Augmentation Access Platform • Channel Driven drug safety and
• Data Warehouse Customer Analytics effectiveness
• Predictive Asset • Operational Surveillance,
Optimization (CDCA)
Optimization (PAO) Analysis & Optimization
• Engineering & Operational • Predictive Asset • Predictive Asset
• Actionable Customer
Optimization (PAO) Monitoring & Optimization
Intelligence Data Exploration & Mining
(PAMO)

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 5 common entry points
Start at your most critical need and expand for future requirements

• “Big data” isn't just a

technology - its a business
strategy for capitalizing on
information resources

• Success at each entry point

is accelerated by products
within the big data platform

• Build the foundation for

future requirements by
expanding further into the big
data platform

© 2013 International Business Machines Corporation

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www.ibmbigdatahub.com

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Agenda

CONSULTING and IMPLEMENTATION SERVICES

SOLUTIONS
Sales | Marketing | Finance | Operations | IT | Risk | HR Industry

ANALYTICS
Performance Risk Decision Content
Management Analytics Management Analytics

x|vise
Hadoop Business Intelligence and Predictive Analytics

Appliance
BIG DATA PLATFORM
Data Content Hadoop Stream Data
Exploration Management System Computing Warehouse

Data Information Integration and Governance DB2 BLU

Explorer
DATA BASE MANAGEMENT

SECURITY, SYSTEMS, STORAGE AND CLOUD

© 2013 International Business Machines Corporation

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 © 2013 International Business Machines Corporation
20 IBM Information Management Forum, 11. September 2013, Wien